Tv Sorrisi e Canzoni, the Mondadori Group brand that is a reference point in the world of entertainment, continues its positive performance thanks to a unique offer and initiatives that accompany readers and users every day.

On newsstands, where the magazine is the leading weekly with a readership of 2.6 million (source: Audipress 2016/III) and a circulation of 531,999 copies (source: Ads, December 2016), sales of the three issues dedicated to the Sanermo Festival – with the much anticipated covers featuring the singers, presenters and winners – were up by +15% compared with January. Also the official compilation “Sanremo 2017”, on newsstands with Sorrisi, saw a rise of more than 20% in sales compared with last year.

And there are excellent results for Sorrisi online, too. Having more than doubled the number of unique users compared with last year, reaching, in the Sanremo Festival period from 1 to 15 February, more than 2.5 million unique browsers (source: censuaria), two weeks after the Festival the title continues to see its numbers growing. Thanks to a quality editorial offer, combined with an increasingly effective user experience following the optimisation of the mobile format AMP (Accelerated Mobile Pages), the site has recorded a constantly growing trend that has seen visits to Sorrisi.com rise by +40% (source: censuaria).

In particular, Sunday 12 February saw a record number of over 550,000 unique browsers per day, with more than 1 million page views (source: censuaria). The special dedicated to the Festival on the site brought together a range of content,  such as the video-diaries of the singers, interviews, photos, live video, news and curiosities from behind the scenes. Among the most popular were the features on the looks of guests, presenters and singers, as well as the lyrics to the songs, especially Occidentali’s karma by the winner Francesco Gabbani. The video-tutorial of the champion’s dance at Sanremo, produced together with the editorial staff of Sorrisi, became an authentic viral phenomenon, generating over 300,000 views on the site and on social media.

Between 70% and 95% of impulse purchases made by Italians are emotional and irrational: this is one of the main conclusions reached by the survey “Italiani 2016”, which will be presented today in Milan by Inthera, the content and data marketing company created by the Mondadori Group by bringing together extensive expertise in market research with direct and digital marketing.

“Our mission is to enable companies to build stable relationships with their audiences,” said Righel Anglois, chief executive of Inthera. “We are operating in an era in constant evolution, where the channels and the way people communicate are putting a strain on companies’ business performance. Our approach starts from an analysis of consumer perceptions and behaviour, an ability to profile targets and the production of authoritative content to develop and construct targeted surveys and communication projects for companies in the sectors in which Mondadori Group brands operate.”

The “Italiani 2016” survey, created in collaboration with Emotional Marketing, goes beyond traditional socio-demographic metrics by integrating them with a recognition of the target’s emotional sphere.

The survey, which will be presented to the market today during an event organised at Philip Morris International’s IQOS™ Embassy in Milan in the presence of Carlo Mandelli, the general manager of Mondadori Magazines Italy, demonstrates how emotions inspire Italian consumers and how the tastes and interests of consumers are of vital significance for those in charge of directing companies’ marketing policies.

Also present to discuss the topic will be Matteo Lunelli, the chairman of Cantine Ferrari, advertising creative director  Lorenzo Marini and Michelangelo Tagliaferri, the founder of the Accademia della Comunicazione in Milan, who, during a roundtable discussion moderated by the editor of Panorama, Giorgio Mule, will share their experiences and testimony with the audience.

Once again this year Tv Sorrisi e Canzoni confirms its role as the point of reference for all fans of the Festival della Canzone italiana with a unique offer of exclusive content and initiatives to accompany the magazine’s readers during the most eagerly anticipated musical and television event of the year.

After having celebrated with the artists the beginning of the latest edition of the Sanremo Festival competition at the exclusive party “Stasera tutti a casa” – held at the Casa Sanremo with Radio 105 and Radio Monte Carlo – Sorrisi will be live from the Ariston Theatre until 11 February with a video station, to cover all of the excitement of the Festival from a privileged outlook.

There will be a daily appointment with the protagonists on Sorrisi.com as well as on the social networks Facebook, Twitter and Instagram, with live video, interviews, photos, news and the scenes curiosities. This year it will be the competing champions Gigi D’Alessio and Clementino who will present exclusively for Sorrisi their video-diaries, online every day along with daily snapshots from Oblivion and Michele Bravi.

