Media: Publishing brands

From tomorrow Grazia is available in Morocco

With this new launch the Grazia International Network expands its presence in Africa

From tomorrow, Wednesday 2 December, Grazia will be published monthly also in Morocco. The new magazine, the result of a licensing agreement with the Italian-Moroccan company Anna Press, will be in French and edited by Aida Semlali.

Thanks to this new partnership Mondadori will consolidate its presence in Africa by exporting also to Morocco, following the success of the edition launched in South Africa in 2012, the unmistakable mix of fashion, celebrities, news, trends and lifestyle that characterises the Mondadori title around the world, currently published in 24 countries: a unique upscale brand, universally recognised as a synonym of Made in Italy elegance and style.

The launch of Grazia Marocco will be supported by a press, social and billboard campaign and, on Thursday 4 December, an exclusive event will take place in Marrakesh that will recreate the typical atmosphere of the era of la dolce vita, to celebrate, along with local advertisers, institutions and personalities the launch of the new magazine.

It will also be possible to follow Grazia Marocco on graziamaroc.ma, as well as on all the leading social networks.

Interni presents “Art Design Miami”, a debate about art, design and creativity

After New York and London, the magazine’s third international event
In Miami from 2 to 6 December

The third international event for What is Best – Who is next 2015 will take place on the occasion of the Miami Art Week and the 100th anniversary of Miami Beach, during which INTERNI, the magazine that for over sixty years has been an international ambassador of Italian creativity, will, from 2 to 5 December, present INTERNI ART DESIGN MIAMI, a series of encounters, at some of the most representative Flagship Stores of Italian design in Miami. The events have been organised in collaboration with the Salone del Mobile Milano, the world’s leading furniture and design fair, and ITA-Italian Trading Agency.

After the events organised in New York (May 2015) and London (September 2015), INTERNI has invited some of the world’s most renowned architects to discuss the culture and know-how of the Italian furniture design industry with leading players from the worlds of art-design, interiors and architecture.

“The borders between the arts are increasingly open and flexible and the exchange between creativity and industrial reproduction, a stylistic marker of the current historical period, is generating a theoretical and cultural debate that involves the worlds of art, design and architecture,” said Gilda Bojardi, editor of INTERNI. “Engaging in all-round design means communicating in a creative way in all environments and Miami, with its cultural life, its architecture and the construction sites of big international architectural firms is an open-air demonstration design of this scenario,” the editor concluded.

The calendar of events of INTERNI ART DESIGN MIAMI features four appointments: starting on Wednesday 2 December, at 12.00 with Bernardo Fort-Brescia, Arquitectonica, in a discussion with Gilda Bojardi, at Scavolini, and then at 6.00 pm with Allan Shulman, from Shulman & Associates, at Bisazza. On Friday 4 December at 6.00 pm it’s the turn of Carlo Ratti, from Carlo Ratti Associati, at Anima Domus + Clei. And, finally, on Saturday 5 December, at 6.00 pm a discussion with Jacqueline and Carlos Touzet, from Touzet Studio, at Calligaris.

At the end of each discussion guests will be offered an aperitif based on typical Italian products.

For more information please go to www.internimagazine.it

Grazia presents ‘How I feel’, the magazine’s first short

 

How I feel is the title of the first short film produced by Grazia – the women’s weekly edited by Silvia Grilli – along with a team of creatives and in collaboration with OffiCine. The film will be presented on Monday 30 November with its web premiere on Grazia.it at 8.50 pm and at 7.30 pm with an exclusive party at the Samsung District in Milan.

The event has been organised thanks to the collaboration of BioNike, a leading Italian company in the skincare sector, that supported the project and will manage the make up of the protagonists of the evening.

Special guest at the event at the Samsung District will be the actress Valeria Bilello who has been involved in a number of IED projects and she will feature on the cover of the next edition of Grazia, on newsstands from Thursday 3 December.

