Tustyle, the Mondadori Group magazine edited by Marina Bigi, is the media partner of MKS Milano Fashion School – a high quality professional training institute in the world of fashion and a centre of excellence for Made in Italy with a strong international vocation.
Together they have launched a competition entitled: TuStyle Fashion School with as the prize a scholarship to study fashion design worth €6.900 at the prestigious school.

The annual 500-hour course in fashion styling provides professional training for fashion designers across a  wide range of areas: advertising, personal styling, shop styling, event styling, editorial and digital styling and, finally, also television styling.
The course also includes practical lessons  on different sets –  show-rooms, backstage, photographic set – and shooting sessions which enable students to acquire the necessary autonomy to create editorial material.

For the launch of the competition the fashion team of  TuStyle has produced a video tutorial featuring three MKS students. The students create three looks under the supervision of qualified stylists and receive assessments and suggestions on their work. The video tutorial will be available of the Tustyle.it web site and will mark the beginning of the period of the competition.

To participate in the competition candidates must go to fashionschool.tustyle.it through which readers between the ages of 18 and 28 can upload a photo with a look created by them, a sentence explaining what fashion means to them and their curriculum vitae (from 3 April to 2 May). Readers are also invited to post a photo of the look they have created on their social networks using the dedicated hashtag #tustylefashionschool.

By 8 May a jury made up of the TuStyle fashion team and representatives of MKS will select the winner of the scholarship.

For more detailed information, please go to: www.tustyle.it

Donne come noi is the name of the show produced by Donna Moderna, in collaboration with the Teatro Franco Parenti, that will open in Milano on 17 April 2018 before going on to tour Italy.

Based on the book of the same name, written by 34 journalists on the editorial team of the magazine, and published by Sperling & Kupfer. Donne come noi is a collection of 100 stories of contemporary Italian women who on the strength of their tenacity, competence and courage have achieved something important.

They include: Fabiola Gianotti director general of CERN, Pinin Brambilla Barcilon restorer of the Last Supper, Elena Cattaneo pharmacologist, biologist and life senator, well know for her research in stem cells and Huntington’s disease, Chiara Vigo weaver and the world’s last great expert of fine linen, Paola Zukar the lady of rap and manager of artists such as Fabri Fibra and Marracash, Roberta Buzzolani Chief Prosecutor of Sciacca, Francesca Bosco one of Italy’s best-known criminologists, Bebe Vio fencer and paralympic champion, Sofia Goggia one of the world’s leading skiers and winner of the downhil gold medal at the recent Winter Olympic Games.

The show by Giulia Minoli and Emanuela Giordano, brings to the stage 5 actors who interpret some of the protagonists of the book, accompanied by piano, cello and accordion. The leading part is played by actor and singer Tosca with Giovanna Famulari, Maria Chiara Augenti, Eleonora De Luca, Rita Ferraro and Fabia Salvucci who together will tell the stories of women who have changed ytheir lives and those of others, that are a hope for the future, who can be taken as models and examples.

Donne come noi is a project dedicated to female empowerment. Empowerment means giving both power and responsibility to someone. In this case it means encouraging women to think big. Donna Moderna, the Mondadori Group weekly edited by Annalisa Monfreda, wants to achieve this with an inspiring book, a show that is meaningful and moving and with training courses that develop concrete skills.
Teamwork, time management, career reconfiguration, thinking outside the box, learning to tell your story: these are just some of the skills that the training course, offered for free in many Italian towns and cities, aims to develop.
The objective of the training course is to provide participants with the so-called soft skills, that today count so much in the selection of candidates. The team of trainers will be supported by a number of professionals from companies who will bring their knowledge and experience.

L’Oréal Paris is supporting Donna Moderna in this project, just as it is always on the side of women, in terms of beauty but also in terms of self-esteem, as is expressed by the company’s famous claim “Because I’m worth it”. L’Oréal supports women by encouraging them to see themselves as “unlimited” with regard to realising their potential.
L’Oréal Paris offers the show and the training courses for free to Italian women so that everyone can learn to believe in their own worth.

