Media: Publishing brands

Icon Architects is the fourth in the Serie Oro of INTERNI that is an ideal continuation of the account of Italian design begun in 2014 with the commemorative volume marking the 60^th anniversary of the magazine. The year the focus shifts to Italian and international architects who, in addition to having created prestigious buildings and interiors, have been involved in some of our country’s most representative products. Their experience takes us to the origins of the phenomenon, the result of work by designers who wanted to design all-round, day-to-day spaces in their entirety: from architecture to objects of furniture.

We asked 100 Italian and international architects how, in the context of changes in the scale of their projects, their design approach changes. It is a topic of perennial interest that offers a picture of how they work within the Italian International Design system and contribute to the transformation of creative thinking into iconic products.

Following the preview at the Salone del Mobile.Milano Shanghai, Icon Architects will be presented also in Miami. INTERNI, together with the Istituto Marangoni Miami and the Italian Consulate General, has organised a design talk ICON ARCHITECTS – 100 International stories and visions, a debate on the role of the designer and the architect in contemporary society, the current relationship between the two disciplines and the new perspectives to which the culture of design seems to have shifted.

Following opening remarks from Cristiano Musillo (Italian Consul General), Hakan Baykam (President and CEO of the Istituto Marangoni Miami) and Gilda Bojardi (editor of INTERNI), the participants in the discussion will be Nasir Kassamali (CEO Luminaire), Giulio Cappellini (Art director and Designer), Piero Lissoni (architect), Massimo Perotti (president and managing director of Cantieri Sanlorenzo), Mauro Porcini (Senior Vice President and Chief Design Officer of PepsiCo) and Allan Shulman (architect).

The event will take place on Tuesday 4 December at 10.30 am at the Miami School of the Istituto Marangoni (Building 3700 NE 2nd Avenue, FL 33137), in the heart of the Design District, one of the most dynamic areas of the city which, in recent decades, has become famous around the world as a key Art, Design and Fashion destination.

The volume, for which an additional print run of 10.000 copies (in Italian and English), has been planned, will be distributed in the main design showrooms in Miami, New York, London and Milan.

Icon Architects has been supported by over 200 of the best and most representative brands from the world of international design, contributing to the excellent results of the INTERNI system which, in December alone, has recorded an increase in revenues of over 3% compared with 2017.

With 208 pages, Icon Architects will be available from this week from newsstands as a supplement top the new issue of the magazine at €10 (magazine included).

For more information, please go to:  www.internimagazine.it

Icon, the magazine dedicated to the passions of the contemporary male edited by Andrea Tenerani, is reinforcing its team with the addition of Federico Sarica in the role of editor-at-large.

Sarica brings to Icon all of his professional experience with the aim of enhancing even more the global and contemporary approach that characterises the successful formula of the Mondadori Group brand.

Turin-born and Milan-based, Sarica has extensive experience as a journalist, having collaborated with, among many titles, il Foglio, D di Repubblica, Vogue and l’Uomo Vogue. In 2011 he was among the founders of Studio, a magazine of news, current affairs, culture and lifestyle, of wich he will continue to be editor-in-chief.

On the occasion of the Salone del Mobile.Milano Shanghai  (22 – 24 November 2018) the brand INTERNI will present the design talk ICON ARCHITECTS – 100 International Stories and Visions.

The event, organised by INTERNI China and INTERNI,  will propose the perspectives of a number of leading Italian and international architects who, as well as designing prestigious buildings around the world, have applied their approach to objects and created some of the most representative of Italian design products.

Icon Architects, the fourth volume in the Serie Oro of INTERNI, dedicated to 100 Italian and international architects, will be presented for the first time in Shanghai and will ideally extend the account of Italian design begun 2014 with the volume celebrating the magazine’s first 60 years, followed in 2016 with the collectors’ edition 500 Italian Design Icons Still in Production and in 2017 by Icon Makers.

