With a total of 542,000 visitors, INTERNI MATERIAE has once again proved itself to be the most popular event of the FuoriSalone, recording a 14% increase compared with the previous edition and further cementing its position as a leading event dedicated to contemporary design culture.

The figures show 305,000 visitors to the University of Milan, 170,000 visiting the Audi X Zaha Hadid Architects exhibition at Portrait Milano and 67,000 at the Brera Botanical Garden, highlighting not only the extraordinary public turnoutbut also the ability of the exhibition-event to create a widespread, integrated and highly attractive system on a national and international scale.

From 20 to 30 April, Milan was transformed into a major cultural and creative hub, an open platform for research and design experimentation, where over 40 installations and more than 50 architects, designers, artists and companies from over 10 countries explored materials as the fundamental language of contemporary design. An urban laboratory where architecture, art, science, industry and technological innovation have come together to generate new visions and cross-pollination of styles for concrete projects.

Spanning a wide geographical area, INTERNI MATERIAE has woven a collective narrative that transcends the realm of exhibition-making to establish itself as a genuine cultural platform. Site-specific installations, micro-architectures and macro-objects, alongside conferences, talks, performances and opportunities for discussion, have come together to form a rich tapestry of content, confirming the project’s central role as a tool for interpreting the present and shaping the future.

The route took in five of the city’s iconic landmarks: for the fourth consecutive year, Eataly Milano Smeraldo and Urban Up | Unipol at De Castillia 23 joined the three institutional venues – theUniversity of Milan, theBrera Botanical Garden and Audi X Zaha Hadid Architects at Portrait Milano – to create an integrated urban narrative, deeply interconnected and capable of fostering an ongoing dialogue between places, people and disciplines.

“During FuoriSalone, Milan reaffirms its status as a major cultural and creative hub for bringing to fruition projects that could not be realised elsewhere,” says Gilda Bojardi, editor-in-chief of INTERNI. “Once again this year, the city has become a testing ground for design, where architects, designers and creative minds from all over the world have been able to exchange ideas, blend their visions and, through their projects, contribute to the development of a shared vision aimed at a more conscious and sustainable future”.

The exhibition-event thus reaffirms its status as the flagship event of FuoriSalone, launched in 1990 on the initiative of Gilda Bojardi, thanks to the high cultural and design standards of the installations, the calibre of the brands involved, and the extraordinary media coverage spanning the press, radio, television, specialist publications, digital platforms and social media, thereby consolidating INTERNI ’s undisputed leadership within the design communication sector.

We would like to thank Audi, co-producer alongside Zaha Hadid Architects, as well as all the companies, designers and architects who took part: Annabel Karim Kassar for Annaka Design, Rubner Haus, ABS Group and Valpaint, Irritec con Davision; BIG – Bjarke Ingels Group per Artemide; Snøhetta for VitrA; AMDL CIRCLE and Michele De Lucchi for Zambon; Piero Lissoni for Sanlorenzo; Mutti with Mapei; Alessandro Scandurra for Holcim Italia; Wu Bin – W.Design with M77, MOORGEN, UMGG, YARDCOM; DAAA Haus Group for Recobel by Halmann Vella; MM Design along with Xlam Dolomiti; OTTO Studio – Paola Navone and Cristina Pettenuzzo with Studio Azzurro per Consorzio Parmigiano Reggiano; Simone Micheli Architectural Hero for Lumyra Energy, Pilosio and WorldHotels; Secco Sistemi; Meneghello Paolelli for Gibus; City of Busan with Migliore+Servetto; Marco Nereo Rotelli with Domyn and Veolia; Bertozzi & Casoni for Galleria Deambrogi; Silvio De Ponte for Idealverde; Sony Group Creative Center with Setsu & Shinobu Ito for Sony Group Corporation; MAD for Canva; Alexander Bellman for ILTI Luce; Q-Bic with the students of POLI.Design and the Scuola di Design of Politecnico di Milano with Rubinetterie Treemme; Richard Orlinski for Fidenza Village; Thirtyone Design + Management for Uniqlo; Christoph Radl with Eugenia Bruni for Pasquale Bruni; Jan Puylaert for EcoPixel; Paola Sasplugas for PDPAOLA; Accademia IUAD; Genny Canton Studio and Operaventuno for MCZ Group; Marco Merendi and Diego Vencato for Stannah; Artset for Ever in Art; CODOO Studio for Tile of Spain; Navim Yacht Lab and Tecnimpianti; Rampello & Partners for First Italy; IED with the VIVO project; Studio Paolo Ferrari for A.A.T.C. and Co; Natascia Finocchiaro Maurino for Cristallina Design with Cristallina and Graniti Maurino; Alessandro Enriquez for Kartos; Dainelli Studio for Status Contract with Fratelli Damian; Giotto Calendoli for Eataly Milano Smeraldo; Studio Azzurro for Urban Up | Unipol.