Also the pages of Tv Sorrisi e Canzoni will highlight features and special content in the three issues dedicated to the Festival in the weeks before, during and after the competition, with all of the words to the songs and three exciting covers featuring the singers, the presenters and the winner.

Sorrisi will also bring to newsstands the Festival’s official compilation: a double CD with 40 tracks with unreleased songs by the big names, all of the new songs, as well as the best covers by the champions from the evening of Thursday 9 February and the bonus track Tutta la vita questa vita by La Rua. “Sanremo 2017” will be on newsstands on 10 February with TV Sorrisi e Canzoni at a cost of €14.90, excluding the price of the magazine.

Finally, Tv Sorrisi e Canzoni has given 10 luck readers the opportunity to experience the Festival live with the “Vinci Sanremo” competition. As well as renewing its close association with the city of Sanremo which, like every year, will host the traditional posters and life-sized cut-outs of the presenters and artists in competition, along the main streets of the city, photographed exclusively by Sorrisi, and an authentic symbol of the festival week.

Starbene, to coincide with the title’s 40^th anniversary, the Mondadori Group brand, that is a point of reference in the health and wellbeing segment, a new look has been given to its media system with increased attention to diet, health and fitness.

Thanks to an even more positive approach, the new Starbene will offer even easier to use solutions, making it – thanks to both the print and digital content – “personal wellbeing coach”, an authoritative and accessible consultant to guide the readers towards a healthier day-to-day life.

«The authoritativeness comes from the professionalism of the journalistic staff, the network of over 100 experts and 40 years of experience, making Starbene a safe haven in a time of disinformation and post-truth. An authentic point of reference to help you make the right choices, concerning health and wellbeing», declared Annalisa Monfreda, the magazine’e editor.

WHAT’S NEW IN THE STARBENE SYSTEM

With a view to further expanding the multichannel nature of its system – which comprises the magazine, web, TV, radio, events and social media – Starbene has launched a number of new features offering new services to an increasingly broad total audience, which already accounts for over 3.6 million total contacts per month (source: Audiweb November 2016 + Audipress 2016/II print and/or replicas).

The magazine will change in a number of ways, starting from the way in which content is presented. The issue on newsstands from tomorrow, Tuesday 17 January, will include articulated dossiers with background information and a focus on  news, diet, health, fitness, beauty and psychology, with the reliability and guaranteed competence of a range of experts that have long been a hallmark of the brand.

Moreover, for the first time, the brand is also launching the Starbene Podcast, short audio clips, produced by the staff in collaboration with MyVoxes, that can be accessed on smartphones, tablets and PCs from the web site Starbene.it: with news, every day, about diet, health and wellbeing. While, every Tuesday, there will be a closer look at one of the articles in the magazine with the voices of experts on issues of greater interest to the Starbene community.

Every morning Starbene users will receive a daily newsletter con with brief news items, updates and links to the podcast.

Finally, also the collaboration with Radio Monte Carlo continues on Mondays to Fridays, at 12.15, as part of the section RMC DOC providing daily health tips and suggestion from the experts of Starbene.

The system is also active with a series of events around the country. For example, Starbene is the media partner of “Winter Village”, the first of its kind organised in Milano, from 18 to 22 January in the area around Via Pagano. The magazine is present every day with a showcooking demo, during which the chefs, assisted by the title’s nutritionists, put together a menu that combines taste with wellbeing. There is also a desk where visitors can seek personalised advice, offered for free, about diet and nutrition, food allergies and healthy eating in general.

The first issue of the new Starbene will be on newsstands from 17 January with a cut price of €1. The launch is supported by a media campaign developed by Hi! Comunicazione in the press, on TV, radio, the web and at large-scale retail outlets.

Starbene is part of the Mediamond health hub, a multi-brand and multi-channel network that reaches some 6.7 million contacts every month (total audience print + digital, source: Audiweb November 2016 + Audipress 2016/II print and/or replicas).

The new year starts with much that is new for Casabella,
the architectural magazine of the Mondadori Group. In fact, from this month the magazine, edited by Francesco Dal Co, will appear with a new look and new content, while remaining faithful to the character that has made it successful since 1928, as, for example,  the unusual 28 by 31 centimetre format.

