Giallo Zafferano, the Mondadori Group’s online leader in the cookery segment – with over 6 million unique users every month (source: Audiweb View, Total Audience, January-May 2017), a fan base of more than 5.2 million users and an app that has recorded almost 7 million downloads – confirms its appeal on both newsstands, with an average annual circulation of 200,000 copies and social media.

These results are based on Italy’s leading cookery web site’s ability to engage its audience, in a continuous interconnection between the web, social networks and the printed magazine, as can be seen from the extraordinary participation in the making of the magazine edited by Laura Maragliano, who leaves the choice of the magazine’s cover to the brand’s audience.

This means that the readers are active protagonists in the creation of every issue. In fact, every month, Giallo Zafferano uses Facebook to propose two possible covers for the magazine and users are invited to express a preference using the standard Facebook tools “like” and “love”. In April, this initiative involved more than 1 million people, with and average of 5,000 votes for each issue. Among the most popular challenges was the May cover, “Four pasta dishes to prepare in a flash” against ”Six varieties of sandwich”, which was the victor in the meal par excellence in Italy, with 55% of the votes, out of a total of more than 12,000. The same making of mechanism was used to select the cover of the latest issue of Giallo Zafferano, dedicated to “8 spaghetti dishes for the Ferragosto national holiday”, chosen by 74% of the voters over the competing “Ferragosto picnic “.

But user engagement doesn’t stop at the choice of the cover. The magazine’s readers are also offered the opportunity to vote for their favourite recipe of the month published in the section entitled “A three-way challenge“, in which the three section chiefs of Giallo Zafferano battle it out on a common culinary theme. The July competition, which focused on pasta salads, also received over 1,000 votes and declared Aurora’s “Farfalle alla rucola” the winner. Readers and users also enthusiastically participate in the contest organised by Giallo Zafferano. For each challenge more than 100 recipes are sent in by users with the aim of winning the award for the best dish based on three ingredients proposed by the editorial team and published in the subsequent issue. The latest issue of Giallo Zafferano, on newsstands now, features the winning dish of the contest with August’s three ingredients: green olives, chicken and red onions.

Huge success for Spy, the Mondadori Group weekly that focuses on the Italian star system, that made its first appearance on newsstands on 23 June.

On the strength of a distinctive identity and positioning, compared with what’s available on the market, and thanks to a tantalising and biting style that remains always conscious of the importance of editorial quality, Spy is aimed at a broad and interested target that has rewarded the formula from the beginning. In fact, each of the first three weekly issues has sold over 300,000 copies. Excellent results have also been recorded on the advertising front, with over 150 pages for the first three issues and the presence of all product sectors.

Spy, based on an idea by Alfonso Signorini, is edited by Massimo Borgnis. Each week Spy digs deep inside the life of celebrities, in line with its claim claim to be “The magazine that minds other people’s business”, and revealing unusual but always current stories and focusing on the personalities of the moment that enthuse the Italian public. The next issue, on newsstands from Friday 14 July, with a cover price of €1, will feature revelations about the reignited love story between Paola Barale and Raz Degan, unpublished behind the scenes coverage of the Isoardi-Salvini betrayal and the new man who has bewitched Maria De Filippi.

Interni, the interiors and  contemporary design magazine edited by Gilda Bojardi, is dedicating its July-august issue to Sicily: a monographic issue focusing on the design and architecture of the island, with a cover drawing created especially by the fashion designers Domenico Dolce and Stefano Gabbana, for whom Sicily has long been an important source of inspiration.

Entitled “Sicilian Mood”, the new issue of Interni is a tour of discovery of the varied excellences of the island, including architecture (from homes to resorts, including work by Marco Merendi, Carlo Pintacuda, Corrado Papa, Gordon Guillaumier), art (Carla Accardi), food, design, graphic design  (Cinzia Ferrara, Atelier 790, Go Marketing and Comunicazione), local and pop design crafts, and companies (Nero Sicilia, Made a mano, Orange Fiber, Edizioni Precarie, Lithea).

