Media: Publishing brands

On newsstands from today Tv Sorrisi e Canzoni Cucina, a new monthly supplement to Italy’s most widely read weekly, produced with the exclusive collaboration of the website of GialloZafferano, the food media brand that is a point of reference for Italians in the kitchen.

Every month Tv Sorrisi e Canzoni Cucina will offer readers 50 fast and east recipes, explained step-by-step, in the classic GialloZafferano style. Each issue will feature on the cover a TV personality, or a star from the world of music or the cinema, who will share with readers their own specialities in the kitchen. Plus, starters, main course, fish and eggs, tasty ideas with vegetables side dishes, as well as chocolate desserts, creams and fruit. And not forgetting advice on how to vary dishes with alternative ingredients and on easy storage.

“Tv Sorrisi e Canzoni Cucina brings together two worlds much loved by the public, entertainment and cooking, with the aim of giving our readers even more service content, thanks to the experience of GialloZafferano, while maintaining a central focus on quality content, new ideas within the reach of everyone and entertainment for the whole family,” explained Aldo Vitali, the editor of Tv Sorrisi e Canzoni.

The first issue features the Neapolitan actor and director Vincenzo Salemme, with his recipe for spaghetti with tomatoes and basil. “A dish that only seems simple, but the requires the use of high quality, fresh ingredients,” says Salemme. Adding that, “Though I am not a chef, I kow how prepare food. And I like to eat well.” 

Tv Sorrisi e Canzoni is the brand leader in the world of entertainment, with a total audience of over 5.1 million readers and users (Source: Nielsen Media Impact data fusion, May 2020) and more than 900,000 fan (Source: Shareablee, December 2020), thanks to a system that ranges from the magazine, to the web site, social media, and events such as Sorrisi Live, a programme of appointments with leading figures from the entertainment world live on social media every Wednesday, which, since the launch in October, has reached a total of almost  quasi 4 million users. Forthcoming guests include, the actor Serena Rossi on 13 January and the singers Emma and Alessandra Amoroso on 20 January.
The editorial offer of Tv Sorrisi e Canzoni is completed by the supplements Storie di fede, which covers issues related to religion with exclusive stories; Oroscopo, a monthly overview of what is written in the stars, Enigmistica, with 100 games including crosswords, puzzles, sudoku and much more, and special collections of CDs, DVDs, books and gifts, with 2.7 million add-on products sold in 2020.

The launch of Tv Sorrisi e Canzoni Cucina, on newsstands from today with a cover price of  €0.50 plus the weekly, will be supported by a  TV commercial, planned on Mediaset channels.

Great success for the #CucinaEdonaConGiallo, the first social media charity challenge organised by GialloZafferano, the food media brand that is a point of reference for Italians in the kitchen, with more than 18 million unique users and 12 million fans, in support of the Fondazione Progetto Arca charity. 

A five-hour Christmas culinary marathon that involved ten exceptional guests: in fact the the site’s three faces  – Manuel, Aurora and Giovanni – live on social media from the kitchens of GialloZafferano, were joined on videolink by Francesca Barra, Saturnino, the comic duo Matricomio, Franz from Ale e Franz, the starred chefs Alessandro Negrini and Fabio Pisani from Aimo e Nadia, Viviana Varese from Viva, the blogger Ester Marra, the TikToker Aurora Cavallo, alias CookerGirl, in a special recipe-based contest. 

The event also involved users who were invited to post their creations inspired by the dishes presented during the live show, and in this way also contributing to the donation of basic foods to support families in need.  

Thanks to this charitable marathon, tomorrow will see the donation of 5,000 litres of Candia milk and almost a ton of Grana Padano cheese, which will be added to the food parcels that the Progetto Arca Onlus will distribute though its structure to 1,500 families across the country.

Once again GialloZafferano is close to its readers, users and their families by actively helping those in need in a cooking together initiative, for and with their loved ones. Thanks to the participation of its community. The live social media event reached an overall total of more than 2 million users on the Facebook, Instagram and YouTube profiles of GialloZafferano. 

Sorrisi live – Un Sorriso per Natale (A Christmas Smile) is the exclusive musical event that Tv Sorrisi e Canzoni, the Mondadori Group brand that is a point of reference for the world of music and entertainment, is giving to its readers and users this Christmas.

