Media: Publishing brands

During the Salone del Mobile.Milano Shanghai  (20 – 22 November 2019), INTERNI will present the design talk The new frontiers of entrepreneurship.

The event, organised together with INTERNI China, will examine the strategic and productive directions of Italian design and the ways in which it is perceived in Asian markets, especially in China which is now the seventh biggest market for Italian furniture exports (Source: Assarredo). The protagonists of the conversation, which will take place on Thursday 21 November at 3.3 pm at the Shanghai Exhibition Center (Dome Hall – Piazza Italiana), will be Yang Dongjiang (Editor-in-chief INTERNI China and professor at the Academy Art and Design Tsinghua University) Gilda Bojardi (editor-in-chief of INTERNI), Renato Minotti (Co-CEO, Minotti), Giulia Molteni (Head of Marketing and Communication, Molteni&C|Dada), Antony Margiasso (Head of Industrial Design, Pininfarina Shanghai), Maria Porro (Head of Marketing and Communication, Porro), Eleonore Cavalli (Visionnaire Art Director), Sammy Ren and Cathy Zhang (Founders, Domus Tiandi).

Italian Design Factories, the fifth volume in the INTERNI Serie Oro, dedicated to Italian companies,  will receive its first presentation in Shanghai. The book ideally develops the narrative begun in 2014 with the celebratory volume marking the magazine’s 60^th anniversary, followed, in 2016, by a collectors’ edition 500 Italian Design Icons Still in Production, and in 2017 by Icon Makers and in 2018 by Icon Architects.

“In a certain sense, this volume summarises and constitutes a global overview of the themes examined earlier,” explained Gilda Bojardi, editor-in-chief of INTERNI. “In fact, it is in the factories that we find the skills and the main players of the design system. And it is in the factories, in the sense of the locations of technical and cultural production, that the magic takes place that leads to ideas taking shape and being transformed into an object that has the power to move. Our focus is on all those situations in which the great tradition of Italian craftsmanship is renewed focus in a way that can be integrated into today’s most advanced industrial processes and seize the opportunities offered by digital technologies,” Bojardi concluded.

A total of 57 companies are presented by Italian Design Factories: each of them described through their specific distinctive characteristics, linked to history, architecture technological know-how, artisanal content and research. The volume will be completed in 2020, with the presentation of a selection of design excellence which, added to the first, will take us to 100 Italian Design Factories, in other words, the best of our furniture production, as well as accessories,  coverings and materials for the domestic space. In 2021, by combining the two volumes, a final volume will be published, dedicated to the most representative companies from the world of Made in Italy, a book for collectors that aims to be a valuable resource for information for Italian and foreign operators who want to know all about the world’s best manufacturing industry. For this reason, a number of international presentations have been planned to talk about Italian know-how and its ability to continuously renew itself. After Shanghai the volume will also be presented in Miami – during Design Miami for which INTERNI is a media partner – on Wednesday 4 December at the Wolsfsonian Museum whit the collaboration of Italian Consulate General, and then in Dubai during Expo 2020.

Italian Design Factories, for which an extra print has been planned, will be available in three editions (Italian/English, English/Italian and Chinese/English) and will be distributed through major design showrooms in Miami, New York, London and Milan.

With 282 pages,  Italian Design Factories will be available from 28 November on newsstands together with the December issue of the magazine at the price of €10 (including the magazine).

For more information, please go to: www.internimagazine.it

What will the world be like in 10 years? “How do we want to live in 2029”? This is the theme of the 2019 edition of Focus Live, the popular science festival of the magazine Focus, which, from 21 to 24 November brings to a conclusion at the Museo Nazionale Scienza e Tecnologia Leonardo da Vinci in Milan, an extraordinary journey that has taken in the most fascinating and decisive issues for the future of mankind and the planet, and discussed the great challenges the humanity must face and the tools it needs to win.

Over 15,000 visitors (of which over 1,800 students), 117 laboratories for children and adults, 182 speakers on the main stage and in speakers’ corners, 44 interactive and multimedia installations: these are the numbers of Focus Live’s debut in Milan last years, with great public success for the event and the digital content. This year over 11,000 people have already taken part in the first two stages, held, respectively, on 1 – 2 June at the Porto Antico in Genoa, and on 18, 19 and 20 October in Trento at MUSE, Museo delle Scienze.

