What is it that makes so many of the protagonists of Italian design authentic Icon Makers? It’s difficult to say. The recipe is based on a happy mix, the binding substance of which is the country’s long manufacturing history and a vital productive texture that is driven by a wide range of professional figures. and it is precisely to 100 protagonists from ‘behind the scenes’ of design – chosen among entrepreneurs, photographers, graphic designers and communicators, along with their iconic creations – that Icon Makers, a special issue in the INTERNI Serie Oro is dedicated, a continuation of the overview of Italian design begun in 2014 with the celebratory volume marking the magazine’s 60^th anniversary.

The introductory notes are by well-know international critics, such as Domitilla Dardi, Deyan Sudjic and Leonardo Sonnoli, who discuss the roots and peculiar characteristics of contemporary design. Meanwhile, the contribution of Cristina Morozzi and Christoph Radl focuses on the work of photographers and art directors, with the view to assessing the evolution of the role and skills of involved.

Following previews at the Salone del Mobile.Milano Shanghai, Icon Makers will also be presented in Miami at a special location: the Miami Ironside, the lively urban centre created by Ofer Mizrahi. On this occasion there will be a conversation between Gilda Bojardi, editor of INTERNI, Ofer Mizrahi (Miami Ironside Founder), Giulio Cappellini (Art Director at Cappellini and talent scout), Piero Lissoni (Lissoni Associati), Rene Gonzalez (Rene Gonzalez Architects), Carola Hinojosa (Hinojosa Design Studio) and Nasir Kassamali (CEO of Luminaire).

The book, for which an extra print run of 10,000 copies (in Italian and English) has been planned, will also be distributed at the leading  design showrooms in Miami and Milan.

Icon Makers has been supported by 56 of the best and most representative design brands, contributing to the excellent results of the INTERNI system which, in December alone, saw an increase in advertising revenues of over 50% compared with 2016.

With 216 pages, Icon Makers will be available from 5 December at all good newsstands as a supplement to the new issue of the magazine for just €10 (including the magazine).

Grazia, the Mondadori Group brand, interpreter of Italian fashion and style, presents Grazia Factory, a new project that features and gives voice to the most interesting fashion, beauty and lifestyle influencers.

For its unmistakeable style Grazia, edited by Silvia Grilli, is widely recognised as the most qualified point of reference  for Made in Italy and one of the preferred advertising vehicles for upscale fashion and cosmetics companies.

As a pioneer of the world of influencer marketing, also for its unique ability to collaborate with the most dynamic and sophisticated communities , Grazia  covered the revolution made by the protagonists of digital communication in the world of fashion and style with the exhibition YOU – The Digital Fashion Revolution, at the Palazzo della Triennale in Milan.

With Grazia Factory, the brand has expanded its pool of content creators, selecting and presenting the new talents that best interpret the values of Grazia and its world of reference.

More than 20 protagonists, each with a distinctive style and personality: from talent to top influencers, as well as niche-influencer able to bring together a highly loyal audience, with the same passions and interests. A source of inspiration thanks to a direct and sincere relationship with tens of thousands of followers, they are an expression of effective, natural and immediate communication, ideal for giving space and support to companies and brands with vertical, tailor-made projects that can be amplified by the reach of Grazia.

Grazia Factory will have a dedicated channel on Grazia.it characterised by original storytelling, videos and exclusive shootings, in which the influencers will be the protagonists. The home page will feature a full-screen teaser – horizontal on desktop PCs and vertical on smartphones – with a short few seconds preview of the content aimed at drawing the user into the story.

Grazia Factory is made up of 4 sections that are continuously updated: Hot Now, for the presentation of the Factory’s talents. Double Style: exclusive photo shoots for comparing two looks. A week in style with: fashion features, focused on the “7-days looks” of the protagonists of the Factory. And Selected by: a feature on the influencers that looks at their passions.

