Media: Publishing brands

‘CHI’ celebrates its 20th anniversary and invites readers

A big summer party for Chi, the Mondadori weekly edited by Alfonso Signorini, to mark its 20th anniversary. The setting, on 22 July, will be that of Twiga at Forte dei Marmi.

After the exclusive party in Milano at the Palazzo Serbelloni in March, Italy’s most widely read ‘people’ magazine, will also blow out the candles at the most modish beach club in Versilia.

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From 9 am until 6 pm, guests at the beach club will be able to visit the exhibition featuring 20 covers that have marked the history of the weekly, which has been set up inside Twiga and also pick up a free copy of the magazine which for the occasion carries a special inside feature dedicated to its first 20 summers: 20 years of great stories and personalities as seen through the attentive, ironic and inimitable style of the magazine.
For those who would like to enter into the world of glamour of the magazine, from 6 pm visitors can meet with the editor Alfonso Signorini: an occasion not to be missed to toast the magazine’s 20 years of life together.

There will, of course, also be a number of promotional activities and entertainment for guests organised by the sponsors of the event: Shiseido, Rebecca and Ipanema.

The hashtag to follow the event on social networks is #Chi20estate.

Grazia Germany celebrates its 5th anniversary with a party at Villa Necchi

And in October a special Big Birthday Issue

Grazia Germany, launched in 2010 following the agreement between Mondadori and G+J/Klambt Style Verlag, is celebrating its fifth anniversary with a cocktail party at Villa Necchi in Milan. The event, organised by the Mondadori Group’s International Network, will be an occasion to mark the anniversary and share the celebration with Italian clients.

The German edition of the Mondadori magazine quickly established it self in Germany as a multimedia fashion brand and has seen a continuous growth in readership, thanks to a formula that is able to combine the quality of a monthly with news and the dynamism of a weekly.

These characteristics have made the magazine, edited by Claudia ten Hoevel, one of Germany’s most fascinating fashion weeklies, able to offer its readers a mix of entertainment and information, as well as the best of fashion, beauty and the latest trends.

“We wanted to celebrate our 5th anniversary by supporting the achievements we’ve made with new and exciting projects. In fact, in 2015 we have planned six big issues,” announced Lars Rose and Frank Stahmer, chairmen of the board of G+J/Klambt Style Verlag. “By the end of the year the weekly will be redesigned in the layout and enriched with new fresh contents”, Stahmer and Rose concluded.

The celebrations of the German edition of Grazia will culminate in October, the month of the publication of the Big Birthday Issue, a special issue marking the fifth anniversary of the magazine, followed by an exclusive party in Germany, to be attended by celebrities and leading figures from the world of international fashion.

Tv Sorrisi e Canzoni awards great Italian and international artists at the Ischia Global Film & Music Fest 2015

A special Telegatto goes to Christian De Sica for cinema, Gabriel Garko for television, Andrea Bocelli for music
And awarded alongside of them, three big international names Lee Daniels, Clive Davis and Jimmy Kimmel

Tv Sorrisi e Canzoni is a protagonist of the Ischia Global Film & Music Fest, the much-anticipated summer event for the world of cinema and music that will be held from 12 to 19 July. An exclusive event during which big manes from Italian and international cinema and show business will be awarded with a special Telegatto.

“The Ischia Global Film & Music Fest is a wonderful occasion where art, entertainment and beauty combine perfectly with some of the islands most enchanting spots, as well as being an opportunity to meet many of the best friends of Sorrisi,” said Aldo Vitali, editor of the Mondadori weekly. “We will award with a special platinum Telegatto six examples of Italian and international excellence, personalities who are much-loved because they represent an ideal combination of the quality of their work and popularity and affection of large audiences. Which are, of course, the ingredients with which, every week, we put together for our magazine, Italy’s biggest-selling weekly,” Vitali concluded.

Tv Sorrisi e Canzoni will award a special Telegatto to Christian De Sica for his career in the cinema, Andrea Bocelli for his outstanding artistic talent and Gabriel Garko for his successes on television. But also three great international artists will also be celebrated; producer, film director and screenwriter Lee Daniels, anchorman Jimmy Kimmel and record producer Clive Davis.

The weekly will cover the entire event and the protagonists of the Festival also online with news, updates and curiosities in real time on Sorrisi.com.

