IDD – Innovation Design District is a new district of in the city that looks at the contemporary Milan: an innovative place in the heart of the city, where ideas are turned into projects. Its boundaries take in the area between Porta Nuova and Porta Volta which, in recent years, has undergone large-scale urban redevelopment to become an authentic symbol of a changing Milan.

IDD, conceived and developed by the Mondadori Group and Mediamond, aims to create connections, by promoting the area and supporting all of the cultural and commercial activities related to the values of experimentation and creativity. It does this by talking about this part of town: mapping what’s new, the architecture and design, trends in culinary and gastronomic excellence, technology and the digital world, fashion and cinema, exhibitions and the most stimulating cultural and entertainment events.

“The debut of the Innovation Design District is part of the City’s broader plan to bring the vibrancy and creativity of the Design Week in all areas of the city, convinced that they are not only an opportunity for exposure or for meetings between professionals and experts but, above all, an occasion to offer the city and its people the chance to discover new creative languages ​​and young talents in tune with the many craftsmen and businesses in the neighbourhood,” explained Cristina Tajani the City Councillor for Labour, Production, Fashion and Design who continued: “the Design Week continues to grow in the city and the entire metropolitan area of ​​Milan. The meetings and vitality in the design areas are increasingly attractive; an achievement that has been made possible thanks to the team work between the Milan City Council and the various operators united in a desire to promote Milan and its characteristic creativity and innovation.”

The inauguration of IDD – Innovation Design District coincides with the 2017 Design Week and at the same time as the launch of the first edition of Icon Design Talks, a new appointment with architecture and design created by the magazine Icon Design. Thanks to the support and cooperation of the City of Milan, the new district will continue its activities during the whole year involving – in view of the weeks dedicated to fashion, design, food and cultural festivals – the district’s key players and becoming the theatre for events of international significance and a magnet for the city.

“The Milan Design Week is one of the most significant moments of the year for the Mondadori Group for which architecture and design is one of its particular areas of excellence,” said Carlo Mandelli, General Manager, Magazines Italy of the Mondadori Group. “We have the most extensive and varied editorial offer in the Italian market – with successful brands that range form Interni to CasaFacile, Icon Design and Casabella – which enables us are able to talk to an already huge audience of enthusiasts and professionals and that today, thanks to the Icon Design Talks, will expand even further. Moreover, the development, with the support of the City of Milan – who along with Mediamond I want to thank – a city district dedicated to innovation and creativity, allows us to take a step further and to extend our reach. It is also a reflection of our approach to publishing, one that includes promoting new initiatives and projects able to make exclusive concepts and content. linked to the most innovative aspects of our city and the great names of design, appealing also for the general public”, Mandelli concluded.

“IDD means creating a network and to facilitate dialogue between some of the biggest brands in technology, finance, food and design in an initiative which sees Milan at the centre of the international stage”, said Davide Mondo, CEO of Mediamond. “In fact, the creation of the district has two meanings: to amplify all of the initiatives that companies want to develop and organise a programme of quality events of which, along with the Mondadori Group, we will be the creators and directors”.

THE NEW IDD

The Porta Nuova project, one of the largest urban and architectural redevelopments in Europe, developed and managed by COIMA, has completely redesigned the Garibaldi, Isola and Varesine areas – a mix of skyscrapers and designer architecture, a business centre with restaurants, green spaces and pedestrian areas – transforming the area into one of the most dynamic and popular areas of Milan. So much so that  a number of international giants of finance and hi-tech have chosen to locate their headquarters right here.

The impetus for change has extended to Porta Volta, in the area between Viale Pasubio and Viale Crispi, along the route of the ancient Spanish Walls, where today stands the steel and glass architecture of the Feltrinelli Foundation. Here, cafes, art galleries, concept stores and artisan’s workshops live alongside start-ups, digital classes, video games and next-generation consoles.

On the occasion of the 2017 Fuorisalone, IDD is launching a partnership with the Porta Nuova Smart Community (PNSC) to promote initiatives related to architecture and design in the area. PNSC is a programme of civic projects, cultural and educational activities on the theme of environmental sustainability, green and public spaces, wellness, architecture, design and film promoted by the Riccardo Catella Foundation, active in the area for more than 10 years.

The area offers a wide range of content, from architecture and art, to food and wine technology: the added value that makes it unique and even more appealing for visitors, is that everyone can choose to pursue a path according to their own tastes and inclinations.

THE PATHS OF THE NEW IDD AREA

Architecture. An exclusive tour around the “New Milan” exploring the ambitious urban regeneration project in the Garibaldi, Isola and Varesine area. In collaboration with CASABELLA at the Casabella lab – a space for exhibitions, conferences and meetings located in Via Marco Polo 13 – IDD organises guided tours for professionals with the award of professional credits. Ad hoc architectural tours open to all interested parties are currently under development.

