Media: Publishing brands

New courses begin at the Sale&Pepe School of Cooking

From classes with nutritionists and experts to the first pastry course with World Champion Chocolatier Davide Comaschi

The Sale&Pepe School of Cooking, created on the experience of the magazine edited by Laura Maragliano, returns after the summer break in its new headquarters in the centre of Milan with a full calendar of courses and initiatives and numerous new features for adults, children and young people who want to try out their #talentoincucina (talent in the kitchen) in and innovative and technological location.

Wellbeing at the table

A cycle of 5 events will start on 28 September dedicated to health: dietician and nutritional scientist Carla Lertola, alongside chefs from the Sale&Pepe school, will demonstrate how to combine taste and healthy with balanced menus suitable for every occasion, from “Sunday lunch with the in-laws” to a “Sex & the City evening dinner party with friends”, with an eye on the nutritional value of ingredients and without overlooking the pleasures of the table.

Designer chocolate

Those with a sweet tooth can’t miss the classes, starting on 1 October, ABC Pastries: getting your hands in the flour like never before. A course in 5 step-by-step lessons to learn the basics of pastry cooking with an exceptional instructor: Davide Comaschi, Master Pastry Chef and World Champion Chocolatier at the World Chocolate Master. Perfect puff pastry, ultra-soft sponges, delicate bignè and the most delicious creams, concluding with the speciality of Davide Comaschi: food of the Gods, chocolate. Enthusiasm, sleeves rolled up, energy and attention to the advice of Davide Comaschi are all you need to learn to take your first steps in the world of pastry cooking and win over the sweetest tooth among you friends and family.

For a complete calendar of the events in the programme and full details about enrolment, please visit: www.scuoladicucina.it.

Sale&Pepe Scool of Cooking

at Ca’puccino, lower ground floor, Piazza Armando Diaz 5, 20123 Milano (M1/M3 Duomo)

tel: 02 75 42 33 00 – info.scuoladicucina@mondadori.it

#talentoincucina

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Carmen Mugione Media relations - Corporate and business areas

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Shiseido and Grazia together to describe the Venice Film Festival

In a new, innovative television show to be aired on IRIS every day from the 2nd to the 12th September

A cosmetics brand, Shiseido, and an international women’s magazine, Grazia, are collaborating for the first time in a daily TV show to comment on all the red carpet events, the looks and outfits of the foreign and Italian celebrities participating in the event, as well as all the gossip and behind-the-scenes goings-on.

“Venice Today” will be aired daily from 2nd September at 7pm on IRIS, Channel 22, the Mediaset digital channel dedicated to high quality cinema. The PROGRAMME will be hosted by a sparkling Tamara Donà ready to welcome and interview opinion leaders, actors and special guests. The show will be recorded in the “Shiseido & Grazia Privé” lounge, set up in Angelo Quarti’s and Andrea Rossi’s Venice Movie Star Lounge where the casts of the most important films will be in attendance for their junkets.

The location is Villa Laguna with its wonderful view over Venice and spectacular sunsets that will win over the Italian and foreign stars. Guests include Alberto Noè, President of Shiseido Italia whose strong vision is behind the innovative format. “It is a highly ambitious experiment in cross-mediality which we have created in collaboration with high quality names such as Publitalia, Grazia and the Venice Festival,” Noè says. “We want to talk about lifestyle and the world of film, but using a brand new language of beauty and fashion while involving television, the press, internet and special events contemporarily. In fact, we are sponsoring all the movie brunches offered to the delegations of the various films that will be stopping by at the Venice Movie Star Lounge».

Some of the films hosted by the Venice Movie Star Lounge

Spotlight by Thomas Mc Carthy, The childhood of a Leader by Brady Corbet A bigger splash by Luca Guadagnino, Anomalisa by Charlie Kaufman, Remember by Ato, Egoyan, Taj-Mahal by Nicholas Saada.