For more information, please visit: www.donnamoderna.com/donne-come-noi.

Panorama d’Italia, now in its fifth year, presents a completely new edition following the record achieved in 2017. The live & media experience of Panorama, that looks at and talks about Italy in streets and squares around the country through initiatives and events open to the public, returns with its celebration of the protagonists of the best of Italian business, economy, culture, science and food and wine, in 6 stages, running between April and September. The Mondadori Group’s newsmagazine, edited by Raffaele Leone, will cover the country, from north to south, involving examples of local excellence and prestigious guests, moderated by some of the magazine’s leading journalists and contributors. For four days each of the cities on the tour will host a rich calendar of event in the most lively and representative locations and in close contact with the protagonists.

Staring in Florence (11-14 April) and continuing to Bergamo (9-12 May), Reggio Emilia and Piacenza (23-26 May), Naples (13-16 June), Palermo (12-15 September), Roma (26-29 September). To which should be added, in June, This is Italy, a special stage in New York (28 June-2 July) that last year saw an exciting 3 days of event and workshops dedicated to Italian companies and excellence that have managed to take root in the United States.

“We’re back! Not just for a new tour around Italy, as in the past four years, but with initiatives, new faces and the benefits of accumulated experience,” declared Panorama editor Raffaele Leone. “Talking about Italy in Panorama and then having the opportunity to meet it in the various towns and cites gives us a great sense of satisfaction and lots of ideas. The magazine thus becomes an event, and opportunity for exchange and direct contact with the country. Our aim has been to enhance our relationship with people  and we have achieved this, and we don’t want to stop,” Leone added.

An authentic consecration of a tried and tested formula that includes talk shows, debates with leading figures from national politics, conferences and entertainment: in the last four years more than 20 million people have been reached by the tour, with over 500,000 taking direct part in the events in 45 towns and cities, with more than 1600 guests and speakers (including government ministers, Regional Presidents and mayors), and almost 1000 events free and open to the public. This year the format will be expanded to include a new editorial team to cover a complete range of themes and issues of current interest:: alongside the editor Raffaele Leone and the editorial director of the tour Sergio Luciano, will be Nicola Porro, protagonist of talk shows on territorial growth and development; Oscar Giannino, who will oversee meetings with businesses on the economy and innovation; Vittorio Sgarbi, the unrivalled animator of lessons about art and the discovery of Italian treasures; the editor of Focus Jacopo Loredan who will moderate meetings looking at science and technology; Marco Ventura for encounters with local and national politics; Roberto Giacobbo literally “leading” city bike tours; the editor of Icon Michele Lupi who will run the meetings with leading figures from the world of fashion and Made in Italy; Fiammetta Fadda will talk to some of the best chefs in Italy, the editor of Ciak Piera Detassis will meet with stars from the cinema, Gianni Poglio with stars from the world of music and Antonio Carnevale with writers and authors.

A Panorama d’Italia info-point will be manned continuously in the heart of each city for the duration of the event and in other areas a number of institutional and entertainment events will be organised. Key figures from the local and national economy will discuss together examples of territorial excellence and development prospects, in collaboration with local Chambers of Commerce and universities. At each city on the tour, the Mondadori Group company Inthera will conduct research on the territory of each location to understand opinions and the level of satisfaction of local citizens. And, during the talk show “Presidente mi spieghi” (President Please Explain), the regional governor will respond live to questions from citizens.

Once again the tour will also feature the meetings organised by Focus and dedicated to the environment, in collaboration with the Italian Research Council and Air Force, and to astronomy with Umberto Guidoni who will take everyone on a “Journey into Space” with scientists and astronauts from the European Space Agency (ESA).