How I feel was conceived by Silvia Grilli who commissioned OffiCine, the film training laboratory run by Anteo Spazio Cinema and the Istituto Europeo di Design, to produce the short film. In turn, five young creatives were selected to make the film: Marco Gradara as director, Federico Farci as film editor, Diego Diaz as director of photography and Fabiana Maria Lavezzi as producer, all from the OffiCine Advanced Training Laboratory, FashionFilmLab, under its artistic director the filmmaker Marco Pozzi. The screenwriter, Alessandra Salvoldi, was selected in a contest which attracted entries from hundreds of Grazia’s readers.

The film begins with a man and a woman sitting facing one another, they are about to eat, but something happens and an animated discussion ensues. It seems as if, sooner or later, one of the two will start an argument, but then something else occurs. And it is no longer so sure that it will end badly.

“I was faced with a number of scripts and I chose this one, but I asked that it be interpreted with the passion evoked by the rapid changes in the mood of the protagonists, from anger to tenderness to sensuality,” declared Silvia Grilli, editor of Grazia.

OffiCine followed the five young selected creatives for a month in the development, shooting and editing of the film, along with the selection of the actors, locations, the right lighting and photography, while the team from Grazia met with the crew at various stages of the production.

The film’s characters are played by French actress Caroline Bourg and the Italian actor Alessandro Mor, who has studied at the school of the Piccolo Teatro in Milan.

The hashtag for the initiative is: #graziafilm.

The launch of “In Forma con Starbene”

Health, medicine, psychological and physical wellbeing and the quality of life in the new edition of the Canale 5 magazine presented by Tessa Gelisio

Saturday 14 November, at 8.50 am, sees the launch of the new edition of “In Forma con Starbene”, the Canale 5 programme devoted to health, medicine, psychological and physical wellbeing and the quality of life, presented by Tessa Gelisio.

The first new feature of this edition is in the name: in collaboration with Starbene, the Mondadori health and wellbeing title for the whole family, that will make available to the TV programme the magazine’s network of experts and the Starbene.it web site, to provide answers to a wide range of issues of interest.

“For the first time Starbene will bring its content to television along with its trusted team of experts who already provide answers to web users free of charge through the esperti.starbene.it service,” said Annalisa Monfreda, the editor Starbene. “After the magazine, the web site and a large number of events around the country, television will become a fourth channel for our brand, offering the possibility to experiment with a new language and make good use of the skills and experience of our experts.”

Eating and dieting, allergies and healthy living, cellulite, sexual problems and seasonal disorders will be the topics at the centre of the new edition.

Each subjects will be treated with scientific rigour but in a clear and accessible language for viewers. Both inside and outside of the studio, sector specialist will contribute on issues related to diet, fitness and health.

The successful components of previous editions will also return, enhanced this year by a series of new features:

  • Zumba: every week the programme’s cameras will follow a zumba class, the famous Colombian fitness dance, under the direction of instructor Vicky Zagarra.
  • Diet coach: for 3 episodes specialist dietician Lorena Marseglia will highlight the importance of this new figure for those who want to lose weight.
  • Cookery school: doctor and dietician Carla Lertola and biologist chef Fiorenzo Frumento will prepare light recipes that don’t abandon taste.
  • Sound sleep: advice for sleeping well, linked to diet, typical situations such as pregnancy and respiratory issues, as well as made to measure suggestions for all age groups.

As always, “In Forma con Starbene” will present the latest developments in health and fitness, visiting leading wellbeing centres, spas and clinics offering special cures and also company’s that have distinguished themselves for the effectiveness of their products. The programmes fixed guests will include Santo Raffaele Mercuri, head of the Dermatological Unit at the San Raffaele Hospital in Milan and odontologist Giovanni Bona.

“In Forma con Starbene” is also present on leading social networks with an official profile on Twitter @In_formaTv and an official page on Facebook.com/InFormaconstarbene offering information, previews, background detail, videos and backstagematerial.

Icon Design makes its first appearance on newsstands as a standalone title

Including the most original stories relating to the world of design, the cover of the new issue features Martino Gamper

On newsstands on October 15th, the new issue of Icon Design, magazine the design, architecture and interiors magazine, a spin-off of Icon, Mondadori’s upscale male fashion and lifestyle title, edited by Michele Lupi.

