Media: Publishing brands

Sale&Pepe, Italy’s leading cooking monthly leader, presents a series of initiatives, free encounters, show-cooking events and editorial specials for a closer look – just a few months ahead of the biggest international event of the year – at the countries participating in the Clusters of Expo Milano 2015 and their culinary assets.

For the first time in the history of the Universal Exposition, during Expo Milano 2015 the countries participating in the event without their own pavilion will be grouped in 9 Clusters along 6 specific food lines and in three thematic groupings.

The country and the food, the origins and the uniqueness of raw materials and products, with traditional recipes, will be previewed by Sale&Pepe and its Cooking School with Tastes & Aromas From Around the World, a cycle of free events that will take place between 9 February and 27 April at the Un Posto a Milano restaurant in the Cascina Cuccagna. On each occasion one of the Clusters of Expo Milano 2015 will be presented, with special guests, cooking performances and guided tastings to discover the specialities of the exhibiting countries, also with the support of the Sale&Pepe chefs.

The Clusters of Expo Milano 2015 will be featured on the pages of Sale&Pepe with four specials in four consecutive issues, starting with the February issue. While salepepe.it will showcase an online thematic channel with background detail related to the specials with video recipes from around the world, interviews with the protagonists and photo-galleries from the events.

Tastes & Aromas From Around the World – the encounters

Monday 9 February: Bio-Mediterraneum: Health, Beauty and Harmony

Monday 16 February: Islands, Sea and Food

Monday 2 March: Agriculture and Nutrition in the Arid Zones

Monday 9 March: Cereals and Tubers – Old and New Crops

Monday 16 March: Rice – Abundance and Security

Monday 23 March: Fruits and Legumes

Monday 30 March: Spices – The World of Spices

Monday 20 April: Coffee – The Engine of Ideas

Monday 27 April: Cocoa and Chocolate – The food of Gods

The complete programme is available on www.salepe.it/expo-2015 e www.expo2015.org.

Follow the initiative also on social media: #saporieprofumi #Expo2015.

Expo 2015 SpA is the company that is organising and will mange the Universal Exposition to be held in Milan from 1 May to 31 October 2015. The company is engaged in the preparation and construction of the site of the Expo and the technological work involved. Over 140 countries from around the world have confirmed their presence at the event. For more information and updates on the theme of “Feeding the Planet. Energy for Life” and the activities of Expo 2015 SpA please go to www.expo2015.org.

Sale&Pepe is Italy’s leading upscale food and cooking monthly, and a point of reference for all those who love eating and are curious about exclusive and refined gastronomic delights, presented every month with an attention to detail and high quality photographs. In 2011, the experience of Sale&Pepe saw the creation of it Scuola di Cucina (a cookery school) with courses where young and old can learn to choose the ingredients and test their skills in the kitchen, guided by the magazine’s chefs and qualified teachers. The world of Sale&Pepe also includes the food portal Salepepe.it with Salepepe.tv, which features video recipes; the thematic specials Sale&Pepe Wedding, Sale&Pepe Veg, Il meglio di Sale&Pepe, and a series of illustrated books Sale&Pepe Collection.

Vittorio Castellani is also know as Chef Kumalè. Journalist, writer and scholar, he is a “gastro-nomad” sans frontiére: he has travelled the world and tasted and observed the preparation of food from all corners of the earth. He defines himself as a storyteller, and it is precisely for his ability to tell a story that evokes far away lands and aromas that Sale&Pepe has chosen him as a special guide to the Clusters of Expo2015. www.ilgastronomade.com

Cascina Cuccagna is one of the oldest farmhouses in Milan. After being abandoned for many years, a careful and extensive recovery plan, entirely financed by the Associazione Consorzio Cantiere Cuccagna, it once again opened its doors to the city in 2012. It has since become a much-loved meeting place that is the site for a range of different events and activities related to food, culture and the land. A place that re-examines the relationship between the countryside and the city and a centre for the promotion and enhancement of sustainable lifestyles. www.cuccagna.org

Un Posto a Milano – food, bar & accommodation at Cascina Cuccagna The menu and dishes are based on the traceability of the best possible seasonal resources from the countryside. Bread, pasta and desserts are all made on the premises. Many dishes are vegetarian and gluten-free. And the chef is Nicola Cavallaro. The rooms look out onto the courtyard of the farmhouse, and there are 16 beds in small and large rooms where people have been sleeping well since 1695. A welcome and food experience managed by esterni. The restaurant a nd bar are open from Tuesday to Sunday, from 10 am to 1 am. Closed on Monday. www.unpostoamilano.it

Cucina Moderna, Italy’s most widely read cooking monthly, edited by Laura Maragliano, will hit the newsstands on Tuesday 10 February, with a completely new look and an even richer offer, from quick and easy everyday meals to detailed advice on specific topics.