Also this year a central focus will be on young people, training and employment, including the return of  the project for children “100 libri per 1 scuola” (100 books for 1 school), that rewards the city’s high schools and best students, based on a competitve essay on their favourite book. In fact, thanks to the support of Mondadori Books, Panorama has been able to donate over 8,000 during previous tours to the winning schools. Moreover, also the 2018 edition of Panorama d’Italia will offer the possibility for high-school students, undergraduates and recent graduates to take part in round table discussions and individual orientation meetings organised in collaboration with HRCommunity Academy Italia, with the heads of human resources from leading companies in the area.

Finally, and also with the aim of promoting local business excellence, Panorama and IBM will take up a new challenge: to offer concrete answers to local entrepreneurs and companies who wish to raise a particular business problem. This is IBM Cloud Garage, an initiative that, in the space of two weeks, aims to find solutions which are presented at a specially dedicated event.

Panorama d’Italia on TV
Once again this year, the Mondadori weekly’s live & media event will also appear officially on the Mediaset TV channels. The late slot on Rete 4 will see the return of “Grand Tour d’Italia”, a programme that will provide coverage of and details about each stage of the tour.

Panorama d’Italia online
The main events will also be available live on Panoramaditalia.it, as well as the Panorama.tv channel and on Facebook. Over the last years some 900 hours of events have been broadcast in  live streaming, in addition to real-time updates. Also this year, users will be able to find an area with recordings of the events on the tour’s dedicated web site, that also guarantees a free three-month subscription to the digital edition of Panorama.

Impressions and experiences of the events of Panorama d’Italia can be shared on the leading social networks using the hashtag #panoramaditalia. The Twitter account @panoramaditalia will offer real-time comment on all of the most significant moments involving the protagonists of the meetings.

The partners
Panorama d’Italia can count on the support of high level partners that share a commitment to enhancing the value of Italian territorial excellence. They include: ab medica, ACEA, Autostrade per l’Italia, Cobat, Enel, Grimaldi Lines, IBM, Intesa San Paolo, Lottomatica, McDonald’s, Menarini, Università Telematica Pegaso. Our charity partnership with Lega del Filo d’oro will also be present on every stage of the tour and, in addition, stage by stage media partnerships will be activated with the leading local newspapers, TV and radio stations. Panorama d’Italia is produced in collaboration with Fluendo srl for executive production and logistics; the enrolment platform is managed by The Rocks, while digital strategy is developed and curated by FpS Media.

For more information about Panorama d’Italia 2018 please go to: http://bit.ly/Panoramaditalia2018

The Telegatti are back. The award ceremony will take place in Milan in mid October. Tv Sorrisi e Canzoni, the Mondadori Group magazine that is a point of reference for the world of entertainment, made the announcement today during the presentation of a book, published by Sorrisi, entitled Il Telegatto. Storia del premio più amato dalle star (Telegatto, the prize most loved by stars), that took place as part of Tempo di Libri, the international book fair in Milan.

The presentation, which featured Michelle Hunziker, Pippo Baudo and Gerry Scotti, along with Rosanna Mani, editor of the book, and Aldo Vitali, the editor of Tv Sorrisi e Canzoni, was the occasion to share with the public anecdotes and curiosities form the past of a prize that has been much sought after by the stars of television.

“We are delighted and very excited to be bringing the Telegatti back after ten years,” declared Aldo Vitali, the editor of Tv Sorrisi e Canzoni. “Our readers wanted it, the stars wanted it and so we can finally reveal that the much-loved event will be back this autumn in Milan with a host of big names. Many things in TV have changed in the last ten years, in our habits and in the audience, which is now much expanded thanks to the web and social media. Naturally, the 25^th edition of the Telegatti will also take account of this. Over the coming months we will reveal more details about the prize and we invite all our fans to follow us in the forthcoming preparations.”

First launched in 1971, the Telegatti have been an essential part of the history of Italian entertainment. It main characteristic has always been that it is a prize awarded by a public jury, made up of readers of Tv Sorrisi e Canzoni, Italy’s most widely-read weekly. And it is precisely this uniqueness that distinguishes the Telegatti from all of the other prizes, that are awarded by professionals and experts, and which have made it one of the most sought after prizes by artists from television, music and the cinema.

