Sale&Pepe and Focus Junior will take part at Milan Franchising Fair 2017 (Salone Franchising Milano) which runs from 14 until 15 October. The two Mondadori Group brands will present new franchising formats for the opening across Italy, of cooking schools, with the Sale&Pepe brand and new educational and play centres for children with the Focus Junior brand.

The first Sale & Pepe cooking school opened in 2015 in Milan, the result of the more than 30years’ experience of a magazine that is a point of reference in the food world. Over the years Sale & Pepe has been able to expand its offer, giving different form to its content and becoming a meeting point where a passion for food comes to life. All year round, the cooking school offers a wide selection of courses for adults and children, with ideas also for an international audience, events for individuals and companies, showcooking and themed events.
Thanks to the new franchise offer, it is now possible to open a cooking school in other cities, being able to rely on the strength of the Sale & Pepe brand. There are two formats: the first foresees a fixed location with fully equipped work areas for the chef and workbenches for participants, just as in the original location in Milan. The second is an innovative travelling or itinerant cooking school: a “cooking station” prototype, that can be used to organise courses and events on tour, indoor locations or in public areas.
The project is aimed at anyone with a passion for cooking who wants to turn it into lasting and profitable work. The added value of the model proposed by Sale & Pepe is that it gives to affiliates, in addition to the design and use of the Sale & Pepe brand, also a continuous communication plan in the magazine, on the web site and social networks; as well as professional training courses; a quarterly training plan and the possible involvement of the outlet in activities around the country promoted by the magazine.

At the Milan Franchise Fair it will also be possible to discover the new Play Lab format, launched by Focus Junior, the leading brand for children and teens. The Focus Junior Play Lab foresees the creation of educational and play centres designed for children and teenagers from 3 to 12 years of age, accompanying them in this phase of growth, while satisfying their natural curiosity and having fun while discovering the world in new and smart ways.
At the Focus Junior Play Labs, children and teenagers can spend their time alternating recreational with educational and learning activities, in line with the Focus Junior philosophy. A space that differs from the current market offer by adopting an “edutainment” approach, focusing on activities to stimulate children’s skills, such as science labs, drawing, cooking, digital journalism, and much more.
Spaces can be customized depending on the needs of the franchisee, as they are designed to be completely mobile, easily transportable and equipped with technology such as touchscreens and tablets to render the spaces “Play areas 2.0”.
Like the Sale & Pepe cooking school, the added value of the franchise proposal for this project is to offer affiliates, in addition to the complete set up of the play area, depending on the available space, an annual curriculum developed by Focus Junior, the training of operators and updating sessions with partners, a dedicated communication plan in the magazine, on the web site and social networks, and the possible involvement of the outlet in activities promoted by the brand around the country with technical partners for the development of activities.

Digital School, the training initiative launched by Donna Moderna, CasaFacile and Sale&Pepe – based on the experience of three brand leaders in the women’s, interiors and food sectors – opens its doors in Milan to the 3^rd expanded training  offer with a range of new classroom-based courses.

For those who wish to acquire and develop their digital skills and become autonomous in the online development of a brand, from the creation of an editorial plan to an SEO strategy, there is the course in Content and social media management, now in its third year. A 42-hour, two-level course – the basic level course starts on 14 October and the advanced course from 27 January – with classroom lesson by editors and digital professionals of the Mondadori Group’s three brands, tutoring in class, case history studies and a concluding workshop.
For freelancers and those looking to develop their own business there are three new One-day courses: a day dedicated to self-empowerment and strategies for self promotion (25 November), the second focuses on How to cultivate business ideas and take the first steps in starting your own business (2 December); followed by a third course dedicated to the ABC of VAT, how it works and the latest regulations.
Lessons will be held in Milan at Piano C, the social innovation laboratory the brings together women and work; a space in Milan for the realisation of digital and other projects, aimed at reducing female unemployment in Italy.

This year’s Digital School training offer will be further enhanced by a new course in Online language and writing techniques, which will be held at the Mondadori Megastore in Piazza Duomo, in Milan. The basic rules of journalistic writing and tricks to make sure you are read on the web will be the main features of this 3-day course run by the editorial team of Donna Moderna: how to write and be read in the digital era (30 October), recognising fake news and selecting sources (6 November) and social networks as information ad communication tools (13 December).

Digital School also has e-learning options, with 19 courses and study paths, such as: Starting a blog, e-commerce, Photography for blogs and social media, Digital PR, Engagement Strategy. The online course offer includes courses on Creative Writing, for those who want to learn the techniques for writing a novel or short stories, with the support of established writers such as Michela Murgia, Grazia Verasani and Alessandra Appiani.

