The Italian Magazines area of the Mondadori Group, led by general manager Carlo Mandelli, has created an International Fashion hub, to be run by brand manager Daniela Sola.
The strategic priorities of the new structure will include the further development of the Grazia brand in Italy and around the world in order to build the value of the brand in an even more coordinated and effective way.
After many years of experience at Salvatore Ferragamo Parfums and 12 years in publishing, Daniela Sola is tasked with leveraging Grazia’s international network by implementing the strength of a brand that for almost 80 years has been a point of reference in fashion and beauty publishing and is currently present in 24 countries around the world.
With its unmistakable style, Grazia is recognised every day by readers and the most dynamic and sophisticated digital communities, as the most qualified interpreter of Made in Italy, which has also made it one of the preferred advertising vehicles of up-scale fashion and cosmetics companies.
It is these strong points that have enabled Grazia to evolve into a multi-channel (print-digital-social-events) system which, with its magazines and web sites, reaches a global audience of some 17 million, with an average of 10 million copies per month and 30 million unique users.
In Italy, in the first 9 months of this year, the brand recorded an overall increase in advertising sales (print + web) of 7.5%, compared with the same period of the previous year.
Reporting directly to the general manager of Italian Magazines, Carlo Mandelli, Daniela Sola will also take on the role of managing director of Mondadori International Business, the company that manages the presence of other Group brands on foreign markets, including Interni, Icon, Icon Design and Il mio Papa.