But while we excitedly await the award ceremony of the Telegatti, Tv Sorrisi e Canzoni has published a book entitled Il Telegatto. Storia del premio più amato delle star, edited by Rosanna Mani. A book of 280 pages full of photographs featuring the most popular personalities and many of the most significant moments in the history of entertainment. From the multi-award winning Mike Bongiorno, Pippo Baudo and Corrado, to the unforgettable Michael Jackson and Luciano Pavarotti and former President of the Italian Republic such as Sandro Pertini. From Hollywood stars of the calibre of Paul Newman, Robert De Niro and Sean Connery, as well as national idols like Fiorello and Vasco Rossi, Laura Pausini and Raffaella Carrà, Gerry Scotti, Roberto Baggio and Valentino Rossi, all of whom proudly have one of the prestigious Italian Made in Italy statues in their home.

The book has been edited by Rosanna Mani, who has been with Tv Sorrisi e Canzoni since 1968 and was the weekly’s co-editor for twenty-five years, as well as being the real prime mover behind the Telegatti and the producer of the shows  La notte dei Telegatti and Vota la Voce. The introduction is by Antonio Dipollina and the book is written by Daniele Soragni.

Il Telegatto. Storia del premio più amato dalle star is available in bookshops from this week at the price of € 29.

For the Telegatti 2018 Tv Sorrisi e Canzoni will work with the Armando Testa agency, that will run the communications campaign and crossmedia operations, and Radio 105, the official radio station for the event. The charity partner for the event is Lega del Filo d’Oro, the association that provides assistance and rehabilitation to people with sensory impairments.

Grazia and Salvatore Ferragamo Parfums have developed a special project to mark the magazine’s 80^th anniversary and the launch of the new fragrance Amo Ferragamo.

Travel, fashion, self-awareness and independence are the passions of contemporary women that Grazia and Salvatore Ferragamo Parfums jointly celebrate by talking about what women love. Because the Mondadori Group brand describes the contemporary world and fashion, talks to women and shares their greatest passions, the same passions to which Ferragamo has dedicated Amo Ferragamo.

The face of the new fragrance and featuring on the cover of this week’s edition of Grazia is Suki Waterhouse, the British model who symbolises the mil­lennials generation. In addition, to enhance this event, Grazia has involved four international influencers – Tatjana Catic, the London-based German fashion, fitness and beauty icon; Kristina Bazan, influencer and artist with over two million followers; Xenia Van Der Woodsen, who travels the world and lives between  Hamburg and Paris; and Marta Lozano, the Spanish socialite and fashion enthusiast, who is also enormously successful on YouTube – who will interpret on social media and other platforms the themes of the Amo Ferragamo campaign.

For this occasion, Grazia and Salvatore Ferragamo Parfums have also organised a special event involving the editor of Grazia Silvia Grilli, the chief executive of Ferragamo Parfums Luciano Bertinelli, the influencers  who are part of the project, as well as a number of personalities from the world of entertainment, including Fabio Volo and Johanna Maggy Hauksdottir, Filippa Lagerback and Daniele Bossari, Camilla Raznovich, and the actresess Giulia Bevilacqua and Benedetta Porcaroli.

For its unmistakeable style, Grazia has become a point of reference for the most dynamic readers and digital communities, as well as the preferred advertising vehicle for companies in the up-scale fashion and cosmetics sectors. These strong points have enabled Grazia to evolve into an international multi-channel print-digital-social-events system with over 20 editions around the world.

Donna Moderna, the Mondadori Group magazine edited by Annalisa Monfreda, on the occasion of its 30^th anniversary, is launching with L’Oréal Paris a female empowerment project: Donne come noi (#donnecomenoi).
Empowerment means giving both power and responsibility to someone. And in this case, it means encouraging women to think big. Donna Moderna aims to do this with an inspiring book, a moving theatrical show and a training programme that provides specific skills.
L’Oréal Paris is accompanying Donna Moderna in this project, much as it is always at women’s sides, by offering the show and training programme for free to Italian women in order to help them to learn to believe in themselves.

