Focus

Focus and Focus Junior, the Mondadori Group brands, leaders in the popular science segment, are the media partners of “IllusiOcean™”, an exhibition developed by the Milano-Bicocca University, in collaboration with the National Museum of Cinema in Turin, dedicated to the wonders of the sea.

This initiative will enable Focus – Italy’s most widely read magazine, with a total audience of 6.4 million readers and users and a multimedia communication system that includes the web, a TV channel, social media and events – to strengthen its commitment to safeguarding the planet, through the promotion of the sustainable development goals of the UN Agenda 2030 aimed at readers, students and teachers that will continue throughout the year.

The exhibition has been conceived with the aim of raising public awareness of the marine environment and its creatures, using the fascinating world of illusions capable of altering our perception of reality in a fun and surprising way.

This itinerant project, that will start on 1 October in Milan and have a digital life, thanks to an exclusive collaboration with Focus that will offer users the opportunity to visit the exhibition on its website: with an immersive experience that users will be able to navigate within “rooms of illusions” and discover a range of curiosities about the sea and its inhabitants.

Constantly in support of exclusive events related to the world of science, the Mondadori Group’s contribution to the sector revolve around Focus, Focus Junior, Focus Pico and Focus Scuola will also accompany readers in the coming months and throughout the entire period of the exhibition with a rich programme of initiatives: insights, digital workshops, webinars and special content from the magazines, on social media and the web.

“When I met Professor Paolo Galli from the Bicocca University he told me about the exhibition he had in mind, and I immediately proposed a partnership with Focus,” explained Raffaele Leone, editor of the popular science magazine, leader in the sector. “The sea and its protection, the professor’s special subjects, are familiar topics for us at Focus. Optical illusions are also a form of magic that has always fascinated us and, coincidentally, when I met Galli we had a cover that was hitting newsstands precisely on optical illusions. From that happy alignment of the stars, the exhibition could not but be a joint endeavour. The partnership is part of a wider project of rooting Focus in the territory to make it a publishing phenomenon that, starting from the printed edition, becomes increasingly multifaceted. This initiative with the University Bicocca is a perfect example.”

FOCUS: SPECIAL ISSUE, WEBINARS AND ACADEMY

To coincide with the opening of the exhibition Focus, in collaboration with the Bicocca University, will dedicate a large in-depth special to “Life underwater” in the issue on newsstands from 21 September.

Objective 14 will be a topic on which high school students will also compete in a series of meetings organised in the autumn by Focus Academy, a Focus project which aims to attract children to science and history through online educational activities, in line with the school-work alternation aims defined by the PCTO convention.

In addition, the magazine will organise a special webinar designed especially for students but open to all readers, dedicated to Objective 14 of the 2030 Agenda which focuses on the conservation and sustainable use of the oceans, seas and marine resources for sustainable development.

FOCUS JUNIOR ACADEMY EVENTS

Already this month we will start from the events of the Focus Junior Academy, the Focus Junior didactic workshop for primary and lower secondary school children. The May events, which are already fully booked, are dedicated to enabling students to discover the fantastic world of corals and how to protect them: three days of lessons during which the classes will build, together with journalists, an in-depth feature that will be published in the magazine and on the web from 21 June.

Another event for Focus Junior readers will take place in July with a feature made with fascinating and surprising images of underwater illusions.

“Our young readers are very attracted to the underwater world and the life of marine species,” said Sarah Pozzoli, editor of Focus Junior. In addition, for some years they have been increasingly interested in issues related to the wellbeing of the planet. The exhibition perfectly combines these two aspects: curiosity and environmental protection.”

FOCUS SCUOLA E AND FOCUS PICO INITIATIVES

There will also be a series of special initiatives for teachers: a webinar organised by Focus Scuola, the magazine that provides support to teachers of primary and secondary schools with advice on teaching and materials. An event to explore the issues related to the UN Agenda with proposals for workshops and innovative activities to involve students on the subject of illusions.

There will also be space to discover the wonders of the sea even for younger children: Focus Pico, the monthly magazine designed for children between the ages of 3 and 6, will propose, in the July issue, games, stickers, a science poster on the fish that live in coral reefs and a special illustrated history of the world of the sea, created in collaboration with the children and teachers of the Bicocca University Children’s School.