The initiative, that will be broadcast on Wednesday 16 December from 7 pm on the sorrisi.com website, as well as the magazine’s Facebook page and Instagram account, features some of Italy’s biggest and most popular stars.

A series of performances on the virtual Sorrisi Live stage by Francesco Gabbani, Ermal Meta, Annalisa, Gigi D’Alessio, Samuel, Federica Carta, Edoardo Bennato, i Tiromancino, i Pinguini Tattici Nucleari and Diodato. All of the artists will give the audience an acoustic version of song from their repertoire exclusively for Sorrisi along with special Christmas wishes for their fans.

The event will be presented by the editor of Tv Sorrisi e Canzoni Aldo Vitali, together with Gabriele Corsi from the Trio Medusa.

“This is our Christmas gift to the readers of Sorrisi and for all the users who follow us on social media.” Declared the editor Aldo Vitali. “It will be an authentic concert with some of the biggest names in Italian music, all of whom are friends of Sorrisi and gladly accepted our invitation to take part and who I would like to thank from the bottom of my heart. For the reasons we all know, this will be a Christmas will not be normal, but we want to add a smile to make it a little less disappointing,” the editor concluded.

On the occasion of Sorrisi Live -Un Sorriso per Natale, Tv Sorrisi e Canzoni also wants to offer a moment of peace and enjoyment for children in hospital and their families. Which is why the magazine is supporting the Fondazione Dottor Sorriso which, for 25 years, has been promoting d Terapia del Sorriso (smile therapy) in Italy aimed at cheering up young patients and helping them to face their illnesses and hospital stays. “We have decided to support this particular Foundation in order to lighten children’s suffering Fondazione with a joke, a game and a song, all of which are aimed at bringing a smile to their faces in a difficult moment. Also, because smiling is good for the heart and we at Sorrisi know this very well,” explained Vitali. To underline the importance of the project, the editor and Gabriele Corsi will be wearing a red nose for the entire duration.

Sorrisi Live – Un Sorriso per Natale is a confirmation of the special relationship that has always linked Tv Sorrisi e Canzoni to the world of entertainment and unites it, without barriers, to a public of over 5.1 million people, including readers, users and fans, thanks to a system that ranges from Italy’s most widely read weekly magazine, to the website, social media and events.

This virtual concert is also part of the Sorrisi Live programme, a cycle of live events on Sorrisi social media featuring the most popular personalities from the world of television, music and cinema. Since October, every Wednesday, artists of the caliber of Francesco Gabbani, Max Pezzali, Francesca Michielin, Fedez, J-Ax, Luca Argentero, Federica Panicucci, Michelle Hunziker, Ambra Angiolini have participated in this rich calendar of exclusive interviews, reaching a total reach of 3.1 million users.

In order to follow, comment on and share Sorrisi Live – Un Sorriso per Natale please use the hashtags #SorrisiLive #unSorrisoPerNatale.

Grazia USA, the new international edition of Grazia, the result of a licensing agreement between the Mondadori Group and Pantheon Media Group LLC, has announced the appointment of David Thielebeule as its editor-in-chief and creative director.

Positioned on all the established fashion and luxury markets, Grazia is the first 100% Italian fashion brand to have exported its successful formula worldwide, from Italy to the United States, creating a dynamic network with 21 editions overall and a global audience of 15 million readers, 35 million unique users and over 20 million followers on social media.

With David Thielebeule at the helm, Grazia USA will establish itself as an innovative brand, featuring impactful visual storytelling and though-provoking content: fashion, beauty, personalities, as well as topical issues such as inclusiveness, sustainability and diversity.

“David Thielebeule is one of the most talented professionals on the international scene and we are excited for him to join the Grazia family and to lead the North American team in creating a sophisticated, daring and aspirational product that sets itself apart for its unique content and innovative formula”, said Daniela Sola, Managing Director International Business at Mondadori Media.

Boasting over 15 years of editorial experience, Thielebeule was style director at Wall Street Journal Magazine for both the print and digital editions. Prior to that, he worked at Allure and was a senior editor at Harper’s Bazaar. He started his career in fashion at Saks Fifth Avenue before transitioning into editorial at GQ.