The book
Donne come noi (Women Like US) is the title of a book that the editorial team of Donna Moderna has written for Sperling & Kupfer (in bookshops from tomorrow, 6 March, and presented at the Tempo di Libri event at FieraMilanoCity on Thursday 8 March at 5.30 pm).
34 journalists tell 100 stories about contemporary Italian women who, thanks to their determination, skills and courage, have achieved something important. From the boxer Irma Testa to the physicist Fabiola Gianotti, the restorer of The Last Supper Pinin Brambilla Barcilon to the manager of rappers Paola Zukar.  Strong and engaging stories that through struggles and success can inspire women to continue to their evolution in the family, at work and in society in general..
For 10 weeks, from 8 March, some of these stories will be broadcast on R101 in the Isabella Eleodori slot, on Thursdays at 10.30 am.
“Today, there is more than ever a need for stories about women’s conquests and successes; of a gallery of inspirational models. Telling stories has never been more important. And this is the sense behind the book that the editorial team of Donna Moderna have put together to celebrate the magazine’s 30^th anniversary, a magazine that has accompanied the battles and celebrated the progress made by women. As the first edition is published, we are already at work on the second, as we collect stories from our readers, who can send them to us by email at this address: storie.donnecomenoi@mondadori.it», declared the editor, Annalisa Monfreda.

The theatre show
To continue with inspiring stories, Donne come noi is also the name of a theatrical show produced by Donna Moderna, in collaboration with Teatro Franco Parenti, and that will tour Italy from 17 April. From the stage, five actors will play some of the protagonists from the book, as well as the journalists who met them, sisters, friends, teachers. A piano, a cello and an accordion weave through the stories and, in the background, a wall changes colour and is animated by key words. The theatre stimulates the emotions and after an hour and a half, the audience feels a pervasive sense of possibility and the perception that the only limit holds us back from achieving great objectives is the imagination.

The training programme
Team work, time management, reconfiguring your career, thinking outside the box, learning to present yourself: these are just some of the skills that the course, designed and developed by Donna Moderna will provide and that is offered free of charge in a number of Italian towns and cities.

Over the last thirty years, women have conquered professional roles form which they were previously excluded and have redrawn the balance inside the family towards greater equality. But still, in Italy only 48.8% of women work, compared with 66.8% of men. The worst figure in Europe, with the sole exception of Greece.
The aim of this training programme is to contribute to improving this situation by providing participants with the so-called soft skills that are now more important than ever in the selection of candidates. A team of trainers will be supported by a number of corporate professionals who will share their experience and offer guidance.

L’Oréal Paris is our partner in the “Donne Come Noi” project and, in line with the claim “Because you’re worth it”, supports the self confidence of women of all ages, around the world, as there is no single model of beauty.
Every woman has her own idea of being beautiful, an authentic way of  affirming and expressing herself and her values. L’Oréal Paris supports women around the world by encouraging them to see themselves as unlimited, in their realisation of their value and potential and for years has been at the forefront of female empowerment and always focused on gender discrimination and equal opportunities.

To support the initiative, a campaign has been developed across a range of media: print, web and social channels.

“Donne come noi” has been organised in collaboration with Mondadori Store, that will host the training courses and book presentations inside its Bookstores. Here is a list of dates: Genoa 13 March, Turin 14 March, Bologna 22 March, Florence 23 March, Tolentino 24 March, Parma 26 March, Velletri 12 May, Bisceglie 19 May, Salerno 26 May. The addresses and times of the presentations are available at: eventi.mondadoristore.it.

For full details about Donne come noi and to book your place, please go to: www.donnamoderna.com/donne-come-noi (limited availability).