Focus is Italy’s most widely read magazine, with a total audience of 6.4 million readers and users (Source: Nielsen media impact data fusion, November 2020). It is increasingly appreciated and engaging on social media, where it has a growing audience of over 3.2 million followers (Source: Shareablee, April 2021). The magazine is at the centre of a multimedia ecosystem that includes the web, a TV channel, social media and events: a distinctive reference point for highly topical issues, from science to technology to nature, thanks to the contribution of authoritative voices of international renown. and an approach that is always fresh and rigorous.

Focus Junior is a reference point in the world of kids, with an average monthly circulation of over 88,000 copies (Source: Ads, January 2021), 589,000 unique users per month on the site (Source: Audiweb, January 2021) and a social community of 142,000 fans (source: Shareablee, April 2021).
Mondadori Group

For over 110 years, the mission of the Mondadori Group has been to promote the dissemination of culture and ideas, ensuring a quality offer of entertainment to the widest possible audience. Leader in the book market and the number one Italian multimedia publisher, Mondadori has embarked on a path of social responsibility that also includes the promotion, across all its channels, of quality content that rewards sustainability, plurality of thought, diversity and inclusion, with an approach that is constantly focused on innovation.
Mondadori’s commitment is reflected in a series of activities in support of the communities in which the Group operates: from the promotion of reading and education to training and social and health care.
The Group has also adopted a plan of initiatives aimed at reducing the environmental impact of its offices and bookstores, which has resulted in a significant reduction in greenhouse gas emissions and led to an increase in the use of certified paper for the production of books and magazines.

Focus, the Mondadori Group brand, leader in popular science and a point of reference for science and current affairs, is launching new initiatives for students, teachers and users in 2021.

Next month sees the launch of Focus Academy, a new project by Focus and Focus Storia aimed at attracting kids from second level high schools to science and history with online training activities, in line with the alternating school/work programmes outlined in the relevant convention.

At the heart of this year’s programme are the Sustainable Development Goals of the UN Agenda 2030, a 360° awareness building plan that will involve the magazine, with special detailed coverage, the web, with the multimedia content of Focus.it, and, from February, a series of monthly webinars open to all with scientists and experts, to stimulate debate and develop awareness among the young about the actions necessary for our future and based around six issues identified by the editorial team: the risks to biodiversity; health; discrepancies in the distribution of energy; more sustainable cities; food for all; the risks to oceans; climate change.

“For Focus adopting the UN goals is only natural, given that they are about saving our planet, scientific and technological development, and the quality of human life,” explained Raffaele Leone, editor of Focus and Focus Storia. “The issues we have selected are part of the magazine’s DNA given our long-standing support for environmental sustainability, medical and technological research and the protection of biodiversity. That all of this coincides with the launch of the Academy is an added value. Kids are extremely aware of these issues. Indeed, they are an authentic driving force for governments and research. They expect that we adults commit to reducing our environmental impact and outline new ways of pursuing these aims. To discuss these issues with them will provide an added stimulus also for us.”

The classes that enrol at the Academy will connect once a week, for four weeks, with the editorial teams of Focus and Focus Storia, to experience, live, the creation of a popular science and history magazine. The students will be actively involved and will have the opportunity to try writing articles or conducting interviews that will then be selected by the team for eventual publication in subsequent issues of Focus.

Also Focus Junior, the brand for children between the ages of 8 and 12 who want to have fun discovering the world in a new and intelligent way, has adopted the UN Agenda by proposing for the Focus Junior Academy digital workshops dedicated to eight of the 2030 goals: health and wellbeing; quality education; clean and accessible energy; industry, innovation and infrastructure; sustainable cities and communities; underwater life; life on earth; and the partnership for goals.

The project, now in its third year, is designed to provide additional tools to assist the syllabus of primary and middle schools, in line also with recent directives which from this year include inter-disciplinary civic education. During the encounters, pupils will work in class on a detailed multimedia journalistic project with the editorial team that will be published on the Focus Junior web site and magazine. The January, February and March appointments of the Focus Junior Academy are already fully booked, with the participation of more than 150 pupils for each workshop.