210 pages offering a series of reflections on the creativity,  talent, ideas, new projects and transformation of the productive system in Sicily, with a closer look at some of the many designers who have established themselves outside the confines of the island (from Giovanni Levanti and Francesco Librizzi, to Vittorio Venezia and Gaetano di Gregorio) as well as at the training, design and challenges of an area that still has enormous potential to be discovered (Accademia Abadir, MADE Program).

“A trip to Sicily: part two. After eight years, a second summer (July-August) issue of Interni , entirely dedicated to the island and its stratified resources, the source of endless stimulations for the culture of design. The 2009 issue focused on Palermo and the city’s New Deal, as well as on the south-east coast. This year the focus is on the eastern Iblea ‘region’, with its rugged landscapes, ranging from the green Mediterranean scrub and the warm gold of its rocks in which Goethe recognised the characteristics of grace in towns such as Noto, Ragusa, Modica, and the pre-oasis of Vendicari: an area with the highest concentration of UNESCO sites in the world, part of humanity’s heritage for its architectural and artistic treasures and its landscape,” commented the editor of Interni, Gilda Bojardi.

“Sicilian Mood” will be presented on 3 August, at 6 pm,  18.30 in the Botanical Gardens of Radicepura di Giarre (CT), as part of the Radicepura Mediterranean Garden Festival, Italy’s leading garden and landscape design event which runs until 21 October, and features leading international landscape designers and six young designers, linked to six international universities, selected by competition.

This week sees the launch of Tv Sorrisi e Canzoni Enigmistica, the first quiz and games weekly from Tv Sorrisi e Canzoni, edited by Aldo Vitali.

The new magazine, which is aimed at all crossword, quiz and games enthusiasts, carried the Sorrisi logo, a brand that is a point of reference in the world of entertainment, and market leader with a readership of 2,372,169 (source: Audipress 2017/I) and a circulation of 559,310 copies (source: Ads April 2017).

The first issue will be on newsstands from Tuesday 4 July, exceptionally a s free gift for readers of Tv Sorrisi e Canzoni, Telepiù e Guida Tv, with a total print run of 1 million copies.

The second issue will go on sale, as a stand-alone product, on Tuesday 11 July, with a special launch cover price of €0.50 cents.

“For ages readers have been asking for a magazine featuring crosswords, quizzes and puzzles. This is why we have put together a new weekly that in addition to all of these also retains its link with Sorrisi and the world of entertainment, which is a feature of some of the new games. And with the arrival of the holidays we wanted to offer a gift to all our readers, because there’s nothing better than exercising the mind for relaxing and improving the memory,”  declared the editor of Tv Sorrisi e Canzoni Enigmistica, Aldo Vitali.

With a total of 48 pages in full colour, and a format of 19×23.5 centimetres, which is practical both for the home and outdoors, the magazine will every week feature 100 games: ranging classics such as general-knowledge crosswords, quizzes, sudoku, word-frames, enigmas, and humorous cartoons, as well as new games based on television, music, the cinema: “Telequiz”, “Le canzonissime” and “Ciak si gira”.

A special communication campaign has bee organised for the launch using TV, newspapers, weeklies, radio, the web, point of sale posters and visibility at leading large-scale retail outlets.

The creativity, based on the claim “Il Big Bang dell’Enigmistica, la nuova origine del divertimento intelligente”, was developed by the agency White Label.

Editorial development by Tv Sorrisi e Canzoni Enigmistica and managed by PRS Editore.

For its 20^th anniversary CasaFacile s going on TV. In fact, the Mondadori Group magazine will be the star of an episode of the docu-reality show Cambio Casa, Cambio Vita which is broadcast on the Mediaset channel La5.

In February CasaFacile began an exceptional casting initiative among its readers, a great many of whom put themselves forward as candidates for a complete relook overseen by Andrea Castrignano and the CasaFacile team. An authentic four-handed ‘before & after’ that will be on newsstands in the July issue of CasaFacile and on air on La5 with Cambio Casa, Cambio Vita.

