Media: Publishing brands

An all time record Maturità (the Italian high school exam) season for Studenti.it, the Mondadori Groiup brand that is a point of reference for Italian students. The site, which this year is celebrating its 20^th anniversary, chalked up its best ever traffic figures during the recently concluded period of written exams, confirming its leadership in the education segment.

In the 3-day period from the eve of the exams until the second written paper, Studenti.it recorded double-digit growth, during the live marathon from 19 to 21 June, reaching 2.3 million unique users; there was also a particularly significant boom in access from mobile devices, which in the same days accounted for 73% of the site’s total traffic (source: Google Analytics).

Also of significance was  triple-digit growth on Facebook. The “Maturità 2018” group, coordinated by the Studenti.it team, saw an authentic flood of registrations, reaching a total of 42,000 subscribers (+280% compared with 2017): exam candidates who up until the “night before the exams” continued to interact with each other looking for help and, in turn, offering their support to their peers. Overall, thanks to constant activity on the fan page, in the week of the written exams, Studenti.it content reached 2.4 million users, a figure that rises to 3.8 million when the data for the last month is taken into account. Also in this case an extraordinary performance compared with 2017, with increases of more than 250% (source: Facebook Insights).

So, an increasingly social and digital maturità, made possible also thanks to the quality of video content: in addition to live feeds with experts, psychologists and tutors in preparation for the exams, the big new feature this year was the involvement of webstars and youtubers such as Favij, Frank Matano, Sofia Viscardi and Salvatore Aranzulla, who talked about their experiences with the maturità through live specials on social media and popular video clips. In fact, during the last month, including the exam days, the Studenti.it platforms (Facebook, YouTube and the web site) recorded 4 million video views.

The Chi Summer Tour, an event created by Chi, Italy’s most widely read people magazine edited by Alfonso Signorini, returns this summer to 4 very trendy and chic locations. Following the enormous success of previous editions, this year the tour will have a range of new features to entertain the many guests and the public.

The tour kicks off on Saturday 30 June on the beach of Mondello in Palermo, before proceeding on  8 July to Cortina d’Ampezzo, on 15 July to Forte del Marmi, ending up on 21 Juli in Rimini.

This year the Chi Summer Tour will travel round Italy with a personalised truck that will convert into a stage from which the editor Alfonso Signorini and his guests will animate the squares of the locations involved.  This year’s four stages will provide an opportunity to get a closer look at the world of the Mondadori Group magazine, to meet the editor and the celebrities participating in the event.

There is much anticipation for the talk show, conducted by the editor Alfonso Signorini, with some of the best known faces from the world of entertainment who will talk live about themselves to the audience, providing also some gossip, curiosities as well as what’s new and trending in the summer of 2018. From Valeria Marini to Giuseppe Sottile, and also Cecilia Capriotti Giovanni Ciacci, Francesca Valtorta, Romina Mondello, Iago Garcia and Antonio Spagnolo. At the same time, the Chi truck will also host moments dedicated to beauty and a show-cooking by Alice Balossi, pastry chef and cake maker, blogger and TV presenter.

The appointment at all 4 locations will be at around 7 pm in the heart of each place visited by the Chi Summer Tour (with the exception of Cortina, that will start at around 5 pm).

With this format, the advertising sales company Mediamond offers companies the possibility of communication projects and events that allow them to present their stories in original and valuable contexts.

All updates concerning the Chi Summer Tour will be available on the magazine’s social media profiles: Instagram chimagazineit and Facebook www.facebook.com/chimagazine and by following  the hashtag #chisummertour.

The 20^th June sees the start of the final high school diploma exams in Italy, commonly known as the “maturità”, and once again this year Studenti.it – the Mondadori Group brand leader in Education sector market with 4 million unique users per  month (source: Audiweb, January 2018) – is working with students to help them pass this important moment.

Studenti.it boasts 20 years of experience having been launched in 1998 as a pass-notes database to help students to exchange study materials: the site has grown alongside the Millennials and Generation Z, young people now aged between 10 and 20, who have never known a world without the internet and that are the core audience for the brand. Since the beginning, the site has seen its offer expand enormously, with the addition of content edited by researchers and university professors, a constant flow of news and information about the world of schools, dissertation summaries, exam tools and simulations and a range of other supporting materials, making a total of some 50,000 documents in the archive.