The protagonists of the conversation Icon Architects – 100 International Stories and Visions, which will take place on Friday 23 November at 2.00 pm at the Shanghai Exhibition Centre (Dome Hall – Piazza Italiana), will beYang Dongjiang (editor-in-chief INTERNI China and professor at the Academy Art and Design of Tsinghua University) Gilda Bojardi (editor-in-chief of INTERNI), Carola Bestetti (Head of Marketing and Communications at Living Divani), Aldo Cibic (architect and founder of Cibic Workshop), Aric Chen (Curator-at-large of M+ – Museum for visual culture in Hong Kong) and Carlotta de Bevilacqua (Vice President and CEO of the Artemide Group).

 The international guests, representing the worlds of business, publishing and education, will take part in a debate on the role of designers and architects in contemporary society, on the current relationship between the two disciplines and on the new perspectives on the ways in which the culture of design seems to have shifted.

For full details please go towww.internimagazine.it

Today saw the official opening of the first edition of the “Focus Live” Festival, an event organised by Focus – the Mondadori Group brand that is a point of reference for popular science and entertainment – in cooperation with the Leonardo da Vinci National Museum of Science and Technology in Milan.

The programme, which will run in Milan until 11 November at the spaces of the Leonardo da Vinci Museum, features over 200 events, including conferences, workshops, debates, shows, labs and interactive installations – run in collaboration with Italian and international universities, institutions, research centres and companies – with the aim of presenting and offering a more detailed look at the current challenges facing humanity and the tools we have to  meet them.

At the official opening held this morning, Piero Angela was presented with a prize for his outstanding contribution to popular science by the editor of Focus Jacopo Loredan.

“For us, Focus Live is the culmination of an initiative that started one year ago together with the National Museum of Science and Technology in Milan – declared the editor of Focus Jacopo Loredan. Focus Live, just like our magazine, is within the reach of anyone who is interested and curious; and we think it will be unconventional, stimulating, fun. This can be seen from the programme that we have pit together: with a rich variety and something for all ages, including events and labs also for young children.”

“We are delighted that at last Milan has a festival of science and we are proud that it will take place at our Museum with an innovative format – emphasised Fiorenzo Galli, General Manager of the  National Museum of Science and Technology in Milan. With the ongoing cooperation, enthusiasm and ambition that we share with the Focus team, we have stimulated each other and developed a target of involving the public in unique experiences, with special personalities, around issues and topics that allow us to imagine the future and to help us to build it together. The result of the combined efforts of Focus and the Museum is an ideal marriage that brings together the  vision, competences, experience, networks and cultural resources of  both.”

Genetics, the environment, immortality, artificial intelligence, space travel, sex, climate change, robotics: these are just some of the issues on which the rich programme of events of “Focus Live” will concentrate, a winning exploration across 5 thematic areas (Earth, Homo Sapiens, Science, Technology, Space), and that will enable the public to explore the various fields of knowledge in a rigorous but fun way, in line with the Focus style.

On the fourth day of “Focus Live” over 100 scientists, presenters, journalists, writers and many other experts, will illustrate the latest developments in a number of scientific and technological fields and offer an overview of the adventure of Homo sapiens from our origins to the present, in order to have a better understanding of the big choices and ethical and pragmatic dilemmas our species has to face.

Tomorrow, Friday 9 November, the main stage will feature a one of many protagonists, climate scientist Luca Mercalli (at 10.30 am), who will touch on the very delicate and current issue of global warming and associated climate change, while at 11.30 am, on the same stage, pharmacologist Silvio Garattini, president of the Mario Negri Institute, will illustrate some of the most recent medical discoveries and talk about the current state of cures for diseases that we still haven’t defeated.

At 12.30 pm,  visitors will be able to explore the new frontiers in astronomy and listen to the “music of the stars” with astrophysicist Marica Branchesi.