“The ‘before & after’ format has been a CasaFacile classic for more than 10 years and we are delighted to be able to take it on TV: it has been a wonderful opportunity to collaborate with Andrea and the Cambio Casa, Cambio Vita! team,” said the editor of CasaFacile  Giusi Silighini.

Andrea Castrignano and Vanessa Pisk (a special correspondent of CasaFacile) transformed a dated apartment belonging to the grandparents of a young couple into their ideal home. and the result is an unusual mix of  surprising country chic, and a combination of the inimitable taste of Andrea Castrignano and the  ‘CasaFacile style’.

The episode of Cambio Casa, Cambio Vita, which will air in primetime on 27 June on La5 at 11.15 pm (and repeated on 1 July at 1.00 pm; 2 July at 3.30 pm; and on 4 July at the end of the subsequent episode), well tell the story of the apartment – and that of the lucky protagonists. And in the issue of CasaFacile on newsstands from 5 July the Prima&Dopo feature will be completely given over to the restyling of the apartment, with extensive details and curiosities for readers.

On newsstands from tomorrow, Friday 23 June, Spy, a new magazine that will reveal the secrets of the Italian star system.

This new launch will expand the Mondadori Group’s portfolio of brands with a popular weekly characterised by a distinctive formula and positioning compared with what is currently on the market. Spy will be the only magazine to reveal the un-confessed and un-confessable secrets of celebrities, in a tantalising and biting style.

“The recent months have been a very exciting period for our magazines. We are the market leader, with a market share of around 32% and our portfolio of brands is continuing to expand,” declared Carlo Mandelli, the Mondadori Group’s general manager of Magazines Italy. We have launched a new magazine – Giallo Zafferano – re-launched others, alongside growth in digital where we are now Italy’s leading publisher with around 17 users per month. Spy will further extend our offer with a new product, aimed at a broad base of readers, interested, as the magazine’s claim clearly states, in “a magazine that puts its nose into other people’s business”, and discovering, in a tantalising and biting style, what goes on behind the scenes in the lives of TV personalities, the stars of TV series and the protagonists of reality and talent shows.

“Spy is the result of a project that we have developed with the aim of offering, in addition to Chi – Italy’s leading people magazine –  an innovative new weekly with a strong identity, but always faithful to the editorial quality that characterises all of the Group’s brands,”  Mandelli concluded.

Spy is based on an idea by Alfonso Signorini, the editor of the weekly Chi: “Spy has a dual mission: to inform and entertain. It is a decidedly well informed magazine, thanks to an editorial team and collaborators that have spent their lives behind the scenes or working also, though not only, in the entertainment world, though not only,  and hearing, every day, news and “rumours” from the inside. The news and rumours that fill the magazine, from the first to the last page. And doing so in an entertaining way, not taking itself too seriously and not being the fountain of absolute truth, clear in the knowledge that the world is never just black and white, but an infinite range of colours,” said Signorini.

Edited by Massimo Borgnis, Spy digs into the life of celebrities, revealing unexpected stories that focus on the personalities of the moment who most enthuse the Italian audience. Among the topics in the first issue: Stefano De Martino is the new sex symbol of the summer and Kate’s red light friendship that is making the Queen tremble. But also: The media war between Maria De Filippi and Stefano Gabbana and Corona is released from prison, marries Silvia Provvedi and changes his life.

In addition to the news, inside Spy, readers will find columns and features dedicated to cooking, fashion, beauty and TV programmes.

A massive launch plan has been put together to support the new magazine: for the first four weeks, Spy will have a total print run of 2 million copies, alongside a communication campaign starring Alfonso Signorini.

The TV commercial – which will be aired throughout the summer – with a surprising and ironic tone, sees Alfonso Signorini during an original “confession”, that he feels the need to reveal, in the new Spy, all of the VIPs’ most hidden secrets.

The campaign, developed by Twin Studio, is articulated across various media.