“I am humbled by the tremendous opportunity to introduce Grazia USA to the diverse and constantly evolving American audience. The definition of ‘grazia’ in Italian is ‘grace,’ and I cannot think of a more timely or meaningful word to define my vision for the brand. Grazia has been an authority on fashion, beauty, and culture for more than 80 years and I look forward to building a team that will continue in that charge – challenging tradition by creating something even more unique and exclusive”, said David Thielebeule, editor-in-chief and creative director of Grazia USA.

Grazia‘s content will be distributed on a global multi-channel platform. Grazia USA will publish two digital covers in the first half of 2021: one that coincides with the New York Fashion Week in February and the next in May.

The first print edition of Grazia USA will be released in September 2021, every quarter.

The US edition of Grazia will provide luxury brands with premium viewability, thanks also to the creation of custom content.

Donna Moderna, the magazine edited by Annalisa Monfreda will be on newsstands tomorrow, Thursday 3 December, with a special issue dedicated to the Italian national rhythmic gymnastics team. The six members of the team, also known as the Farfalle (Butterflies), given that their discipline makes them seem as if they had wings, are featured on the cover and in an exclusive fashion shoot.

Winning, positive, combative women: their stories stand out for their strength and determination, which has seen them enter the collective imagination and brought prestige to the country.

“Women’s sport, which rarely receives adequate media attention, is giving us great satisfaction. For years Donna Moderna has aimed to keep the spotlight on this world and support the battle for equal opportunities that women athletes in all sports continue to fight.” declared Annalisa Monfreda.

In the last Olympic four-year period, these gymnasts, managed by the National Technical Director Emanuela Maccarani, have also entered the history of international rhythmic gymnastics, with two gold medals, one silver and two bronzes at the World Championships, one gold and two silvers at the European Championships and qualification for the Tokyo Olympic Games two years ahead.

The cover features Alessia Maurelli, captain of the team, who talks about herself and confides to Donna Moderna: “It is true that of all sports, ours stands out for the aesthetic aspect,” she explains. “But I prefer the term warrior for us.” In fact, it is with the hashtag #guerriere (Italian for warrior) that Maurelli posts the photos of this formidable group of athletes.

In the Mondadori Group’ magazine’s fashion feature, the six athletes are portrayed in exclusive and refines shots, sometimes accompanied by their much-loved equipment. Each photo presents a different style, a trend of this autumn/winter season.

The girls wear outfits that represent tartan, black & white and colour block styles – or rather lively and intense colours, that are mixed in extreme combinations – as well as total black and with fringes, another seasonal must. Make-up is by BioNike – beauty partner for the Donna Moderna shoot – and is light and delicate like the flutter of a butterfly’s wings, but also high performance; a characteristic that distinguishes the athletes.

The issue’s storytelling continues online: on the website and the Donna Moderna social media profiles where users can find interviews with the athletes, a video story in which they are wearing the clothes, as well as tips and advice from the six athletes about fashion, sport and beauty.

Also onboard this Donna Moderna project: BioNike, the Official Sponsor of the Italian national rhythmic gymnastics team and Beauty Partner of the Italian Gymnastics Federation with the Defence Color line; Fastweb, whose institutional campaign features the Farfalle that represent the connection, power, speed and precision of 5G technology; Freddy, technical sponsor and official supplier to the Italian Gymnastics Federation.

Through the magazine and its digital channels, Donna Moderna, DMBeauty and DMNow, the Donna Moderna brand reaches a net total audience of 14.6 million users every month (Nielsen Media Impact, data fusion March 2020), to which should be added 2.7 million fans on social media with the engagement of 1.6 million (Source. Shareablee last 30 days), confirming its position as a point of reference in the women’s segment.

Icon, the Mondadori Group’s male fashion and lifestyle magazine is on newsstands from tomorrow with a collectors’ issue dedicated to sport, with Claudio Marchisio, former champion of the Italian national team, for the first time in the extraordinary role of guest editor.