At the Museo Nazionale della Scienza e della Tecnologia Leonardo da Vinci the discussion will focus on the environment, climate, ecosystems, but also on genetics, artificial intelligence, migration, space travel, robots and much more. A great celebration of science, open to everyone, where adults and children can let themselves be amazed by installations and scientific experiments, take part in interactive laboratories and get their hands on the most advanced technologies, as well as meeting some of the biggest experts and scholars in a range of disciplines and personalities well-known to the public. Leading international experts will be the protagonists of unique encounters that will outline the state-of-the art of recent discoveries in a manner tat is accessible for the general public, as well as for fans and enthusiasts. They include the plant neurobiologist Stefano Mancuso, the physicist and popular scientist Guido Emilio Tonelli, the climatologist Luca Mercalli, the diver Umberto Pellizzari, the scientific YouTubers Adrian Fartade and Luca Perri and many more.

In line with the style of Focus, a Mondadori Group brand, science comes to life in unusual and fascinating ways. From “space conquests” with astronaut Umberto Guidoni to some of the most surreal scenarios with laughs and semi-serious reflections with Saverio Raimondo, but also an ability to distinguish the true from the false, between information and propaganda with Selvaggia Lucarelli, the role of the youngest generations with Sofia Viscardi and with the TikToker with more than 2.5 million followers Rosalba Andolfi, the economic outlook that we can expect with Carlo Cottarelli, or the secret life of a rebellious genius like Leonardo Da Vinci together with Massimo Polidoro and the future of music with Saturnino.

And you can even take “a walk” on Mars with 3D visors, and without gravity, or experience the sensation of surviving in high water, watch the robot surgeon “Da Vinci” at work (able, for example, to peel a grape and then sew it back on perfectly), create a perfect avatar of oneself to interact with a virtual world, for example, trying on clothes online, testing your skills on an incredibly realistic driving or flight simulator, experience the sensation – using a special visor – of living with reduced senses in order to understand the difficulties of people with hearing or sight impairments, discover the kitchen of the future, cooking with artificial intelligence and the infinite number of recipes of GialloZafferano, in the company of the starred chef Alessandro Negrini and his interactive showcooking with Alexa and Google Home.

And there are protagonists also for the little ones, with the kids’ area laboratories to try interacting with robots, discover the wonders of water, virtually re-live the moon landing experience and play with the Science show of the scientific apprentice Giuseppe Spitaleri and the crew from the House of Talent.

Everything will be useful in attempting to answer the greatest question of them all: will we be able to deal with the emergencies facing the planet? The most important of which are the climate and the environment, demography and migration, and the fourth industrial revolution: the enormous climatic changes that are transforming the world we have always known forever; the aging populations of parts of the world and the increase in the inhabitants of others, with the associated imbalances and social tensions; the widespread use of artificial intelligence systems, with the potential to disrupt the job market and, if not managed well, risk concentrating wealth even more in the hands of the few, and increasing inequality between populations.

For tickets and a complete programme, please go to: www.focuslive.it

Opening times:

Thursday 21 November 9:30-18.00

Friday 22 November 9:30-19.00

Saturday 23 November 9.30-21.00

Sunday 24 November 9:30-19.00

Focus is Italy’s most widely read magazine, with 5.8 million readers and digital users (Source: NIELSEN MEDIA IMPACT DATA FUSION audipress 2019.1e audiweb 2.0 Feb 19), and 2 million fans on social networks.

Focus Live has been developed with the patronage of: Agenzia spaziale Italiana ASI, Agenziale Spaziale Europea ESA, Consiglio Nazionale delle Ricerche CNR, Istituto Italiano di Tecnologia IIT, Enea, Inaf, Virtual Space Systems.