On Saturday 10 November, at 1 pm, Salvatore Aranzulla, the popular information technology expert, will reveal many of the secrets for success on the internet, while Guido Tonelli from Cern will take a closer look at a number of issues related to cosmology (11 am).

Finally, on Sunday 11 November, the final day of “Focus Live”, we will examine the future of space missions with astronaut Paolo Nespoli (at 5 pm) and at the present state of the earth as seen by cartoonist Zerocalcare (at 12).

Across the entire events area  there will be a number of installations that will allow visitors to get an hands on experience of some of the wonders of science and technology, such as the transparent bath (in the Homo Sapiens Area) which is two metres long and 1.70m deep, and simulates the conditions of our organism when we are in in apnea. The Technology Area will host the robot Centauro, developed by IIT in Genoa and able to provide support in difficult contexts, such as natural and man-made catastrophes. In the  Earth Area, the Natinla Institute of Geophysics and Volcanology will make available to the audience of Focus Live an earthquake simulator: 6 people can access a platform and feel the sensations of horizontal movement of the kind provoked by a tremor. And then, in the Science Area, it will be possible to try Hyperscanning, a method with which a number of people interact while their brains are being simultaneously scanned, and discovering, for example, affinities between couples.

There will also be a Kids Area, run by the magazine Focus Junior, entirely dedicated to smaller children, where kids can take part in labs on topics such as space, coding, science and diet.

The realisation of “Focus Live” extends also to events the iterations of the Focus brands: an authentic system which in addition to the print and digital magazine includes a range of titles (Focus Extra, Focus Domande e Risposte, Focus Storia, Focus Storia Collection, Focus Storia Wars, Focus Junior, Focus Pico, Focus Wild), the web site Focus.it with a monthly audience of more than 1 million unique users, the Mediaset TV channel. on digital terrestrial channel number 35, the Facebook page, with over 1,500,000 fans and an app specially created to use the content of the print magazine in augmented reality.

The complete programme of the Festival is a available at https://www.focus.it/focus-live.

Tickets are available on the site of the del Museo Nazionale Scienza e Tecnologia at this link: http://www.museoscienza.org/focuslive.

Partners

“Focus Live” is supported by a number of prestigious partners.

Main Partners: e-distribuzione, IBM, Volvo

Partners: abmedica, AnnurKap, Candia, Calligaris, Essilor, Fruittella, Genertel, Lenovo, Università Telematica Pegaso, Yakult.

Charity Partner: IRCCS Ospedale San Raffaele

Media Partners: Focus Junior, Focus Tv Mediaset, Meteo.it, R101

With the Patronage of: Asi, CNR, Esa and Inaf

With thanks to: Università Cattolica del Sacro Cuore, Università di Padova, Scuola Superiore Sant’Anna di Pisa, Muse di Trento, Aeronautica Militare, Esercito, British Interplanetary Society, Italian Mars Society, INGV, Ris dei Carabinieri, Sony PlayStation, Imra, Jrc, Infn, Asferico, Orto Botanico di Padova and Bloom Project.

From next December onwards, Andrea Tenerani will be the new editor-in-chief of Icon, the Mondadori Group brand dedicated to contemporary male passions. This appointment is aimed at further enhancing the successful formula that has enabled the magazine to become a point of reference both in Italy and abroad.

The new trajectory of Icon will be characterised by a focus on the evolution of the style and language of the new generations, while highlighting the points of strength of Made in Italy.

Originally from Massa, in Tuscany, Andrea Tenerani during his professional life has acquired experience with both national and international brands. He joined the Mondadori Group in 2011 as the co-creator of Icon in the position of creative and style director, before going on to become the deputy editor of the magazine. The many projects he has overseen include the creation of the retrospective exhibition dedicated to David Bailey at the PAC in Milan in 2015. Subsequently, Tenerani became the creative and style director of GQ and fashion director at L’Uomo Vogue.