Among the other guests confirmed as well as Alberto Noè: Grazia’s director Silvia Grilli, Shiseido make up artist Pablo Ardizzone, stylist Ildo Damiano, not to mention many other surprise actors to be discovered daily when you tune into Iris Channel 22 on digital to follow “Venice Today”.

The new Grazia.it: preview presentation to top client

Grazia’s new site will be online at the end of july

#ENTERgraziait and #anditwasallYELLOW are the hashtags launched today to accompany, in a countdown, the new Grazia.it web site that will be online in late July.

A site that will feature a number of innovations while maintaining a sense of continuity, relying on the strength of a brand that started in Italy, and today is present around the world with a network of 24 international editions and a multi-channel system.

“A reference point for the world of fashion and an authoritative observatory able to anticipate and interpret trends, also through an exclusive network of influencers and bloggers, Grazia.it has enjoyed steady growth over the past two years, both in terms of advertising, with an increase in revenues of over 70%, and in terms of audience, with a 67% increase in the number of unique users,” said Davide Mondo, chief executive of the advertising sales company Mediamond.

A success confirmed by the entire Grazia system and Grazia Italy which, with an average circulation of 158,000 copies and has recorded continuous growth in newsstand sales: +8% in the first five months of the year (source: ADS).

On the strength of these results, Grazia.it decided to further enhance its strengths, focusing on the essential, freshness and elegance to re-innovate its looks and design strategy.

These are just some of the new features presented this morning to the advertising world during a breakfast meeting held at the Bamboo Bar at the Armani Hotel in Milan; an exclusive opportunity for top clients to get a preview of the features of the new site of the Mondadori magazine.

From the end of July Grazia.it users will seethe enhancement of the layout: the adoption of the colour yellow, a distinctive element of the Grazia system of internationally and, to ensure greater readability and lightness, an interplay with the colour white, as well as images, always of the highest quality. The choice of an exclusive and very distinctive font will further enhance the brand identity.

More space will also devoted to the site’s trend setters, the IT Bloggers and IT Girls, that will give expression to emerging trends with the continuous involvement of the users.

Grazia.it wants to be a step ahead also in terms of navigation: the site will interpret the new demands of users with a mobile first approach, to optimize both the use and the user experience, thanks to a new flow for reading and sharing, also private, content, in order to further strengthen the relationship with readers.

The character of influencer of Grazia.it will also emphasised with a content to commerce approach to make the brand’s offer more complete.

On the advertising side, Grazia.it will be presented to clients with an enhanced use of native advertising: specific formats are ready to welcome clients’ special initiatives and branded content. Visibility for advertisers will also be guaranteed by advertising space that will accompany users step by step while browsing.

‘CHI’ celebrates its 20th anniversary and invites readers

A big summer party for Chi, the Mondadori weekly edited by Alfonso Signorini, to mark its 20th anniversary. The setting, on 22 July, will be that of Twiga at Forte dei Marmi.

After the exclusive party in Milano at the Palazzo Serbelloni in March, Italy’s most widely read ‘people’ magazine, will also blow out the candles at the most modish beach club in Versilia.

From 9 am until 6 pm, guests at the beach club will be able to visit the exhibition featuring 20 covers that have marked the history of the weekly, which has been set up inside Twiga and also pick up a free copy of the magazine which for the occasion carries a special inside feature dedicated to its first 20 summers: 20 years of great stories and personalities as seen through the attentive, ironic and inimitable style of the magazine.
For those who would like to enter into the world of glamour of the magazine, from 6 pm visitors can meet with the editor Alfonso Signorini: an occasion not to be missed to toast the magazine’s 20 years of life together.

There will, of course, also be a number of promotional activities and entertainment for guests organised by the sponsors of the event: Shiseido, Rebecca and Ipanema.

The hashtag to follow the event on social networks is #Chi20estate.