Art  & Culture. From Via Maroncelli and the block formed by Via Carlo Farini, Via Pasubio, Via Tito Speri and Via Quadrio, the nineteenth-century buildings and charming courtyards, fashion and jewellery workshops and art galleries – unmissable those of the collectors and talent scouts Paola and Rossella Colombari, the former dedicated to contemporary art design and the latter to modernism – are the backdrop for exhibitions and events. It is also the site of the Sino European Innovation Institute, an organisation that focuses on exchange projects between Asia and Europe and whose programme of cultural events is supported by UNESCO (ICCSD office – Creativity International Center for Sustainable Development). Just a few steps away is the Galleria Carla Sozzani, the original core of the 10 Corso Como project and a reference point for art photography in Milan, where Helmut Newton, Elliot Erwitt and Mario Giacomelli, as well as emerging photographers are regularly shown. In the same area, in Piazza Gae Aulenti, there is the new UniCredit Pavilion, designed by Michele De Lucchi. In the programme of events in the area, the cinema will have a major role with the Anteo Spaziocinema, which, for 38 years, has consistently gone beyond the traditional boundaries of cinema. From the Fuoricinema event to the Milan Design Film Festival in October, the Anteo is an historic piece of Milan as well as a cultural location that is turning into a “Palazzo del Cinema”, with 10 screens, new spaces and and a wide ranging offer, including thematic programmes and film classes.

Food & wine. Starred excellence. trend-setting, organic for light lunches and oriental flavours. Eataly, Ratanà, Berton, Alice, Le Vrai, Vin Han Long, la Griglia di Varrone, That’s Vapore. These are just some of the many names of Milan restaurants that will find ample space in the paths and communication to IDD – Innovation Design District consumers. The area will also show fans the secrets of the gourmet experience through show cooking events, tasting and baking courses, children’s workshops: ideas that have already been successfully promoted by Eataly.

Technology. Around the area you can find the offices of some of the most important international groups in the computing and digital sector. From Google, which is based in a 5,000m² building in Via Confalonieri, to LinkedIn on the 19th floor of Tower B of the Porta Garibaldi complex and Samsung, that occupies the Diamantino, in Via Mike Bongiorno. Microsoft, too, recently unveiled the “Microsoft House” building in Viale Pasubio, designed by Herzog & De Meuron which, from tomorrow, will host the Icon Design Talks: meetings, open to the public, with international architects and designers organised by the Mondadori Group magazine  Icon Design magazine.

Under the arcades of Gae Aulenti you can find the latest proposals in electric mobility at the Tesla store and it has been confirmed that by the end of the year Amazon will transfer its operating offices in Via Monte Grappa. The restructuring by GBPA Architects consists of ten floors, plus five underground floors, covering an area of ​​17,500 square metres. Technology and innovation will therefore clearly be issues on which to focus part of the area’s activities. Bearing in mind that, along with the city’s skyline, the area has already also changed the Milanese geography of finance and business. In fact, some of the largest banks in the world have chosen the area for their Italian headquarters. From HSBC to the China Bank of Construction, Unicredit and BNP Paribas, as well as the scheduled arrival in 2018 of the Unipol elliptical tower, designed by the architect Mario Cucinella.

For more information, please go to: innovationdesigndistrict.it

The IDD corporate identity was developed by Studio FM Milano, a design studio founded in 1996 by Barbara Forni, Cristiano Bottino and Sergio Menichelli. The project for the district is based on visual codes and chromatic values form the digital world and interface languages.

“MATERIAL IMMATERIAL” is the name of the much anticipated exhibition event conceived by the monthly magazine INTERNI, which this year reaches the significant milestone of its twentieth edition.

With the patronage of the City of Milan, “MATERIAL IMMATERIAL” will run as part of the FuoriSalone from today until 15 April in the courtyards of the University of Milan, at the Orto Botanico in Brera and, for the first time, in Corso Venezia 11, where INTERNI has expanded the reach of its urban animation.

In addition to protagonists from Italy, the magazine has involved many designers from around the world, from – Japan, China, Brazil, Russia, Denmark, USA, Great Britain and Poland – in collaboration with companies, start-ups and institutions, it an attempt to create a varied mosaic of styles and vision. The designers include: Ron Arad with Illy, Alessandro and Francesco Mendini with Elegant Living, Shop Architects with NBK and Metalsigma, Simone Micheli with Valsir, Italo Rota with MR, Kat Von D and Another Space with Sephora, Michele De Lucchi with Ferragamo Parfums and Moretti Costruzioni, the studio BIG with Artemide, Antonio Citterio and Patricia Viel with Marazzi, Massimo Iosa Ghini with Ceramiche Cerdisa, and many more.

“The theme of our exhibition event, now in its 20th edition, invites visitors to explore the double soul of the design: on the one hand the universe of actual production, which with materials – wood, ceramics, metals, plastics and natural fibres – constitutes the physical essence of design; and, on the other, the immaterial dimension of creation, starting from the thinking of the designer, increasingly supported by digital technologies and upcoming virtual reality, who identifies the areas of research for the near future,” explained Gilda Bojardi, editor of INTERNI. “In creating these experimental and interactive installations, we work with leading companies in the field of innovation and research, with companies representing internationally established brands and small niche producers that support entrepreneurship and creativity,” the magazine’s editor concluded.