GialloZafferano, the Mondadori Group brand that is a point of reference for Italian food lovers with a monthly average of 12 million  unique users (source: Audiweb, July 2018), more than 6 million fans on Facebook and more than 600,000 readers of the magazine each month, is extending its mission to assist Italians in the kitchen with its new Skill for Amazon Alexa, Amazon’s cloud-based voice service.

In fact, from today, owners of Echo, the new Amazon device, can interact with Alexa to find inspiration for dishes to prepare, with access to all of the Giallo Zafferano recipes.

“We are particularly proud to be working with Amazon for the new Skill of GialloZafferano,” declared Andrea Santagata, deputy general manager of the Mondadori Group’s Magazines Italy division. “With Amazon Alexa people who love cooking will have access to an innovative voice service that provides convenient assistance in the search for recipes and ingredients, in an entirely natural and friendly way.”

All you have to do is say “Alexa, open GialloZafferano” to enter a world of delicious ideas and ask “Alexa, let’s start cooking” to be assisted in all phases, step by step in a way in which the user can also interrupt the preparation at any time and start again from where they left off, and without ever having to use their hands, which are normally employed in the kitchen. So you can continue to cut, chop, mix while Alexa describes the next step, available also on video for Echo Spot, the Amazon Echo device equipped with a screen.

GialloZafferano, on the strength of the success of Italy’s number one cooking site, from which has been created a monthly magazine that in a little over a year has reached an average circulation of over 120,000 (source Ads, March 2018), a series of books and a TV show on Canale 5, now in its second season, can now also count on an even more articulated multi-channel offer, able to support users at any time of the day.

The stage is set for the Donna Moderna Negev Adventure, the project developed by Donna Moderna, the Mondadori Group brand leader in the women’s segment, along with Israel’s National Tourist Board and aimed at women who want to exceed their limits in running.

Donna Moderna has selected five runners, from more than 320 candidates, who at the end of October will fly to Israel to take part in an exciting 80 km run and discover the desert Negev Desret and some of the country’s wonders, along with the magazine’s editor Annalisa Monfreda and some of the journalistic team.
The runners chosen are: Elisa Adorni, Arianna Bianchini, Eleonora Suizzo, Francesca Valassi and Federica Verdoya.

“We aim to encourage women to exceed their limits and I am very happy to be able to test myself in this adventure and to discover the beautiful country that will host us,” commented the editor of Donna Moderna Annalisa Monfreda.

The run is in four stages, drawn up by Gianni Maccagni, race director at AdvTime, along with Federico Bertone, trail running instructor: from the north to the south of the Negev, a desert unspoiled for almost two million years and characterised by a very particular terrain of craters and erosion, with valleys and canyons that appear as if from nowhere.
The run will be interspersed with moment for relaxation and the discovery of some of the country’s tourist and cultural highlights.

“The desert will be an extraordinary and unexpected discovery for our runners; amazing, moving and fascinating them, and, above all, leaving a unforgettable memory of the colours of the landscape that will last a lifetime. We are extremely proud to have collaborated in this highly original project which, in addition to the splendour of the nature of the desert, will also highlight the multiplicity of women’s skills and how Israel is an exceptional place where everyone can take advantage of the many opportunities to realise themselves and their dreams,” declared Avital Kotzer Adari, director of Israel’s National Tourist Board.

The initiative, which was launched in June, has involved both beginners and experienced runners with a training programme promoted by Donna Moderna and based on targets  assisted and advised by motivational coach Max Monaco, trail running instructor Federico Bertone and Lucia Rossi, a pharmacist and nutritionist.
Moreover, the meetings organised around the country – the “Corri con noi” events, put together with the support of Adverteam – involved a total of 1,800 participants in three Italian cities who were able to train in groups under the guidance of qualified trainers.
The ambassadors of the project were Daniel Fontana, triathlon Olympic champion, and the marathon runners Luisa Balsamo and Anna Incerti.