Grazia Germany celebrates its 5th anniversary with a party at Villa Necchi

And in October a special Big Birthday Issue

Grazia Germany, launched in 2010 following the agreement between Mondadori and G+J/Klambt Style Verlag, is celebrating its fifth anniversary with a cocktail party at Villa Necchi in Milan. The event, organised by the Mondadori Group’s International Network, will be an occasion to mark the anniversary and share the celebration with Italian clients.

The German edition of the Mondadori magazine quickly established it self in Germany as a multimedia fashion brand and has seen a continuous growth in readership, thanks to a formula that is able to combine the quality of a monthly with news and the dynamism of a weekly.

These characteristics have made the magazine, edited by Claudia ten Hoevel, one of Germany’s most fascinating fashion weeklies, able to offer its readers a mix of entertainment and information, as well as the best of fashion, beauty and the latest trends.

“We wanted to celebrate our 5th anniversary by supporting the achievements we’ve made with new and exciting projects. In fact, in 2015 we have planned six big issues,” announced Lars Rose and Frank Stahmer, chairmen of the board of G+J/Klambt Style Verlag. “By the end of the year the weekly will be redesigned in the layout and enriched with new fresh contents”, Stahmer and Rose concluded.

The celebrations of the German edition of Grazia will culminate in October, the month of the publication of the Big Birthday Issue, a special issue marking the fifth anniversary of the magazine, followed by an exclusive party in Germany, to be attended by celebrities and leading figures from the world of international fashion.

Tv Sorrisi e Canzoni awards great Italian and international artists at the Ischia Global Film & Music Fest 2015

A special Telegatto goes to Christian De Sica for cinema, Gabriel Garko for television, Andrea Bocelli for music
And awarded alongside of them, three big international names Lee Daniels, Clive Davis and Jimmy Kimmel

Tv Sorrisi e Canzoni is a protagonist of the Ischia Global Film & Music Fest, the much-anticipated summer event for the world of cinema and music that will be held from 12 to 19 July. An exclusive event during which big manes from Italian and international cinema and show business will be awarded with a special Telegatto.

“The Ischia Global Film & Music Fest is a wonderful occasion where art, entertainment and beauty combine perfectly with some of the islands most enchanting spots, as well as being an opportunity to meet many of the best friends of Sorrisi,” said Aldo Vitali, editor of the Mondadori weekly. “We will award with a special platinum Telegatto six examples of Italian and international excellence, personalities who are much-loved because they represent an ideal combination of the quality of their work and popularity and affection of large audiences. Which are, of course, the ingredients with which, every week, we put together for our magazine, Italy’s biggest-selling weekly,” Vitali concluded.

Tv Sorrisi e Canzoni will award a special Telegatto to Christian De Sica for his career in the cinema, Andrea Bocelli for his outstanding artistic talent and Gabriel Garko for his successes on television. But also three great international artists will also be celebrated; producer, film director and screenwriter Lee Daniels, anchorman Jimmy Kimmel and record producer Clive Davis.

The weekly will cover the entire event and the protagonists of the Festival also online with news, updates and curiosities in real time on Sorrisi.com.

But the presence of Tv Sorrisi e Canzoni at the Ischia Global Film & Music Fest doesn’t end here: in fact, especially for the occasion, a photographic exhibition has been organised at Ischia’s historic Palazzo Pezzillo with some of the most outstanding images drawn from over 60 years of Tv Sorrisi e Canzoni, which will enable visitors to relive some of the most significant and suggestive moments of the history of show business.

As always Tv Sorrisi e Canzoni decided to share this experience with its readers and, with the competition “Stella fra le stelle” (Star Among the Stars) two lucky winners will be able to enjoy a fantastic weekend in Ischia during the festival, staying in a suite with a panoramic view of the sea in the famous Albergo Regina Isabella, and a gala dinner in the company of personalities from the world of entertainment.

Starbene: new content and services strenghthen the brand’s offer

Every day more than 100 experts at the service of readers and users

From this week, Mondadori is strengthening the offer of the Starbene system with the launch of new content and services focused on health and wellness: integrated initiatives and tools able to provide readers and users with more and more answers on issues of interest for the whole family.