The leading fashion brand, 100% Made in Italy, Grazia can count on 2.8 million contacts per month reaching 5 million people on Facebook (Source: calculated by the advertising company based on figures from Audiweb TDA April 2017 and Audipress 2017/2; Facebook Insights October 2017).

With this new project,  Mediamond can offer even more complete and effective advertising solutions. In a premium and editorially refined context, clients can take advantage of a collaborative partnership for communication projects that are in line with the expectations of today’s consumers.

To mark the launch, a campaign has been organised across different media: print, digital and social, with a focus on Instagram.

Grazia Factory will be celebrated this evening with an exclusive cocktail party in Milan, in a New York-style loft in the centre of Brera, decorated for the occasion in the style of Andy Warhol’s  Factory: the guest will include the influencers and Finnano Fenno, illustrator and visual designer, who will stage a live performance for Grazia Factory.

Silvia Grilli, editor of the magazine Grazia, to received the international prize for journalists, the “Italian Talent Award 2017”.

Organised by the cultural association “ITA, Italian Talent Association” and now in its third year, the prize is given to journalists and other examples of excellence that promote Made in Italy at both a national and international level, ensuring that the label remains a fundamental element in the country’s economic development and for employment.

Among the winners, for the magazine journalism category, Silvia Grilli, editor of the weekly Grazia, said: “In its 80-year history, Grazia has borne witness to the evolution of the Italian woman and continuously promoted the wonderful talents that have made the Made in Italy label the world leader it is today. I’m immensely proud to receive this award which also goes to a magazine that has exported our style to 24 countries with 24 international editions.”

The “Italian Talent Award 2017” prizes were presented today, Wednesday 29 November, at the Chamber of Deputies in Rome by a jury made up of the editors of the leading titles, in the presence of the Deputy Speakers of both Chambers of the Italian Parliament, Simone Baldelli and Maurizio Gasparri, and the Minister for National Heritage, Culture and Tourism, Dario Franceschini.

Sale&Pepe, the Mondadori Group brand that for thirty years has brought pleasure to the table thanks to gastronomically exclusive and refined ideas, for the first time presents its recipes in two new books: The bible of vegan recipes (Sperling & Kupfer) and Flavours of Italy. From north south, the best of our cuisine according to Sale&Pepe (Mondadori Electa).

These initiatives are a further demonstration of the  strength of the brand that, thanks to the richness of content, the authoritativeness of its experts, the respect it pays to the culture of food, the territory and Italian lifestyle, has been able to spread its offer across a range of channels – the magazine, with themed specials, the web site, social networks, events and courses at the Cooking School – becoming a system that is a point of reference in the world of food with an overall audience of 1.6 million contacts per month (Source: Audiweb tda 2017/II + Audipress 2017/II).

“Over the years Sale&Pepe has tread carefully across the evolution in Italian cooking and followed the changes in the use of ingredients, quantities and preparation and interpreted innovations and trends with recipes with the reach of everyone that are never complicated or banal and with photographs that make them surprising,” said Laura Maragliano, editor of Sale&Pepe. “This long experience is today translated into two books of which I am particularly proud and through which e invite readers to taste different dishes, discover the incredible variety of products that we have and the generosity of our land.”

The bible of vegan recipes offers over 450 recipes to discover the joys of vegan cooking, from appetisers to desserts, with unique dishes and preparations for those with little time; special treats for parties, complete and seasonal recipes, preserves, drinks and smoothies, as well as a glossary of ingredients.

Flavours of Italy. From north south, the best of our cuisine according to Sale&Pepe is a tour of the extraordinary variety of Italian cooking. The ancient wisdom of the culinary arts that, in so many different iterations, criss-crosses the mountains and the plains, the east  and west coasts and, of course, the islands, with a selection of 150 dishes.