Finally, for teachers, a series of webinars and monographs have been put together by Focus Scuola, the monthly magazine that supports primary and middle school teachers with the best teaching advice and suggestions to look more closely at the issues related to the UN Agenda 2030 and innovative teaching practices, though ideas, and best practice from experts in the sector.

“In this period of great uncertainty and social upheaval, Focus Junior has decided to reinforce its role in support of children and early teens in an effort to accompany them in their progress towards being future citizens,” said Sarah Pozzoli, editor of Focus Junior and Focus Scuola. “Our objective has become that of trying to ensure that education goes beyond knowledge and skills and is a method for creating a new forma mentis in order to imagine a more sustainable world, that is also more peaceful and free of social, gender and racial discrimination, in line with the guidelines of the UN’s Agenda 2030. And we will do this in our usual style and learning-by-doing approach, while stimulating curiosity and a sense of irony.”

This is how the Focus system is further reinforcing its offer in the education sector: from collaboration with institutions and companies, to school-based projects involving students, families, schools and teachers, and successfully developing activities and events that speak directly to the protagonists of the world of education thanks to an innovative and engaging didactic vision.
Focus is Italy’s most widely read magazine, with a total audience of 7 million readers and users (Source: Nielsen media impact data fusion, April 2020) and 2.9 million followers on social media channels (Source: Shareablee, November 2020).
Focus Junior is a point of reference in the world of kids, with an average monthly circulation of 100,000 copies (Source: Ads, Jan-Sep 2020), 589,000 unique users per month on its web site (Source: Audiweb, Jan-Oct 2020) and a community of 140,000 fans on social media (Source: Shareablee, November 2020).

For information and enrolments:

https://www.focus.it/education/academy/focus-academy-n

https://www.focusjunior.it/progetti-scuola-primaria/focus-junior-academy-scuola-di-giornalismo-con-focus-junior/

What will the world be like in 10 years? “How do we want to live in 2029”? This is the theme of the 2019 edition of Focus Live, the popular science festival of the magazine Focus, which, from 21 to 24 November brings to a conclusion at the Museo Nazionale Scienza e Tecnologia Leonardo da Vinci in Milan, an extraordinary journey that has taken in the most fascinating and decisive issues for the future of mankind and the planet, and discussed the great challenges the humanity must face and the tools it needs to win.

Over 15,000 visitors (of which over 1,800 students), 117 laboratories for children and adults, 182 speakers on the main stage and in speakers’ corners, 44 interactive and multimedia installations: these are the numbers of Focus Live’s debut in Milan last years, with great public success for the event and the digital content. This year over 11,000 people have already taken part in the first two stages, held, respectively, on 1 – 2 June at the Porto Antico in Genoa, and on 18, 19 and 20 October in Trento at MUSE, Museo delle Scienze.

At the Museo Nazionale della Scienza e della Tecnologia Leonardo da Vinci the discussion will focus on the environment, climate, ecosystems, but also on genetics, artificial intelligence, migration, space travel, robots and much more. A great celebration of science, open to everyone, where adults and children can let themselves be amazed by installations and scientific experiments, take part in interactive laboratories and get their hands on the most advanced technologies, as well as meeting some of the biggest experts and scholars in a range of disciplines and personalities well-known to the public. Leading international experts will be the protagonists of unique encounters that will outline the state-of-the art of recent discoveries in a manner tat is accessible for the general public, as well as for fans and enthusiasts. They include the plant neurobiologist Stefano Mancuso, the physicist and popular scientist Guido Emilio Tonelli, the climatologist Luca Mercalli, the diver Umberto Pellizzari, the scientific YouTubers Adrian Fartade and Luca Perri and many more.

In line with the style of Focus, a Mondadori Group brand, science comes to life in unusual and fascinating ways. From “space conquests” with astronaut Umberto Guidoni to some of the most surreal scenarios with laughs and semi-serious reflections with Saverio Raimondo, but also an ability to distinguish the true from the false, between information and propaganda with Selvaggia Lucarelli, the role of the youngest generations with Sofia Viscardi and with the TikToker with more than 2.5 million followers Rosalba Andolfi, the economic outlook that we can expect with Carlo Cottarelli, or the secret life of a rebellious genius like Leonardo Da Vinci together with Massimo Polidoro and the future of music with Saturnino.