Following the success of the first issue, published in April as a free supplement with Panorama to mark the Milan Design Week, the magazine will now hit the newsstands as a stand-alone title with a launch price of €3.50. After three weeks on newsstands, it will then be distributed as a free supplement with Panorama from 12 November, in addition to targeted distribution at a 150 design and fashion showrooms and luxury and super luxury hotels in Milan.

Once again the focus of Icon Design is the stories behind the objects, homes and cutting edge design projects, covered in the now consolidated Icon style, with a special focus on the development of some of the design world’s most creative personalities: architects visionaries, as well as great photographers, artists and designers of outstanding talent, among the most original creations from around the world.

The cover story of this second issue of Icon Design features Martino Gamper, the Italian interpreter of artisanal design 2.0, who, from his studio in London, discusses how the design profession must keep freedom, curiosity and research at the core of its vocation.

On the advertising front, the new issue of Icon Design has had an excellent response from the market with 77 pages and the inclusion of over fifty leading Italian and international brands from the ‘living’ and other sectors. The launch will coincide with the Milano Design Film Festival (for which the magazine is a media partner), at which the editor Michele Lupi will present, on, 18 October at 6 pm at the Anteo Spazio Cinema, the film Andermatt – Global Village by Leonidas Bieri, selected, in collaboration with Samsung, among the films on the festival programme.

Donna Moderna, CasaFacile and Sale&Pepe launch Digital School

A training school to learn how to work on the web

Donna Moderna, CasaFacile and Sale&Pepe have announced the launch of Digital School. The three Mondadori magazines, leaders in the women’s, interiors and food sectors are making their skills and experience in the digital field and social media available with a classroom and online training course in content and social media management aimed at all those who want to transform their passion for the web into a job.

The course in content and social media management, with classroom lessons at two levels, basic and advanced, will teach the skills required to work on the web and communicate in the large digital world. The basic course is organised in five lessons: from the creation of an editorial plan to the secrets of the social media manager, online writing, and photo and video editing for blogs and social networks.

The advanced course is designed for those with some professional digital experience who want to perfect their skillset in order to become autonomous in online brand management: five lessons to learn how to plan and design content, analyse and interpret data, and create and expand your personal social network.

Annalisa Monfreda, editor of Donna Moderna, Giusi Silighini, editor of Casa Facile, and Laura Maragliano, editor of Sale&Pepe, will be in class to talk about the digital evolution of the three magazines. The course includes lessons and the testimony by the digital professionals of the three Mondadori brands, with tutoring in class over the entire duration of the course, the study of case histories and the development of a final project. At the end of the course participants will receive a certificate of attendance and the possibility of becoming a social contributor to Donna Moderna, CasaFacile and Sale&Pepe.

The basic course will be held in Milan from 24 October at the Sale&Pepe Scuola di Cucina (Piazza Diaz, 5), while the advanced course will be held at Publitalia ’80 (Viale Europa 44, Cologno Monzese) from 15 January.

In addition, from the end of November, the lesson of the Donna Moderna, CasaFacile and Sale&Pepe course can also be followed online everywhere in Italy on the e-learning platform www.lavorasulweb.it.

For information about the course, enrolment and costs, please go to: www.lavorasulweb.it.

The official hashtag of the project is: #progettodigitalschool.

Donna Moderna and Starbene on the Frecciarosa and train stations with activities dedicated to the issue of the protection of women

Donna Moderna and Starbene will take part in the 5th edition of Frecciarosa, the campaign for women’s health and the prevention of breast cancer, promoted by Trenitalia, the transport company of the FS Italiane Group and the IncontraDonna Association, with the patronage of the Ministry of Health and Expo Milano 2015.

The initiative, that will take place from 2 to 20 October 2015 (Monday to Friday) on board two Frecciarossa trains on the Rome-Milan line, will offer travellers free advice from medical specialists and, on request, mammography tests.

The two Mondadori magazines will contribute directly to the calendar of Frecciarosa events with a series of activities for travellers, who will be invited to “show your face”: i.e. to be photographed and lend their faces to the #scelgolaprevenzione initiative.