The new Starbene will feature with even greater immediacy all of the trends in living and eating well while interpreting, on a multi-channel basis, specialised content in a clear and immediate way while identifying products and services for its community. In line with the philosophy promoted by the brand, Starbene creates a direct relationship – through the pages of the magazine, the website and social networks – with those who want to live life in an aware and informed manner, as well as orienting the choice of products.

“Our brand is synonymous with a healthy lifestyle, a style of life for those who believe that health and information go hand in hand,” said Annalisa Monfreda, editor of Starbene. “What we wanted was to enhance, in print and digital, what sets us apart by providing to our entire public a network of over 100 experts, something that has always been a strength of the magazine,” concluded Monfreda.

“Ask Starbene” is a new service that offers readers and users a network of selected experts always available online, doubling the chances of interaction with the editorial staff.

Over 100 professionals, divided into 11 categories, will respond every day free of charge to users on esperti.starbene.it, on subjects of general medicine, diet, dermatology, paediatrics, gynaecology, naturopathy, homeopathy, breast issues, aesthetic medicine, psychology and fitness with a personal trainer. The topics of greatest interest will feed the magazine in a constant exchange which will devote “The book of questions and answers”, a new section at the end of the magazine to the voice of the experts.

Moreover, the new Starbene will also certify the quality of products reviewed in the magazine through the “Starbene Lab,” a laboratory that brings together specialists from the magazine for the testing of new products on the market, from food to cosmetics, household products to sports merchandise.

Also featured will be the “Starbene free diet”, the result of a group collaboration including a nutritionist, a psychologist, a pharmacist, a technologist and a chef, is now a quality brand to promote a way of eating correctly, that does not overlook the pleasures of eating and the need to cook in a practical and fast way. More space will also be dedicated to male health and beauty, a new running theme in each section of the magazine.

Starbene.it is enhanced with tools and content, including:
– a medical encyclopaedia with over 10,000 entries and 12 monographs, from first aid to aromatherapy;
– a database of the closest medical facilities, with pharmacies, drugstores and health food stores across Italy, and 18,000 leaflets about drugs and 150,000 for para-pharmaceuticals and homeopathic medicines;
– tools of immediate and practical use to calculate your ideal weight, fat mass, the expected delivery date of your baby, the fertile period, calorie consumption by activity, the calories of different food, the values in the blood tests.

Free with the issue on newsstands this week the Starbene book “Menus for well-being.”

INTERNI and “Salone del Mobile.Milano” present “American Architects meet Italian design”

Animating the New York design week, seven events to compare American and Italian design

INTERNI, that for over sixty years has been a spokesman for Italian design around the world, and Salone del Mobile.Milano, the most important international furniture fair present “American Architects meet Italian Design”: a cycle of seven events to animate the New York design week by comparing through open debate American design and the Made in Italy business.

The conferences, which are open to the public, will take place in the showrooms of some of the leading Italian design brands, transformed for the occasion into unique showcases. The guest, leading American architects, will shed light on their working methods and measure themselves against the history of Italian furniture design.

The programme for “American Architects meet Italian Design” features three events on Saturday 16 May and four on Monday 18 May. Starting on Saturday at 11.30 am, at the Technogym Store (70 Greene St., 10012 New York) the guest architect is Dror Benshetrit from the Dror Studio with “Design with Love”; followed at 5.00 pm by Luceplan (14 Wooster St., 10013 New York) Vivian Lee, partner at Richard Meier & Partners with “Architecture Around the World”; and concluding at 6.00 pm at FontanaArte (45 Greene St., 10013 New York), with Karim Rashid and “Lights to Live”.