The organisation of Focus Live has been made possible thanks to the support of:

Main Partners: ab medica, Essilor, IBM

Partners: Aiteca, Celgene, Commissione Europea, e-distribuzione, Gilead, Grimaldi Group, Novartis, Oppo, Osservatorio Terapie Avanzate, Pfizer, Parmigiano Reggiano, Pegaso, Roche, Toyota

In collaboration with: Opera San Francesco

Partner Area Focus Junior: Candia

Supporter: Università San Raffaele

Charity Partner: Lega del Filo d’Oro

Media Partner: Focus, Mediaset, Focus Junior, Meteo.it, Smartworld

Radio Ufficiale: Radio Monte Carlo

In collaboration with Istituto Oikos

Il valore dello spazio. Le fabbriche di design come pratica del buon progetto (The value of space. The design factory as a practice of good design) is the title of an encounter organised by INTERNI as part of BookCity Milano 2019. For this eighth edition of the event, the Mondadori Group magazine, edited by Gilda Bojardi  will focus of the contribution of women in business and design.

This encounter, specially conceived by INTERNI, will feature three female protagonists with decision-making powers in their family companies  – with regard to production, management and communication – all of which are brands that have strongly conditioned the location and style of design at an international level. Three women who, with passion and competence and passion also in the area of publishing and communications, have directly contributed to the creation of publications dedicated to their companies. On stage, moderated by Patrizia Catalano, a journalist at INTERNI, will be Rossella Bisazza (Director of Communications at Bisazza, Vice-President of the Bisazza Foundation) who will talk about the book on the Bisazza Foundation’s art collection; Emiliana Martinelli (President of Martinelli Luce) with a story dedicated to her father Elio, a pioneer of lighting design; and Monica Mazzei (Vice-President of Edra) with a book that brings together the innovative solutions developed by Edra, one of the most creative and innovative Italian Design brands.

The encounter will take place on Friday 15 November at 6.30 pm, in the Sala Blu of Palazzo Mezzanotte – Borsa Italiana (Piazza Affari 6, Milano). Entry is free, subject to available space.

For more information: www.internimagazine.it

CasaFacile, the Mondadori Group magazine edited by Francesca Magni, has a number of surprises in store for its readers: a décor box and many events in Milan.

In fact, from this week CasaFacile is offering a limited edition box of wonders with everything needed to given free rein to your creativity. As a gift for others or yourself, the contents will enable you to illuminate holiday season parties, wrap Christmas presents, and make special decorations and  greetings cards, as well as a kit per for the creation of a metal ‘himmeli’ (a typically Nordic  hanging good luck charm for the house). The CasaFacile Décor Box can be bought online at casafacileclub.it at the price of €19.90 (or in Milan at the Nap Atelier from 14 November to 12 December 2019).

Also in Milan, from 14 November, the stylist Elisabetta Viganò will dress the windows of the Nap Atelier, (in Viale Piave 19), a space dedicated to interior design and the sale of fabrics, wallpaper and furnishing accessories founded by the designer Stefania Passera. It is here that her taste for a decorative style is expressed, with a “sweet” colour palette and mix of patterns, a place with a soul that is closely aligned with that of CasaFacile. The Atelier, that will be decorated with the participation of LondonArt for wallpapers, Ligne Roset for sofas, and Rossini Illuminazione for lighting, will also host until 12 December a number of events. Starting with the inauguration with aperitifs (on Thursday 14 November at 6 pm) to an open editorial meeting (on 28 November). Also, every Saturday will feature artisans on display and workshops (how to make a lampshade, notebooks with wallpaper, ‘pop’ embroidery); while every Tuesday there will be an architect or stylist from Studio Pisk for private and personalised advice; and, finally, every Thursday a creative laboratory for creations in paper and much more. Visitors will also have the chance to enjoy a nice cup of coffee by Caffè Vergnano. Book your experience and buy your box on casafacileclub.it

But that’s not all. CasaFacile, a point of reference for home and design enthusiasts in search of a refined but accessible aesthetic, will end the year with a special December issue. The magazine on newsstands from 4 December features: three Italian homes with Christmas decoration by top stylists Cristina Gigli, Vanessa Pisk and Elisabetta Viganò; two Christmas tables  laid out by mise en place expert Marta Mariani at the home of A Gipsy in the Kitchen; ten original do-it-yourself solutions specially created for readers by the magazines Bloggers; and a before & after in a one-room apartment full of space-saving ideas and charm.

 For more information: www.casafacile.it

Sale&Pepe, the Mondadori Group brand, which for thirty years has brought pleasure to the table thanks to exclusive and refined gastronomic ideas, has been revamped, become even more special, rich and of the moment.