Co-producer of the initiative is Audi, the premium brand of the Volkswagen Group, which at the Audi City Lab, in Corso Venezia 11, presents with INTERNI a series of meetings entitled the Future Needs Stories. The spaces of the former Seminario Arcivescovile, the gate to which will be illuminated by an installation created by Ingo Maurer, will host discussions about the relationship between man and artificial intelligence along with the presentation of the  installation Sonic Pendulum by Yuri Suzuki.

Also the music of R101, the official radio of “INTERNI MATERIAL IMMATERIAL”, will enliven the evening of Friday 7 April (from 9 pm) with a exclusive concert by Levante, followed a Vinyl DJ Set curated for by its music designers. The radio station will also have an interactive installation designed by Lorenzo Palmieri that will invite visitors to play the role of a DJ and select and play their own playlists in the Main Courtyard.

The INTERNI system

In April of the INTERNI integrated communication system multiplies: 4 print publications (INTERNI, INTERNI Panorama, the free sheet INTERNI King Size and the FuoriSalone Guide), a big event (“INTERNI MATERIAL IMMATERIAL”) and INTERNI online (website, apps, and social). These tools enable readers and users to be updated in real time on trends, innovations and advances in design and reaffirm the role of INTERNI as a leading information system for the world of design. In fact, the magazine is transformed from a trade into mass market media publication, an authentic guide and handbook for anyone who wants to know about and orient themselves within a unique event like the FuoriSalone.

The numbers of the INTERNI system

With this event, that gives Milan unique and exceptional visibility, INTERNI confirms its absolute leadership in the professional living segment but also in the design communication system. Further evidence can be seen from the data of the entire INTERNI ecosystem: 55,000 copies of INTERNI, 200,000 copies of INTERNI/Panorama, 120,000 copies of INTERNI King Size, 250,000 copies of the FuoriSalone Guide, a total print run of over 620,000 copies, 4,000,000 readers and 1,200 pages.

The strength of the brand is also clearly visible outdoors: in fact, for “MATERIAL IMMATERIAL” an important campaign of street advertising has been planned including banners in 15 locations in central Milan, 1,000 flags for around 500 events, 10 shuttle bus backs, as well as totems, decorated newsstands, floor-graphics, station domination (Rho and Cadorna), window display and/or LED walls (Megastore Mondadori in Piazza del Duomo and the Rizzoli Store in Galleria Vittorio Emanuele).

To find your way around the increasingly rich  landscape of events during the Milan Design Week, we could not forget the FuoriSalone® Guide – also available as a free app for iPad, iPhone and Android operating systems (tablets and smartphones) – which offers a detailed summary of over 400 events and a day by day calendar of events involving the companies, designers and architects participating in the FuoriSalone, Milano and the Zee Guide Milan (in digital form only and included with the app) with a selection of new itineraries and fashionable spaces in the city: from design to shopping, department stores to restaurants and hotels.

Download the press pack here: http://www.internimagazine.it/press/leaflet.pdf

Grazia Russia, the country’s leading and most authoritative glossy fashion weekly, and one of the most important editions of the Grazia International Network, is celebrating its tenth anniversary with a extensive calendar of activities.

Grazia has established itself over ten years as a strong vehicle for the promotion of fashion and lifestyle, as well as Italian excellence, in a country that is among the most dynamic and interesting for Italian companies, thanks to the enormous success of Made in Italy.

Over the coming the year a number of celebratory events have been organised and, in April, an exclusive dinner and a big hipster-chic themed party, combining the glam soul of the magazine, an international benchmark for style and fashion, with the attention it has always given to street style, and during which the 400 guests will receive a gift of a special celebratory fragrance, #Grazia10, created exclusively for Grazia Russia in collaboration with Atelier Cologne.

A special issue of the magazine, edited by Aliona Peneva, will remain on newsstands throughout the month of April in a larger format, with a special 24-page section, 4 different covers with 4 celebrities, and more than 200 pages of photo shoots, articles, interviews and news from the world of fashion and beauty.

The anniversary of Grazia Russia confirms the success of the formula of the Grazia International Network (www.graziainternational.com), the network created by the Mondadori Group for the development of Grazia around the world, by building around the brand a global multi-channel system that, with its publications and sites, reaches an overall community of 17 million readers with a monthly circulation of 10 million copies.

During the 2017 Fuorisalone, the ideal home proposed by CasaFacile, during the celebrations for the twentieth anniversary of the magazine, comes to life in Via Solferino 14 in the heart of the Brera Design District.

This will be the launch of the CasaFacile Design Lab, a space designed by the Mondadori Group brand, in collaboration with designers of Studiopepe, and made up of a living area, a cosy kitchen and two outdoor spaces in perfect CF style.

“For twenty years we have been coming into your homes every month with the magazine’s ideas and suggestions and together (readers and editorial staff) we have reshaped the geography of living. Now we are inviting you to really get into ‘our’ ideal home, nice to see and easy to live in, to meet us in person and create new things together during the workshops … because CasaFacile is always in action!” announced Giusi Silighini, editor of CasaFacile.