And you can even take “a walk” on Mars with 3D visors, and without gravity, or experience the sensation of surviving in high water, watch the robot surgeon “Da Vinci” at work (able, for example, to peel a grape and then sew it back on perfectly), create a perfect avatar of oneself to interact with a virtual world, for example, trying on clothes online, testing your skills on an incredibly realistic driving or flight simulator, experience the sensation – using a special visor – of living with reduced senses in order to understand the difficulties of people with hearing or sight impairments, discover the kitchen of the future, cooking with artificial intelligence and the infinite number of recipes of GialloZafferano, in the company of the starred chef Alessandro Negrini and his interactive showcooking with Alexa and Google Home.

And there are protagonists also for the little ones, with the kids’ area laboratories to try interacting with robots, discover the wonders of water, virtually re-live the moon landing experience and play with the Science show of the scientific apprentice Giuseppe Spitaleri and the crew from the House of Talent.

Everything will be useful in attempting to answer the greatest question of them all: will we be able to deal with the emergencies facing the planet? The most important of which are the climate and the environment, demography and migration, and the fourth industrial revolution: the enormous climatic changes that are transforming the world we have always known forever; the aging populations of parts of the world and the increase in the inhabitants of others, with the associated imbalances and social tensions; the widespread use of artificial intelligence systems, with the potential to disrupt the job market and, if not managed well, risk concentrating wealth even more in the hands of the few, and increasing inequality between populations.

For tickets and a complete programme, please go to: www.focuslive.it

Opening times:

Thursday 21 November 9:30-18.00

Friday 22 November 9:30-19.00

Saturday 23 November 9.30-21.00

Sunday 24 November 9:30-19.00

Focus is Italy’s most widely read magazine, with 5.8 million readers and digital users (Source: NIELSEN MEDIA IMPACT DATA FUSION audipress 2019.1e audiweb 2.0 Feb 19), and 2 million fans on social networks.

Focus Live has been developed with the patronage of: Agenzia spaziale Italiana ASI, Agenziale Spaziale Europea ESA, Consiglio Nazionale delle Ricerche CNR, Istituto Italiano di Tecnologia IIT, Enea, Inaf, Virtual Space Systems.

The organisation of Focus Live has been made possible thanks to the support of:

Main Partners: ab medica, Essilor, IBM

Partners: Aiteca, Celgene, Commissione Europea, e-distribuzione, Gilead, Grimaldi Group, Novartis, Oppo, Osservatorio Terapie Avanzate, Pfizer, Parmigiano Reggiano, Pegaso, Roche, Toyota

In collaboration with: Opera San Francesco

Partner Area Focus Junior: Candia

Supporter: Università San Raffaele

Charity Partner: Lega del Filo d’Oro

Media Partner: Focus, Mediaset, Focus Junior, Meteo.it, Smartworld

Radio Ufficiale: Radio Monte Carlo

In collaboration with Istituto Oikos

The Mondadori Group has announced the launch of uARe, a new tool for the creation of augmented reality content, produced together with Focus, the brand that is an international point of reference in popular science and entertainment.

The platform was developed thanks to support from the Innovation Fund of Google’s Digital News Initiative won by Focus and which has certified the leadership of the Mondadori Group brand in the management of interactive content and experiences.

uARe, developed in collaboration with the technological partner Magma, is a solution that comprise of a platform for the development and layout of cloud-based AR content and a customisable mobile application for each client through which it is possible to access interactive and immersive experiences.

It is now much easier to create and put on the page 360° videos and photos, 3D animations 3D and audio content. uARe is characterised by an easy-to-use interface, the speed of the productive workflow, dashboard analytic marketing with data on the use of the experiences, geo-tracking of AR experiences and shared functions on the main social networks.

The platform, with which the Mondadori Group will innovate the augmented reality market, is ideal for use in a range of sectors, from publishing to education, as well as retail, communication and events.

Focus, the Mondadori Group magazine that is a point of reference in popular science and entertainment, from Thursday 21 February will be available to the public in markedly renewed form and content.

The aim of the monthly, edited by Raffaele Leone, will be to further develop the successful formula that has made it Italy’s most widely read magazine, which boasts a combination of 5.7 million readers and users (based on data from Audipress 2018.2 and Audiweb 2.0 September 2018), as well as 1.7 million fans on social networks.