Together with the editorial team led by editor Andrea Tenerani and editor-at-large Federico Sarica, Marchisio has created a special issue of Icon to celebrate the symbolic values of the world of sport, that remain relevant even in these difficult days: commitment, sharing, belonging, and excitement.

This is illustrated by the exclusive stories of the talented protagonists featured on the cover, authentic contemporary icons, alongside Claudio Marchisio, the footballers Matthijs de Ligt and Pierluigi Gollini.

At the heart of the issue, sport, ranging across the pages of the magazine, from interviews with great champions, to fashion, beauty and lifestyle features, and all related to the passions of today’s man, lifestyles and trends through the global approach that characterises the brand’s successful formula.

“In these difficult times, I often find myself retracing the happy moments of my life,” Claudio Marchisio begins in the letter to the Icon community that opens the new issue. “All these memories are always accompanied by a common, perhaps even banal, gesture, but one which we certainly take too much for granted: a hug. Strangely, looking back on one of my goals, I never remember the moment when the ball crossed the goal line, but I always remember the embrace of my teammates. I hope that my wife won’t read this, but even of my marriage I don’t remember the moment when we said: “I do”, but I remember very well the beauty of our embrace immediately after.” Now a commentator on the matches of the Italian national team, the new Marchisio talks about his plans for the future in a conversation with Icon: “I have always lived with the motto of my favourite team, which is Juventus obviously, in my head: ‘Winning is all that matters.’” But often victory lies in the path you take to get there. Unexpected things that happen to you, how you train, how you change and mature as you pursue your goals. Whether you reach them or not. In life, for me, this is what winning means.”

Matthijs de Ligt, who appears exclusively on the cover of this month’s Icon, is set to become one of the greats of his sport: at 18 he was already captain of a legendary club like Ajax, at 21 he is consistently one of the best in the world in his role, a staple of the Juventus team after just a year in Turin. “I think the Ajax style can be summed up in two words: courage and discipline. There they expect you to learn to play the ball, without fear, that you learn to prove who you really are, as a player and as a man. And you always work for that. It’s something that stays with you, a mentality that is also helping me a lot at Juventus. Juve will only call you if you are good enough and really deserve it. We young players who have recently arrived, understand this. Obviously, we are here to grow and become like our teammates with more experience: we all want to be the next Chiellini, Bonucci or Buffon. In the end, what we do is work hard every day and push each other to improve. This is the beauty of having a young but aware group of players. We are trying to get to know each other better, even off the pitch: we want to grow together and together raise the level, both individually and as a team.”

At 25, Pierluigi Gollini, who features on the third cover of November’s Icon, has become one of the best goalkeepers in Italy: he has already won his place in the national team and with Atalanta, which is looking to qualify, for the second year in a row, for the Champions League. “We feel the responsibility of being the pride of Bergamo: there is so much warmth here, I really like the city and the spirit of the people. When we are around, we notice the great enthusiasm that surrounds us:” Gollini not afraid to be open about his passions, from rap to fashion and video games, which he often talks about on his social profiles. “I’m not afraid of being judged, indeed, it would be nice if I could be a spur for cultural change.” This awareness comes from the years he spent at Manchester United’s Youth Academy, where he went at the age of 16. “In England I found much more openness than in Italy. There the players make music, or are designers, it’s another world. My goal now is to start a record label,” continues Gollini, the first Italian footballer to have recorded a rap song, and for whom music is more than a passion, “to push some guy from out of nowhere. For now, I am working on some things, there is a project for a new song with my rapper friend,” he reveals in the interview in the issue of Icon on newsstands.

Grazia, the leading 100% Italian fashion brand, with over 20 editions around the world, launches an extraordinary issue with Laura Pausini for the first time in the role of guest editor of a magazine.

This special edition of the weekly edited by Silvia Grilli, is dedicated to uniqueness, like many of the unique people the singer has met in her life: from Sophia Loren to the mothers who raise their children to become special people, and from the workers in music to nurses. An issue that Grazia dedicates to all its readers.

Silvia Grilli said: “This extraordinary issue of Grazia is dedicated to the many unique people that Laura Pausini has met in her life, but above all it is dedicated to all of you who are going to read it. Because each of you has within you the beauty and strength of your difference. Every one of you is unique.”