In a now consolidated tradition, also this year, in the days of the written exams (20, 21 and 25 June) Studenti.it will run non-stop live coverage of the maturità from 7am to 8pm: with real-time updates and comments from experts and tutors in different subjects who will provide assessments of the outlines proposed by the Miur, as well as developing simulations to be published at the end of each exam. On the field, the Studenti.it team will interview students outside the schools, before and after the exams, to gather immediate reactions and comments to be added to the flow of news on the site.

Listening to the views and needs of those directly affected is part of the constant efforts made by Studenti.it to get as close as possible to the maturità: for example, online surveys using questionnaires on the site and on social media have in recent months brought together the opinions of more than 52,000 students facing the maturità this year on various issues related to the exam (study techniques, the use of technology, progress assessments, managing nerves, “outlines”), surveys that have been picked up and reproduced by local and national newspapers, as well as on the radio and the web.

An important new feature this year was the involvement of popular webstars, such as Frank Matano, Favij, Sofia Viscardi and Salvatore Aranzulla, who took part in live interviews and video spots on Facebook with a reach that so far has totalled 1 million people: the participants shared news and anecdotes about their experiences of the maturità, along with useful advice and tips for getting through the exam and also dealing with what happens after the exam, when adult life really begins.

Also on Facebook, where the Studenti.it page has over 466,000 fans and continues to grow, a dedicated “Maturità 2018” group has recorded an authentic boom in subscriptions: 40,000 students (three times more than last year, the widest group about the exam in Italy). Through the group, moderated by the Studenti.it team, students can come into contact with each other in the search for tips about the exam, to let off steam in moments of difficulty but also to offer their own creative qualities and share know-how: what will come out in the Italian exam? How to prepare the perfect cover for your dissertation? What software to use? How to set out a conceptual map? How does the credits and bonus system work? Does anyone know the external examiners on my commission? These are just some of the topics that ring round schools across the country in a normal day of students preparing to face the maturità in 2018.

The seasonal peak of traffic is an opportunity for many companies and brands to communicate with a young audience in a qualitative context, also by integrating the site’s social platforms into advertising plans.

Giallozafferano, the point of reference for Italians in the kitchen, with 6.6 million unique users every month (source: Audiweb), over 6 million fans on Facebook and more than 600,000 readers for its printed magazine, from today will “speak” to its community also on  “Google Home, the voice-activated smart speaker recently launched in Italy by Google.

The Mondadori Group brand will consequently be available through Google Assistant across all compatible devices: Android and iOS smartphones and tablets, and Google Home and Google Mini smart speakers.

With Google Home it is possible to interact with the digital cooking assistant of Giallozafferano, that will establish a pleasant and friendly natural conversation with the user: all you have to do is call the assistant with a simple vocal command “OK Google, let me talk to Giallozafferano” to get the help you need in the kitchen. The secret lies in the innovative step-by-step function, in which a voice will accompany the user through each step of the preparation of the dish – using the vocal commands “back”, “repeat” or “forward” – making it possible even for inexperienced cooks to follow the recipe and  produce a perfect result without mistakes.

In fact, the  step-by-step function makes it possible to complete each phase of the preparation, interrupting when necessary, and starting again from where you left off. All by using the simple vocal “OK Google, ask Giallozafferano to start cooking again”; a particularly useful feature for dishes that require a long preparation.

With Giallozafferano’s new Action on Google,  you can choose a recipe, from a selection of over 4,500 available, with “OK Google, ask Giallozafferano for the recipe for tiramisù”, or run through the list of ingredients with the command “OK Google, tell me the ingredients”.

The new service offers a range of functions also to users accessing Giallozafferano from a smartphone or tablet, with even easier and more immediate usability thanks to the support of high-quality photos that make each stage even more intuitive and simple to complete.

This new project continues the brand strategy of Giallozafferano which, on the strength of the success of the web site from which a magazine was created that in just over a year has achieved an average monthly sale of 120,000 copies (source: ADS, March 2018), a series of books and a TV programme on Canale 5, can now count on an even more articulated multi-channel offer.

A special evening, at Pitti Uomo in Forence, to celebrate Iconic Club: a small and selected group of iconic product that have become part of the history of style, certified by ICON, the upscale male lifestyle title of the Mondadori Group, edited by Michele Lupi. And, on 12 Jun, the Iconic Club Party, at Le Pagliere in Florence, will bring together the brands that have created historic icons of style; objects which, over the years, have built around them authentic communities of admirers who are proud to wear, use and share them with other enthusiasts, conscious of belonging to a limited and exclusive group.