Starting from the cover, Focus readers will be surprised by the many changes in the layout and content. First of all they will notice the new masthead which, for the first time, features a larger red logo: a decision that will guarantee the brand greater relevance.

Thanks to an elegant look and an identity as leader, the magazine will be even more stimulating, and targeted at readers that are aware, educated, curious and “want to know more”.

The new Focus has a mission to surprise page after page, investigating the science and knowledge that surrounds us, and represented in a captivating, accurate, rigorous, original and unusual way.

The opening pages of the magazine will be devoted to the column Prisma: di tutto un po’ (Prisma: a little of everything), an authentic showcase of high level content, from regular features to new sections, such as “Il caro estinto” (Dearly departed), “Cogli l’etimo” (Catch the meaning) and many others.

The articles will not only deal with science, nature and technology, but will also take a closer look at current affairs, but always with the scientific and analytical approach to the facts that is typical of Focus. Space will also be given to art, with a column edited by Vittorio Sgarbi that, starting from single work, will develop an analysis of an entire artistic period. Background detail will be provided by Focus Dossier, three articles aimed at examining, in an unusual and detailed way, the issue featured on the cover.

Focus finally also re-confirms its primacy in the development of interactive content and experiences thanks to the ongoing reinforcement of Augmented Reality: each month the magazine will have a fixed appointment with readers in page not to be read but to be “listened to”. An innovative function that will further diversify that range of extras usable through the dedicated app, available for free from the AppStore and Google Play: navigable 360° photos, 3D graphics and renderings, timelapse and 4K videos, and much more.

The new magazine will form the nucleus of an articulated multimedia ecosystem across different in able to transform readers and users into authentic “inhabitants” of the Focus world: from the web site to the TV channel, and from social networks to events aimed at consolidating the brand’s presence around the country.

Among the most important of these Focus Live, an engagement with the great issues and personalities of knowledge which, during the first edition, which took place between 8 and 11 November 2018, attracted over 15,000 visitors to the Museo della Scienza e della Tecnologia in Milan, and that in 2019 will take its exclusive formula to two other cities in Italy, Genoa and Turin.

To mark the launch of the new Focus a special print-run (+20%) of magazine has been planned, along with a communication campaign run by Hunbranded that, through the use of visuals and captivating and amusing  headlines, highlights the brand’s contribution to “getting the world into focus”  in all its vastness and complexity.

The campaign has been planned on print media and the web, radio and TV, trade channels, sales outlets and on social networks, and will support both the March and April issues.

Starting from the 21 February issue, Raffaele Leone will be the new editor of Focus, the Mondadori Group brand that is a point of reference in popular science and entertainment.

Leone will further enhance a successful formula that has made Focus Italy’s most widely-read magazine, thanks to an even broader range of content and a new look at current affairs, with a continuing scientific approach and a rigorous analysis of the facts.

Born in Catania, Leone, who is 58, began his career on the newspaper La Sicilia, before joining the editorial team of the Indipendente. In 1994 he moved to Il Giornale where he covered a number of roles, including news editor, bureau chief at the Rome office and then central managing editor. In 2006 he was appointed deputy editor of the magazine Grazia, before moving one year later to Panorama, firstly as deputy editor in 2007, executive deputy editor in 2009 and editor-in-chief in 2018.

At the same time Jacopo Loredan – that the Mondadori Group wishes to thank for the professionalism, passion and energy  with which he has led the magazine – will take on the role of event and brand development manager.

Following the success of the first edition of Focus Live, which took place last November in collaboration with the Leonardo da Vinci National Museum of Science and Technology, this year Focus will take its exclusive formula to other cities in Italy, with the aim of further developing the brand’s presence around the country.

A magazine aimed at all teachers of primary and first level secondary schools, to help them face the new challenges of the classroom in the digital age: this is Focus Scuola, a new monthly for teachers from the Mondadori Group.

Focus Scuola, edited by Sarah Pozzoli, has been conceived as a tool at the service of teachers, to support them in their day-to-day work with pedagogical and didactic advice for “feel better” in in the classroom and to manage classes, develop authoritativeness, control stress, attract and retain pupils’ attention and motivate them to study.