In addition to Sale&Pepe also Cucina Moderna is in bookshops this month with Chef in 24 hours. A cookery course to learn all of the techniques, basics and tricks for preparing  successful recipes (Sperling & Kupfer). The manual offers an easy method to work successfully in the kitchen, in the classic style of Cucina Moderna, the brand leader in the sector that reaches over 1 million readers (Source: Audipress 2017/II) thanks to its accessible, step-by-step recipes.

The digital  brands of the Mondadori Group are making their debut on Google Play Edicola, the Google app that makes it possible to access free and paid subscriptions to magazines, blogs and newspapers and read the content optimised for use on smartphones and tablets.

The sites already available and enhancing the Google Play Edicola include: Casabella, CasaFacile, Donna Moderna, Focus, Focus Junior, GialloZafferano, Grazia, Icon, Icon Design, Il mio Papa, Interni, Nostrofiglio, Panorama, Panorama Auto, Sale&Pepe, Starbene, Tustyle, Tv Sorrisi e Canzoni.

Users will have access to a portfolio of brands that are reference points in key sectors such as women’s titles, cooking, health and wellbeing, with an offer of news ranging from interiors to fashion, news and entertainment, on an advanced technological platform that makes it even easier and quicker to read the content. Among the various functions, users can keep up to date using a combination of leading titles on local news and personal interests, access articles also offline or save them to read later. The sites can be added to a list of favourites that are constantly updated and the content can be easily shared.

Inclusion on  Google Play Edicola further expands the distribution of the content of the Mondadori Group content, Italy’s biggest traditional publisher and leader also in digital, with a multibrand and multichannel offer that can count on around 16 million unique users every month (Audiweb View unique total audience, August 2017) and a community of 30 million users of Facebook and  14 million on Instagram every month.

In bookshops now Le ricette dei nostri food blogger, the new book by GialloZafferano (published by Mondadori) brings together 180 recipes, conceived and realised by 20 of the best food bloggers on Italy’s most popular cooking site.

The protagonist will be the brand’s food blogging community – Italy’s largest – which, up and running since 2009, now boasts over 1,000 blogs, 320 new recipes every day and 9 million fans on Facebook.

The publication of this book is another element that testifies to the strength of the Mondadori Group brand, leader in the online coking segment – with 6 million unique users on the web (Source: Audiweb Total Digital Audience, September 2017) and 5.4 million fans on Facebook – which in April this year also made its first appearance on newsstands with the monthly Giallo Zafferano.

To celebrate the publication of the book a Giallo Zafferano Day has been organised in collaboration with Mondadori Store, il Giallo Zafferano Day. It will take place on 25 November, at 13 locations across Italy, and the 20 food bloggers will participate in showcooking event during which they will prepare one of the featured recipes and sign copies of the book.

The event will take place at the following locations:

Forlì with Antonella Vergari (Noce Moscata food blog), at the Mondadori Bookstore;

Grosseto with Valentina Donati (Cinque quarti d’arancia) and Maurizio Vanni (Piatti pronti in un attimo), at the il Caffè Carducci di Corso Carducci 18;

Imperia with Luisa Orizio (Allacciate il grembiule), at the Mondadori Bookstore;

Marsala with Elena Laudicina (Cucina facile con Elena), at the Trattoria il Gallo Innamorato;

Milano with Sara Bonaccorsi (Cucina con Sara), Rossella Cosentino (Rossella in padella) and Ivana Ester Marra (Studenti ai fornelli), at the Mondadori Megastore in Via San Pietro all’Orto;

Modica with Stephanie Cabibbo (Mastercheffa), at the Mondadori Bookstore;

Monselice with Francesca Del Vecchio (Dolci creazioni…e non solo…tatam), at the Mondadori Bookstore;

Pinerolo with Rosella Errante (Nel tegame sul fuoco) at the Mondadori Bookstore;

Roma with Valeria Ciccotti (Vale Cucina e fantasia), at the Mondadori Bookstore in Via Tuscolana;

Salerno with Rossella Maraio (Rossella… Pane e cioccolato) and Tina Vinciguerra (Le ricette di Tina), at the Mondadori Bookstore;

Taranto with Marisa Malomo (Il mio saper fare), Loredana Cavotta (La cucina di Loredana), Pasquale Schiavone (Forno e fornelli) at the Mondadori Bookstore;

Trento with Leyla Farella (Dulcisss in forno), at the Mondadori Bookstore;

Velletri with Vanessa Gizzi (La cucina di Vane) at the Mondadori Bookstore.