From November, the magazine, edited by Laura Maragliano, will focus on emotions, with a contemporary design, exciting photographs and the uniqueness of Italian excellence, covering the territory, products and companies from the world of Made in Italy, a unique and balanced overview of elegance and simplicity.

“With this redesign Sale&Pepe shows that it is always with the times,” Maragliano explained, “without betraying the character of a magazine dedicated to people who love good cooking and everything that surrounds the culture of food.”

The images will have more space and a more engaging effect, with new, sophisticated and elegant  typefaces, easier to read texts and recipes, close-ups and more creative and curated pages.

Sale&Pepe will also be enhanced by new features and columns dedicated to wine, extra-virgin olive oil, objects for the table and domestic appliances, territorial excellence and sustainability.

Confidenze, the Mondadori Group magazine edited by Angelina Spinoni and for more than 70 years a point of reference for an enthusiastic audience of female readers, present a special issue dedicated to the most exciting stories about secrets, produced thanks to the writing laboratory “ConfyLab”.

Over the summer, two coaches, the writers Annalucia Lomunno and Silvia Montemurro, read, revised and selected around 150 real stories told in the first person on the theme of secrets. As the editor of the magazine confirmed: “We received a great many stories about families, but also very personal things not said, often related to a highly emotional moment in someone’s life: from a surprising reaction to the collapse of the Morandi Bridge to the revelation of a hidden talent.”

Of the 150 stories that passed the scrutiny of the “coaches”, 15 were selected for publication in the special edition, on newsstands from 22 October, that Confidenze, has devoted to Confylab. The others will appear, in the middle of the magazine, in subsequent issues and will enhance the content of the blog Confidenze.com.

Enrica Bonaccorti is the protagonist of the cover, face of the TV program ‘Ho qualcosa da dirti’ that gives voice to someone who has to say something important to someone, including revelations, excuses, thanks and secrets.

Confidenze is a weekly whose distinctive characteristics are empathy and warmth With a confidential tone and complicit language, it deals with news, fashion, beauty, wellbeing, psychology, do-it-yourself, cooking and the home. It also boasts a 40,000-strong community of readers on Facebook and active of the web site Confidenze.com, a portal full of real life testimonies, short stories, articles about news and lifestyles, as well as editorial pieces by expert contributors.

The Iriki Adventure is about to start. An exciting trip to Morocco, from 19 to 27 October will be presented this evening at 6 pm at the Mondadori Megastore in Piazza Duomo in Milan.

Donna Moderna, the Mondadori Group brand that is the leader in the women’s segment, with Annalisa Monfreda, editor of the magazine, the journalist Donatella Gianforma, the ambassadors and race manager of ADV Time, will talk to the public about the initiative – which has attracted 50 participants, aimed at women who love walking and running.

Iriki Adventure is a stage in the larger Corri con noi (Run with Us) project of Donna Moderna, which has obtained great success and offers an opportunity for all women who love running and walking to train in 9 Italian cities. But why running? Because it is not just sport, but also helps to make women more aware of their potential, their strength, makes them feel safer, improves their mood and helps to keep day-to-day stress at bay.

Iriki Adventure will give participants the chance to choose between to options: 80 km in 4 days for runners; or 40 km in 4 days for walkers.

SCARPA® is the technical partner of the initiative and all participants will wear the company’s  latest trail running models.

Participants will come into contact with local customs and habits and the stories and traditions of Morocco and the enchanting city of Marrakesh.

Participants will also have the possibility to get to know the editor of the Mondadopri Group magazine who will be running with them, as well as the journalists of the staff, the ambassadors and the many women who have decided to enjoy an unforgettable week together in one of the world’s most beautiful deserts.

The race will take place in a breath-taking landscape, a corner of the Sahara close to the border with Algeria, with some of the country’s most impressive dunes, some of which are 300 metres high. The runners will sleep in specially equipped tents and will also be able to take part in yoga and dance lessons and cookery courses. They will see sand dunes and high plains of rock and stones, Berber villages and the world’s largest palm grove.

Partners of the initiative are: Royal Air Maroc the Moroccan national airline; Equilibra with its line of food supplements and natural sunscreens; Salvelox with its line of foot care products; Tescoma with its line of Purity of drinks bottles, for those who are always on the move; Mediterranea Cosmetics with a line dedicated to skincare; and Lauretana, with Europe’s lightest mineral water.