The CasaFacile Design Lab will host all the magazine’s activities and will be open from Tuesday 4 to Saturday 8 April, from 10 am until 9 pm, and on Sunday 9 April ​​until at 5 pm. Trends and styles to enjoy the home of your dreams, labs and workshops organised by Scavolini and Whirlpool, with MT masking tape, with Fujifilm Instax and Sistem Air, just some of the proposals that will animate the events at the CasaFacile Design Lab. There will also opportunities to meet and share the passion that unites both the editorial team and readers. On Friday 7 April  from 10 am to 11:30 am, there will be a community breakfast, a special breakfast with the editor Giusi Silighini (for information on how to participate go to www.casafacile.it).

Every day, from 6 to 9 pm, the evenings at the CasaFacile Design Lab will continue with a number of initiatives organised by GialloZafferano. The first will be on Tuesday 14 April 4 at 6 pm with the chef Andrea Berton who will be interviewed by the editor of the magazine Laura Maragliano. Every evening there will also be show cooking events with food bloggers offering both classic and international recipes. On Saturday 8 April 8 at 7 pm, there will be a performance by the barlady Carmen Clemente.

The CasaFacile Design Lab has also been chosen as the location for the presentation of the first gift box set dedicated to the house created by CasaFacile with Mondadori Store. By buying  Facciamo casa, la professionalità al tuo servizio, you will be able to choose between the architectural service at home, a shopping assistant or a mini course in interior design.

CasaFacile is now much more than a magazine. After seven active years in the web, the title now has a team of 24 creative bloggers who share the style and participate actively in the magazine’s events and initiatives, but mainly cultivate a dynamic and passionate community which includes 257,000 fans on Facebook and 82,200 followers on Instagram, who meet every day online to exchange tips, little discoveries and big projects.

CasaFacile has also confirmed its role as a strategic brand for advertisers, not just in the furniture sector: in fact, after closing 2016 with an increase of +6% in advertising revenues, the positive trend continues and has led CasaFacile leads to a +19% increase in terms of value in the first four months of 2017, an increase that reaches +40% if we include the additional revenues generated by the event.

A complete programme of the Design Lab CasaFacile is available at www.casafacile.it, on the magazine’s Facebook page and the Brera Design District circuit.

The co-producers of the initiative are Scavolini and Whirpool. Sponsors: Agridè, Arquati, Barilla, Cavit, Ortoromi, Fuji Instax, MT Masking Tape, Nardi, O bag, Saba, Sistem Air, Gruppo Gabel with the Vallesusa brand, Caffè Vergnano, Wilson & Morris. Partner: R101.

Grazia, the Mondadori Group magazine edited by Silvia Grilli, and interpreter of Italian fashion and style around the world, is expanding its editorial system with the launch on newsstands, on Thursday 23 March, of  Grazia Beauty, an upscale special that interprets the trends in beauty.

Grazia Beauty offers its readers high quality content to keep them up to date, to provide inspiration and customise their look in the form of a beauty book to use and keep for six months, created by the editorial staff of the weekly, with the same characteristics used to produce Grazia itself: style, class and elegance.

“Our readers look to us for a vision on beauty trends and insights about innovations in skin care,” said Silvia Grilli. “This new twice-yearly supplement to Grazia responds to such needs with outstanding visual content so that reading it is also a memorable sensory pleasure,” Grilli added.

This first issue of Grazia Beauty is focused on the theme the ’80s, in terms of image and look: from full mono-colour eye shadow to red highlights, and from a review of the perfumes that were the protagonists of those years, to thick and wavy hairstyles as well as self-tanners and aerobic exercises for a sculpted physique.

The star of the features is the actress Sveva Alviti who embodies and encapsulates the idea of ​​women and contemporary beauty: confident, beautiful, elegant, international.

The graphic design of Grazia Beauty combines the approach linked to the news aspect of the magazine with the enhancement of the visual content. The photos are highlighted and treated with the maximum respect by the great photographer Florian Sommet.

Grazia is the leader in the beauty segment, with a 31% volume market share and an increase of 4% in terms of pages compared with 2015.

“Beauty is one of the sectors that most appreciates print media for its capacity to position clients and its ability to engage readers with images and narrative texts,” said Davide Mondo, chief executive of Mediamond. “Moreover, the possibility of being a qualified sampling vehicle for a profiled audience is often a key element for the entire sector,” Mondo continued. “From our Mediamond observatory, thanks also to the leadership achieved on digital by the Mondadori Group – which in this area is now Italy’s leading publisher – we are seeing a remarkable growth in web investments. The most requested and appreciated area by beauty clients is linked to special events and projects, relatively new strands for this industry. To give just one figure, in 2016, with Grazia alone we created as many as 60 projects for companies in the beauty sector,” Mondo concluded.

The new word on the subject of beauty is “mix”: that is, mixing formulas and textures to customise your beauty routine. With the special feature Make your mix readers can use the advice offered for the best personalised results based on the characteristics of their skin type. From Back of vitamin C to the Guru of fitness on the web, Grazia Beauty is also related to current events and 360° fitness. And, thanks to the Coolest gyms, also be up to date on these temples of fitness.

Grazia Beauty will be on newsstands on Thursday 23 March banded with Grazia at the price of €1.50.
The initiative will be supported by a range of different activities: point of sale posters, targeted distribution at hotels, airports and shopping malls and communication on Grazia’s social networks.