For more information and details about enrolment and costs, go to: www.digitalschool.it.

Nostrofiglio, Focus Junior and Focus Pico – the Mondadori Group’s brands aimed at children and young people – are organizing the first edition of “La città dei mestieri. Mettiamo in giorco il talento dei bambini (The city of crafts. Put the talent of children into play “, an event dedicated to families with children from 2 to 13 years of age and their teachers organized in partnership with the educational institution Happy Child.

The event, scheduled for October 7 and 8 at La Triennale di Milano (10-19 hours), is a space for reflection and experience on the talent of children through conferences, meetings with parents, workshops and recreational activities, for a total of more than 40 appointments distributed in three different spaces and dedicated to many topics including science, robotics, coding, journalism for children, drawing and creative work, cooking.

This first edition will guide families to discover the skills of their children through the child’s question-dream “what will I be?” and the many experiences that can be lived in the “city of arts and crafts”.

The detailed programme of “La città dei mestieri. Mettiamo in gioco il talento dei bambini” is available here.

Donna Moderna, the Mondadori Group magazine edited by Annalisa Monfreda, – which has a long track record of engagement with social issues– is launching its ‘Dyslexia Project’ (‘Progetto Dislessia’).

The project begins with a talk show on  Wednesday 4 October at the Mondadori Megastore in Piazza Duomo in Milan that will inform the public and clarify some of the false ideas and prejudices that surround this issue. The talk show – that will be available live on the Donna Moderna Facebook page – will feature the magazine’s editor, together with the actor Francesco Riva, the radio and TV presenter Andrea Delogu, journalist and mother Francesca Magni, primary school teacher Antonella Meiani, the neuro-psychiatrist Cristiano Termine and Ulrika Wiskstrom, Brand General Manager of Lancôme, sponsor of the initiative.

“The diagnosis of dyslexia is becoming more common and our readers, mothers of dyslexic children, have to face the incapacity of schools and society to manage this feature of the human brain, which leads to children learning differently,” said the editor of the magazine. “The aim of Donna Moderna is to make it clear that dyslexia, and other specific learning disabilities, are simply another way of being intelligent. Early diagnosis, through signals that some children show from the age of two, can make it easier to bring them up to be confident and serene,” Annalisa Monfreda concluded.

The Talk Show will take place during Dyslexia Week, promoted by AID (the Italian Dyslexia Association www.aiditalia.org), and will begin an awareness building project, organised in collaboration with Lancôme, that, with its initiative “Write Her Future”, supports the mission of AID to help children to overcome difficulties at school.

Donna Moderna will also develop the initiative with a longform essay on the web, which will be online on Wednesday, 4 October (www.donnamoderna.com/dislessia) that will also be published in the magazine in the form of a special dossier. This specially produced feature – with photos by Gabriele Galimberti – tells the stories of both famous and unknown characters who have “come out” as dyslexics and invites readers and users (aged 12 to 74) to do likewise by sending a video of their experience to the editorial team.The longform essay is divided into three sections related to three realities that revolve around the world of dyslexia: the science (in which doctors and experts explain what dyslexia is), the family (in the word of dyslexics, as well as the experience of parents, family members and friends) and school (also involving teachers who explain how they relate to and handle classes).

The Lancôme project is part of a larger programme that every year encourages and promotes the happiness of all women. Every woman can acquire independence and freedom and be the author of her own story, but only if she has, from childhood, the right tools to help her develop. In October, for Lancôme the Month of Happiness, the company will contribute, with a donation to AID, to the organisation of important training sessions for teachers and parents, with the aim of raising awareness and facilitating the recognition of dyslexia.

Donna Moderna, part of the Mediamond advertising portfolio, is Italy’s leading editorial network for women, an ecosystem that through its magazine,  web and social channels, embraces a total audience of 10 million net contacts, between readers and users (Source: Company data based on Audipress 2017.1 and Audiweb May2017), that is able to extend and develop its reach with initiatives like this around the country (4 million monthly readers, a circulation of 230,000 copies.  7.9 million unique users -Audipress 2017.1,ADS Jan-Dec 2016;  Audiweb View May 2017 – and 516,000 followers on Twitter and 627,000 fans on Facebook).

Donna Moderna, the Mondadori Group magazine edited by Annalisa Monfreda, will be the media partner of the Women’s Fiction Festival, to be held in Matera from 28 to 30 September. Now in its 13th edition, the programme of the WFF feature encounters with authors, laboratories in schools, readings, shows and various other activities for the promotion of books and reading.