Spy will enjoy major communication support with a multi-brand approach on all media: in addition to TV (Mediaset channels), an important radio campaign (R101, Virgin, Radio Italia, 105) is planned, as well as the Mondadori Group’s print titles, and promotion at points of sale, on the web and social networks.

Digital communication is strong with a video strategy with a display campaign on Mondadori’s women’s websites with 24 million impressions and buzz marketing activities on Facebook with a number of celebrity teaser videos.

Videos, revelations, and previews will be shared on the Spy fanpage www.facebook.com/SpyMagazineIT

After the launch. at €0.50 €, the cover price of Spy will be €1.

“With Spy, Mediamond, the advertising sales company, will extend its offer also to the most popular product categories, which occupy a highly active segment,” said Davide Mondo, chief executive of Mediamond. “The market has responded very positively to the launch of Spy. The first issue has collected 54 advertising pages and we already have a great response for the 3 subsequent issues. This confirms our idea that Spy is the right product to complete our already extensive portfolio,” Mondo concluded.

A 52-page special featuring style, music, places and stories with an entirely rock-based focus; a portrait of a giant of world cinema, Christoph Waltz; an unexpected and exclusive visit to the Vatican’s historic tailors, an exploration of the secrets and rituals of the Papal dress code. All this, and much more, in the new issue of Icon, on newsstands and in digital from 13 June, and coinciding with the 92^nd edition of Pitti Immagine Uomo in Florence (June 13-16) and the fashion shows of Milano Moda Uomo (from 16 to 20 June 2017).

A special issue, during the two unmissable appointments for men’s fashion, where the Mondadori Group’s upscale men’s magazine, edited by Michele Lupi, will be among the protagonists.

STYLE ROCK – Virgin Radio’s historic pay-off is also the name of the radio’s playlist that has revolutionised Italian radio broadcasting with an unmistakable style and is now preparing to celebrate its first 10 years. But on 13 June, “Style Rock” will above all be the name of an exclusive supplement with the new issue of Icon, that as a stand-alone takes an “iconic” look at the world of rock. A world that has “influenced everything in the past 40 years, from fashion to design, to cinema and photography, as well as cars,” says Icon editor Michele Lupi, explaining the genesis of the Special Issue. “When we realised that Virgin Radio was about to celebrate its 10^th anniversary, we immediately thought of a collaboration that would be good for both of us. I talked to the whole radio team, with my old friend Ringo and Paola Maugeri. It seemed clear to everyone that the combination of Icon and Virgin could be a natural evolution of a common way of interpreting style.”

“When Mondadori asked us what we thought of a new project involving our Virgin Radio brand with Icon,” said Paolo Salvaderi, chief executive of RadioMediaset, “we immediately saw an opportunity to further strengthen our leadership in the radio market through the most successful male-oreinted editorial product in the print media market. I want to thank Michele Lupi and Mondadori for having created a product that is truly consistent with our positioning, with the established quality and innovation for which Icon is known.”

The cover of the first issue of Style Rock celebrates the legendary “stud”, an element that has come in and out of fashion from the 1950s to the present day, without ever losing its somewhat fetishist appeal for entire generations dedicated to the cult of rock. Inside the magazine, an event exhibition celebrating the great years of Guns N’ Roses, the band currently on a successful and historic reunion tour. But also an exclusive interview with Paul Weller, an authentic British national institution and cross-over composer; a portrait of Thurston Moore, the “serial experimenter” far from the mainstream and historic guitarist of Sonic Youth; and a  focus on vinyl, with the most popular records and stores where to find cult classics.

The advertising sales company Mediamond has attracted a large number of companies and brands, who share the magazine’s and its readers rock spirit, and who themselves represent style icons in their respective segments, including Moto Guzzi and Woolrich. “Style Rock is an idea that we really liked from the start and on which we have worked closely with the publisher,” commented Davide Mondo, chief executive of Mediamond. “It’s a project that has enabled us to experience a happy contamination between media of great editorial consistency and to offer our customers a new and unique product. Thanks to targeted distribution, Style Rock is also perfectly in line with clients’ communication needs. Indeed, we are already working on a second issue.”