This is the philosophy of Iconic Club, which made its debut this year in the pages of Icon with a special editorial feature dedicated precisely to the stories of such icons: from the enduring legend that is the Vespa Piaggio or the Land Rover Defender in the automotive sector, to items of clothing that have become imprinted in the collective memory of universal style, such as the Fay 4 Ganci or Levi’s 501 jeans, the Baracuta G9 Harrington Jacket to the Valstar Valstarino, or the mythical Persol 714 sunglasses and the Montblanc Meisterstück fountain pen. Behind every one of these symbols there is much more than a simple product, but an account of an original story that has developed over time to create a status symbol in terms of style.

“The inspiration – says editor Michele Lupi – came to us from the many clubs of motorcycle and car enthusiasts. With the editorial team we decided to apply the same concept – made up of communities of aficionados who come together at ad hoc events around the country to exchange information across specially created social media platforms etc, also for the world related to style and fashion.”

For the first time, the Iconic Club Party on 12 June will bring together the Iconic Club brands from the pages of the magazine in an evening event in the centre of Florence in an exhibition that covers the history of each individual product. A show perfectly integrated with the environment of Le Pagliere with big posters celebrating the icons of style that are the protagonists of the event, with historic photographs of the partner brands, taken form the archives.

This special event will be animated by a live-set by Nicky Siano, a pioneer of dance music and the legendary first resident DJ at Studio 54, the Manhattan disco which, at the end of the 1970s, was frequented by a pantheon of the international jet-set, including Elizabeth Taylor, Liza Minnelli, Andy Warhol, John Travolta, Michael Jackson, Elton John and many more.

The evening’s beverage partner will be Belvedere Vodka, the world’s leading luxury vodka, which has created especially for the occasion two Signature Cocktails, the Belvedere Iconic Club and the Belvedere Pink Icon, the official cocktails for the event along with Belvedere Ruby Tonic.

To mark the Pitti Immagine Uomo 94, the June issue of Icon, like that of last January, will enjoy a special distribution on the platforms of the high-speed trains running between Milan and Florence, in the lounge areas of 4 and 5 star hotels in Florence, and to opinion leaders and international buyers at Pitti.

Companies have responded enthusiastically to the lively and exciting proposal of Icon and given the advertising company Mediamond an extraordinary result for the June issue, which has recorded a 60% in sales compared with last year.

Donna Moderna, the magazine edited by Annalisa Monfreda, presents a project called Atlete: stories of female sports professionals who – despite many sporting successes – are relegated by Italian regulations to amateur roles with a marginal image, also among the general public. From winter to team sports, and from swimming to disciplines generally considered more male, such as football, car racing and boxing, their stories stand out for their strength and determination and a capacity to enter the collective imagination and bring honour and acclaim to the country.

“In the great chorus with which in 2018 we are giving voice to “Donne come noi” (Women Like Us), which looks at women who are making headway gaining space in society, we felt that athletes deserved a special mention,” explained Annalisa Monfreda, editor of Donna Moderna. “They are the pioneers of female empowerment, as they continuously challenge the limits of their bodies and the society in which they live. And yet, despite this, they still face disparity with the other half of the sky, a disparity that is even written into the rules!”

Atlete (www.donnamoderna.com/atlete/) is an online long-form response in 25 chapters, that will be published weekly, each of which – with video, photos and text – will tell the story of an outstanding sportswoman or group of sportswomen – that are representative of a universe, a specificity or a particular battle. Some examples: Eleonora Piacezzi, 23, is one of the brightest hopes of Italian women’s football. She plays for the national team and the Cuneo women’s team but she is still obliged to work part-time in her family’s greenhouse business in Liguria, and to train twice a week on her own and another twice a week in the evenings, after driving many kilometres by car to join her team-mates. Or Nataliya Shudruk and her team-mates of the Lobsters Pescara (a female American football team, a sport that in Italy has fewer then 100 participants) who in order to find the resources they need to participate in the championship had to organise a crowdfunding initiative and a self-produced calendar.

Atlete is also a series of 6 reportage article, published once a month in print, with outstanding photographs by Ugo Zamborlini and written by Gianluca Ferraris and Barbara Rachetti. And, from 15 June, an 8-part podcast, produced by Piano P, each of which telling a story in the voices of journalists, the protagonist and background sounds, along with audio extracts from the competitions.