“From 1996 the design of Casabella has been updated on a number of occasions,” the editor Francesco Dal Co explained. “After some twenty years we decided it was time for a more marked update. However, redesigning the magazine without taking a new look at the content wouldn’t have made much sense. Consequently, the changes that we decided to make should be clear from the issue that readers now have in their hands. Only a single section of the magazine has remained essentially the same. These are the pages dedicated to the presentation and discussion of books, until now introduced by a celebrated photograph of and great architect who was also an assiduous reader, Ludwig Mies van der Rohe. In place of this photograph readers will now find an impassioned plea on behalf of reading written at the beginning of the 16^th century by one of the greatest publishers of all time, Aldo Manuzio, an exhortation that remains surprisingly apt, also today,” the editor concluded.

The changes to the other parts of the magazine can be seen right from the first pages, in which information for professionals about what the industry is making available and what is happening in the profession itself, will be progressively refined in order to provide and effective and critically oriented service.

The inside pages will also be changed to make Casabella a printed magazine (but not only) that pays attention to the design, the writing and particular attention to the way in which architectural works takes form, in other words, to the drawings and design plans. Even more attention will be given to the combinations and quality of images, as well as a tighter critical approach, in order to live up to the expectations of readers.

In addition to news, there will be a new focus also on history, given that “without looking at the past design is an incomplete activity: a weak exercise conducted in a state of illusory lightness, just as it is an illusion to discuss current affairs without reference to the past,”  the editor Dal Co explained.

But Casabella is not just a highly prestigious national and international magazine. It is also a web site casabellaweb.eu, and is also present on a range of social media that integrate the content in an increasingly refined and functional way also for those who interested in talking about production, products and the realisation of designs.  The brand also lives through a space in the heart of Milan, the Casabella Laboratorio, that hosts exhibitions, meetings and events.

And, finally, Casabella, in collaboration with ProViaggiArchitettura, a company that specialises in organising architectural tours and itineraries, has developed the “Casabella Formazione” project. Conferences, tours, visits to construction sites and factories, exhibitions, courses and meetings, are just some of the activities organised by Casabella and ProViaggiArchitettura, and aimed at extending the magazine’s cultural offer and responding to the needs of readers and the obligations of keeping up to speed with professional requirements.

28×31 Casabella 2017 will be available on newsstands from 14 January at a cost of €12.

Icon’s new “Classic Style Issue”, is published on 10 January with a special focus on fashion and tailoring, and coinciding with the 91^st edition of Pitti Immagine Uomo in Florence (from 9 to 13 January) and the Milan shows.

A special issue, published for the first time in the month of January to mark the two essential appointments for male fashion which will feature Mondadori Group’s up-scale male title, edited by Michele Lupi, among the protagonists.

This brings to 8 the number of issues of Icon during the year, reinforcing its role in the segment of reference with excellent results in terms of advertising,  up by 8% (print and digital) in 2016 compared with the previous year, confirming the positive trend of the last 3 years.

The new issue includes important fashion features, interviews and services celebrating, as never before, the style of the contemporary man and the whole universe of trends and details surrounding it. “We have chosen an authoritative approach for a fashion that is too often depicted in terms of pure habit, rather than as one of the drivers of our country, from the fashion houses to the catwalks and retail,” declared the editor, Michele Lupi.

THE CONTENT

The content of the new issue incudes a detailed examination of the role of the shop of the future, thanks also to Tommy Hilfiger who opened the doors to their Digital Room: a concrete evolution of the classic boutique formula formula in which there is a dialogue between the real and the virtual in close contact with the needs of the consumer where made-to-measure style becomes available at a click.

On the cover is Ewan McGregor, who returns to the big screen in early 2017 in the sequel to the film that made him a star: Trainspotting 2. He talks to Icon about twenty years in cinema and his debut as a director with American Pastoral, based on the novel by Philip Roth. Another leading protagonist of this special issue is the astronaut Maurizio Cheli, the first Italian to have travelled on the Space Shuttle as Mission Specialist, who accompanies us into space on an incredible journey to the limits of known reality with highly emotional anecdotes and stories of his adventures.

In an issue dedicated to style, there had to be a big fashion feature produced by the magazine’s fashion director, David St. John-James, who re-interprets the outdoors among the lunar rocks chameleon colours behind the lens of photographer Daniel Riera. As always, of course, there is the fashion portfolio dedicated to the leading designers who in the January issue offer a preview of the spring fashions in a sophisticated mood that recalls the atmosphere of the cinema of the past.