Max Monaco and Federico Bertone will also be protagonists, along with the editor of, Donna Moderna Annalisa Monfreda and the director of Israel’s National Tourist Board Avital Kotzer Adari, of a talk show that will be held every evening at 6.30 pm at the Mondadori Megastore in Piazza Duomo in Milan.

The press, web and social media campaign has been run by Hunbranded.

The projects main partner is the Israeli National Tourist Board, that will allows us to discover the beauty of the Negev Desert and some of the country’s most fascinating locations.
Others partners include Nilit, the Israeli company that has patented the fibre Nylon 6.6 Sensil® Innergy and BV Sport, the French brand of technical sportswear made in Sensil® Innergy.
Gruppo Sodalis with the  brands Beauty&Personal
Care BioNike, Biopoint and Lycia.
Equilibra, a world leader in natural supplements.

From this week onwards Donna Moderna, the weekly of reference for women in Italy, and Tu Style, the personal shopper that offers readers advice, will both appear in completely renewed versions.

Two operations with which the Mondadori Group innovates its offer in the women’s segment, an area in which it maintains the leadership with more than 50% of the market of reference in terms of circulation, thanks to brands that are characterised by a highly distinctive identity, multi-channel development and the very highest editorial quality.

“Women’s titles have always been one of the strengths of our portfolio and it is the job of a publisher that is leader in both magazines and digital like Mondadori to constantly follow the development of interests and consumption habits of readers in order to continuously evolve,” declared Carlo Mandelli, the Mondadori Group’s general manager of Magazines Italy area.

“Following the celebrations for the 80^th Anniversary of Grazia that underscored the successful formula of the only 100% Italian fashion magazine published around the world, we have now turned our attention, within a market scenario characterised by great vitality in the women’s segment, to the new formula of Donna Moderna and to the new identity of Tu Style. The two brands together represent by far the biggest women’s platform in Italy, with a reach of 15,6 million unique contacts both press and digital”, Mandelli concluded.

“In an evolving market it is indispensable to continuously renew the product. On this occasion we are dealing with two love brands that are also outstanding multi-channel platforms,” declared Davide Mondo, chief executive of the advertising sales company Mediamond. “Donna Moderna and Tu Style continue to express great vivaciousness among weekly titles with an annual circulation of almost 15 million copies and more than 5,000 advertising pages, with a 36% share of the advertising market in the women’s news segment. The market chooses us because of our ability to engage and interact with the woman target, as is demonstrated by the 210 cross-media projects completed since the beginning of the year and by the new Audiweb 2.0 system of metrics, which gives the titles almost 13 million users for the month of July,” Mondo concluded.

As regards the advertising sales, digital is increasingly important and now accounts for more than 30% of the total advertising revenues of Donna Moderna and Tu Style, with some 900 clients on the multi-channel platforms of the two brands during last year.

From today onwards, Donna Moderna and Tu Style, under the editorship of Annalisa Monfreda, will address the public with a completely new approach that will cut across the entire ecosystem linked to them, ranging from print to digital and social media communication.

“Donna Moderna, thanks to its wealth of content, has always been a magazine to read from cover to cover. And we are giving a more relaxed form to this reading experience with a design that invites readers to dig deeper and offers some respite from the noise that surrounds us,” the editor Annalisa Monfreda declared.

“With Tu Style on the other hand, we have built a magazine that hasn’t existed until now, dynamic and renewed, and aimed at all those women who express themselves though their look and are always searching for practical inspiration. The new Tu Style will stand out as a highlighter providing valuable lessons in style,” the editor Annalisa Monfreda concluded.

Donna Moderna

The new Donna Moderna is taking on an increasingly elegant identity, while continuing to be immediately readable. With the arrival of fashion director Paola Salvatore, fashion and beauty will have more space, with more extensive features that enhance the images. From today onwards the magazine will alternate a mix of tones and will give more space to the contributors of specific columns: Chiara Gamberale, Geppi Cucciari, the “cynical beautician” Cristina Fogazzi, Michela Murgia.