“This new magazine – underlined the editor Sarah Pozzoli – comes fro the experience of Focus Junior which for years with its projects for schools, class visits to the editorial departments and events around the country, is in continuous dialogue with teachers, children and parents. all of these activities have enabled us to gather information and to intercept the great need for support for teachers who increasingly need to know about and try out tools that can help them every day as they propose new, engaging and innovative teaching activities. This is why, in 2017, we launched the Osservatorio Trend Junior which has helped us to look more closely at the younger generations, their parents and teachers, and to understand how to virtuously triangulate these three targets in handling issues such as education and training.

Focus Scuola, which is available every month on subscription, offers background details on the latest scientific and pedagogic research, but also good experimental ideas from Italy and the rest of the world from individual teachers and provides suggestions about innovative methods and the use of technology in the classroom.

Extensive space is also given to the latest scientific news of relevance to schools and norms and regulations from the Ministry of Education, as well as reviews of films, books, exhibitions study tours and new trends in the world of children and teenagers, plus a wealth of ideas for lessons and labs that can be done in class.

An added feature is the inclusion of columns by authoritative exponents from the world of schools such as Marco Rossi Doria, Daniela Lucangeli, Alberto Pellai, Giovanni Biondi, Alex Corlazzoli and teaching kits as supplements to the magazine, produced on the logic of S.T.E.A.M. (Science, Technology, Engineering, Arts and Mathematics).

Focus Scuola is available only on subscription at a cost of €69 (annual subscription, 10 issues) or €99 (a two-year subscription, 20 issues). During the whole of December it will also be possible to subscribe for a year to  both Focus Scuola and Focus Junior at the special price of €79.

In the first issue, available from this week, among a wide range of issues there is a cover dossier on strategies for communicating with parents and an interview with the philosopher Umberto Galimberti.

Today saw the official opening of the first edition of the “Focus Live” Festival, an event organised by Focus – the Mondadori Group brand that is a point of reference for popular science and entertainment – in cooperation with the Leonardo da Vinci National Museum of Science and Technology in Milan.

The programme, which will run in Milan until 11 November at the spaces of the Leonardo da Vinci Museum, features over 200 events, including conferences, workshops, debates, shows, labs and interactive installations – run in collaboration with Italian and international universities, institutions, research centres and companies – with the aim of presenting and offering a more detailed look at the current challenges facing humanity and the tools we have to  meet them.

At the official opening held this morning, Piero Angela was presented with a prize for his outstanding contribution to popular science by the editor of Focus Jacopo Loredan.

“For us, Focus Live is the culmination of an initiative that started one year ago together with the National Museum of Science and Technology in Milan – declared the editor of Focus Jacopo Loredan. Focus Live, just like our magazine, is within the reach of anyone who is interested and curious; and we think it will be unconventional, stimulating, fun. This can be seen from the programme that we have pit together: with a rich variety and something for all ages, including events and labs also for young children.”

“We are delighted that at last Milan has a festival of science and we are proud that it will take place at our Museum with an innovative format – emphasised Fiorenzo Galli, General Manager of the  National Museum of Science and Technology in Milan. With the ongoing cooperation, enthusiasm and ambition that we share with the Focus team, we have stimulated each other and developed a target of involving the public in unique experiences, with special personalities, around issues and topics that allow us to imagine the future and to help us to build it together. The result of the combined efforts of Focus and the Museum is an ideal marriage that brings together the  vision, competences, experience, networks and cultural resources of  both.”

Genetics, the environment, immortality, artificial intelligence, space travel, sex, climate change, robotics: these are just some of the issues on which the rich programme of events of “Focus Live” will concentrate, a winning exploration across 5 thematic areas (Earth, Homo Sapiens, Science, Technology, Space), and that will enable the public to explore the various fields of knowledge in a rigorous but fun way, in line with the Focus style.

On the fourth day of “Focus Live” over 100 scientists, presenters, journalists, writers and many other experts, will illustrate the latest developments in a number of scientific and technological fields and offer an overview of the adventure of Homo sapiens from our origins to the present, in order to have a better understanding of the big choices and ethical and pragmatic dilemmas our species has to face.