From Italy’s number one cooking web site comes a new magazine Giallo Zafferano. The Mondadori Group’s new monthly, on newsstands from Saturday 18 March, can already boast of two firsts: it has the same name as a brand leader in the digital world and is the first cooking magazine, in Italy and in Europe, to have been born from a web site.

Giallo Zafferano offers readers the opportunity of enjoying an experience that begins on the site and is completed with the magazine, with a distinctive offer compared to others on the market, thanks to continuous interaction between the web, social networks and the magazine, giving the brand an increasingly wide total audience.

The starting point is the 6.8 million unique users per month (source: Audiweb view total digital audience, December 2016) and a strong presence on social networks, where Giallo Zafferano already has a total of  4.6 million fans on Facebook.

The magazine, edited by Laura Maragliano, is an ideal bridge to “bring the kitchen into the hands of the reader” and enjoy an even richer experience. “This is the first time a cooking title has been born from a site: Giallo Zafferano is the result of two worlds and two experiences that meet and merge. Our team is made up of long-established professionals working alongside experts under 30, to share ideas and skills. We have begun to build a magazine with a unique, positive and interactive character. And we are confident that readers will welcome it with the same enthusiasm we have brought to this new project,” said the editor Laura Maragliano.

Giallo Zafferano has five distinctive features:

• 100 new recipes every month, created and tested by the editorial staff;
• a innovative square format and a layout that plays with white space and with all the dishes photographed from above;
• the creation of a community that includes the three much-loved faces of the Giallo Zafferano web site, as well as the magazine’s bloggers and journalists: in each issue three teams will face a new culinary challenge;
• the augmented reality app “Gruppo Mondadori AR+”, available for iOS and Android, to access filmed recipes, videos and extra content, and to interact with other users who are looking through the magazine;
• interaction with readers, who can vote on the site or using the app for their favourite dish from the monthly challenge and take part in the final contest by proposing a recipe that the editorial team will select for publication in the next issue, in a continuous online and offline dialogue.

The first issue of the magazine will be available on newsstands and at all the major retail chains both as a stand-alone product, at the special introductory price of €1, or in combination with the leading Italian weeklies, Donna Moderna, Chi, Tv Sorrisi e Canzoni, Grazia, Tustyle, Starbene and Confidenze (at €0.50, plus the price of the weekly), with a total print run of 1 million copies.

Giallo Zafferano makes its debut on newsstands with good numbers, also from the point of view of advertising sales with a total of 47 pages and out of the total 136 pages of the first issue.

The launch of this new magazine enhances the food system of the Mondadori Group, an offer able to cover, with its online and offline brand, all segments of the food sector: from historical publications such as Sale & Pepe, which this year celebrates its 30^th anniversary, to Cucina Moderna, the current market leader with sales of 249,000 copies (source: Ads December 2016), which celebrates its 20^th anniversary, as well as Cucina no problem, launched 15 years ago, and the more recent Guida Cucina and the newcomers CookAround and Giallo Zafferano and the Sale & Cucina School.

A brand portfolio which, with 96 issues per year, already has a circulation market share of over 60%, and a total overall audience of more than 9 million contacts, of which 7.4 million unique users per month and around 2 million readers per month (source: Audiweb view total digital audience, December 2016 + Audipress 2016 /III).

THE CONTENT OF THE MAGAZINE GIALLO ZAFFERANO

The magazine opens with the presentation of what’s new inside, a calendar of significant dates during the month, the products of the season and an extensive feature on a popular ingredient, easily found in our kitchens, with 30 new recipes quick and easy to prepare recipes, one for each day of the month.

The centre of the magazine gives space to the three teams, each headed by a well-known face from the web site – Manuel, for fast ethnic cuisine; Giovanni, for traditional cooking; Aurora, for vegetarian food – while bloggers and staff journalists each month will propose a new dish, with video-recipes available using the augmented reality app, a menu and 8 themed dishes. The three team leaders will also compete in a culinary challenge that will change every month and that readers can vote for on both the website or app.

Supporting each section readers will find fact sheets on food, both fresh and packaged, practical advice on the what and how to buy and at the centre of the magazine a poster to remove and keep.

The final pages are given over to the cooking school: sweet and savoury specialties meticulously explained with step by step, in pure Giallo Zafferano style, with technical information on cuts of meat and fish, advice on etiquette and do-it-yourself, a list of wines and a focus on kitchen items, from utensils to the latest electrical appliances.

For the launch of Giallo Zafferano a communication campaign has been planned on print media, the web and large-scale retail outlets, with creativity managed by Hi! Communication.

To mark the publication of the first issue, Giallo Zafferano will also be the protagonist of a series of meetings during the Milan Design Week, with show cooking and themed evenings that will take place in the exclusive location of the Casa Facile Design Lab in Via Solferino 14, in Milan, form 4 to 9 April from 7 to 9 pm.

The fourth edition of Panorama d’Italia, the live & media experience of Panorama, kicks off on 5 April to talk about Italy directly from its streets with initiatives and events open to everyone. After the record-breaking 2016 edition, the Mondadori Group newsmagazine, edited by Giorgio Mule, returns to celebrate the protagonists of the best of Italy in the business world, the economy, culture, science and food and wine, in 10 new stages taking in 13 Italian cities between April and November, with a successful award-winning format and many new features.