Iriki Adventure can be followed on Donna Moderna’s Facebook and Instagram channels, using the hashtag #irikiadventure.

For a complete programme, please go to: donnamoderna.com/corriconnoi

Donna Moderna, a brand that has always been close to women and their needs, is Italy’s leading network for women and through the magazine reaches an audience of 3.5 million readers every month (source: Audipress 2019/I), on the web and social media channels a digital audience of 10.3 million unique users per month (Source: Audiweb Mar-May 2019) as well as over 1,300,000 fans on Facebook, more than 500,000 followers on Twitter and 175,000 on Instagram.

The Mondadori Group has announced the launch of uARe, a new tool for the creation of augmented reality content, produced together with Focus, the brand that is an international point of reference in popular science and entertainment.

The platform was developed thanks to support from the Innovation Fund of Google’s Digital News Initiative won by Focus and which has certified the leadership of the Mondadori Group brand in the management of interactive content and experiences.

uARe, developed in collaboration with the technological partner Magma, is a solution that comprise of a platform for the development and layout of cloud-based AR content and a customisable mobile application for each client through which it is possible to access interactive and immersive experiences.

It is now much easier to create and put on the page 360° videos and photos, 3D animations 3D and audio content. uARe is characterised by an easy-to-use interface, the speed of the productive workflow, dashboard analytic marketing with data on the use of the experiences, geo-tracking of AR experiences and shared functions on the main social networks.

The platform, with which the Mondadori Group will innovate the augmented reality market, is ideal for use in a range of sectors, from publishing to education, as well as retail, communication and events.

A new green season is opening for ICON DESIGN.  From this month, and for the whole of 2020, the magazine edited by Annalisa Rosso with editor-at-large Maria Cristina Didero, will explore the world of environmental sustaiability, looking at detail – together with leading figures from the world of design, interiors and architecture – at the ecologically-related challenges that the sector will be required to face in the coming years.

In this way the Mondadori Group’s upscale furnishing brand, a point of reference for the design world,  will inaugurate the new editorial path with which it aims to become a privileged channel of analysis and debate to help companies in the sector to interpret and respond to the changes and new needs for the future of the environment.

This issue will be the running theme for the whole of next year, along with a number of new features, including a special edition to be published with the March 2020 issue of ICON DESIGN that will present the most innovative brands and projects in this area.

“As Leonardo Di Caprio said when he received his Oscar: climate change is real! However absurd it may seem, in 2019 there are still people who don’t believe it and there is still a need to reiterate the fact that we must dramatically and immediately change course – tomorrow is already too late – change our behaviour and activate our efforts and determination to avoid a catastrophe and continue to have faith in humanity and the future,” commented Annalisa Rosso and Maria Cristina Didero.

Ti inaugurate this new path, the new issue of ICON DESIGN, on newsstands from 8 October, will appear with the headline Luce, Energia e Bellezza (Light, energy and Beauty), three key words which together summarise and represent different visions of what can more generally be taken to be green. There is a visit to Longhouse, near Melbourne, Australia, a biological design farm, cooking school and private residence all at once; two homes such as Villa Cardo, which is perfectly integrated in the surrounding Salento countryside, and an apartment in the heart of Brussels  redesigned by the French architect Pierre Yovanovitch following a play of light. Alongside the unmissable events at the  design festivals of Milan and Eindhoven, there are interviews with protagonists with green souls: la primatologist and activist Jane Goodwall, the light designer Ingo Maurer, the artist Linda Tegg and the architect Norman Foster. And then there is also the Natural Beauties project, curated by Felix Burrichter, Valentina Cameranesi and Enrico Pompili along with photographer Pim Top. “Why can’t we surround ourselves with beauty?”, asks Burrichter in his introduction to a feature that looks at 11 brands through the same number of surreal images and high-impact slogans, like “energy without meaning is an impossibility” and “love me now, love me forever”.

A fourth edition of ICON DESIGN Talks will also be dedicated to environmental sustainability during the 2020 Milano Design Week – with general coordination by Andrea Boschetti and guest curator Marco Sammicheli: a cycle of conferences, master-classes and debates with architects, designers and professionals who, in their work, are striving to redefine the relationship between the individual and the city, intercepting future needs and necessities in order to build a better world.