The story continues also on social channels, using the hashtag #Atlete to share the project with the entire community of the Donna Moderna brand: the video interviews of Atlete will be available on YouTube and posted natively on Facebook and Instagram.

A record number of visitors for the INTERNI HOUSE IN MOTION exhibition at the 2018 FuoriSalone. From 16 to 28 April, in the courtyards of the Università degli Studi di Milano, at the Orto Botanico di Brera and the Audi City Lab in Corso Venezia 11 (the former Seminario Arcivescovile), where, for the second year in a row, the magazine extended the reach of its urban animation, there was a more than 60% increase in visitors compared with the 2017 edition, reaching close to 400,000 at the three locations.

Marking the 20^th year of the exhibition, 32 projects were presented, of which 18 installations and 14 design islands, with the contribution of 2 co-producers (Audi and Eni gas e luce), 32 partner companies, 4 institutions (Regione Umbria, Regione Puglia, Apex Brasil, Orticola di Lombardia), and 40 designers (including architectural studios, architects, designer, artists, as well as a specialist school). The installations, along with numerous conferences and talk shows, two concerts and two theatre shows, a workshop and design prize, created a varied mosaic of styles and visions and opportunities for exchange that attracted hundreds of thousands of people.

At the Università degli Studi di Milano attracted some 220,000 visitors, the Orto Botanico di Brera 80,000 and 80,000 also visited the Audi City Lab in Corso Venezia 11, a total of 380,000 people. Among these, over 750 were Italian and foreign journalists who gave to INTERNI HOUSE IN MOTION an exceptional level of media coverage, in national newspapers, and on radio and television, as well as specialist and mass market titles, and guaranteeing a continuous presence on leading social media channels and the web.

As a result, the INTERNI exhibition confirms it position as the  representative event of the FuoriSalone thanks to the high design and cultural level of the installations, the brands involved – all of which recognised at the Italian and international level – and the inclusion of smaller players that likewise demonstrated an remarkable capacity to present content of the highest level.

This extraordinary response, both in terms of audience and media visibility, is a clear demonstration of the absolute leadership of the magazine edited by Gilda Bojardi in the professional living segment and design system communication.

Credits ph: Saverio Lombardi Vallauri

Special issue for Casabella that this month, on the occasion of the Milan Design Week, brings numerous exclusive contents at newsstands.

The latest 180-page issue of the Mondadori Group magazine, edited by Francesco Dal Co, that is a point of reference for architects around the world, includes an entire section dedicated to Milan, in particular to CityLife and the Fondazione Prada; an extensive feature on the 30^th anniversary of the production, by TECNO, of NOMOS, the celebrated table designed by Norman Foster; and, above all, a preview of images of the designs that make up the first National Pavilion of the Holly See at the 16^th International Biennale di Venezia, that opens on 25 May. The project, curated by Professor Francesco Dal Co, editor of Casabella, was inspired by the famous “Woodland Chapel”, built in 1920 by Gunnar Asplund in Stockholm’s Woodland Cemetery, and reinterpreted by a group of designers from around the world. The pavilion of the Holy See at the Biennale di Venezia is “diffused” and will involve the creation of eleven chapels on the island of San Giorgio, eleven different interpretations in the style and character of their creators that are translated into small sacred spaces thanks to the technical skills of the same number of Italian companies. The project will be officially presented on Wednesday 18 April, at the new headquarters of the Casabella Laboratorio, in Via Vigevano 8, in Milan.

The space, which is in the heart of Milan and hosts exhibitions, meetings and events, has recently moved to the Chipperfield studio, where its work continues also with training activities in collaboration with ProViaggiArchitettura, a company specialised in the organisation of architectural itineraries which, in 2017 alone, involved over 6,000 professionals from the sector. Conferences, tours, visits to construction and production sites, exhibitions, lectures and meetings, are just some of the activities included in the offer Casabella and ProViaggiArchitettura, and aimed at expanding the magazine’s cultural reach, in response to the needs of readers and the need to obligation, foreseen by professional bodies, to keep up to speed on developments in the sector.

Every month Casabella proposes ideas, designs, trends, floor plans, historic documents, as well as critical essays and reflections, for architectural professionals and lovers of e per design, as well as building and furniture designer who are interested in understanding and discovering contemporary architecture and how the culture of architecture is evolving.

For more information, please visit: casabellaweb.eu

Grazia celebrates 80 years of the magazine at the Milan design week, as part of the exhibition event House in Motion, with Infinity Hub_a wandering place, an installation designed by Diego Grandi that will host readers, visitors and exclusive events with big names from the worlds of cinema, entertainment and business.