An authentic consecration of a now tried and tested formula of talk shows, debates with the protagonists of national politics, conferences, shows: in three years some 13 million people were reached by the tour and the public who intervened directly at the various appointments in the 30 cities amounted to some 320,000 thousand, with 1,123 guests and speakers (including 17 ministers, 15 Regional Presidents and 26 mayors), 1,210 media mobilised for 636 events, all open to the public, 511 entrepreneurs involved round table discussions with the participation of over 1,800 companies (including 500 innovative start-ups) and, finally, 37 universities and a total of 121 sponsors.

“Like all creatures, in this case editorial, also Panorama d’Italia has its own development path,” said the editor of Panorama Giorgio Mule. “After making the week dedicated to Milan permanent, this year, in addition to the 10 Italian stages, we decided to take a leap: to America. So, it is with considerable pride that we are launching This is Italy – Parts Unknown, a twin of the Panorama d’Italia that will be in New York in the autumn. We did this following in the path laid out by the President of the Italy, Sergio Mattarella. In fact, in October 2016, the President encouraged Panorama d’Italia to “enhance the excellence in which Italy is rich, and to expand knowledge and confidence in the future.” And  that is what we will do in this, even richer, edition of Panorama d’Italia and that’s what we’ll do in New York with This is Italy – Parts Unknown,” Mulè concluded.

The stages of the tour and the American “expedition”

In 10 stages from April to November, Panorama will cross Italy from north to south, involving local excellence and prestigious guests, moderated by the magazines leading journalists and others. For four days each city will host a full calendar of events in the most representative places in close contact with the protagonists.

We get started in Turin (from 5-8 April) and then make a stop in Bologna (19-22 April), Pavia (17-20 May), Spoleto, Norcia and Montefalco (7-10 June), Bari (28 June-1July), Trieste and Udine (6-9 September), Olbia (27-30 September), a special stop in Milan (15-21 October) and, finally, Caserta (8-11 November) and Dubrovnik (22-25 November).

This year these dates will be supplemented by This is Italy – Parts Unknown, a special stage in New York, from 31 October to 2 November: three days of events with a programme entirely dedicated to the discovery and celebration of our country through food and wine, business, fashion, design, art and culture. A showcase of excellence, thanks to the collaboration of Italian Business and Investment Initiatives and the support of the prestigious US Council on Foreign Relations, that includes four workshops dedicated to companies that have been able to put down roots in the United States, the excellence of Italian food and manufacturing, the best practices of Italian institutions and the capacity of cities to modernise. During a gala dinner at the Harvard Club, Italian & American Leadership awards will be presented. Among the Italians to be awarded will be the tenor Vittorio Grigolo, the football player Andrea Pirlo and the chef Vito Mollica.

What’s new in 2017

There will be a number of new features in the 2017 edition, which confirms the most popular of appointments recent years and will expand the range of initiatives with new partners and new projects.

A city in the mirror: Inthera, a company of the Mondadori Group, will conduct research dedicated to the territory of each stage to find out people’s views on work, their faith in and expectations for the future, their sense of belonging, social values, and their level of satisfaction with available services. The research will also examine issues related to consumption and buying propensity.

Focus meetings: after the extraordinary reception of last year, Focus will double its presence in the Panorama d’Italia programme, with four the events organised in every stage by Italy’s most widely read magazine, with 5 million readers, and edited by Jacopo Loredan. The novelty of 2017 is “Health on a plate. Discovering the truth and misconceptions about food”, a new format dedicated to nutrition and health, that will take the form of a Q & A with researchers and industry experts. Also making its debut this year is “Discover the past, understand the present”, which with Focus Storia will look at current events through episodes and events which have their origin in the local history of our country.

Also confirmed is the appointment with astronomy, which last year saw the astronaut Umberto Guidoni “Walking in space” with scientists and astronauts from the Italian Space Agency (ASI-Agenzia Spaziale Italiana) and the European Space Agency (ESA). Another repeat feature is the meeting dedicated to the environment with “Pollution and climate change: a changing earth”, in collaboration with the Department of Earth Sciences and Environmental Technology of the CNR, the Italian Air Force and Greenpeace Italy. During the event secondary school students will be the protagonists of a training workshop organised by Focus journalists.

Startups and innovation: the title is “Eureka: an idea becomes a business”, and it is a Panorama d’Italia competition that rewards business ideas and the most innovative projects aimed at the collective well-being of local communities. A panel of industry experts will award the idea and the most innovative start-up with a week of intensive training in New York as part of the “One Week Accelerator Program NY organised by the Italian Business & Investment Initiative.” An extraordinary showcase for business opportunities across the Atlantic for makers and startuppers from the nine regions involved in the tour and operating in the sectors of mobility; green economy; environmental health; youth and schools/work; tourism; wellness and lifestyle; integration and multicultural initiatives; an cyber ​security.