This year, for the first time, the Milan Fashion Week will see the women’s weekly Grazia – an international point of reference for fashion – partnering with Jean Paul Gaultier in an exclusive event: Scandal Party, an eccentric and elegant evening inspired by Scandal, the fragrance launched by the enfant prodige of French fashion, to which Jean Paul Gaultier will dedicate a day of celebration on the occasion of the Milan Fashion Week.

“We are very proud to host and celebrate Jean Paul Gaultier, a designer who is a leading figure in the history of fashion,” declared Grazia editor, Silvia Grilli.

L’eau de parfum by Jean Paul Gaultier is an enfolding perfume for women that is full of character that challenges the wearer to liberate the scandalous side of her nature. And it is on the basis of this philosophy that Scandal Party has been created and developed by the French couturier together with the Mondadori Group magazine edited by Silvia Grilli.

The event will take place this evening at Palazzina Appiani in Milan, with the exceptional presence of Jean Paul Gaultier, the editor of Grazia, Silvia Grilli, along with leading representatives from the worlds of fashion and entertainment.

The guests expected to attend include Michelle Hunziker, Elisabetta Canalis, Martina Colombari, Barbara D’Urso, the actors Margareth Madè, Giulia Michelini, Claudia Potenza, Luca Calvani, Michele Morrone, chef Andrea Berton, model Linda Morselli, the influencers Linda Tol and Kathrin Poulain and the socialites Ginevra Rossini and Lucrezia Buti Missoni. The event will be animated by a surprise show, with an exuberant performance by La boum.

The day dedicate to the fragrance Scandal will also be a unique opportunity for five lucky Grazia readers who will have the chance to meet the French designer at the Limoni perfumery in Corso Buenos Aires 36 in Milan.

Scandal Party is part of a rich calendar of events with which Grazia – interpreter of Italian fashion and style – is celebrating its 80^th anniversary, an to which the slogan #graziayoungsince1938 is dedicated. First launched in 1938, the magazine today is the leading fashion 100% Made in Italy brand, able to reach more than 3.3 million contacts per month, over 5 million people on Facebook and Instagram (Source: sales company data based on Audiweb tda figures for November 2017 and Audipress 2017-2; Facebook and Instagram Insights January 2018) and an average weekly print circulation of more than 163,000 copies in 2017, an increase of 7.7% compared with al 2016 (Source: Ads print + digital).
For its unmistakeable style, Grazia has become a point of reference for the most dynamic readers and digital communities, as well as the preferred advertising vehicle for companies in the up-scale fashion and cosmetics sectors. These strong points have enabled Grazia to evolve into an international multi-channel print-digital-social-events system with over 20 editions around the world.

The digital offer of the Mondadori Group continues to grow with the addition of Oroscopo.it, Italy’s leading astrology website, which is now part of the Group’s portfolio of brands. This operation signals the continuation of the strategy for the consolidation of the magazine and digital area of ​​Italy’s leading publisher in the digital area, that began with the acquisition of Banzai Media.

With a total audience of around 17 million unique users per month (Source: Audiweb, December 2017), with Oroscopo.it Mondadori will expand the range of its offer and strengthen its leadership in women’s verticals through a successful and complementary site that offers a number of synergies with the Group’s existing titles: a service much appreciated by women, able to respond to the interests and enthusiasms of an ever-increasing audience and  offering advice and suggestions every day.

Oroscopo.it was founded in 1999 as the first portal entirely dedicated to astrology and the world of the stars. Thanks to a team of passionate astrologers, working to continuously improve the content and features, the site now totals some 2.7 million sessions a month (Source: Google Analytics January 2018). A clear and light tone characterises a site that every day satisfies the curiosity of many people with services such as the horoscope of the day – among the most visited sections -, romantic affinity, the horoscope of mothers and much more. From tradition to technology, Oroscopo.it lest users calculate their ascendant and birth chart for free, consult the Tarot and the iChing, find useful information on the cards and the responses. Moreover, every year Oroscopo.it gives to users an e-book with annual astrological forecasts, a detailed vademecum on their future with advice on love, work and health, as well as other insights.