The celebrations marking the 80^th anniversary of Grazia continue. In fact, on the occasion of the Milan Design Week and as part, the Mondadori Group magazine, that is an international point of reference, presents

Grazia’s Infinity Hub is inspired by the succession of arches along the portico of Largo Richini at the University of Milan, and suggests an evolving path where experience becomes a fundamental element of a journey that celebrates the 80th anniversary of the Mondadori Group magazine, an international point of reference for the world of fashion and a voice in current affairs.

The installation, in perfect harmony with the existing architecture, gives life to a free and open space that is connected to the outside, in which the materials, colours and furnishings create a pathway that is full of suggestions related to the idea of infinity, developed across three modular structures: Infinite Movement, an installation that doesn’t just look at glam, but also at sustainability, thanks to the collaboration of Pinko X Treedom, made up of rotating geometric shapes, suggesting a timeless dance; Infinite Power, developed with the lingerie brand Triumph, a potentially infinite interlocking structure that takes over the Largo Richini portico with a series of high-impact graphic elements: slogans, images and icons, that intertwine to represent women’s strength and cohesion; and Infinite Beauty, conceived in collaboration with the vegetable cosmetic brand Yves Rocher, which thanks to two circular rooms that provide a repeating and always different  image of the individual, invites us to look at ourselves from a multitude of different points of view and to ask ourselves what perception and image we have of our bodies.

Grazia’s Infinity Hub also has an area dedicated to talk and, starting on Tuesday 17 April between 6 and 7pm with a debate on the concept of empowerment with the editor of Grazia Silvia Grilli, the actress Carolina Crescentini and singer Noemi; followed on Friday 20 April between 6 and 7pm with a meeting focusing on sustainability during which the editor of Grazia will discuss with the chief executive and founder of Pinko Pietro Negra, the TV presenter Filippa Lagerback and radio presenter Paola Maugeri.

For more information: www.grazia.it

“HOUSE IN MOTION” is the title of the much anticipated exhibition-event conceived by the monthly magazine INTERNI, and that with this edition celebrates its first 20 years (1998-2018).
With the patronage of the City of Milan, “HOUSE IN MOTION” will run during the FuoriSalone, from 16 to 28 April, the courts of the University of Milan, at the Orto Botanico in Brera and at the Audi City Lab in Corso Venezia 11 (formerly the Seminario Arcivescovile), where INTERNI has extended the reach of its urban animation initiatives.

The Mondadori Group magazine edited by Gilda Bojardi has called on leading protagonists from the world of Italian design and designers and architects of international standing to examine the theme of the “House in Motion”, in collaboration with companies, multinationals, start-ups and institutions. The result is an extraordinary collection of over 32 exhibits, from installations (18) and design islands (14), to micro-architecture and macro-objects, all site-specific, that combine to create a mosaic of forward-looking styles and visions.

The designs interpret issues related to living and mobility which, increasingly intersect and contaminate each other to generate new lifestyles. The home becomes a place that responds to the needs of those who inhabit it and adapts to their evolution; at the same time, places of transition, stopovers and work, such as means of transport,  adopt the friendly and informal spirit of homes, in which technology has an increasingly decisive. It is an exchange that generates new behavioural models and unseen design solutions.

Massimo Iosa Ghini, with Italcer Group, has translated these ideas into a linear and open house  of ceramic panels, set in the beautiful Cortile della Farmacia, equipped with special software that transforms it into a space for social interaction and sharing (Home Co-Thinking). The Peter Pichler Architecture studio, meanwhile, has given form to an almost spacy structure made entirely of wood (Future Space) in the centre of the Cortile d’Onore, a sort of six-pointed star of organic and dynamic form. Lorenzo Damiani along with Ikea Italia Retail has designed a ‘transportable’ house, with mysterious interiors to be explored, which demonstrates the ability of the Swedish company to accompany change (Searching for Infinity). Diego Grandi, celebrates the 80^th anniversary of the magazine Grazia, an international point of reference in the world of fashion, with an installation inspired by the succession of arches along the portico of Largo Richini, that will host activities and events, an open, fun and emotional space, with free entry and liked to the outside, that reflects the spirit of the magazine (Infinity Hub, a wandering place).