And Grazia will be on newsstands with two covers Due le covers: two extraordinary shots that immortalise Laura Pausini, a star symbol of Italian-ness known and loved all over the world, in the unique context of Rome by night, the scene for an exclusive fashion shoot.

The most acclaimed Italian outside of Italy opens up to Silvia Grilli in a long and intimate interview in which she reveals a great deal about herself, her frailties and her discipline, the acceptance of her body and her special relationship with Paolo Carta and her daughter Paola who helped her to discover her uniqueness.

And this special issue has been edited directly by Laura Pausini, with the help of the entire editorial team of Grazia: the singer converses with Sophia Loren with whom she worked on the song “Io Sì”. The song is the main theme of “The Life Ahead/ La vita davanti a sé”, the film directed by Edoardo Ponti, available on Netflix from 13 November. Loren also stars in the music video for Laura’s song, a candidate for an Oscar nomination.

Laura wanted many of the personalities that appear in the issue to be interviewed by special names. Mika, for example, with whom the singer collaborated for a benefit concert to help those affected by the explosion on 4 August in her hometown. In the pages of Grazia Mika explains how identifying with the pain of others is the first step to overcoming difficulties.

Ambra Angiolini intervenes in this issue with a unique and exclusive piece written by her for the magazine, in which she talks about the path she took that led her being accepted by her most severe judge: herself. Also interviewed in the issue are Greta Thunberg, the only girl to have started a global movement to stop global warming and the superlative Bebe Vio, who has shown how with training and perseverance you can also overcome a serious illness, live with prostheses and win an Olympic gold medal.

There are also contributions from Stefano Domenicali, the CEO of Lamborghini and the next boss of Formula One, Spotify’s Italian boss Federica Tremolada is interviews by TikToker Elisa Maino, writer Antonio Dikele Distefano, who talks about racism, and many more.

There is also space in the issue for big surveys. From a reportage on music workers left with no concerts, to nurses (female and male) in Italian hospitals and violence against women in a time of lockdowns and a focus on the microbiome, a secret resource for our health.

Fashion and beauty reflect Laura’s tastes, from oversized coats to knitwear with chains, to daring make-up. Laura reveals a number of curiosities to her many fans: the 10 records she would never part with, the accessories, clothes and design pieces she likes, a place where she spent a special holiday and her style icons.

“The offer to edit an issue of Grazia was a real surprise. It is also a bit of a challenge that I was happy to accept to try to bring a few hours of enjoyable entertainment to readers at this difficult time. Thanks Silvia, really, you allowed me to enjoy a special experience, when I thought I had experienced practically everything … you came and made me crazy with curiosity. Honestly, I can’t wait to hear the first reactions! Enjoy it, take your mind off everything and join this journey with me, who knows if you will like it? In fact, let me know, because this kind of commitment, just like when you sing or write a song, has no value if you can’t share it.” declared Laura Pausini.

Tomorrow, Thursday 5 November, at 4 pm, the singer will for the first time be the protagonist of a live Instagram event in which, together with the editor of Grazia Silvia Grilli, she will talk about the project in which she is the guest editor of a magazine.

The fashion feature and the Laura Pausini interview will also be published in the international editions of Grazia in Germany, Morocco, Bulgaria, Mexico, Latin America and Spain.

Also on this occasion, Grazia confirms its role as a multi-channel brand, able to evolve thanks to its always current look towards the future. Today the communication platform of Grazia has a total audience of 4.3 million people between readers and users (Source: Media Impact Data Fusion based on Audiweb – Audipress data in December 2019), as well as 350,000 followers on Instagram and almost 1 million fans on Facebook.

GialloZafferano, Italy’s best-loved food media brand, is betting big time on TikTok to enhance the title with a new language, original content and to further strengthen its relationship with Generation Z.

First launched on the short-video platform in June, the GialloZafferano profile already has more than 200,000 followers, and growing rapidly, with over 17 million video views with the hashtag #giallozafferano and an average of more than 200,000 views and 20,000 likes for each video posted.