But the presence of Tv Sorrisi e Canzoni at the Ischia Global Film & Music Fest doesn’t end here: in fact, especially for the occasion, a photographic exhibition has been organised at Ischia’s historic Palazzo Pezzillo with some of the most outstanding images drawn from over 60 years of Tv Sorrisi e Canzoni, which will enable visitors to relive some of the most significant and suggestive moments of the history of show business.

As always Tv Sorrisi e Canzoni decided to share this experience with its readers and, with the competition “Stella fra le stelle” (Star Among the Stars) two lucky winners will be able to enjoy a fantastic weekend in Ischia during the festival, staying in a suite with a panoramic view of the sea in the famous Albergo Regina Isabella, and a gala dinner in the company of personalities from the world of entertainment.

Starbene: new content and services strenghthen the brand’s offer

Every day more than 100 experts at the service of readers and users

From this week, Mondadori is strengthening the offer of the Starbene system with the launch of new content and services focused on health and wellness: integrated initiatives and tools able to provide readers and users with more and more answers on issues of interest for the whole family.

The new Starbene will feature with even greater immediacy all of the trends in living and eating well while interpreting, on a multi-channel basis, specialised content in a clear and immediate way while identifying products and services for its community. In line with the philosophy promoted by the brand, Starbene creates a direct relationship – through the pages of the magazine, the website and social networks – with those who want to live life in an aware and informed manner, as well as orienting the choice of products.

“Our brand is synonymous with a healthy lifestyle, a style of life for those who believe that health and information go hand in hand,” said Annalisa Monfreda, editor of Starbene. “What we wanted was to enhance, in print and digital, what sets us apart by providing to our entire public a network of over 100 experts, something that has always been a strength of the magazine,” concluded Monfreda.

“Ask Starbene” is a new service that offers readers and users a network of selected experts always available online, doubling the chances of interaction with the editorial staff.

Over 100 professionals, divided into 11 categories, will respond every day free of charge to users on esperti.starbene.it, on subjects of general medicine, diet, dermatology, paediatrics, gynaecology, naturopathy, homeopathy, breast issues, aesthetic medicine, psychology and fitness with a personal trainer. The topics of greatest interest will feed the magazine in a constant exchange which will devote “The book of questions and answers”, a new section at the end of the magazine to the voice of the experts.

Moreover, the new Starbene will also certify the quality of products reviewed in the magazine through the “Starbene Lab,” a laboratory that brings together specialists from the magazine for the testing of new products on the market, from food to cosmetics, household products to sports merchandise.

Also featured will be the “Starbene free diet”, the result of a group collaboration including a nutritionist, a psychologist, a pharmacist, a technologist and a chef, is now a quality brand to promote a way of eating correctly, that does not overlook the pleasures of eating and the need to cook in a practical and fast way. More space will also be dedicated to male health and beauty, a new running theme in each section of the magazine.

Starbene.it is enhanced with tools and content, including:
– a medical encyclopaedia with over 10,000 entries and 12 monographs, from first aid to aromatherapy;
– a database of the closest medical facilities, with pharmacies, drugstores and health food stores across Italy, and 18,000 leaflets about drugs and 150,000 for para-pharmaceuticals and homeopathic medicines;
– tools of immediate and practical use to calculate your ideal weight, fat mass, the expected delivery date of your baby, the fertile period, calorie consumption by activity, the calories of different food, the values in the blood tests.

Free with the issue on newsstands this week the Starbene book “Menus for well-being.”

INTERNI and “Salone del Mobile.Milano” present “American Architects meet Italian design”

Animating the New York design week, seven events to compare American and Italian design

INTERNI, that for over sixty years has been a spokesman for Italian design around the world, and Salone del Mobile.Milano, the most important international furniture fair present “American Architects meet Italian Design”: a cycle of seven events to animate the New York design week by comparing through open debate American design and the Made in Italy business.

The conferences, which are open to the public, will take place in the showrooms of some of the leading Italian design brands, transformed for the occasion into unique showcases. The guest, leading American architects, will shed light on their working methods and measure themselves against the history of Italian furniture design.

