Following the success of the first edition, on 15 October the new courses will start in Milan of the Digital School, the training school created by Donna Moderna, CasaFacile and Sale&Pepe, a year ago on the experience of the three brand leaders in the women’s, interior design and food sectors.

The three Mondadori magazines will make available their experience and skills in the digital field and social media for the second edition of the course in content and social media management, this year in collaboration with Piano C, the social innovation laboratory that brings together women and work. A space in the centre of Milan that produces digital and other projects to combat female unemployment in Italy.

The course in content and social media management enables students to acquire and expand their digital skills through 42 hours of lessons organised in two levels: a base module to learn what, how and where to communicate in order to be discovered on the web – from the construction of an editorial plan to the secrets of social media management, and from online writing to strategies for the analysis of SEO results – and an advanced module, aimed at those with a good knowledge of the web and a desire to become autonomous in online brand development, content planning, data analysis and the business management of the activity.

The course includes classroom lessons and the testimony of the editors and digital professionals from the three Mondadori magazines, in class tutoring for the entire duration of the course, case history studies and a final workshop for both modules.

The lessons of the course in content and social media management will be held in Milan at Piano C, via Simone D’Orsenigo 18, from 15 October 2016 for the basic module and from 28 January 2017 for the advanced module.

The training offer of the school of Donna Moderna, CasaFacile e Sale&Pepe is also available in e-learning mode, with 19 courses and programmes for different needs.

For information about enrolment and costs, please go to: www.digitalschool.it.

The Amalfi Coast is the protagonist of the sixth stage of “Panorama d’Italia”, the tour made by the newsmagazine Panorama across the country featuring news, culture, theatre, food and wine and entertainment.
From Wednesday 7 to Saturday 10 September at various places along the coast – Salerno, Ravello, Paestum and Vietri Sul Mare – a calendar of 19 events open to all to establish a link with the excellence of  local Made in Italy, in particular in the world of business, the economy, culture and technology. A special stage of the tour, that, for the first time, involves a number of municipalities in the same occasion and in the same province.

“Panorama d’Italia” online

The main meetings will be available in streaming on panoramaditalia.it, with real time updates, photos and videos, as well as an area for online registration to the events.
You can share impressions and experiences of the events of Panorama d’Italia on all the leading social networks using the hashtag #panoramaitalia. The Twitter account of Panorama (@panoramadItalia) will comment in real time on all of the most significant moments involving the protagonists of the meetings and many events will be on Facebook Live.

Tour numbers

In the last year alone some 4 million people were reached by the tour, including live events, the print magazine, the web site, its social networks, television, radio and other media that  carried the content. The number of people who directly attended the events in the various cities totalled 110,000, with 375 guests and speakers (including 6 ministers, 8 Regional Presidents and 8 mayors), 500 media engaged, 191 entrepreneurs participating in round table discussions and the involvement of 600 companies, including also 180 innovative start-ups.

Panorama d’Italia can count on the support of high level partners, all committed to enhancing the value of Made in Italy around the country. They include: Autostrade per l’Italia, Banca Mediolanum, Cobat, Cruciani, Eicma, Enel, Eni, IBM, Invitalia, Poste Italiane, Sicily by Car, Università Telematica Pegaso and TgCom24 Mediaset. The charity partnership with the Lega del Filo d’oro will be present on all tour
Moreover, in every city on the tour media partnerships have been activated with the leading local newspapers, TV and radio stations.
“Panorama d’Italia” is produced in collaboration with Triumph Group International, for executive production, organisation and logistics.

Inthera S.p.A. is the new Mondadori Group structure specialized in the strategy, design and development of data driven marketing solutions.

Inthera provides businesses with comprehensive and integrated services, building on the solid expertise and wealth of content that Mondadori, Italy’s leading publisher, is able to boast.

«Inthera marks a further step along the path of strategic evolution of our Group», said Ernesto Mauri, CEO of the Mondadori Group. «After gradually expanding our product portfolio to meet the needs of increasingly demanding customers keen on innovative digital marketing solutions, we are now ready to offer the market a new suite of well-structured and comprehensive services, building on the wealth and expertise of our Group, leader in the books and magazines field», concluded Mauri.