On TikTok the Mondadori Group brand offers  original and exclusive content with its unmistakeable mix of recipes for everyone, and the simple ideas and advice that makes the web site a point of reference in the kitchen for 18 million unique users  every month (Source: Audiweb, average Jan-Jun 2020) and 12 million fans on social media, from Facebook to Instagram, Youtube to Pinterest, and now also on TikTok. GialloZafferano produces different and ad hoc content for each platform with the aim of being always close to Italians in the kitchen, thanks to always new proposals and responding, 7-days-a-week, on the web site and on social media, to tens of thousands of comments and requests from users.

“Once again, we are evolving, with new content and approaches, in order to remain in constant contact with people. We follow changes in habits on new media through the constant development of new and original formats, also to interact with a new audience, and expanding our presence on social media,” declared Andrea general manager of Mondadori Media. “For some time now we have seen social media not just as a way of disseminating our content, but as a new paradigm, in which GialloZafferano is the instrument for the creation of a community built around the passion of Italians for food and cooking, a and where it is not the brand that is the protagonist, but people, who are increasingly engaged and central.”

To reinforce even more its position on TikTok, from today, GialloZafferano will also take advantage of the exclusive collaboration of three innovative food creators: Cooker Girl (Aurora Cavallo), Theavokiddo (Aisha Ben Thabet) and michi.fadda (Michela Fadda), very young food enthusiasts who have been able to discover interesting and fascinating ways to emerge and engage users on TikTok.

Aurora Cavallo, or Cooker Girl, is 19, has 250,000 followers and 5.4 million likes on TikTok. She was born in a small village at the foot of Monviso and is a student at the University of Gastronomic Sciences of Pollenzo. She likes to define her cooking as “traditionally new”. Often reinventing tradition, combining different culinary cultures and techniques to make every dish her own, Aurora learned to cook on the web web, watching thousands of video recipes on YouTube and reading numberless articles on blogs, in books and magazines. And it is perhaps this “amateur” background that has had the biggest influence on her way of communicating; spontaneous, simple and direct, rich in values, but hiding close study and limitless passion.

Aisha Ben Thabet, or Theavokiddo, is just 16 years old, has over 450,000 followers and 18 million likes on TikTok, and lives in Milan where she studies and a languages-based high school. She began cooking when he was six years old, along with her sister, and in 2016, for fun, she took part in Masterchef Junior where she came third. During lockdown she took up cooking again and, in a few weeks, her TikTok profile became one of the most popular in Italy. She shoots video recipes that are tasty and within the reach of all schoolkids, in a spontaneous way and an immediate editing style with brilliant effects. The kitchen has become her safe space as, though the ingredients, the preparation and sharing of her recipes, she manages to express her feelings.

Michela Fadda, or michi.fadda, is 20, has over 350,000 followers and 12 million likes on TikTok, and has Sardinian origins and studies Educational Sciences at the di Milano Bicocca University. Even as a little girl she cooked with her mother and grandmother, a passion that she has continued to pursue over the years.  With just her smartphone and her creativity, with her videos Michela tries to transmit the peace and serenity that she herself finds when she’s cooking. With a single light, Michela manages to capture the details of every recipe, enhancing the ingredients and highlighting the preparation of each dish in the editing and an always pertinent choice of music, while also trying to remind us that beauty lies in small and simple things.

For the Mondadori Group, the novelties on TikTok don’t stop here: for some months, other brands have begun to try out new things on this platform, from Grazia, that launched its profile during the recent fashion week, with a continuous increase in the number of followers, to a DMBeauty, Smartworld and Studenti.it.
A continuous evolution that will soon also involve also other Group brands, with new projects and exclusive collaborations. These editorial developments generate new opportunities for interaction and Mediamond is already working, alongside Mondadori, on the development and fine tuning of new proposals for branded content for 2021, aimed at all interested commercial partners.

This week Donna Moderna is on newsstands with a special issue Acts of Beauty, in which the magazine edited by Annalisa Monfreda launches a reflection on the acts of beauty that help us to be ourselves and find our place in the world.

“Beauty is not an aesthetic canon, however new and inclusive. Nor is it a slogan, with which we are all beautiful and each body is perfect. It’s not even ad duty: that of having to feel beautiful and value ourselves. Beauty is an action. It is commitment, effort, courage. We wanted to dedicate an entire issue to those acts of beauty that improve the lives of all of us,” declared the editor Annalisa Monfreda.