Grazia, the Mondadori Group magazine that interprets Italian fashion and style and the most qualified point of reference for Made in Italy, is launch a social initiative called #InStatoDiGrazia, with which it invites people to share on Instagram moments when the magazine and the world that revolves around Grazia become sources of inspiration.
This is a continuation of the activities marking the 80^th anniversary of Italy’s leading fashion brand, which, with this new initiative extends and amplifies its relationship with its readers and followers.

“Lo stato di Grazia (state of grace) is the time we dedicated to ourselves while reading Grazia, and the freedom of our emotions, the beauty of finding ourselves,” declared Grazia editor, Silvia Grilli.

Since 1938, Grazia has accompanied women and men of different generations, thanks to its unmistakable mix of news, habits and trends, and its ability to interpret fashion with a sophisticated eye.
Today, the readers, with whom the brand has established an solid relationship that is always fresh and youthful, are being asked to describe in a contest the emotions evoked by reading Grazia, accompanying the images with the hashtag #InStatoDiGrazia. Every week, the editorial team will then select the best pictures that will be published in the magazine and re-launched on Grazia’s Instagram and Facbook pages.

The protagonists of  #InStatodiGrazia Eleonora Carisi, Tamu McPherson and Candela Pelizza, who along with the new generation of emerging influencers from Grazia Factory, including Luna Bonaccorsi and Amaranta Medri, will launch the contest on Instagram.
#InStatoDiGrazia was presented in preview at a special evening held at the Ristorante Berton in Milan, where the editor Silvia Grilli welcomed influencers and other personalities from the world of fashion, music, cinema and literature, including Eros Ramazzotti, Eva Riccobono, Martina Colombari, Francesco Scianna, Matilde Gioli, Davide Oldani and Luca Bianchini.

The activity will be amplified by the Instagram and Facebook accounts of Grazia, where the brand already reaches some 5 million people (Source: Facebook Insights January 2018).

Focus Junior Star, the collectors’ special edition of Focus Junior entirely dedicated to the most popular personalities from the world of entertainment, including YouTubers, singers, stars of the cinema, rappers and bloggers, from tomorrow will be a monthly.

Focus Junior Star is a spin-off of Focus Junior and shares the same mission: to entertain young readers and to stimulate their curiosity through their idols in music, on television and social networks, that we will attempt to present through stories and anecdotes from their lives. We also want to bring the personalities as close as possible to our readers to show that they are almost always just normal kids, with the same problems and doubts, but have been able to transform their fragility into points of strength. In addition, we will exploit the seemingly ‘light’ topics in Focus Junior Star to explain the scientific, historical or news issues featured in the songs. There will also be detailed background on the evolution of music, artistic workshops and lessons on how to become a YouTuber. 

This new magazine will enhance the communication system that revolves around Focus Junior, the Mondadori Group brand designed to satisfy the curiosity of children and teenagers, from 8 to 13. Focus Junior is available as a printed magazine, in digital and augmented reality, through the dedicated app that is also active of the web site focusjunior.it, on social networks and the spin-off XGioko.

The brand has also created “Play Lab”, a new games format in line with the philosophy of Focus Junior.

The first issue of the monthly Focus Junior Star, on newsstands from 7 February, will feature a host of content on the stars of the moment, including the rapper Coez – who talks in an interview about his real passion – and an entire feature article on the Maneskin, the rock group of the moment, and the revelation of the latest edition of X-Factor. And much more: the latest trends from the world of YouTube, the challenge between the YouTuber from Naples, Vegas, who has made his passion for videogames and authentic business, and Capo Plaza, the rapper from Salerno, class of ’98.

With the augmented reality app, the young audience for Focus Junior Star can also listen to songs, video dedications by their idols and a wealth of other related images; plus a range of  background info, games and curiosities about the stars and sixteen gift posters.
Focus Junior Star will be on sale at newsstands with a cover price of €3.50. In support of the launch a advertising campaign has been organised in Mondadori Group Magazines and support through large-scale retail outlets.