Media: Publishing brands

Mypersonaltrainer, the Mondadori Group site that is a point of reference for health for over 11 million unique users per month is enhancing its offer and has been transformed into an all-round editorial brand A new logo logo, a new look, a team of fitfluencers with video tutorials focused on wellbeing and a new Instagram profile: are among the main new features which, together with a new and authoritative scientific committee, will help to inspire a healthy lifestyle

• New look: the redesigned heart-shaped logo is emblematic of the brands new objective, to help you to live a healthier and happier life. The editorial content is organised in thematic areas and divided on the basis of energetic colours which help users to find their way. Moreover, the site is both more dynamic and easier to use, also from a mobile device, and able to make suggestions and point users in the direction of pertinent and personalised content

• Scientific committee: made up of specialist doctors from a selected number of hospitals, initially the Istituto Auxologico Italianoand the Ospedale Niguarda, who will provide additional supervision of the more scientific content

• Fitness influencers and video: an exciting collaboration has been launched with a pool of fitfluencers. Experts in yoga, Pilates, running, fitness, workouts and healthy recipes are the protagonists of a range of videos that Mypersonaltrainer users can access anywhere, on any of the brand’s digital channels, at home, in the garden, the office or the car.
  The videos will have a schedule, with fixed appointments each day of the week.

• Instagram: the brand is also expanding its social community, which is already strong on YouTube – with 264,000 subscribers and 1.5 million views – on Facebook – with 340,000 followers and reaching over 3 million people, with a new Instagram profile, and becoming an authentic social magazine. The content will range from the fitfluencer videos, to motivational memes, short video tutorials, photo recipes and thematic infographics

The new brand, already appreciated in the last year by leading advertisers in the health and wellbeing area, will offer its partners new, integrated, multi-channel communication opportunities, with branded content and tailor-made videos for storytelling initiatives for their products.

SCHEDA

The fit influencers:

– Gabriella Vico,  fitness trainer – Former volleyball player, professional trainer and nutritionist, working in Italy, France and Spain. Offering fitness training with exercises related to different muscle groups

– YOGAESSENTIAL, yoga lessons – Elena Vitale and Selena Mercandelli, yoga teachers, creators of the YOGAESSENTIAL clothing line inspired by the practice and Made In Italy, and the Milan yoga school Spazio Garibaldi 77, offer the different styles of yoga with the best teachers from the discipline

– Cristina Turini, running trainer – Architect and running mother, she is the creator of the Instagram profile Run and the City which brings together outfits, music, photos and a healthy lifestyle

– Federico Trombini, fitness school – Personal trainer, hiker and naturopath. Scuola di fitness is the titl of his column which focuses on functional training and the mistakes to avoid. For example, how to tackle a squat by improving balance and control skills, which helps to minimise injuries to the ankles and knees

– Denise della Giacoma, Pilates lessons – Former cross-country skier, teacher of Pilates, yoga and wellbeing techniques. A globetrotter, her videos are shot in some very attractive locations

– Alice Mazzo, the protagonist Alice’s Recipes. In fact, Alice’s heart beats for healthy eating: a food enthusiast, her mission is to transmit her passion for healthy cooking, transforming high-calorie bombs into light mouthfulls, without renouncing taste

A team of native Instagram millennials, 10 beauty influencers, an outstanding web star, video entertainment, inclusivity and diversity as foundational values and an ironic tone of voice: this is DMBeauty, a new social magazine about beauty, conceived for and produced by millennials.

Sophisticated, fresh-faced, transformative, playful, green, global and unconventional beauty… all are among the different shades to which DMBeauty gives a face and voice on Instagram, and from today also on a new channel www.dmbeauty.it, TikTok and Spotify. An inclusive hub where everyday you can train your eyes, heart and mind, with a bit of make-up and some tips for skincare and hair, in a pop and effervescent atmosphere.

Video tutorials, cards, beauty SOS, make-up challenges: with a range of content, in just a few months since its launch, DMBeauty has built a highly active community with more than 160,000 DMBeauties on Instagram (of which 97% women, 60% of whom under 24), making it the number one place for post interaction among women publishing brands (Source: FanPage Karma July 2019) and in the top 20 for media segment interactions on Instagram IT, with over half a million comments and likes and with almost 2 million video views per month (Source: StoryClash).

«DMBeauty, the first native Instagram digital beauty project, is a new brand extension of Donna Moderna, extending its offer to beauty for millennials. A unique opportunity, also for brands to reach a very precise target and to enter a dialogue with beauty-addicted young women,» declared Andrea Santagata, Chief Innovation Officer of the Mondadori Group. «The running theme of the storytelling of DMBeauty is the issue of diversity, with a beauty that is fluid, inclusive, and multi-faceted,» Santagata concluded.