Projects for schools: students from the schools in the territories involved in the tour will have an increasingly active role in the 2017 edition of Panorama d’Italia. The new feature this year is called “Treasures of Italy: the city speaks”, a contest with which Panorama will rewards a high school with an entire computer room provided by Lenovo. To participate, students will create a photographic and/or journalistic reportage, a promotional video, an artistic artefact, a painting, a poem or a short story on the theme of beauty linked to the territory visited by Panorama d’Italia. In addition, Panorama has donated more than 7,000 books to colleges in previous years thanks to the “100 books for a school” initiative, enriching the libraries of the schools that have won the competition, which returns this year. This also includes “The beauty of Milan”, the initiative that in 2016 gave Milanese high schools the opportunity to make a special edition of the school newspaper, and then awarded 10 students with an internship at Mondadori, part of a combined school and work programme. This year, as well as books for the school library, participants can also win computers and other technological tools for their school.

Naturally, there is the Milan stage of the tour, which, after the extraordinary success of 2016 – with 22,000 participants and 54 events over 7 days – this year will be held from 15 to 21 October. Among the guests will be Benji & Fede, the pop duo favourite of the very young, and stars of a unique event in favour of the charity Lega del Filo d’Oro.

Cooking classes: in addition to the usual space given to culinary excellence with show cooking events featuring best chefs and meetings with personalities from the world of food, this year the taste experience is enriched with cooking classes in collaboration with Eataly: group lessons experts and focused on recipes, to be tried out in the company of friends and family, and special moments even for children.

On the occasion of the triple stage in Umbria, there will be a big concert in Spoleto to celebrate the territory in a special evening of music and solidarity and with the special participation of Serena Autieri. The popular musicians Giovanni Allevi and Niccolò Agliardi have already signed up for the show.

Meanwhile, a Panorama d’Italia info point will be a fixed feature in 10 cities throughout the duration of this stage, and in other areas there will be an alternating series of institutional and entertainment events. As always, the protagonists are artists, musicians, writers and celebrities, with exclusive interviews, presentations, showcases and previews.

An appointment reserved for the cinema, and curated by Piera Detassis, editor of Ciak and president of the Fondazione Cinema per Roma, will be especially dedicated to actors and directors.

Among the inevitable appointments with art, we will once again feature Vittorio Sgarbi, an exceptional guide to the artistic heritage of the area. Meanwhile, The Secret City, guided tours of palaces and other places of art generally closed to the public, will bring to light the hidden treasures of each city. An opportunity to rediscover the beauty of the area is also the purpose of the bike tour organised by EICMA, which with a special appearance by Roberto Giacobbo who will guide participants around a series of monuments and architectural treasures. Among the recurring guests there will also be the editor of Chi Alfonso Signorini who will conduct exclusive special talk shows with the most popular show business personalities of the moment.

Panorama will also renew its commitment to training and work: once again this year Panorama d’Italia will provide opportunities for young high school graduates, university undergraduates and graduates to participate in panel discussions and individual orientation sessions, in collaboration with the HRCommunity Academy Italia, with the HR managers of leading companies in the area.

Also our charity partnership with the Lega del Filo d’Oro will remain central with a contribution to the construction of the new Osimo Centre, an entirely new home for the deaf and blind and multi-disabled. Fundraising efforts are brought to life thanks to our collaboration with Cruciani, which has created a new limited edition bracelet especially for the occasion, to be sold exclusively at the events of the stages of the tour and on the Lega del Filo d’Oro web site. All proceeds from the sale of the bracelet will go to the charity association.

Panorama d’Italia online

The main events will be visible live on Panoramaditalia.it, on the Panorama.tv channel and on Facebook. Over the past few years we have broadcast more than 540 hours of live streaming of events, as well as live updates, photos and videos from the stages in progress. The site dedicated to the tour will this year provide an area for recording the events, which will offer a free three-month subscription to the digital edition of Panorama.

You can share all your impressions and experiences from the events of Panorama d’Italia on all of the leading social networks using the hashtag #panoramaditalia. The Twitter account @panoramaditalia will comment in real time on all the most important moments involving the protagonists of the events. Users of the social community are currently are 350,000, with 5,665,000 total views on Facebook alone.

Partners

Panorama d’Italia  is fortunate to be able to count on the support of high-level partners, who share the same commitment to the promotion of Italian excellence around the country and the world. They include: Ab medica, Autostrade per l’Italia, Cobat, Eataly, EICMA, Enel, Grimaldi Lines, IBM, Intesa San Paolo, Lenovo, Lottomatica, Università Telematica Pegaso, Poste Italiane, Sicily by Car, Teva. The charity partnership with the Lega del Filo d’Oro will accompany all tour dates. In addition, stage by stage, there will also be active media partnerships with leading local newspapers, and TV and radio stations.

Panorama d’Italia  is produced in collaboration with Triumph Group International for executive production and logistics; the registration platform is managed by The Rocks, while the digital strategy is developed and run by FPS Media.

Grazia Australia is expanding its publishing system with the launch of two print editions in 2017.

The name given to the new special publication, The Next Generation Issue, has two main aims: to reach out to a new audience, but also to act as a social agenda on the issues that matter most to readers.

The Next Generation Issue is the result of the success of the digital platform (https://grazia.com.au/) with which, since last year, Grazia has been present on the Australian market and established itself as one of the most dynamic fashion and lifestyle brands.

Of particular note is the distribution model which revolutionises the approach and contact points with the public using a new concept printed product.