Tomorrow, Friday 9 November, the main stage will feature a one of many protagonists, climate scientist Luca Mercalli (at 10.30 am), who will touch on the very delicate and current issue of global warming and associated climate change, while at 11.30 am, on the same stage, pharmacologist Silvio Garattini, president of the Mario Negri Institute, will illustrate some of the most recent medical discoveries and talk about the current state of cures for diseases that we still haven’t defeated.

At 12.30 pm,  visitors will be able to explore the new frontiers in astronomy and listen to the “music of the stars” with astrophysicist Marica Branchesi.

On Saturday 10 November, at 1 pm, Salvatore Aranzulla, the popular information technology expert, will reveal many of the secrets for success on the internet, while Guido Tonelli from Cern will take a closer look at a number of issues related to cosmology (11 am).

Finally, on Sunday 11 November, the final day of “Focus Live”, we will examine the future of space missions with astronaut Paolo Nespoli (at 5 pm) and at the present state of the earth as seen by cartoonist Zerocalcare (at 12).

Across the entire events area  there will be a number of installations that will allow visitors to get an hands on experience of some of the wonders of science and technology, such as the transparent bath (in the Homo Sapiens Area) which is two metres long and 1.70m deep, and simulates the conditions of our organism when we are in in apnea. The Technology Area will host the robot Centauro, developed by IIT in Genoa and able to provide support in difficult contexts, such as natural and man-made catastrophes. In the  Earth Area, the Natinla Institute of Geophysics and Volcanology will make available to the audience of Focus Live an earthquake simulator: 6 people can access a platform and feel the sensations of horizontal movement of the kind provoked by a tremor. And then, in the Science Area, it will be possible to try Hyperscanning, a method with which a number of people interact while their brains are being simultaneously scanned, and discovering, for example, affinities between couples.

There will also be a Kids Area, run by the magazine Focus Junior, entirely dedicated to smaller children, where kids can take part in labs on topics such as space, coding, science and diet.

The realisation of “Focus Live” extends also to events the iterations of the Focus brands: an authentic system which in addition to the print and digital magazine includes a range of titles (Focus Extra, Focus Domande e Risposte, Focus Storia, Focus Storia Collection, Focus Storia Wars, Focus Junior, Focus Pico, Focus Wild), the web site Focus.it with a monthly audience of more than 1 million unique users, the Mediaset TV channel. on digital terrestrial channel number 35, the Facebook page, with over 1,500,000 fans and an app specially created to use the content of the print magazine in augmented reality.

The complete programme of the Festival is a available at https://www.focus.it/focus-live.

Tickets are available on the site of the del Museo Nazionale Scienza e Tecnologia at this link: http://www.museoscienza.org/focuslive.

Partners

“Focus Live” is supported by a number of prestigious partners.

Main Partners: e-distribuzione, IBM, Volvo

Partners: abmedica, AnnurKap, Candia, Calligaris, Essilor, Fruittella, Genertel, Lenovo, Università Telematica Pegaso, Yakult.

Charity Partner: IRCCS Ospedale San Raffaele

Media Partners: Focus Junior, Focus Tv Mediaset, Meteo.it, R101

With the Patronage of: Asi, CNR, Esa and Inaf

With thanks to: Università Cattolica del Sacro Cuore, Università di Padova, Scuola Superiore Sant’Anna di Pisa, Muse di Trento, Aeronautica Militare, Esercito, British Interplanetary Society, Italian Mars Society, INGV, Ris dei Carabinieri, Sony PlayStation, Imra, Jrc, Infn, Asferico, Orto Botanico di Padova and Bloom Project.

Web users confirm the success and leadership of Focus, Mondadori’s popular science magazine. In fact, the Focus page on Facebook today notched up a million fans thanks to its mix of detailed scientific updates, news about innovation and appealing curiosities and photographs from all over the world.

“In just four years we have gone form 100,000 fans to a million: thanks to the efforts of the editorial staff of Focus.it we have con over the audience by investing only in quality content and our relationship with readers and fans. A commitment that has been understood and rewarded,” said Jacopo Loredan, editor of Focus.

The growth in social media of Italy’s most widely-read magazine is also confirmed by the approval that the title has on Twitter, with around 50,000 followers, and Google Plus, with a following of around 230,000 users. Focus also has its own space on YouTube and Pinterest.