“Cucina Moderna is a point of reference for those who want a practical guide to cooking, with easy-to-follow explanations and reliable recipes,” said editor Laura Maragliano. “This is why we have redesigned the magazine to enhance the title’s strengths even more, with greater emphasis on images, that are more detailed and engaging, and to guide readers more easily as they follow the recipes, while also increasing information and advice about ingredients and product quality, “ she concluded.

From this issue Cucina Moderna also has a new logo, enlivened by coloured elements that make it more recognisable, and updating the layout, starting with the cover that will feature more straplines, to give an immediate idea of the variety of the content. The detailed and high-impact images, that accompany the more than 90 step-by-step photographic recipes proposed every month, and the new typefaces used, which are cleared and more readable, all contribute to giving the magazine a more modern and elegant feel.

Also the content has been reorganised to be able to present even more recipes, information practical advice, preparation steps and explanatory boxes. Considerable space is given to the topic of the month, desserts, and new features on Alternative Cooking – with menus suitable for those suffering from allergies, celiac, and for vegetarians and vegans – and food for Children, with dishes that are easy to prepare with the help of the children themselves. There are also new columns, for example Simple but good, to rediscover many traditional recipes; Our cooking school, techniques and secrets revealed by experts for always perfect results; Gifts for the home, a guide to the latest tools and appliances on the market.

The offer of Cucina Moderna is completed by the Shopping Guide, an even richer section at the front of the magazine, with precise and reliable advice on buying the right ingredients and cooking tasty dishes with seasonal products; In the kitchen with Alessio and Made at home with Sara, recipes by the chef Alessio Algherini and cooking instructor and expert Sara Papa.

Plus, to mark the new look, Cucina Moderna each newsstand copy of the issue will come with a free Tescoma biscuit cutter.

The digital version of Cucina Moderna for smartphones and tablets is available from the App Store and Google Play Store.

From this week INTERNI, the interiors and contemporary design magazine, will also be available in Chine, the result of an agreement, signed in November, between Mondadori and China International Publishing Group (CIPG), the country’s most important foreign-language publisher.

To celebrate the publication of the first issue of the magazine, a special event, will “INTERNI CHINA NIGHT 2015” will be held the exclusive Hotel Éclat in Beijing. Many of the best known designers, architects and companies in the sector are expected to be present at the event, along with influential protagonists of Chinese culture and politics of China. Also present will be Gilda Bojardi, editor of INTERNI Italy, and Yang Dongjiang, editorial director of INTERNI China and Professor at the Academy of Arts and Design at Tsinghua University.

INTERNI China, which brings to three the number of international editions of the magazine, already published in Russia and Thailand, will be a monthly (10 issues), with an expected circulation of 235,000 copies and distributed not only in Beijing, Shanghai, Guangzhou and Shenzhen, but also in the rapidly developing so-called second-tier cities.

“This new magazine will enable China to effectively reach the design community and create a much-needed dialogue for the development of the sector and the conditions for a better future for China’s creative industries, promoting a multicultural exchange not only to inside the country. but on a universal level,” said Yang Dongjiang, editorial director of INTERNI China.

The editorial structure of the magazine is based on formula INTERNI Italy, the magazine that for over 60 years has illustrate and accompanied the development of furniture, furnishing and design, and served as a spokesman for Made in Italy, and much more, in the world of creativity and production.

The INTERNI brand has already established its credentials in China thanks to a series of successful initiatives, such as the two exhibitions organised at the NAMOC (National Art Museum of China) in Tiananmen Square in Beijing,: the first, 50+2 years Italian Design, was held in 2006, while the second, Creative Junctions, was organised in 2011 at the invitation of China’s Ministry of Culture and Ministry of Education, as well as the China Federation of Literary and Art Circles and the Beijing Municipal People’s Government, in collaboration with the Tsinghua University Academy of Art & Design, at the First Beijing International Design Triennial. In September 2012, the magazine also featured at the Beijng Design Week, one of the most important Chinese trade fairs dedicated to design at which two installations were presented designed by Alessandro and Francesco Mendini and Zhang Ke-Standardarchitecture.

China International Publishing Group (CIPG), with more than 20 branches and 12 overseas offices, including in the US, the UK, Germany, Belgium, Russia, Egypt, Mexico, Japan and Hong Kong, operates in the book market, publishing over 3,000 titles each year, and in magazines, with a portfolio of 30 titles in 10 different languages and 30 web sites.

Donna Moderna is the only women’s magazine in Italy that uses non-professional models in its fashion, but prefers to use “real women” of all ages and sizes: students, mothers, office workers, artisans, career women, in other words, normal women. All of who are immortalised by leading photographers and making it possible for them to realise the dream of wearing beautiful clothes and posing for an exclusive fashion shoot.

From today becoming a candidate to become the protagonist of one of these fashion services is easier than ever. The title’s online casting site has been completely updated to enable greater interaction between the magazine and its readers.

All that is necessary is for users to connect to the web site donnevere.donnamoderna.com, upload a photo or video, write a few words about themselves and share the information also on social networks.