The core of DMBeauty is a digital creative team made up of 2 beauty editors, 2 video makers, 2 visual artists, 1 social media manager, 1 product marketing manager, to which should be added 10 top beauty influencers selected for their ability to communicate, inspire and express the importance of loving yourself, strong points and defects included. They include: the outstanding make-up talent, Damn Tee; the spontaneous and charismatic, Martina Luchena; The Lady, queen of the make-up challenge; Mrtndamex, the green green, a concentration of positive vibes; Alessia Rux, the DMBeauty experimenter; Giada Fra, the friend we would all like to have for beauty advice, and other who will join the team before the end of the year.

Also participating from today in the project are the guest star Sofia Viscardi, web creator and founder of the Venti publishing project, with 1.4 million followers on Instagram and nearly 800,000 subscribers on YouTube, who, exclusively for DMBeauty, will inaugurate the format “Getting Ready with Sofia”: videos dedicated to al make-up, skincare and hair routines per “beginners”, for those with never enough time but who don’t want to renounce taking care of themselves.

The new web channel www.dmbeauty.it, with an interface that gives a nod to the language of Instagram, with dynamic and fluid graphic patterns inspired by pop art, and an innovative use of multicolour headlines, offers a video experience with an amazing visual impact with virtually unlimited swipe-up playlists.

DMBeauty will be presented on Thursday 3 October at an exclusive event DMBeauties night out: an evening with more than 300 guests, animated by a performance by La Boum and a special make-up challenge in the company of influencers and make-up-artists.

The event has been organised in cooperation with Fujifilm that is launching Instax Mini Link. The production is curated by Myevents.

The new project will be launched with a B2B advertising campaign overseen by CasiraghiGreco&.

Today’s women are multitasking, acrobats and courageous in facing the challenges of everyday life. They are responsible for 80% of household expenditure and their choices are made in social contexts that are increasingly characterised by change and complexity, and with a marked influence on markets and consumption.

A detailed understanding of needs and the relationship of trust created by brands, the study of new patterns of consumption in order to have a picture of the values and requirements of women in general. These are the aims of the survey launched by Donna Moderna, the Mondadori Group magazine, edited by Annalisa Monfreda, in collaboration with Centromarca, the Italian brand association.

The project foresees the active involvement of readers with participation in the “Big Brands, Love You” competition, to be launched at the same time, which will engage users with a dynamic approach across a range of media.

The initiative will be online from tomorrow, Thursday 3 October, on a mini-site created for the occasion https://www.donnamoderna.com/concorsograndimarche and will run for ten weeks. Promoted by the magazine and a digital campaign on the Mediamond network, every week the competition will enable 10 participants to win a rich supply of products made available by some of the participating companies associated with Centromarca: Di Leo with ‘Fattincasa’ biscuits, Caffè Motta, Pepsico with G Active and Lipton Green Ice Tea Matcha, Ferrero with Kinder Brioss Integrale,  Acqua Lete Effervescente Naturale, Farmaceutici Dott. Ciccarelli with Cera di Cupra, S.O.S pelle and S.O.S. denti, Conserve Italia with Valfrutta, FHP with Vileda Turbo Smart.

Participants will be given a questionnaire that will investigate the factors that today influence the choice of branded products, with a view to providing a panorama of women’s consumption habits. Users can try their luck daily with an Instant win scratch card: and by going to the mini-site, can play as many times as they like and discover whether they have won one of the prizes. Plus, the more they share the initiative with their social media contacts, the more they can play and increase their chance of winning.

The results of the survey will be made public during an event to be held at the Mondadori Multicenter in Piazza Duomo in Milan and in the pages, social media platforms and web site of Donna Moderna.

Donna Moderna, a brand that has always been close to women and their needs, is Italy’s leading network for women that through the magazine reaches 3.5 million readers every month (source: Audipress 2019/I) and on web and social media channels, a digital audience of 10.3 million unique users per month (Source: Audiweb Mar-May 2019) to which should be added over 1,300,000 fans on Facebook, more than 500,000 followers on Twitter and 175,000 on Instagram.

Centromarca, founded in 1965, is made up of around 200 companies, including some of the most important in different consumer sectors, both FMCGs and durables (food, household and personal chemical products, white goods, DIY, toys, home entertainment) which, together, account for sales of some €45 billion.

Donna Moderna, the Mondadori Group brand edited by Annalisa Monfreda, has chosen Storytel, Europe’s leading audiobook platform, for its debut in the world of podcasts.