Part of the Magazine Area of the Group, Inthera offers a wide variety of solutions that  leverages on the combination of content and data management skills and the technologies of the digital world.

Inthera brings together, under a new structure led by Righel Anglois, the activities of Cemit, industry leader in direct marketing and CRM, and the digital and social engagement expertise acquired from Kiver.

Inthera is also a unique vantage point on individuals and their consumption patterns, as demonstrated by the over 50,000 interviews and 100 market surveys conducted each year for more than 300 customers and large business partners in over 10 consumer sectors – food, living, fashion, family, entertainment & lifestyle, health & wellness, women, kids, beauty and charity – where the Mondadori Group operates through its leading brands and activities.

Thanks to a team of highly skilled consultants and professionals and marketing automation technologies, Inthera enables businesses to build strong bonds with their audiences, leveraging on custom content and management of real-time conversations.

flairmagazine.it, the Panorama system’s upscale women’s lifestyle web site of, is online, completing the editorial offer.

Flair brings to the web all of its research, innovation and analysis of trends, with a rich online platform of news, photos and videos, created ad hoc and produced daily for the site, and enriched with content derived from the magazine’s print version.

An account of fashion, the great personalities of the fashion world and the star system, the icons and stories that every day inspire the most loved styles in the digital version of Flair, while retaining the spirit, attention to detail and editorial line of the its printed counterpart. The dominant feature is the images, which reflect with a strong visual impact the contamination of creativity, fashion, beauty, art and lifestyle. All through a linear and clean graphic design – in line with what we see on the newsstands, and perfectly accessible on your PC, mobile and tablet – which enhances the content and photographic section.

The site is divided into four sections, inspired by the editorial approach of the print version of the magazine: “Hotspot”, a catalogue of suggestions and trends that gravitate around the fashion system, a think-tank of art and culture, personalities and stories; “Fashion”, with the latest trends from the catwalks and the streets and interviews with the biggest names in fashion, enriched by fashion editorial content in pure Flair style; “Beauty”, presenting innovations in makeup and body care, new makeup trends and hairstyles as the essence of style; “Things”, a collection of iconic products that make the difference, accessories and objects that represent style and an attitude of life.

Central to the whole idea is also the international and cosmopolitan vocation that is part of the brand’s DNA: proudly Italian, the site is available in two languages, Italian and English, making it increasingly a landmark of made in Italy luxury in the world.

Along with the launch of flairmagazine.it, Flair is also joining social networks: Facebook (facebook.com/flairitalia) and Instagram (@flairitalia).

Chi, Italy’s most widely read people weekly, will this summer, for the first time, be the protagonist of a tour that will take in some of the most exclusive Italian beach resorts.

The ‘Chi Summer Tour 2016’ (#chisummertour) kicks off on Friday 24 and Saturday 25 June in Forte dei Marmi (Ostras Beach); and in July there will be two more events, on Saturday 9 in Porto Cervo and Friday 22 and Saturday 23 in Milano Marittima (Palace Hotel).

This is a unique occasion to get up close to the world of Chi animated by the magazine’s editor, Alfonso Signorini, and journalists, as well as the may guest who will take part in the tour: chefs, writers and celebrities who will give life to a full programme of events and offer the public an opportunity to absorb the brand’s exhilarating atmosphere.

Each stage of the ‘Chi Summer Tour 2016’, will begin with an exclusive talkshow with Alfonso Signorini who, together with his guests, will entertain the audience on the summer’s trendiest issues: fashion, entertainment, TV and gossip.

Beach events will characterize the second day of the tour with the mornings starting with Gym on the beach, lessons and suggestions on how to keep fit by Chi’s personal trainers.

Followed by showcooking demos, spectacular performances by a great chef. In the afternoon, the exclusive Caffè d’autore, an encounter with some of Mondadori’s leading authors. And finally, the day will close at sunset with a fun show with professional barmen against the back ground of an exciting DJ set.

For more information and full details please go: www.chisummertour2016.it

Focus Junior –  the Mondadori brand conceived to satisfy the natural curiosity of children and kids will be available, from tomorrow 16 June, to its young readers with a completely new layout for the print, digital and web versions.