SPECIAL DISTRIBUTION

The role of the magazine is enhanced by the contribution of events and extra-sector initiatives. During the 91^st edition of Pitti Immagine Uomo in Florence, the new issue of Icon will enjoy a special distribution, conducted on 10 January at the Central Station in Milan, on the platform from which the high-speed Frecciarossa leaves for Florence. This is a special initiative that confirms the reinforcement of an increasingly targeted distribution system across the territory.

Special efforts have also been made on the communication front with the use of high-impact visibility formats at the S. Maria Novella station in Florence and the distribution of copies at the city’s 4 and 5 star hotels.

The issue will be presented on 16 January during the Milan Men’s Fashion Week at a lunch in the Armani Hotel. also with the participation of Icon Spain.

CasaFacile is 20 years old, years well spent among creative ideas, before & afters, inspiration, smart solutions and background details that have made the title of Mondadori Group an authentic “magazine-community” that has grown along with its readers, both on and offline.

“It’s already 20 years since CasaFacile made its first appearance on newsstands: an in twenty years we have made some homes!” declared Giusi Silighini, editor of CasaFacile. “Since I became the editor of this monthly I have only had one thought in mind: to show not just dream corners and hyper-functional solutions, but to enable readers to change their homes, take them by the hand and explain the whys and wherefores of choosing furniture and the combinations of materials and colours. In other words, to enable them to reproduce what they see (and appreciate) every month as they flick through CasaFacile. We are, after all, an aspirational, but accessible monthly, with a touch of the unconventional,” concluded the editor.

The whole of 2017 will be a ‘celebr-active year: in which CasaFacile will organise ad hoc courses, new workshops and creative laboratories. There will be many opportunities to meet to share the passions that unite both the magazine’s staff and its readers: those of homes and their stories. Over the years the  CasaFacile team has been enhanced: 24 young creative bloggers, over 100 CF style professionals (including architects and interiors stylists) across Italy who have all passed a casting and become available for those who need personalised advice: all at the service of the readers who every month buy the magazine and the more than 245,000 fans active every day on Facebook and the 75,000 followers on Instagram, a total audience (print and digital) of 1,486,422 monthly contacts (Source: elaboration by MCube based on Audipress 2016/II – Audiweb View October 2016),

The special initiatives start this week with a special collectors’ edition on newsstands: the CasaFacile stylists have designed and created the ideal home, one that responds to today’s dreams and needs, and in which everyone would like to live. Over 70 pages are dedicated to this “home of homes” that will also feature at the Fuorisalone 2017, in an exceptional location in the heart of Milan during this year’s Design Week.

And, of course, there will also be increasingly rich supplements and on and offline advice to find the most practical solutions to create your own style in a useable, smart and amusing way. There will also be new features on the web site casafacile.it, with new video-clips, curated by journalist and TV presenter Giorgio Tartaro, with accounts and explanations, in perfect ‘CF style’ on the icons of design.

The CasaFacile brand also confirms its success also on the advertising front: in fact, 2016 advertising sales were +6% on the previous year, a result achieved also thanks to the special initiatives organised in collaboration with important clients both within and outside the sector. The positive trend of the last two years continues in 2017: this first anniversary issue for celebrating magazine’s first 20 years, as with subsequent issues, will have an even more prestigious look and be fully bound.

A communication campaign to mark the first 20 years of CasaFacile has been organised by the agency Hi! Comunicazione and planned across various media: TV, print, web and social.

CasaFacile will be on newsstands from 10 January at a cost of €1.50.

Follow all of the anniversary events also on social networks: #casafacile20anni

The success of the Digital School, the training school of Donna Moderna, CasaFacile and Sale&Pepe continues, the experience with which the three Mondadori Group brands – reference points for the world of women, interiors and food – make their skills and competence in the digital and social media fields available to others. A formula already rewarded with enrolments that  sold out for the basic course of the second edition, which ended in November.

The lessons of the advanced course in content and social media management will start on Saturday 28 January 2017. The programme, which is aimed at people with previous knowledge of the web but who want to become autonomous in online brand development,  is organised in 5 classroom sessions and a concluding workshop. A total of 21 hours dedicated to content design, data analysis and the business management of the activity, through first-hand testimony by the editors and digital professionals of the three magazines, classroom tutoring and case histories.

Collaboration will also continue with Piano C, the social innovation laboratory that brings together women and work and that hosts the lessons of the course in a space in the centre of Milan where digital and other projects are developed to contrast female unemployment in Italy.