The photographs will be uploaded daily in a special section on the Donnamoderna.com site dedicated to prevention and can be shared on social networks. The initiative will reach out not only travellers but also readers: and all women will be able to upload a picture and share their experiences on the website and social networks.

Donna Moderna and Starbene have made prevention a way of life. A way of loving ourselves. And also the pleasure of taking care of ourselves and, therefore, also of those who love us,” said Annalisa Monfreda editor-in-chief of Donna Moderna and Starbene. “Every week we report all the new research that advance and simplify prevention. We are delighted to be able to do so for a whole month in direct contact with our readers in a situation, that of a journey, which more than any other encourages curiosity, exchange and open-mindedness towards external stimuli,” Monfreda concluded.

But the events dedicated to women’s health do not end here, in fact, at the railway stations of Milan, Naples and Bari a series of “Meetings in Pink” will be held providing opportunities to discuss directly with experts in the field of prevention.

During these meetings – moderated and led by experts from Donna Moderna and Starbene – travellers can explore the themes and talk about their experiences with Professor Adriana Bonifacino, a leading oncologist and president of the association. (Milan Central Station, Friday, 9 October at 5.30 pm; Bari Central Station Friday, 16 October at 6.00 pm, Naples Central Station Tuesday, 20 October at 4.30pm).

For more information and a list of events, please go to: www.donnamoderna.com

Flair: the September Issue reveals the magazine’s evolution

The upscale women’s lifestyle magazine of the Panorama system confirms its upmarket positioning with a new format and new content

 

Flair, the upscale women’s magazine of the Panorama system, edited by Michele Lupi, evolves in terms of content and format with an even more engaging personality. From the issue published on 24 September, the magazine will appear a more pop, creative and lively layout, a simpler structure and a broader format, the same as Icon.

Changes that confirm the magazine’s upmarket positioning, while at the same time projecting it towards a wider and more immediate use.

Flair is an authentic creative hub capable of uniting around the title some of the most important international talent and new generations of creatives in photography, fashion and writing, who now extend their scope to celebrities and top models alongside the usual cover models. Indeed photography remains a major focus of the magazine and Flair will continue to work with leading international artists as well as continuing to discover and develop emerging talent from both the international and Italian scene.

There is also a reconfiguration of the content with more space, in terms of quantity and quality, in fashion and beauty in the first part of the magazine and a rationalization of the various sections. The main fashion stories section opens with a hard cover on which the subject of the cover of Flair is reinterpreted by different artists. Even greater attention is devoted to fashion brands, with an appreciation and enhancement at the level of styling of the peculiarities of each designer, in order to offer readers a sophisticated and complete experience style experience.

The protagonist of the new issue are the iconic model Mariacarla Boscono, who is featured on the cover, the Hollywood actress Amber Heard and Wanda Ferragamo, a legend of Italian elegance. Alongside pictures by international photographers like Ezra Petronio, space is also given to masters of creativity such as Elaine Constantine and Nobuyoshi Araki; while for fiction, Flair spoke to Jonathan Franzen about his new novel just published in America.

2015 is a year of evolution for Flair that began in February when it became a stand-alone title, sold separately from Panorama for the first three weeks of availability at a cover price of €3.50, before being offered in combination with the weekly in the last week of the month of reference, at a combined price of €3. The magazine’s international distribution continues to expand (already launched in January 2015 with text in English) at major newsstands and airports in Paris, London, Berlin, New York, Los Angeles and Seoul. The luxury edition will also be available at some of the world’s most prestigious bookstore, such as Colette in Paris and My Boon and Boon the Shop in Seoul.

Cracking Art chooses the Niemeyer Building as the stage for a spectacular installation of art works

Cracking Art's giant animals now on show at the Mondadori headquarters in Segrate

Cracking Art, a group of artists known around the world for over twenty years for their installations of giant animals in recyclable coloured plastic, has chosen the Niemeyer Building, the headquarters of the Mondadori Group, as the stage for a spectacular collective installation of their works.