On Monday 18 May, at 9.00 am in the Scavolini Soho Gallery (429 West Broadway, 10012 New York) James Biber from Biber Architects will discuss “American Food 2.0: United to Feed the Planet’” and present the designs for the American pavilion created for EXPO Milano 2015; at 11.30 am at Poliform (A&D Building, 150 East 58th St., 6th Floor, 10155 New York), Andrea Lamberti, a partner at Rafael Viñoly Architects, will talk about his studio’s international projects; at 4.30 pm at Flou (42 Greene St., 10013 New York), Dante O. Benini and Richard Meier with “Tune Architecture, Tune Life” and, finally, at 6.00 pm at Flos (152 Greene St., 10012 New York) Coren Sharples from SHoP architectural studio will discuss “Place Culture Craft”. At the end of each event there will be tastings of selected Italian products.

Also this year INTERNI underlines its international vocation with the May issue in English and dedicated to Italian architecture and furniture abroad. The magazine will be distributed in New York, with an additional print run of 15,000 copies at the most important design and fashion showrooms, art galleries and luxury hotels. After the excellent performance of recent months, also this new international issue confirms the magazine’s leadership in terms of advertising among architecture and design monthlies, with growing revenues compared to 2014.

The 2015 edition of INTERNI DESIGN GUIDE NEW YORK will be exclusively digital: the free App (for iPhone, iPad, and Android smartphones and tablets) will contain useful information about the main design districts and over 100 locations (design stores, restaurants, hotels and cafés) where events, conferences and presentations will take place. The app will make it possible to select where to go by choosing the date, the area of the city and the category, it will locate the event on a map and explain how to reach it. In addition, INTERNI flags will indicate where the design events are.

After this New York appointment during ICFF (16-19 May), the circuit that involves the most important flagship stores of Italian design companies will continue in London during the “London Design Festival” (19-27 September) and, for the first time, in Miami on the occasion of the “Miami/Art Basel Miami Beach” (2-6 December).

“American Architects Meet Italian Design” has been realised also thanks to the collaboration of: Aceto Balsamico Due Vittorie, Auricchio, Bauli, Ferrarelle, I Love Italian Food, La Perla Cioccolato Torino, Piccolo Cafe and Urbani Tartufi.

For detailed information and a complete list of the events, please go to www.internimagazine.com.

Grazia is taking part in Cash&Rocket: the charity car tour in favour of the children of Africa

The extended Grazia family will take turns from London to Cannes

The gran finale will involve Grazia Italia: at the wheel the magazine’s editor, Silvia Grilli, together with Alessia Marcuzzi

Grazia, the women’s weekly edited by Silvia Grilli, is supporting three charity associations involved in the Cash & Rocket initiative.
From 14 to 20 May, seventy famous and influential women from the worlds of fashion, entertainment and business will take part in a competitive luxury car tour (Aston Martin, Ferrari, Lamborghini, Maserati) from London to Cannes, by way of Paris, Lyons and Milan.

The extended Grazia family will be present with three teams – British, French, Italian – taking turns on the various stages of the tour from London to Cannes. The British team will start on 14 May with journalist and blogger Alya Mooro on board. On 16 May the team will head for Paris where the Grazia France team will join them and head for Lyon. On 18 May the participants will reach Milan and on the morning of 19 May the team will leave for Cannes, led by Silvia Grilli, editor of Grazia Italia, together with TV presenter Alessia Marcuzzi.

The winner will not be the team that arrives first but the one that has collected most money in favour of the three charity associations: OrphanAid Africa, which since 2002 has been assisting orphans and families in difficulty by providing social protection and assistance; Shine on Sierra Leone, that is engaged in developing educational opportunities in the country, and Sumbandila, that operates mainly in South Africa with educational programmes.

You can follow the competition on the web and help the Grazia team win thanks to donations. Just go to the Cash & Rocket site (tinyurl.com/Grazia4CR), click ‘donate’ and decide how much give.
The hashtag for the overall initiative is #CashAndRocket, while that for the Grazia team is #Grazia4CR.