And it will do so with ten new stories that are an ideal extension of the Donne come noi experience, the project dedicated to female empowerment which is already a book, a theatre show that continues to tour Italy, and a training course with stages around the country to inform our readers.

Every Wednesday, from 25 September, for ten consecutive weeks, the Storytel platform will launch a brand new podcast, entirely conceived, written and spoken by the staff of Donna Moderna. The voices of the journalists will alternate with those of the protagonists: normal women who have realised extraordinary achievements and distinguished themselves for their strength and tenacity and shown themselves able to overturn the gender stereotypes to challenge the rules of the game and conquer new space.

A full list of episodes:

25 September Donne che non abbassano la testa (Women that don’t bend)

                        An entrepreneur, a judge and a reporter in the sights of the mafia

2 October        La rivincita delle scienziate (The revenge of women scientists)

                        Lucia Votano, a researcher born in 1947, and a battle still to be won

9 October       Ragazze nel pallone (Football girls)

                        Sara Gama, the World Cup with the national team and the long road to equality in sport

16 October      Una chef controcorrente (A chef against the grain)

                        Cristina Bowerman and the rise of female Italian chefs in starred kitchens

23 October      L’altra metà dell’architettura (The other half of architecture)

Sandy Attia and the challenge of sustainable design in a world of male archistars

30 October      Noi, mamme acrobate (Acrobat mums)

A journey through the dreams and problems of single mothers, from choice or necessity

6 November    La rivoluzione verde (The green revolution)

The Anglo-Italian designer Orsola De Castro talks about a different and more ethical fashion

13 November Io sono super abile   (I am super-capable)

Paralympic athlete Martina Caironi and the desire to start again with a broken body

20 November Donna per scelta (Women from choice)

Arianna and the others, born in the wrong body, and their difficult transition

27 November Steve Jobs è femmina (Steve Jobs is female)

The three very young Italian programmers that are designing the digital future

Sign up on eee.storytel.it/donnamoderna and download the Storytel app to your smartphone or tablet where you can find the Donne come noi podcast and start listening. With the app and the tag #donnamoderna you can discover, as well as the episodes of the podcast, a series of titles (non-fiction, novels and podcasts) published by Storytel and recommended by the staff of the magazine. Registration will give you a free 30-day trial of the service – after which you can decided to continue your subscription at a cost of €9.99 per month – and provides access to the entire Storytel catalogue, that includes some 100,000 titles in three languages.

Donna Moderna, is Italy’s leading network for women that through the magazine reaches 3.5 million readers every month (source: Audipress 2019/I) and on web and social media channels, a digital audience of 10.3 million unique users per month (Source: Audiweb Mar-May 2019) to which should be added over 1,300,000 fans on Facebook, more than 500,000 followers on Twitter and 175,000 on Instagram.

Storytel was founded in 2005 and is a digital pioneer in the market for audiobooks, a sector that is growing rapidly. Storytel is currently the biggest streaming service in Northern Europe for audiobooks and operates in 19 markets around the world. Launched in Italy in June 2018, in the Italian market it boasts a catalogue of over 65,000 titles in English and around 4,000 in Italian, including many exclusives and podcasts. The offer was further enhanced in the summer with the addition of Spanish, with around 3,000 titles, reflecting the value of linguistic variety that has always underpinned the international spirit of Storytel.

Milano, 20 September 2019 – INTERNI will take part in the fourth edition of Café della stampa organised as part of Cersaie 2019, the international ceramics fair for architecture and bathroom design, which will take place in Bologna  from 23 to 27 September. For the occasion the interiors e contemporary design magazine of the Mondadori Group has organised an event to discuss the synergic relationship between the surface of a new building and the environmental context in which it is placed.

Ceramic identity. Surfaces and architectural design is the title of a lecture to be given by the Milanese architect Cino Zucchi, founder of the studio CZA Cino Zucchi Architetti. Zucchi – who has already used ceramics and brickwork in many designs, both for their aesthetic qualities and sustainability – says that contemporary architecture often operates in a historically stratified context, in which buildings are constructed for contexts that were very different from current ones. The role of contemporary architecture is to interpret today’s needs while respecting the multiplicity of styles with which it has to interact.

 Ceramic identity. Surfaces and architectural design will take place on 25 September from 12 o’clock at the Café della stampa (Centro Servizi, Agorà dei Media) and the event will be introduced by Gilda Bojardi, editor-in-chief of INTERNI.

For full details: www.internimagazine.it

Leadership is not an innate quality, but rather a learned skill: in means learning to take decisions, being masters of your own life, choosing. And it is useful to live well, at home, as well as at work.