In this context Donna Moderna will organise a series of encounters in which the weekly magazine’s  editor and journalists will talk with writers, editors and agents, in other words, protagonists from the world of literature and journalism.

“Donna Moderna has always been attentive to its readers and their tastes in books. We know that they love reading and sharing their passions and exchanging ideas and suggestions about novels. This is why we wanted to be involved as the of the Women’s Fiction Festival. And we will also be present to meet with authors and readers and present our competition La tua vita in un libro (Your life in a book) to which many aspiring writers have already responded,” said the editor of Donna Moderna, Annalisa Monfreda.

In fact, Donna Moderna has given its readers the opportunity to become writers and see their work published by the Mondadori publishing house in an initiative aimed at women who want to write about their personal experience.

The second phase of the competition – details of which will be announced during the WFF – will see the 10 selected candidates put to the test on the web site www.donnamoderna.com/news/cultura-e-spettacolo/concorso/la-tua-vita-in-un-libro: where they will have – in a collaboration between the editorial staff of Donna Moderna and Mondadori Libri – a special section where they can publish drafts and interact with the public, reply top questions and provide greater detail about their stories. The jury will decide on a winner by December 2017, taking account of the pertinence to the theme proposed, the creativity and originality of the work, as well as the work done during the talent on line phase.
Programme of events organised and moderated by Donna Moderna at the Women’s Fiction Festival:

Thursday 28 September (at 7 pm Area 8) Annalisa Monfreda introduces Teresa Ciabatti, author of ”La più amata”, published by Mondadori, and talk about the this latest success by the author that talks about her family and the events of an entire era, An honest “autofiction” born of the need to come to terms with a brusquely interrupted happy childhood.

It will also be possible to follow this event live on the magazine’s Facebook page.

This will be followed at 7.45 pm by La tua vita in un libro (Your life in a book). Advice for writers: a round table discussion with Annalisa Monfreda, Isabella Fava, journalist of Donna Moderna and Edoardo Brugnatelli, fiction editor at Mondadori.

Friday 29 September (at 6 pm at the Museo Archeologico Nazionale Domenico Ridola). Isabella Fava presents Anna Giurovick Dato, author of “La figlia femmina”, published by Fazi and Antonella Lattanzi, author of “Una storia nera”, published by Mondadori.

Saturday 30 September (ore 12.00 at the Museo Archeologico Nazionale Domenico Ridola) Annalisa Monfreda talks with Lorenzo Marone, author of “Magari domani resto”, published by Feltrinelli and Federico Baccomo, author of “Anna sta mentendo”, published by Giunti.

In conclusion, on Saturday (at 7 pm at the Museo Archeologico Nazionale Domenico Ridola) Isabella Fava will talk about “L’arrivo di Saturno”, published by Bompiani, with the author Loredana Lipperini.

Donna Moderna, Italy’s leading editorial network for women, is an authentic ecosystem that with its magazine,  web and social channels, embraces an overall audience of 10 million net contacts among readers and users (source: Audipress 2017 and Audiweb May2017), that is also able to expand further thanks to initiatives of this kind around the country (4 million readers per month, a circulation of 230,000,  7.9 million unique users – Audiweb View May 2017 – and 515,000 followers on Twitter and 617,000 fans on Facebook).

INTERNI will take part in the second edition of Café della stampa organised in the context of Cersaie 2017 in Bologna (25-29 September), the international trade fair for ceramics for architecture and bathrooms. For the occasion, the interiors and contemporary design magazine, edited by Gilda Bojardi, has organised an extraordinary event to look at the world of creativity.

Collisioni Creative – dove nasce l’ispirazione? (Creative Collisions – where does inspiration come from?),  will be the title of a conversation featuring the architect Massimo Iosa Ghini and the musician Cesare Picco. From quite different worlds, these two personalities will talk about the stages in their path towards inspiration, for example, the source of the urgency for creation. As well as the encounters, both real and virtual, that have stimulated or provoked them, in an attempt to explain to the public the interior aspects and personal dynamics have driven, and continue to drive, their art. The dialogue between Massimo Iosa Ghini and Cesare Picco will be completed with a live performance of design and a musical contribution. The moderator and guide in this “journey to the source” will be the journalist Giampiero Mughini.

Collisioni Creative – dove nasce l’ispirazione? will take place on Tuesday 26 September from 12pm at the Café della stampa (Galleria Dell’Architettura – Gall. 21-22).

For more information, please go to www.internimagazine.it

The Mondadori Group brands Giallo Zafferano and Pianeta Mamma have received the top prizes at the Macchianera Internet Awards 2017, that recognise Italy’s best sites and influencers, as well as the most creative and interesting social pages according to the assessment of internet experts who expressed their preferences in an online vote.