The main cover of Icon, meanwhile, features Christoph Waltz, the Austrian actor who conquered Hollywood thanks to Tarantino, with two Oscars as the best actor not in a leading role, two Golden Globes for supporting actor and two BAFTA awards, for Inglorious Basterds and Django Unchained. Inside the magazine there is also an unusual visit to three historical Roman tailors that make clerical clothes and vestments, a discovery of the key figures in the Vatican boutiques and the secrets and rituals of the papal “dress code”.

To mark the 92^nd edition of Pitti Immagine Uomo, the new issue of Icon will have a special distribution on 13 June at the Central Station in Milan on the platform for the Frecciarossa trains departing for Florence, confirming the important role of events for the brand’s identity.

Panorama Auto, the digital brand of the Mondadori Group targeted at car enthusiasts and all those interested in changing their car or motorcycle, is coming to the market with a completely revamped product.

The strong points include the design, offering a heightened user experience, a broader offer of content and advertising formats and an even more interactive price list for those looking for the best products on the market.

A new design and user experience – Panorama Auto is online (www.panorama-auto.it) with a new logo and a new design for mobile first use, optimised for smartphones. A cleaner layout for easier reading not only on a desktop PC that makes it possible to enhance content with a focus on the details of products and to offer extensive visibility also to the advertising offer.

Moreover, the introduction of a video carousel and responsive smart headers make it possible to optimise the organisation of the content across all devices and screens.

New content – A point of reference for car enthusiasts, with a reach of 400,000 unique users (Source: Audiweb View, average in the period February – April 2017– Total Audience Digital), the new Panorama Auto aims to intercept the interests and needs of a growing number of new users who want to buy a new car or motorcycle and who can rely on the brand’s authority.

Added to the wealth of the content that has always distinguished the brand – with all the previews and updates on what’s new on the market, reports from the leading international car shows, a buyers guide and video road tests of new models – is a production increasingly focused on video and social media with detailed lifestyle and travel features able to attract more and more users to the world of cars and motorcycles.

A large number of new features will appear before the summer, starting with a trip to the region of Alsace to discover the European city par excellence, Strasbourg, and the Mosel wine region.

New price lists – The new Panorama Auto will also feature new interactive price lists for cars and motorcycles with a range of search functions by make, model and market segment, as well as the possibility of configuring accessories and extras in order to have a personalised quotation or to request a test drive from the nearest showroom.

New advertising formats – On the occasion of the launch new advertising formats will be presented, including inread, optimised for modern use on mobile devices while ensuring the native visibility of the advertiser. Audi is the exclusive Partner of the restyling with Trust Race, a race between two A5s based on futuristic assisted driving technologies.

The revamped Panorama Auto reinforces the automotive offer of the Mediamond portfolio with a system that also includes Extraurban, the printed supplement to Panorama dedicated to cars and lifestyle that, as well as providing a detailed picture of what’s new in the sector, also covers subjects ranging from culture to sport, entertainment and fashion.

Il Mio Papa, the world’s first weekly magazine entirely devoted to Pope Francis is coming to Spain, thanks to an agreement with the publishing house Romana Editorial.

The new international edition of the Mondadori Group title, now available also in Spain, will be monthly and will retain the vibrant, high impact and colourful layout, with a rich selection of photographs, that characterises the Italian edition of Il mio Papa, edited by Aldo Vitali.

The editor of the Spanish edition Carmen Magallón commented: “I am thrilled by the magnificent collaboration with Mondadori, that I thank for the realisation of this project. I am convinced that, together, we will do a great job and serve the aim of spreading the message of Pope Francis by taking it not only to an audience that loves printed magazines, but also, thanks to the digital format, to young people.”

The Spanish edition of Il mio Papa is published under licence by Romana Editorial, with the collaboration of UCV, Università Cattolica in Valencia, that has supported the publishers in a project that already includes a number of books about Pope Francis.