This is why Donna Moderna, the magazine edited by Annalisa Monfreda is organising. along with Facebook Italia a training day in Bari on 28 September – at the Impact Hub Fiera del Levante, in Viale Volga – and in Florence on 12 October at the Impact Hub, in Via Panciatichi 16.

The programme features a lab on new leadership curated by the Mondadori Group weekly with exercises “borrowed” from improvisational theatre which will serve to transmit the characteristics of new leadership: politeness, listening, empathy, and “networking”.

The two days will also feature laboratories on innovation and social marketing from the Facebook program “Vivere Digitale” in partnership with Freeformers, where participants will discover the bases of   design thinking, or better, a creative approach to problem solving. There will also be an analysis of social networks and the new job opportunities they offer. The programme is part of the Facebook Binario F project, dedicated to the training and development of digital skills in Italy, with courses and initiatives organised across the country.

An extract from the show “Donne come noi” (Women Like US) written by Giulia Minoli and Emanuela Giordano, will also be shown. Drawn from the book written by these two Donna Moderna journalists, it is the tale of Italian women that share an ability to overcome their own limits, transforming obstacles into opportunities.

In conclusion, in Bari, Liliana di Donato the magazine’s managing editor, will moderate a discussion with un talk Monica Filograno from the municipality of Ruvo di Puglia which will focus on the issues discussed during the day, while in Florence the same discussion will be moderated by Donna Moderna’s Montserrat Fernandez Blanco,  with Barbara Minotti, head of communication at Facebook Italia, who will talk about her professional experience.

The courses and laboratories will run from 10 am until 6 pm.

Both days are open for 60 female participants.
The cost of the day is €15 and Facebook will offer the innovation laboratory for free. Closer to the date, participants will receive an email with full details about the event. The ticket will bear the participant’s name.

Enrolment will close on Wednesday 25 September for Bari and Wednesday 9 October for Florence.

For info and bookings please go to: www.abbonamenti.it/donnecomenoi

Milano, 16 September 2019 – INTERNI will take part in the London Design Festival 2019 with two events featuring some of the most representative protagonists from the world of design culture. The common theme linking the work of the speakers will be a conceptual approach to design and a constant search fro new ways to modulate everyday spaces. Architects and designers who bring together art, design, architecture and urban planning to create new scenarios that are appropriate for contemporary urban locations.

Urban Regeneration: new city, new habitat, new technology, is the title of the first talk organised in collaboration with the Italian Cultural Institute in London, during which the destiny of the contemporary metropolis will be examined. In a discussion moderated by David Turnbull, director of Atopia Research, the speakers will be Alessandro Melis (Studio Heliopolis 21 Architetti Associati and curator of the Italian Pavilion at the 2020 Architecture Biennale in Venice) and Andrew Waugh (Waugh Thistleton Architects), two protagonists of international standing in the world of architecture, and engaged in the issue of environmental quality, who will exchange ideas about new city design, and comparing the Italian background and know-how with Anglo-Saxon design culture. The event, which is open to the public, will take place on Tuesday 17 September at 6.30 pm, at the Italian cultural Institute in London (39 Belgrave Square, London SW1X 8NX) which will be transformed into a unique stage for the occasion.

A subsequent event will take place on Friday 20 September at 6 pm at the Saatchi Gallery (Duke of York’s HQ King’s Rd London SW3 4RY – Conference Room) with an encounter, organised in collaboration with I-Made, an event for which INTERNI is a media partner, and which, under the artistic leadership of Giulio Cappellini, celebrates the excellence of Made in Italy and the exclusive skills of Italian artisans and manufacturers.

The Renewed Quality of Made in Italy Design is the topic that will be discussed by Aldo Cibic, an author who combines the iconic nature of Italian product design with  urban planning, from the Italian studio Lazzarini Pickering Architetti, designers with a tailor-made attitude to projects of varying scale, and Richard Woods, the British artist whose work covers painting, sculpture and installations. The event will be moderated by Deyan Sudjic, director of The Design Museum in London.

The events have been organised in collaboration with di: Inhabits hotels, Cappellini an Cantina Zuani.

For more information, please go to: www.internimagazine.it

Grazia, the Mondadori Group magazine edited by Silvia Grilli presents Together – Made in Grazia the third collectors’ issue, available on newsstands and at selected bookshops from 17 September.

Following the first issue dedicated to great Italian talent and the second which explored the future, this new edition will examine issues such as: inclusion, the fight against prejudice and discrimination, safeguarding the planet, the battle against digital bullying and probes new ways of working “together” to build a better world and the necessity to get active to combat all forms of discrimination.