With 42,040 votes Giallo Zafferano, the site that since 2006 has got Italians cooking, took first place in the “Best Food Site” category. A further recognition of the success story of a brand that has 5-6 million unique users on the web (source: Audiweb Total Digital Audience, average January-July 2017) and 5.4 million fans on Facebook, and that this year alos brought its strengths to newsstands with the launch of the monthly Giallo Zafferano, the cookery magazine in Italy and Europe born from a web site.
The top 5 cooking sites close with two other Group brands, Cook Around and Sale&Pepe.

The Macchianera Internet Awards 2017 also highlighted Pianeta Mamma – the favourite site for expectant mothers or those looking to become pregnant – which was judged the “Best Site for Parents and Children” with 20,189 votes. Also on the podium was another Mondadori site, Nostrofiglio.it.
Launched in 2008, every month Pianeta Mamma reaches 605,000 unique users (source: Audiweb Total Digital Audience, average January-July 2017) and has a fan base on Facebook of 362,000, thanks to services and content that help and accompany women through the experience of maternity: expert advice, stories from other mothers, video-tutorials and useful suggestions for the whole family.

This year’s winners also included, in the “Best Film Site Category” i400Calci, the site hosted by Altervista, the Mondadori Group platform leader in the creation of blogs and web sites, which has hosted over 2.5 million sites and blogs since its launch and with 600 new web sites created every day.

Meanwhile, Zingarate, the web site that talks about the best of travel, with words and images  of those who do the travelling, was among the 10 best travel sites thanks to the votes of users.

The countdown has begun for the London Design Festival, which runs in the British capital from 16 to 24 September 2017. Once again this year INTERNI will be present, together with the Istituto Italiano di Cultura in London, with an important event: a lecture by the architect Cino Zucchi entitled The Campsite Shower Theory – In Praise Of Just-Out-Of-Time Architecture.

Using the ironic metaphor of the “campsite shower”, Cino Zucchi, one of Italy’s leading proponents in the field of architecture and urban design, in conversation with Robert Mull, Professor of the University of Brighton, will focus on a crucial point that separates architecture and urban environments from easy to eliminate technical objects: the obligatory delay between needs and the response, and the capacity of buildings and cities to change over time by taking on roles and functions other than those for which they were conceived.

The event will be opened by the Italian Ambassador to the United Kingdom, Pasquale Terracciano, followed by Gilda Bojardi, the editor of INTERNI, the Interiors and Contemporary Design magazine published by the Mondadori Group, and Marco Delogu, director of the Istituto Italiano di Cultura.

The event, which is open to the public, will take place at 7 pm on Tuesday 19 September at

the headquarters of the Istituto Italiano di Cultura in 39 Belgrave Square, London, SW1X 8NX).

The event will be followed by an Italian-style aperitive.

The event has been organised in collaboration with: Baglioni Hotels, Kartell and Marchesi Frescobaldi.

For more information: www.internimagazine.com

Tv Sorrisi e Canzoni, the Mondadori Group brand, leader in the entertainment segment, with an overall average audience of 5.2 million readers and users (source: Audipress 2017/I + Audiweb TDA Average March-May 2017), presents its new digital Guida Tv, at www.sorrisi.com/guidatv.

Always one of the most interesting content features for the title’s audience, the brand’s new Guida Tv reinforces and expands the offer of information about TV programmes with a practical, useful and complete  online tool to help users find what they want to see in a continuously evolving television landscape.

Sorrisi’s new Guida Tv provides a constantly updated list of 130 channels, with more than 100,000 programme profiles with an innovative design. The new home page shows the programmes divided by category, making it easier and more immediate to use, also thanks to time slot search keys (“today”, “now”, “this afternoon”, “this evening”, “tomorrow”) and the close-up  remote control functionality to select quickly and easily an individual channel or different platforms – free, premium and Sky – making it easy for users to navigate, also from a mobile device.

Also the concept of the Guida Tv is new, thanks to a clear division of categories and genres, offering users suggestions and connections between different content, for example tv series, classified as comedy or drama, kids programmes, sitcoms, history, fantasy, police procedurals, and thrillers. In addition to scheduling details, the new Guida Tv also provides information about plots, casts, video clips and links to sites and social networks.

Based on an integrated system that brings together the magazine, web site and social media, users will also find recommendations by the editorial team of Tv Sorrisi e Canzoni identified by the label “Must see”, a guarantee of quality. The content of Guida Tv is further enhanced by related articles on the web site Sorrisi.com and, in conjunction with prime time talent shows, with live background details on the site and of Sorrisi’s Facebook page.