The new Focus Junior has been totally redesigned and the changes can be seen starting from the cover of the magazine, with higher impact images and a new logo. On the content side, in addition to the classic topics related to nature, science, animals and history, more space is given to issues of relevance to young people: technology, behaviour, feelings, sport, adventure, mystery.

The key words are curious and fun, thanks to the extra space devoted to games (also in English), jokes and cartoons; multimedia, with extra content (photos and videos) linked to the magazine’s articles; current affairs, with the new section Junior News, dossiers  and background detail to help kids understand the world; innovative, with greater attention to everything connected with new technology.

Another very significant new feature is the Reporter Junior initiative, which enables readers to submit photos, articles, stories, becoming authentic protagonists in the creation of content, both for the magazine and the web.

“The thought that underlies this profound process of renewal,” underlined the editor Sarah Pozzoli, “is that Focus Junior must just be a magazine or a web site, but a brand consisting of a magazine, the web, social network, initiatives and events around the country and cooperation with schools. Consequently, we decided to make a fundamental change in our approach: we have to go where the readers are, rather than waiting for them to come to us. This is why the editorial team is working non-stop to select the best for today’s kids and to intercept their needs. Our aim is to stimulate curiosity and to create engagement: to be a part of the Focus Junior world is to enter a di community that can help you and provide additional tools to become an aware adult.”

With a view to increased synergies and integration between print and the web, also FocusJunior.it has been completely renewed. The site has been updated both in terms of layout, making it more immediate and accessible, and in terms of content, with new areas including schools, animals, as well as scientific and technological background and authentic interactive workshops. The site is also totally responsive to provide a optimal  experience also on mobile devices, increasingly popular among the young, with a strong interactive focus that will enable users to send their contributions directly and have a direct channel to the editorial department of Focus Junior.

The launch of the new Focus Junior will be supported by a media campaign on kids’ TV on both satellite and digital terrestrial channels.

For the third time New York City welcomes to the knowledge of Italian design with the exhibition “New York Design Week” to be held from May 13 to 17. In this context INTERNI, the magazine edited by Gilda Bojardi, and the mouthpiece of the Italian design around the world for over sixty years, has organised “International Design Appointments”, a cycle of four events that will enliven the design week in New York, and offer an opportunity to see American creativity alongside Itailian enterprise.

The events, open to both professionals and the public, will take place in the showrooms of some of the leading Italian furniture brands in the city, transformed for the occasion into a unique stage. Architects and designers will debate “new projects for urban landscapes”: a new residential model which corresponds to a new way of choosing a more aware and sustainable lifestyle. In fact, sensationalist architecture is being replaced by design that is more attentive to the quality of places and the real needs of urban subjects: the city is once again a protagonist, as a large-scale contemporary agora with innovative public and private services. In this Urban 2.0 scenario design has a very important role as the bearer of an aesthetic and functional language of fundamental value.

“International Design Appointments” starts on Saturday 14 May at 3 pm with “Italian brands design and the US market: opportunities”, with guest speakers Giulio Cappellini, Piero Lissoni, Nasir Kassamali and Gilda Bojardi at Wanted Design Manhattan (Conversation Room – Terminal Stores The Tunnel – 269 11th Avenue btw 27th and 28th Streets, New York, NY 10011); then, on Sunday 15 May at 5 pm Ada Tolla and Giuseppe Lignano with Martinelli Luce will entertain the audience with “LOT-EK + Upcyc ling: Recent Projects”, inside the Studio LOT-EK (181 Chrystie Street 2, New York, NY 10002).

Then on Monday 16 May at 9 am the initiative continues with a conversation between Jeffrey Beers, from the Jeffrey Beers International studio, and Gilda Bojardi, editor of INTERNI, entitled “Bringing Hospitality to the Home”, at the Scavolini Soho Gallery (429 West Broadway, Prince Street, 10012 New York); and, at 6.30 pm “A Residential Design Approach” with Enrico Bonetti and Dominic Kozerski at Natuzzi Italia (105 Madison Avenue, New York, NY 10016). The meetings, organised at the time of the Italian aperitivo or breakfast, aim to be an interesting time for discussion and debate of the poetics of particularly representative designers as well as a strategic moment of connection between the flagship stores, the designers, the magazine and the broader public.

