AD cube launches CreativeDNA: a new AI tool that analyses ad creatives to optimize performance
Mondadori Digital’s startup introduces a new module that connects creative analysis with business results
AD cube, the AI platform for the optimization of digital advertising campaigns and part of AdKaora, the MarTech agency of Mondadori Digital, launches CreativeDNA, a new module dedicated to the in-depth analysis of ad creative assets.
CreativeDNA allows advertisers to view the performance of all their assets, both static and video, in a single dashboard. It helps identify which elements drive the best results, uncover patterns across top-performing projects, and generate actionable recommendations to improve creative strategy.
The new module is integrated with other products within the AD cube platform: MMM (Marketing Mix Model) for strategic budget planning, and AD cube core for campaign monitoring and operational optimization. Together, the three modules cover the entire digital advertising cycle, from strategy to execution and creative analysis.
In performance advertising, focusing only on budget and channels is no longer enough. Creativity has become the decisive variable,” says Alessandro Nuara, CEO of AD cube. “Yet for too long creative decisions have remained a matter of intuition. With CreativeDNA we aim to build a bridge between creativity and results, giving teams the opportunity to understand, based on data, what really works and why. The goal is to transform creative analysis from a subjective exercise into a measurable strategic lever, enabling companies to replicate successes, eliminate waste, and make creative decisions based on evidence rather than opinions,” Nuara concludes.
CreativeDNA is already available to AD cube clients. A modular version of the product will be made available in the coming months, allowing new users to test the platform’s creative analysis features.
AD cube is an AI platform for the optimization of digital advertising campaigns. Since September 2025, it has been part of AdKaora, the MarTech agency of Mondadori Digital. The company was founded in February 2023 from research conducted by the Politecnico di Milano and ML cube. The company, selected among the 16 best AI startups in Europe by the ELISE programme, manages more than €30 million in optimized advertising budget for clients in Italy and abroad.