Also the digital world of Donna Moderna is debuting with a graphic and content total renewal: a new elegant and sophisticated look, with a balanced use of white space and targeted colours that make the opening of the website more appealing in the widescreen format.

Also in this case, the concept is focused clearly on beauty and fashion, with more aspirational contents also for women on the move, who have little time and are looking for the most up-to-date trends, along with even more advice on fashion and beauty related issues.

The occasion will be marked with the launch of  new format short videos “Right/Wrong”, the dos and don’t’s of everyday make-up, and “Beauty Shades”, all of the shades required to enhance all types of skin to complete a 360° beauty and fashion experience on mobile web and social media. Plus, the “DM quote”, funny and inspiring quotes and memes, adapted for social channels.

The re-launch of Donna Moderna is being supported by an important communication campaign developed by Hunbranded on TV, radio, the web and social media, Mondadori Group magazines, and newspapers.

Tu Style

The new Tu Style, with an estimated reach of over 820.000 unique users, proposes to its target audience cool, fresh, intelligent fashion, while always paying special attention to prices. Fashion is the focus that distinguishes the magazine, but with particular attention to trends, styles, lifestyles with the single common denominator of a “shopping attitude”.

In Tu Style  – whose editorial consultant is Simona Barbieri – the change in image is clear from the cover: a fluorescent frame, more evident headlines. The magazine’s three sections – Up to date, Stylish and Social – will each have a dedicated cover to enhance even more the content of each individual part of the magazine. Up to date features all of the news that a reader who wants to be up to speed and informed could desire. The Stylish section is for women who are fashion enthusiasts, women looking for fashion tips and suggestions. While the last part of the magazine, Social, is dedicated to readers who love social life and want to be always connected, so this section brings together all the news about lifestyles and events.

The social media strategy of the new Tu Style will focus on the use of Instagram for the opportunity it provides to transmit in the ideal way – through posts and stories, with fashion and lifestyle topics – the brand’s editorial projects which from today onwards will offer a “shop window of trends”.

In support of the re-launch an engagement initiative have also been developed  foreseeing the involvement of 12 fashion influencers aligned with the values of the magazines for which they will become ambassadors. Working alongside them will be four content creators who every month will share and talk about the world of Tu Style to the brand’s combined community of around 1 million of followers.

The campaign for the re-launch of Tu Style has been developed by WM Content on radio and social channels, as well as Mondadori Group magazines.

Confidenze, the Mondadori Group magazine that for over 70 years has been a point of reference for enthusiastic female readers, is launching a special issue on newsstands devoted to the most moving unpublished stories produced thanks to the “ConfyLab” writers’ workshop.

Over the summer, the editorial team of the weekly edited by Angelina Spinoni received some 1,000 submissions: “real stories in the first person” and dealing with love, the big changes in life, friendship and health, which were read, “revised” and selected by Susanna Barbaglia with a view to publication on the magazine’s various channels.

Of the 200 stories that passed the careful screening of the “coach”, 15 will be published in a special issue of Confidenze n. 43, on newsstands from 16 October. The others will appear in the centre of the magazine in subsequent issues and will also enrich the content of the blog Confidenze.com.

“I am extremely proud of the success of ConfyLab,” confessed Angelina Spinoni, editor of Confidenze. “Given the high quality of the stories we have received, in fact it was tough to select those that were better able to give a voice to the changes in habits and the needs of women in general. From the next issue our enthusiastic readers will be even more the protagonists of the magazine and its content.”

Confidenze is a weekly whose distinguishing characteristics are empathy and warmth. It deals, in a confidential tone and language, with current issues, fashion, beauty, well-being, psychology, do-it-yourself, cooking and the home. It boasts a community of readers with 40,000 present on Facebook and active on the Confidenze.com web site, un portal full of first person testimony, short stories, articles about current affairs and lifestyle and editorial content produced by expert contributors.