“If divisions prevent us from finding a better way, with this special publication we want to contribute to overcoming the barriers, advancing rights and their constant defence. Because rights are never definitive, but are always provisional if we do not continuously fight to safeguard them,” declared the editor of Grazia Silvia Grilli.

The most significant contributions to this issue are by: writer and winner of the Premio Strega Edoardo Albinati who describes the discovery of beauty in mental  distress, Marco Balzano winner of the Flaiano, Campiello, Bagutta prizes and the Prix Méditerranée who writes about the encounter of cultures that finally open up after a period of diffidence.

Also the writer Teresa Ciabatti interviews Renato Zero and does not refrain from singing of the utopia of a better world. Oscar-winner Jane Fonda reflects on the taboos in a society that excludes women because of their age while pop star Bebe Rexha makes peace with her body and recounts how only love and pride in ourselves can demolish discriminations against our bodies.

Another Oscar-winner, the director Oliver Stone, denounces the conformism of Hollywood, and in an intense interview with Pulitzer prize-winner Michael Cunningham, screenwriter Ivan Cotroneo looks at the fight against homophobia, which cannot exist without a fight against sexism, racism and anti-Semitism.

Extensive space is also given to fashion, with spectacular images in honour of an idea of beauty able to embrace also imperfections and articles inspired by nature and encounters between different cultures.

Together – Made in Grazia aims to probe the human soul, put itself in the shoes of others, and to embrace differences.

For Mediamond this third collection from Grazia once again confirms the great interest of the advertising market, marked by an excellent +23% increase in ad pages and a rise of +17% in ad revenues compared with the last issue published at the beginning of 2019.

The Mondadori Group brands will take part in the forthcoming Milano Licensing Day, the networking event that brings together the main operators in the Italian licensing and brand extension market, which will take place on 10 September at the Hotel Nhow in Via Tortona 35.

Among the opportunities offered by the brands of the Mondadori Group, Italy’s leading publisher of magazines and digital content, is an innovative offer of content and services the circulate around the passions and interests of readers, engaging communities with web sites, on social networks, magazines and events.

The licensing programme includes brands in the kids sector, cooking titles and, from this year, also the wellness sector with MyPersonalTrainer, the web site for wellness and physical fitness. As well, of course, as CasaFacile, a point of reference for lovers of interiors and daily living, and Focus, Italy’s most widely-read monthly, and the publishing brand for popular science and entertainment.

The Milano Licensing Day will also see the confirmation of the Focus Junior “system”: a brand dedicated to children between the ages of 8 and 13 which has renewed its collaboration for 2020 with Ferrero, following the success of the 2018 Easter egg initiative with Kinder Gran Sorpresa.

Among the most successful operations of 2019 was the Focus Pico initiative, the Group’s brand aimed at children aged between 3 and 6, that brought to infant schools “The’ABC of the Sabbiarelli”, an educational project developed using sand painting techniques. The Sabbiarelli kit and the Focus Pico magazine reached some 350 classes across the country, and also included a fun competition that unleashed the kids’ imaginations.

On the occasion of the big international boat shows in September 2019, INTERNI, the Mondadori Group magazine of interiors and contemporary design, presents a special OnBOARD edition entirely dedicated to boats and yachts.

“Thanks to research, technological innovation and the evolution of boat-builders tastes, elements of residential living space are migrating to the world of yachting,” declared Gilda Bojardi, editor of INTERNI. “as a result, yachts are increasingly similar to floating villas, furnished with style and products taken from home design. And this before considering that some of the best known names from the architectural world and residential design have migrated on-board, and collaboration between boat-builders and Italian design brands have become evermore frequent.”

The INTERNI OnBOARD special looks at both the incredible history of Italian boat-building and the stories of the designers of their amazing yachts; their latest designs and the results achieved in terms of stylistic forms, comfort, material and technological solutions, as well, of course, as performance. Special attention will focus on on-board design: the use in yachts of super-light and innovative materials, domestically produced indoor and outdoor furnishings, automation options, chef kitchens, fully equipped gyms and office space  show the increasingly close link between nautical and residential design.

In September INTERNI recorded double-digit growth in advertising revenues compared with the same period of the previous year and confirmed its absolute leadership in the professional living segment.

INTERNI OnBoard will be available on newsstands along with the September issue of the magazine and will be distributed at Maison&Objet in Paris(6-10 September), the Cannes Yachting Festival (10-15 September), the Genoa Boat Show (19-24 September), the Monaco Yacht Show (25-28 September) and at selected showrooms of Italian design companies in New York, London and Miami.