The official hashtag for the event is: #GZDay17.

For more information: eventi.mondadoristore.it/

During the Milano.Shanghai Furniture Fair (which runs from 23 – 25 November 2017) INTERNI China and INTERNI, will present a talk; Italian Design Icon Makers. Comparing Stories and Thoughts.

The event will take a closer look at leading design figures, shifting the attention from designers to the people who work behind the scenes but play a key role in innovation and the international success of Made in Italy furniture, as well as the evolution of taste and design.

Opinion makers, entrepreneurs, communicators, photographers and creatives, in the broadest sense, are also the subject of Icon Makers, the third volume in the INTERNI Serie Oro series, that will be presented for the first time in Shanghai and the continues the account of the development of Italian design begun in 2014 with the volume celebrating the magazine’s first “60 Years” and the collector’s issue 500 Italian Design Icons Still in Production (December 2016).

Taking part in the conversation Italian Design Icon Makers. Comparing Stories and Thoughts  – that  will take place on Thursday 23 November at 2.30 pm, at the Shanghai Exhibition Center – Dome Hall – Piazza Italiana – will be Yang Dongjiang (Editor-in-chief INTERNI China and professor at the Tsinghua University Academy of Art and Design), Gilda Bojardi (editor of INTERNI), Claudio Luti (president of the Salone del Mobile), Francesco Scullica (professor and course director of the Master in Interior Design at the Politecnico di Milano – Poli.design) and Zheng Guoda General Manager Shanghai Pellini.

These international guests, representing the worlds of business, publishing and academia, will examine the importance of the role of entrepreneurs and other key operators in the Italian design system in transforming the work of a designer into an innovative design icon, through the management of skills, knowledge and investment..

For more information: www.internimagazine.it

The Italian Magazines area of the Mondadori Group, led by general manager Carlo Mandelli, has created an International Fashion hub, to be run by brand manager Daniela Sola.

The strategic priorities of the new structure will include the further development of the Grazia brand in Italy and around the world in order to build the value of the brand in an even more coordinated and effective way.
After many years of experience at Salvatore Ferragamo Parfums and 12 years in publishing, Daniela Sola is tasked with leveraging Grazia’s international network by implementing the strength of a brand that for almost 80 years has been a point of reference in fashion and beauty publishing and is currently present in 24 countries around the world.

With its unmistakable style, Grazia is recognised every day by readers and the most dynamic and sophisticated digital communities, as the most qualified interpreter of Made in Italy, which has also made it one of the preferred advertising vehicles of up-scale fashion and cosmetics companies.

It is these strong points that have enabled Grazia to evolve into a multi-channel (print-digital-social-events) system which, with its magazines and web sites, reaches a global audience of some 17 million, with an average of 10 million copies per month and 30 million unique users.
In Italy, in the first 9 months of this year, the brand recorded an overall increase in advertising sales (print + web) of 7.5%, compared with the same period of the previous year.

Reporting directly to the general manager of Italian Magazines, Carlo Mandelli, Daniela Sola will also take on the role of managing director of Mondadori International Business, the company that manages the presence of other Group brands on foreign markets, including Interni, Icon, Icon Design and Il mio Papa.

Starbene, the Mondadori Brand that is a point of reference in the world of health and wellbeing, is organising for the first time a free two-day event entirely dedicated to prevention, healthy eating, beauty and fitness in order to celebrate with its audience forty years of authoritativeness and competence.