 

The art proposed by Cracking Art is colourful, lively, original and interactive, and designed for real contact with the public. All of the creations are characterised by an innovative use of plastic materials: recycling plastics means avoiding toxic and environmentally devastating disposal and making works of art which is then placed in urban, monumental and historical contexts means communicating by means of an innovative aesthetic language, and expressing a special sensitivity towards nature, support for cultural organisations and the recovery of historical sites and monuments. Hence the slogan Art that regenerates art, which has been used for years to present the colourful invasion called Rigeneramento (Regeneration).

Cracking Art has already made 375 invasions of giant animals all over the world: from Bangkok to Moscow, New York and Brussels, as well as Milan, Rome, Florence and Trieste, before arriving today at the Niemeyer Building in Segrate, on the outskirts of Milan. Thanks to this initiative – promoted by Mondadori Portfolio, the Mondadori photo agency and a partner of Cracking Art – the Niemeyer Building will be embellished by more than 280 gigantic works of art depicting wolves, frogs, snails, meerkats and swallows.

 

The creations will be placed all around the headquarters of the Mondadori Group: the pillars and paving of the building designed by Oscar Niemeyer, and the waterfront and park by landscape architect Pietro Porcinai. The installations of giant animals will also be the focus of a series of activities involving the Mondadori brands, including an exclusive cocktail party La moda fa bene all’arte (Fashion is good for art) organised by Grazia International Network in collaboration with Cracking Art.

The message of the Cracking Art animals

The artists of Cracking Art artists decided to invade the headquarters of Mondadori with five types of animals, each with a colour and a specific meaning:

– The wolf communicates the idea of ​​the herd, of acting for the common good, but also solidity and individual strength;

– The meerkat is a social animal and transmits an idea of ​​endurance thanks to its capacity for cooperation;

– The frog symbolises a metamorphosis, the transformation and the connection between water and the earth. It is the most onomatopoeic of animals: from croak, croak – stagnation; to cracking, cracking – movement.

– The snail, a highly topical animal because its home is associated with communication, the symbol a e-mail, and recalls the organ we use to hear, and therefore the gift of hearing;

– Finally, the swallow suggests the idea of ​​travel but, at the same time, also of coexistence, because it nests in inhabited houses.

Cracking Art Group

Six international artists, who since the birth of the Cracking Art Movement in 1993 with the exhibition Epocale in Milan, curated by Tommaso Trini and Luca Beatrice, underline the Group’s intention to change the history of art through a marked social and environmental commitment combined with a revolutionary and innovative use of plastic materials that evoke the close relationship between the natural and the artificial.

INTERNI presents “INTERNI Design Aperitivo”

A series of encounters with international architecture at the London flagship stores of leading italian brands

An event organised in collaboration with Ice-Agenzia and the Salone del Mobile.Milano

 

After New York, from 19 to 27 September, London will host the second of INTERNI’s International Design Appointments, What is Best – Who is Next. INTERNI, the interiors and contemporary design magazine edited by Gilda Bojardi, has been for over sixty years the voice of Italian design and is presenting “INTERNI Design Aperitivo”: a cycle of events to openly debate international design and Italian business in collaboration with the Salone del Mobile.Milano, the most important international furniture and design fair, and Ice-Agenzia.

These public events will be held in the flagship stores of some of the most interesting Italian brands, which will be transformed for the occasion into authentic stages where the guests – including some of the most important international studios based in London – will talk about their design philosophies as compared with the knowledge and history of Italian design.

“The protagonist of these conferences is design, in the sense of a universal language for contemporary living,” said Gilda Bojardi. “We are facing a more open concept of living that permeates every area of the city, both public and private. If the twentieth century was the century of modernism, the twenty-first century is opening up to new languages in which individual values are moving in the direction of a search for more widespread wellbeing. A mission that is easily recognizable in both furniture design and in the creative world, where architects and designers are interpreting highly innovative solutions in line with their own philosophical and design vision,” the editor concluded.

For full details and a complete list of the events, please go to: www.internimagazine.com.