The training offer of the Digital School is also available in e-learning modules, with 14 courses 5 structured programmes designed to meet different needs, such as “Content Strategy”, “Social Media Pro”, “Promoting a business online”.

For information about how to enrol and costs, please go to digitalschool.it or write to  digitalschool.aula@mondadori.it.

What is it that makes so many Italian design objects authentic icons? To explain, INTERNI has produced a special collectors’ issue dedicated to these inimitable objects and their creators. ITALIAN DESIGN ICONS examines the evolution of design and style for living through over 500 iconic italian products produced since 1954. Furniture and accessories very different from each other for their historical, linguistic and cultural characteristics but which have, however, an essential common denominator: they are all still in production and available, both in Italy and abroad..

“ITALIAN DESIGN ICONS is a special issue that continues the overview of Italian design offered by INTERNI in 2014 with the volume produced to celebrate the magazine’s 60^th anniversary.” 60 said the editor Gilda Bojardi. “Following the same timeline, divided by decades, this illustrated story aims to promote Made in Italy around the world with a series of critical reflections on creativity, talent, the capacity to respond to stimuli and ideas from the history of design, new approaches, as well as from the global scenario and transformations in manufacturing and production,” the editor concluded.

The collection of iconic products is enhanced also by the testimony of 24 internationally renowned designers who discuss and explain their most important and representative work through a sort of design self-portrait. The volume ends with some considerations about what some of the icons of tomorrow might be. In other words, products of today that define contemporary trends in living and create the new bases for new expressive languages.

ITALIAN DESIGN ICONS will receive an official preview this week, during Art Basel Miami Beach 2016, on the occasion of the exhibition “1958, The Birth Of Two Legends: Italian Monochrome and Sanlorenzo shipyard”(from 29 November to 1 December), organised on board a ship of more than 30 metres built by Sanlorenzo, the boat-builder, that began operations in 1958 and is now the world’s second producer of yachts of over 24 metres, in collaboration with the historic gallery Tornabuoni Arte.

The volume, which will have an extra print-run of 3,500 copies in English with an Italian translation, will also be distributed at the leading design showrooms in the city.

ITALIAN DESIGN ICONS has been supported by many of the best and most representative brands in the design sector and beyond, contributing to the excellent results of the INTERNI systems that will end 2016 with a 6% increase compared with 2015.

With 188 pages and contributions from well-know critics– Cristina Morozzi, Marco Romanelli and Matteo Vercelloni – ITALIAN DESIGN ICONS will be available from all good newsstands from 6 December as a supplement to the new edition of the magazine at the price of €10 (including the magazine).

Confidenze tra amiche blows out 70 candles as it celebrates an important anniversary with a special collectors’ issue, on newsstands from Wednesday 23 November.

The historic Mondadori magazine remains a point of reference for an audience of affectionate readers with which is deals, in a confidential tone and complicit language, issues about current affairs, fashion, beauty, wellbeing, psychology, DIY, cooking and the home.

“It is extraordinary how Confidenze tra amiche has managed to maintain over time its vocation as a mirror for women with a strictly emotional vision of daily reality,”  declared the editor Susanna Barbaglia. “In planning the special issue for the magazine’s 70^th anniversary, we felt strongly the timeliness with which Confidenze has always recorded changes in habits and women’s needs through a narrative driven by writers and real stories,” Barbaglia continued. “After 70 years, the direct testimony of readers, the events and the protagonists of our times, presented in both a journalistic and literary approach and commented on our blog, remain at the very heart of the magazine,” the editor concluded.

The strength of Confidenze tra amiche is the stories, often written by the readers themselves. Stories about how love, careers, friendship and health have changed their lives.

A patrimony of content that for years has ensured the success of the magazine and that is highlighted also in the special collectors’ issue, that features on the cover the current Miss Italy, Rachele Risaliti:  52 pages of stories to read; seven extraordinary accounts of the 1940s, with original drawings and four new love stories written exclusively for the anniversary of the Mondadori magazine.

And to satisfy cooking fans, Confidenze tra amiche on the newsstands, will include with the special issue a special cooking insert  with 12 recipes for an exclusive celebration.

The title has a strong community of readers who are active on Facebook with 40,000 fans and also across the country, thanks to events orgnaised by the magazine’s staff in various cities and towns around Italy.

The campaign in support of the initiative has been conceived and developed by Hi! Communication.-