Among the most significant international participants is the British studio Stanton Williams Architects that with Focchi Group presents ‘Baldacchino’, a luminous pavilion in metal and plexiglass pavilion which becomes a space for a dance performance, and, from Turkey, Tabanlioglu Architects that with Nurus are proposing housEmotion an archetypal structure with vibrating borders that represents the place of origin; from which we leave in pursuit of new experiences.

Among other things, designs will be on show by Dario Curatolo with Regione Puglia, Aba-Paolo Belardi and Daniela Gerini with Regione Umbria, Davide Rampello with Jiuquitang Co., Lissoni Associati with Elisabetta Illy and Stefano Guindani, Filippo Taidelli with Universal Selecta and Casalgrande Padana, Labics with Elica, Alexander Bellman with Samsung Electronics Italia and 14 other design islands.

“INTERNI HOUSE IN MOTION” also has two co-producers: Audi, the premium brand of the Volkswagen Group, and Eni Gas e Luce, a new company of  Eni SpA for the retail sale of gas, electricity and energy solutions. Each of the main sponsors are presenting a high-impact installation, designed by internationally renowned architects and in dedicated locations: Mad Architects with Audi at the Audi City Lab, the former Seminario Arcivescovile in Corso Venezia 11, while Eni gas e luce with students from the SOS-School of Sustainability and Mario Cucinella Architects at the Orto Botanico in Brera.

Ma Yangsong from the Mad Architects Studio has designed for Audi an evocative ring of light (Fifth Ring) that hangs over and animates the courtyard of the palace in Corso Venezia 11, a mix of fog and reflections, a metaphor for the conjunction of innovation and the future, represented by on of the car manufacturer’s most surprising prototypes.

SOS-School of Sustainability and Mario Cucinella Architects meanwhile, brings the intangible beauty of energy behind the nature of the Orto Botanico in Brera, transforming the area into a smart city in which history lives alongside the most advanced urban models. Seven hundred small, well-lit and smart living units are the protagonists of an interactive space.

The music of R101, the official radio of “HOUSE IN MOTION”, will animate the evening of Friday 20 April with the music show R101 DUAL DIGITAL DJ SET featuring Aggness and Gerry Pulci while on Sunday 22, at the end of the first week of the exhibition and the FuoriSalone, an exclusive concert by the jazz pianist Danilo Rea.

The INTERNI system

In April the INTERNI integrated communication system is multiplied by six, underlining its role as the main source of information for the world of design. In fact, thanks to 4 print publications (INTERNI, INTERNI Panorama, the free press INTERNI King Size and the Guida FuoriSalone), a big event (“INTERNI HOUSE IN MOTION”) and INTERNI online (web site, app and social), the system offers tools that make it possible to be up to date in real time about trends, what’s new and previews related to the design world, making it an authentic vademecum for everyone who wants to find out about and find their way around an event that is unique in the world, the FuoriSalone.

The INTERNI system in numbers

With an appointment that gives to Milan a unique and exceptional level of visibility, the INTERNI system confirms its absolute leadership in the professional living segment with an 8.5% rise in advertising  revenues, as well as in the communication of the design system, transforming itself from a sector-based publication to a mass media platform. The brand’s strength derives from the figures that the entire INTERNI ecosystem can boast on this occasion: 55,000 copies of INTERNI, 200,000 copies of INTERNI/Panorama, 120,000 copies of INTERNI King Size, 250,000 copies of the Guida FuoriSalone, a total print run over 625,000 copies, with more than 4,000,000 readers and around 1,200 pages.

Further proof can also be seen on the territory: in fact, an important street advertising campaign is foreseen for “HOUSE IN MOTION” that includes banners in 15 locations in the centre of Milan, 1,000 flags for around 500 events, 10 shuttle bus retros, as well as totems, decorated newsstands, floor-graphics, station domination (Rho and Cadorna), windows and led walls (Megastore Mondadori in Piazza del Duomo and the Rizzoli Store in Galleria Vittorio Emanuele).

To find your way around the increasingly rich panorama of appointments planned for the Milan Design Week, a must-have is the Guida FuoriSalone® – which is also available as a free app for iPad, iPhone and Android devices (tablets and smartphones) – which provides a reasoned summary of over 400 events and a day by day list of appointments involving the companies, designers and architects participating in the FuoriSalone, and the Guida Zee Milano (available only in the digital version) with a selection of new itineraries and fashionable locations around the city: from design to shopping, and from department stores to restaurants and hotels.

For  more information: http://houseinmotion.internimagazine.it/