The new Sale&Pepe Cookery School

An innovative space in the heart of Milan to put your #TalentoInCucina (talent in the kitchen) to the test

On Monday 11 May a free open day for the public from 10.30 am to 4.30 pm

The new Sale&Pepe Cookery School has opened in the heart of Milan and will be a point of reference for those who love food and looking for refined and authoritative gastronomic ideas. Sale&Pepe offers a unique experience, able to reach an increasingly large and varied audience of cooking enthusiasts through the magazine, with themed special issues, the Salepepe.it food portal, events, on mobile, an app, on social networks, and, from today, a range of new courses for those who want to try out their talent in the kitchen (#talentoincucina).

Courses and other initiatives will start this month in Milan dedicates to the art of cooking and created by the Sale&Pepe cookery school inside the exclusive location of Ca’puccino in Piazza Diaz 5.

“The Sale&Pepe Cookery School is the result of the experience gained by the magazine in almost 30 years, and expanding the offer available in the channels where the brand is already present,” declared Laura Maragliano, the editor of Sale&Pepe. “The new school will be a place where our advice can be put into practice: a meeting place, with loads of ideas aimed also at an international audience, to give expression to you passion,” Maragliano concluded.

On Monday 11 May, from 10.30 am to 4.30 pm, the Cookery School has organised an open day with free show-cooking open to the public, and to get to know the chefs and visit the new school: a place where tastes meet, talents can express themselves and a passion for cooking take shape.

The Cookery School courses

Thanks to a wide range of courses for adults and children, with menus for all occasions, also suitable for vegetarians and intolerances, it will be possible to learn new recipes and try to create dishes under the guidance of professional chefs.

Courses for adults, single-issue or over a series of lessons, offer lessons dedicated to the tastiest culinary themes, an all-round exploration of the recipes, techniques and tricks of real chefs, from “Street food at home” to “Around the World in the kitchen”. Among this year’s innovations are lessons in English aimed at foreign tourists visiting Milan who want to get to know and prepare the dishes that have made Italian cuisine famous around the world in all its culinary excellence, from pasta to pizza.

Each lesson foresees a final tasting of the dishes along with with a selection of Italian wines, and a free kit that includes an apron, recipe book and the school diary.

Courses for children are designed to encourage children to express their creativity through the tasting and handling of ingredients, stimulating their imagination with real games of taste. For adults who want to work with their children, the school offers duo courses, such as “Our picnic” and “Time for a snack”. And for children aged between 12 to 17 there are also lessons dedicated to the foods most popular with teenagers, from tortillas to pancakes.

For full information about courses and enrolment go to www.scuoladicucina.it.

Location

A short walk from the Duomo, in a technological space with sophisticated design, and equipped with workstations for the active involvement of each participant, the Sale & Pepe Cookery School is an ideal location not only to organise activities connected with the world of cooking but also for private or corporate events.

Partners

Ca’puccino was opened in 2006 and based on an idea by Giacomo Moncalvo: to combine the best of Italian cuisine in a welcoming, comfortable and refinedenvironment, reflecting the quality and taste of Italian design. Today Ca’puccino has 11 locations in Italy and 6 in London, including the unique location inside Harrods department store and the new Terminal 2 at Heathrow. Ca’puccino Piazza Diaz, opening in late May, will be the second location in Milan.

Arclinea is a partner of the Sale&Pepe Cookery School for the kitchen furniture and Neff for large kitchen appliances. The official sponsors are: Philips, Saeco, Consorzio latterie Virgilio, Emilia Zaini, AD Chini, Ortoromi con Insal’arte, Sambonet.

The Sale&Pepe Cookery School
c/o Ca’puccino, lower ground floor
Piazza Armando Diaz 5, 20123 Milano (M1/M3 Duomo)
Open Monday-Friday: 10-12 / 4-6
Tel: 02 75 42 33 00
@: info.scuoladicucina@mondadori.it
web: www.scuoladicucina.it