Featured on the cover is Paola Egonu, the Italian world champion volleyball player, of Nigerian origin, who, with her statuesque and elegant pride, was chosen by Donna Moderna as an example of a woman who is not afraid to feel free.

To celebrate this special issue Donna Moderna produced a special cover, with heavier paper and a eye-catching caption in glossy red lacquer.

At the centre of the magazine is an exclusive illustration by the artist Luca Font who, for Donna Moderna, has interpreted the words with which the brand’s audience describes beauty today: happiness, respect, audacity, courage, honesty, care, choice, acceptance and self-esteem. Positive concepts, chosen by readers in an instant poll on Instagram, that enhance the value of the project.

“Acts of Beauty completes the project for three special issues which Donna Moderna has used to give readers a new perspective on issues of great interest. It’s an initiative in which we firmly believe and through which we have attempted to bring to the market a product of very high quality that underlines the social value of the content within, and confirming, once again, the capacity and commitment of the magazine to engage and be close to its audience,” declared Andrea Santagata, general manager of Mondadori Media.

A range of faces from the worlds of literature and entertainment, including Paola Turci, Sveva Casati Modignani, Fiamma Satta, Michela Murgia, Alessandra Amoroso, Geppi Cucciari, Kim Rossi Stuart, Stefania Auci and Jonathan Bazzi, have supported the Acts of Beauty initiative and have enriched the pages of the magazine with their own accounts of beauty.

The message of Acts of Beauty develops on the pages and in the columns of the issue also with investigations of current affairs that talk about actions to enhance the territory across Italy, women in companies and the talents of differently abled people.

The special issue of Donna Moderna also tells the stories of special people who, with courage, have found their place in the world: from Daniela Lucangeli, the much followed psychologist and learning difficulties expert, whose revolutionary ideas about teaching are based on positive emotions, to Maura Gancitano, the philosopher who is helping to make her subject something that (almost) everyone can approach and Francesca Vecchioni, founder and president of Diversity, the non-profit organisation committed to promoting social inclusion.

The issue also has a feature dedicated to the life and choices of three influencers: the curvy blogger Laura Brioschi, who has launched her BodyPositive fashion line, Eugenia Longo, the instagrammer who lives with alopecia, Aurora Celli, the TikToker who has made her vitiligo a point of strength.
Three portraits of women famous on social media that are not spokespersons from a classical concept of beauty, but who particularities make them even more beautiful and unique.

“We are extremely satisfied because Acts of Beauty, the third special issue from Donna Moderna, after Talento Italiano and Un Nuovo Futuro, has been widely appreciated by all of the companies on the front line for social commitment and the valorisation of beauty in all its forms. The market has recognised the editorial and advertising value of these three special issues, enabling us to record and 20% increase in ad pages and a 12% rise in revenues, compared with the same issues of the previous year,” declared Davide Mondo, chief executive of Mediamond.

 The storytelling of the Acts of Beauty special issue  is developed also on the web site www.donnamoderna.com, where the magazine’s content is included, expanded and updated, as well as on the brand’s social media channels, in particular the Instagram profile of Donna Moderna with a filter that plays on the key words of beauty chosen by readers.

Two backstage videos were also made during the Paola Egonu photoshoot and on the set with the three influencers, who talk about their acts of beauty to make them feel good about themselves, but also to spread a positive message to their followers.

The launch of the new special issue Acts of Beauty by Donna Moderna will be supported by an advertising campaign developed by CasiraghiGreco&, and planned on print, digital, and social media, as well as, radio and digital out of home in core districts of Milan on the iDD Magazine circuit.

Thanks to a unique mix of practical advice, first-hand testimony, stories and live daily events, Donna Moderna is always at the side of its readers and their needs. Through the magazine and its web channels, it reaches a total net audience of 14.6 million users every month (Source: Nielsen Media impact, data fusion March 2020), to which should be added 2.6 million fans on social media, with the engagement of 1.4 million interactions per month (Source: Shareablee and internal data on IG Insight), confirming the brand’s postion as the point of reference on the women’s segment,