INTERNI, the Mondadori Group’s interiors and contemporary design magazine, has evolved from a print magazine into an integrated international communication system  that this month presents, for the third consecutive year, a publishing initiative on Mexico City, World Design Capital 2018; a monographic issue United Mexican Design and the Design Guide Mexico City/Milano, with the aim of exploring the country’s architecture, design and art sectors and facilitating the penetration of international Italian design in the Mexican market.

“With this issue, INTERNI completes a trilogy of monographic specials dedicated to Mexico and specifically to Mexico City, which has been designated as World Design Capital 2018 by the WDO (World Design Organization) and Ciudad Creativa de Diseño by UNESCO,” declared the editor Gilda Bojardi. “We have brought together a range of high level international guests to better understand the complex dynamics of this great metropolis which has decided to bet on design as a driver of urban and social change and we have developed a radical conviction: the theme of the CDMX WDC 2018 is socially responsible design, in terms of products, but also of processes and services. And, in the context of mutual cultural and commercial exchange, Italian know-how has the capacity to drive comparisons and the effective growth of our manufacturing industry in Mexico,” the editor concluded.

Both the monograph and the guide will be distributed in Mexico City, through bookstores, museums, schools, galleries, showrooms and hotels, with an expected special print run of 10,000 copies, which will be added to the 50,000 copies in Italian/English for international distribution. United Mexican Design and the Design Guide Mexico City/Milano will also be officially presented on 8 October at the Italian Embassy in Mexico City in the presence of the editor of INTERNI, Gilda Bojardi, and the institutional representatives – José Ramón Amieva Gálvez, head of the government, Luigi Maccotta, the Italian Ambassador, Emilio Cabrero, the director of Design Week Mexico – and, subsequently, on 11 October, at the Archivo Diseño y Arquitectura where a round table discussion will be moderated by the director of the archive, Mario Ballesteros, and with the participation of, among others, Luisa Bocchietto (President of the  World Design Organization), Emilio Cabrero (Director of the DWM and the CDMX WDC 2018 programme), Giuseppe Manenti (Director of the ICE-ITA in Mexico City), Gabriella Gómez-Mont (Director of the Laboratorio para la Ciudad), the designer Héctor Esrawe and Italian architect Mario Cucinella, to reflect on the topic of virtuous practices in architecture and design. The event will be open to designers from across the world, companies, foundations and public institutions.

INTERNI United Mexican Design and the “Design Guide Mexico City/Milano”

The 264-page monograph INTERNI United Mexican Design will present the most recent work of some of the leading protagonists of Mexican architecture as well as that of designers, graphic-designer and artists. The principal itinerary of the projects: from hospitality locations to public spaces (museums, cultural centres, parks, schools, shops, workshops, social and eco-sustainable initiatives) that make Mexico City the World Design Capital 2018.  Looking at the current situation, there will be a special section dedicated to products, as well as ideas and trends and an encounter the experience and testimony of leading figures. with a focus on Design Building: from multi-brands to single-brand flagship stores, to meet with Italian entrepreneurs operating in Mexico, large-scale Mexican distributors of Italian design; a detailed examination of the market logic, the most appreciated items, strategies and reasons for success.

Also this year, inside the bi-lingual Spanish/English edition of the monograph, there will also be the Design Guide Mexico City Milano (in support of the irreplaceable FuoriSalone guide for Milan in the context of the INTERNI system). The guide is an integral part of this issue of the magazine with 40 pages and a selection of over 350 unmissable locations in Mexico City – art and design galleries, museums, hotels, restaurants, schools. Extensive space is also give to the Flagshipstore section featuring where both single brand and multistore where it is possible to find the best products from the Italian design sector. A great opportunity for international architects, entrepreneurs and designers to meet and promote their products.