With a print run of 110,000 copies, Grazia Australia will be Australia’s first luxury magazine to experiment with an innovative distribution method: not only using the usual channels, i.e. newsstands and retail outlets, but also directly through selected retailers who will make the magazine available at key locations for the world of fashion, capturing the interest of a selected and dynamic group of readers.

The Next Generation Issue has two different covers and aims to celebrate, in an unconventional manner, the many different channels of the fashion industry, the influence of social media – especially among millennials – and the combination of elegance and easy chic style that characterises Grazia all over the world.

With this initiative the Grazia brand once again confirms its role as an international point of reference for fashion and style.

Grazia International Network (www.graziainternational.com), the network created by the Mondadori Group to develop Grazia around the world, has built a global multi-channel system around the brand that, with its various publications and web sites, reaches an overall community of 17 million readers and a monthly circulation of 10 million copies.

Chi, Italy’s most widely read people magazine, and since the beginning a witness to celebrity weddings, launches an extraordinary new initiative: Chi Matrimoni.

From today happy couples everywhere can feel like real stars, thanks to a new service from Chi, that allows them to experience and talk about their wedding in an unforgettable way.

A wedding specialist and an international-level photographer will cover the couple right through the big day and produce a special personalised edition of Chi entirely dedicated to their wedding. A real magazine, printed as a limited edition and delivered to your home. An extraordinary record to keep and give as a gift to friends and relatives.

The photography will be handled by the agency of Massimo Sestini, an established photo-reporter and the author of some of Chi’s greatest scoops, a contributor to many Italian and international newspapers and magazines and the winner of a World Press Photo award in 2015.

In addition, it will also be possible to offer wedding guests a Chi gift package, including a subscription to the magazine, to keep up with the lives of VIPs and be sure not to miss a single copy of the popular magazine.

To mark the launch of Chi Matrimoni, a bride and groom will have the chance to become testimonials of this innovative service and be the first to experience the emotion of getting married with Chi.

For full details of the initiative, please go to chimatrimoni.it

The launch of the initiative will be supported by an advertising campaign in the press and online, conceived and developed by Graffiti.

“Chi Matrimoni” is also a format offered by Mediamond for other special initiatives that may be realised in collaboration with companies and brands that want to communicate in an original way their closeness to their audience.

The names of a hundred talents that have left a special mark in the design world and reflected its various facets: a new project of the new issue of Icon Design, which presents a special edition called Icon Design 100, out Friday 3 March.

The Mondadori Group’s upscale design and decor, edited by Michele Lupi, presents the protagonists of the design world, including established figures and surprising choices, with a selection of essential contemporary work, from architecture to visual communication, with great masters, influencers and young turks to follow in 2017.

It is an ambitious task, which Icon Design intends repeat every year, involving the identification of those who – and how – are generating ideas of value in the world of design and beyond.

The new project for the international mapping and selection of Icon Design 100 was overseen by seven jurors who are themselves leading figures in different areas of the design world: Alexandra Midal (lecturer at HEAD in Geneva and the Federal Polytechnic in Lausanne), Jan Boelen (artistic director of Z33 House for Contemporary Art in Hasselt and the Atelier LUMA in Arles, and head of the Master Department of Social Design at the Design Academy in Eindhoven), Domitilla Dardi (curator for the design of MAXXI Architecture in Rome and since 2007 lecturer at IED Rome), Greg Lynn (winner of the Golden Lion at the Venice Architecture Biennale and Chief Creative Officer of Piaggio Fast Forward), Michael Rock (Associate Professor of Design at the Harvard University Graduate School of Design), Penny Martin (the award-winning editor of the women’s magazine The Gentlewoman).

The seventh juror is the editor of Icon Design, Michele Lupi, who explains the genesis of the project: “It took seven months of continuous work to build an authoritative international jury. The result is an extremely varied – and in some senses unexpected – “database”, which will certainly be appreciated by both curious readers and well-prepared professionals. In fact, we achieved our objective of drawing a map of the territory, i.e. of design, within a clearly defined temporal scope (the 2016/17 season), to produce a detailed picture of the contemporary scene.”

The seven critics and designers were invited to express their views on ten categories: Architecture, Art, Furniture, Interior Design, Visual Communication, Food, Mobility, High Tech & Innovation, Fashion and Thinking. Ten categories and free reflection: not so much a ranking, as an invitation to look with curiosity at the different universes of contemporary design given that on the pages of Icon Design 100 a big name in contemporary art such as Philippe Parreno can fall into the same category as the young Helen Marten.

Seven is also the number of the graphic design and art direction studios that asked to create the cover for Icon Design 100, which will be distributed on newsstands in seven different versions, with a distribution logic in 2017 that will feature an extra issue.

The seven jurors, in addition to the seven art directors, as well as all of the other 100 nominated in the list, are now the first “members” of the Icon Design Club, which officially takes shape with the project.

The Icon Design 100 special opens the way for the brand’s commitment for the upcoming Milan Design Week (Salone del Mobile), during which, from 5 to 9 April a series of events open to the public will take place featuring the best of world design and architecture.

Also the figures the magazine’s advertising revenues, managed by Mediamond, are very positive, with an increase for this issue of Icon Design of 27.5% compared with last year.