At the end of each event cocktails will be offered based on typical Italian products. Full information and a complete timetable of the initiative are available on www.internimagazine.com.

But there’s more. INTERNI emphasises its international vocation with the May issue, in English (with Italian translation at the end of the magazine), dedicated to Italian architecture and design abroad. The magazine will be distributed in New York with an extra print run of 15,000 copies, in the most important design and fashion showrooms, as well as luxury hotels and art galleries in the city.

Mediamond has contributed to enhancing the line up of “Italian Design Appointments”, which has been put together thanks to the collaboration of: Agricola Due Vittorie, Bauli, Consorzio Tutela Prosecco DOC, Coppini Arte Olearia, F.lli Saclà, Fabbri, Ferrarelle, illy, Piccolo Café, Sibat Tomarchio and I love Italian Food.

From this week Donna Moderna will expand and become an ecosystem increasingly connected with readers and users thanks to multiple communication channels that revolve around the brand. The magazine, web, social, events and TV: a multiplicity of points of connection with the audience, which corresponds to a multitude of opportunities for dialogue and discussion.

Four keywords underpin this change: participation, digital, training and organisation. The staff of Donna Moderna work on multiple channels starting from the same content: writing for the magazine and then configuring the content for the entire ecosystem, from the magazine, the web, social, events and television. All digital products like the world in which we live. A new approach based on a digital instinctiveness, transforming the title’s journalists into points of reference also on the web in their different fields of expertise.

“The result of this process? A brand that offers its readers-users not just content but also the opportunity to participate, to be involved how and as much as they want,” said Annalisa Monfreda, editor of Donna Moderna. “The first level of participation is the conversation with readers. The second level is the co-creation of content. Whenever Donna Moderna asks users to become contributors, we get an exceptional response. The third level of participation is the provision of services. We, who started as a service magazine, in the digital age find our fullest realisation in the provision of specific services, such as the online courses of our digital school. This is how a brand born on paper, becomes profoundly digital. And this is made possible thanks to an organisation based on ‘personal responsibility’,” Monfreda concluded.

At the centre of this renewal there is also a female-focused reading of current events: a new approach involving the magazine, web, social, TV and events, in an all-round embrace of the brand.

The three sections of the magazine

The new magazine, on newsstands from tomorrow, will be divided into three sections:

• What’s happening: current affairs highlights starting from the “thrill of the fact”. Readers will thus be updated on the news selected from week to week by the editorial staff.
• Fashion and Beauty: the protagonists of this section are our ‘real women’, through dedicated features but not only: there will also be space for columns with fashion and make up advice and new beauty trends that readers can follow.
• Can I help: is a section aimed at making life easier for women. In fact, readers will find topics ranging from cooking to well-being and from interiors to suggestions that stimulate the curiosity and interest of the public.

The design and the new logo

We have also made some changes to the design to express the magazine’s two connotations: being female and being a magazine that ‘makes life easier’.

“Female” means speaking a language that is much more complex and multifaceted, in a balance between seriousness and elegance. And the design solutions for Donna Moderna tries to do just that, freeing itself from stereotypes to find a linearity and visual stimulus, in a setting that is never a stuffy elegance.” This is the thinking of the new art director Luca Pitoni who continues: “Being a magazine that ‘makes life easier’, means to be refined in the ideas and at the same time simple in the way you present them.”

The design has become uniform, linear, clean and colourful. A single font characterises all the Donna Moderna products, in order to communicate clarity, immediacy, uniqueness, recognisability. The idea is to simplify what is written, not least through taglines, captions and emoticons that highlight important concepts.

There is also a change to the logo that is now fuller and rounder. The D of Donna Moderna becomes a brand that will be used across all channels.