“For more than three years Donna Moderna has been putting real women on the cover and the results have been absolutely positive: issue after issue we have strengthened the philosophy of the weekly,” said the editor Annalisa Monfreda. “In other words, that any woman can do it, she can see herself as beautiful and learn to like herself. Our women don’t want perfection, but happiness. And feeling good about yourself is a big help,” Monfreda concluded.

The redesign of donnevere.donnamoderna.com can be seen from the layout: appealing, but at the same time clean and intuitive, to help users create their profile in just a few clear and simple steps.

The section for online casting will be even easier to use thanks to the optimisation for all mobile devices (smartphones and tablets) and will be interesting to consult thanks to the new photo gallery featuring all of the Donna Moderna covers and the profiles of the “real women” who have become protagonists of the magazine’s fashion and beauty pages.

Also thanks to the new donnevere.donnamoderna.com, Donna Moderna is an authentic cross community that brings together users and readers with the magazine’s editorial staff who every week select the most suitable faces for the cover of the weekly, realising the dream of every reader.

The new year for INTERNI begins on the trail of internationality and the “Design Melting Pot”.

To give greater prominence to the theme, the January/February double issue will be in English (with the Italian translation at the end) and will be distributed in Cologne (IMM Cologne, from 19 to 25 January), Paris (Maison&Objet, 23 to 27 January 2015) and Berlin in stations and airports during major creativity events, as well as in many luxury hotels, art galleries, and design & fashion boutiques. The issue will also be distributed in Delhi, Mumbai, Bangkok, Beijing, Shanghai, São Paulo and New York.

“The hybrid identity of contemporary design is the running theme of this international issue,” said Gilda Bojardi, editor of INTERNI. “The subject is introduced by a range of selected architecture, from Antwerp to Rotterdam, from Portugal to Great Britain, all types of architecture that experiment with a curious mix of functions linked to the theme of hospitality, interpreted by multi-award-winning names from the international architecture and design world: from Alvaro Siza to Vincent Van Duysen, from MVRDV to Paola Navone, from Thomas Heatherwick to Karim Rashid, and the Spanish designer Carme Pinós.”

The pages of the magazine dedicated to design feature global challenges: through a survey of studios work on strategic projects, we try to understand how the profession is being transformed in relation to the needs of global brands. Then, with a focus on the designers of the first Internet generation, INTERNI tries to answer the question: What is lost in terms of local specificity and what is gained in the worldwide melting pot?

2015 opens for INTERNI also with another great news: from 20 January, the App – Design Guide Paris 2015 – will be available online (free for Apple and Android devices). Available in a bilingual French/English version, it highlights the most exclusive events of the Paris Design Week, the main points of interest related to the world of design, a selection of hotels, restaurants, shops, museums and much more, as well as useful information and detailed photo galleries. As always, it is an information tool and guide for visitors to the event in Paris along with Maison&Objet, but this year the Guide will remain constantly active and will be continuously updated to provide visitors to the capitals of the world design the authoritative view of INTERNI on the currently most relevant design destinations.

The January/February issue of INTERNI comes with the supplement, the Design Index Guide also available on the web and mobile, through the web app Guidaindex.com. An authentic Who’s Who of the world of Italian design that includes over 8,000 addresses: producers and what they produce, where to buy, who designs, who photographs, who advertises, who publishes, who teaches, who organises and who displays.

The process of internationalization of INTERNI will continue during 2015 with other important events related to design, such as those in New York, London and Miami, cities where the magazine will be present, as well as with the distribution of copies, with a programme of dedicated events and with the App Design Guide: an ambitious project in order to be always on the side of design companies engaged in markets across the world.

The social game My Perfect Man is now available on App Store, Google Play and Facebook, distributed exclusively in Italy and France by Mondadori and developed by Bulkypix in coproduction with Gas.

With this initiative Mondadori brings to the digital market a new product aimed at women and usable on smartphones, tablets and PCs.

“The spread of devices and new distribution platforms has led to an explosion in the mobile games sector,” declared Federico Rampolla, Mondadori’s Head of Innovation. “In just a few years, social gaming has become one of the driving forces of digital entertainment and My Perfect Man is characterised by a game format that is clearly focused on a female target and is full of possible synergies and integration with the Group’s content and audience,” Rampolla concluded.

My Perfect Man, which is available for free on iOS, Android and Facebook, is a simulation game in which locations, situations and characters reflect real life, all within a social dimension. In fact, the app has been designed to use and share also on social networks, thanks to a simple, amusing and ironic concept.

The aim of the game is to create the perfect man. The task of the user is to guide, through a series of daily actions, the evolution of the man who will have to demonstrate his skills in different situations, as well as face household emergencies. These tasks being just some of the game situations that will engage the players as they move up to higher levels.

Thanks to the freemium formula, that makes it possible to buy additional services through micro-transactions, it is possible to select from hundreds of options in the virtual store to make your man perfect, for example, by dressing him in the latest fashions, or personalising the home, all of which makes the game even more enjoyable and complete.