A Weekend of Wellbeing, on 21 and 22 October at the Microsoft House in Viale Pasubio in Milan, with a full programme of events run in conjunction with outstanding collaborators: not just the usual team of experts that Starbene depends on, but also doctors from the Gruppo Ospedaliero San Donato – the patron of the event -, Virgin Active personal trainers, chefs from the Sale&Pepe cooking school and beauty experts from important companies in the cosmetics sector.

“The mission of Starbene is to consider health as a question of lifestyle. A way of ensuring that a balanced diet, appropriate physical exercise and an awareness of one’s body becomes a question of habit. What could be better than a weekend of wellbeing to promote this philosophy? During the two days at Microsoft House we will offer participants the wellness kit that everyone needs,” said the editor ofStarbene, Annalisa Monfreda.

The programme is organised in four macro areas, with events taking place from 10 am to 7 pm.

• free medical check ups: on the Starbene website, you can book your free appointment with a doctor from the Gruppo Ospedaliero San Donato – Italy’s leading hospital group with 18 hospitals, in Lombardy and Emilia Romagna – including specialists in gastroenterology, nutrition, gynaecology, cardiology, as well as senology, urology, dermatology, ophthalmology, ENT, pulmonology, dentistry and aesthetic surgery;
• showcooking: nutritionists from both Starbene and the Gruppo Ospedaliero San Donato, together with chefs from the Sale&Pepe cooking school  will focus their attention of the right diet, health food and food intolerances;
• talk shows: conferences conducted by experts from the Starbene team and dedicated to the importance of prevention and healthy lifestyles, with the presence of  guests such as the two Italian volleyball champions Alessia Orro and Alessia Gennari, both players of the Unet E-Work Busto Arsizio (planned for Sunday 22, at 11.30 am);
• fitness: demonstrations and free lessons of cross cardio, booty barre and strength Vinyasa yoga, in collaboration with Virgin Active.

Plus, a beauty corner,  overseen by Biopoint consultants and visage&make up artist Bionike, who will offer analysis and advice on hair structure and make up for sensitive skin.

For a full programme, information and enrolment, please visit: Starbene.it/salute/milano-week-end-del-benessere/

Il Mio Papa, the world’s leading weekly entirely dedicated to Pope Francis is to be published also in the Philippines thanks to an agreement with the publishing group Indochine Media Philippines.

This new international edition of the Mondadori Group magazine – that joins recent launches in Spain and Portugal – will be a monthly and will maintain the vibrant and colourful design, with a rich selection of high impact photographs characteristic of the Il mio Papa, edited in Italy by Aldo Vitali.

“We are incredibly excited that Il mio Papa is making a long journey of over 10,00 km to the Philippines,” declared Aldo Vitali. “It is the latest country where the magazine dedicated to the Holy Father will be distributed on newsstands. The Philippine edition is particularly lively and colourful, in line with the Italian edition that every week recounts the words and actions of the Pope in an accessible way and with exclusive photographs. A magazine that is close to people, just like Pope Francis himself, who reads and appreciates it and who, when he visited the Philippines was celebrated by millions of people. Our warmest best wishes go to the editor and the editorial team of the Philippines edition.”

“There can be absolutely no doubt that the people of the Philippines love Lolo Kiko, Grandpa Francis,” said the editor Tata Mapa. “In fact, the Philippines is the world’s fifth largest Christian country, as well as being one of the two Asian countries with a Catholic majority. Just like Pope Francis himself, the magazine will be amusing, friendly, informative and full of suggestions and advice; and we hope that by reading Il Mio Papa, readers will see things in a more positive light.”

My Pope Philippines will be available from more than 4,000 outlets around the country, in all the country’s bookshops, newsstands and supermarkets. In addition to the printed version, social profiles are already available on Facebook, Twitter and Instagram, and the web site www.mypope.com.ph will be online soon

The new magazine will have a total print run in the first month of 50,000 copies, supported by a communication campaign across a range of media: TV, outdoor, POS and banners. The launch price of the monthly at newsstands is PHP 85.