Web and social

Donnamoderna.com, which has 4.7 million unique users (Audiweb View, February 2016), over 432,000 followers on Twitter and 494,000 fans on Facebook, will inaugurate on the occasion of the renewal of the brand, a female-focused news channel, focusing on the news news and stories that revolve around the world of women: a section that will clearly explain the most important current events and comments collected from more than 50 opinion leaders.

This section will also be the starting point for a daily newsletter Un caffè con Donna Moderna, sent early in the morning, with a summary of the three things you need to know every day to have a conversation or express an opinion about what’s happening in the world.

Starting today Donna Moderna also opens a “channel” on the instant messaging app Telegram, thanks to which you will can keep up to date within the application on the most interesting current issues relating to women indicated by the brand also with links to articles published online.

TV

From this week, every Tuesday, Donna Moderna will speak about the most interesting current issues relating to women also on Mattino 5, 5 AM, the Canale 5 programme on the air from 9 to 11.00 am, with contributions form the magazine’s staff.

Also, starting next autumn, a new edition of Donna Moderna Live, the La5 programme that met with great success in the last season. Every day the faces and the coach from Donna Moderna keep the public company involving them in tutorials about health, beauty, food, the home and fashion.

Mediamond

“The cross-channel nature that Donna Moderna is adopting takes into account people’s new media consumption habits: our media diet increasingly passes through different media and devices that are enjoyed sometimes even simultaneously. The time spent on media is increasing, but it is more fragmented and more difficult to reach,” said Davide Mondo, chief executive of Mediamond. “Mediamond has all the touch points that the vertical brands develop on the web, for the benefit of advertisers whose communication strategies are moving precisely towards a cross-channel approach,” Mondo concluded.

New communication campaign

In support of the re-branding of Donna Moderna a communication campaign has been produced by Hi! Mullenlowe and planned in print, on the web and social channels.

The TV commercial was developed and produced by Magnolia and directed by Mattia Molinari. Shot in Milan, the video moves in front and behind the screen, before and after the news, among women who are on this and on the other side of the page of the magazine. In a continuous crossing of characters and narrative levels you discover how “Donna Moderna is always connected with the news and the latest trends and with its readers” through all the channels of the platform.

Saturday 16 April, at 8.45, sees the start of the new season of “In Forma con Starbene”, the Canale 5 programme about health, medicine, psychological & physical wellbeing and quality of life, now in its fourth season and presented by Tessa Gelisio.

Following the success of the last season, the programme continues its collaboration with Starbene, the Mondadori magazine dedicated to the health and wellbeing of the whole family. The weekly brings to the programme the network of experts used by the title and the web site Starbene.it, edited by Annalisa Monfreda, to provide answers to questions on a wide range of issues of interest.

“In Forma con Starbene takes an all-round look at wellbeing, with simple and practical tips and suggestions to help you live well and in shape.” explains the programme’s presenter Tessa Gelisio. “Diet, sleep and physical movement are the three great allies of wellbeing: all of the specialists we invite remind us that many health problems are the result of an imbalance of these three elements. In this sense, the contribution of the experts of Starbene give an added value for our viewers in terms of content and information. I’m excited about the start of the new season and look forward to learning, along with the audience. many new things.”

Food and diet, allergies and healthy living, cellulite, sexual problems and seasonal ailments will be the focus of the upcoming episodes.

Each aspect will be handled with scientific rigour and in clear and accessible language. And, both inside and outside the studio, specialists from the sector will comment on nutrition, fitness and medical specialities.

“In Forma con Starbene” will also present the latest in wellbeing and health, visiting the most important health centres, spas and clinics using special cures and treatments, as well as companies that have distinguished themselves for the effectiveness of their products. Regular guests of the programme will include Santo Raffaele Mercuri, head of Dermatolog at the San Raffaele Hospital in Milan and Giovanni Bona, odontologist; Diana Scatozza and Serafina Petrocca, specialist nutrtionists and experts of Starbene, along with Eva Golia, chef of the Sale&Pepe cooking school, will prepare light dishes that do not give up on flavour.

“In Forma con Starbene” is avaiable also online at www.informaconstarbene.mediaset.it and is also on social networks with the Twitter profile @In_formaTv and an official page on Facebook.com/InFormaconstarbene with information, previews, background detail, videos and backstage material.