The programme for “American Architects meet Italian Design” features three events on Saturday 16 May and four on Monday 18 May. Starting on Saturday at 11.30 am, at the Technogym Store (70 Greene St., 10012 New York) the guest architect is Dror Benshetrit from the Dror Studio with “Design with Love”; followed at 5.00 pm by Luceplan (14 Wooster St., 10013 New York) Vivian Lee, partner at Richard Meier & Partners with “Architecture Around the World”; and concluding at 6.00 pm at FontanaArte (45 Greene St., 10013 New York), with Karim Rashid and “Lights to Live”.

On Monday 18 May, at 9.00 am in the Scavolini Soho Gallery (429 West Broadway, 10012 New York) James Biber from Biber Architects will discuss “American Food 2.0: United to Feed the Planet’” and present the designs for the American pavilion created for EXPO Milano 2015; at 11.30 am at Poliform (A&D Building, 150 East 58th St., 6th Floor, 10155 New York), Andrea Lamberti, a partner at Rafael Viñoly Architects, will talk about his studio’s international projects; at 4.30 pm at Flou (42 Greene St., 10013 New York), Dante O. Benini and Richard Meier with “Tune Architecture, Tune Life” and, finally, at 6.00 pm at Flos (152 Greene St., 10012 New York) Coren Sharples from SHoP architectural studio will discuss “Place Culture Craft”. At the end of each event there will be tastings of selected Italian products.

Also this year INTERNI underlines its international vocation with the May issue in English and dedicated to Italian architecture and furniture abroad. The magazine will be distributed in New York, with an additional print run of 15,000 copies at the most important design and fashion showrooms, art galleries and luxury hotels. After the excellent performance of recent months, also this new international issue confirms the magazine’s leadership in terms of advertising among architecture and design monthlies, with growing revenues compared to 2014.

The 2015 edition of INTERNI DESIGN GUIDE NEW YORK will be exclusively digital: the free App (for iPhone, iPad, and Android smartphones and tablets) will contain useful information about the main design districts and over 100 locations (design stores, restaurants, hotels and cafés) where events, conferences and presentations will take place. The app will make it possible to select where to go by choosing the date, the area of the city and the category, it will locate the event on a map and explain how to reach it. In addition, INTERNI flags will indicate where the design events are.

After this New York appointment during ICFF (16-19 May), the circuit that involves the most important flagship stores of Italian design companies will continue in London during the “London Design Festival” (19-27 September) and, for the first time, in Miami on the occasion of the “Miami/Art Basel Miami Beach” (2-6 December).

“American Architects Meet Italian Design” has been realised also thanks to the collaboration of: Aceto Balsamico Due Vittorie, Auricchio, Bauli, Ferrarelle, I Love Italian Food, La Perla Cioccolato Torino, Piccolo Cafe and Urbani Tartufi.

For detailed information and a complete list of the events, please go to www.internimagazine.com.

Grazia is taking part in Cash&Rocket: the charity car tour in favour of the children of Africa

The extended Grazia family will take turns from London to Cannes

The gran finale will involve Grazia Italia: at the wheel the magazine’s editor, Silvia Grilli, together with Alessia Marcuzzi

Grazia, the women’s weekly edited by Silvia Grilli, is supporting three charity associations involved in the Cash & Rocket initiative.
From 14 to 20 May, seventy famous and influential women from the worlds of fashion, entertainment and business will take part in a competitive luxury car tour (Aston Martin, Ferrari, Lamborghini, Maserati) from London to Cannes, by way of Paris, Lyons and Milan.

The extended Grazia family will be present with three teams – British, French, Italian – taking turns on the various stages of the tour from London to Cannes. The British team will start on 14 May with journalist and blogger Alya Mooro on board. On 16 May the team will head for Paris where the Grazia France team will join them and head for Lyon. On 18 May the participants will reach Milan and on the morning of 19 May the team will leave for Cannes, led by Silvia Grilli, editor of Grazia Italia, together with TV presenter Alessia Marcuzzi.

The winner will not be the team that arrives first but the one that has collected most money in favour of the three charity associations: OrphanAid Africa, which since 2002 has been assisting orphans and families in difficulty by providing social protection and assistance; Shine on Sierra Leone, that is engaged in developing educational opportunities in the country, and Sumbandila, that operates mainly in South Africa with educational programmes.

You can follow the competition on the web and help the Grazia team win thanks to donations. Just go to the Cash & Rocket site (tinyurl.com/Grazia4CR), click ‘donate’ and decide how much give.
The hashtag for the overall initiative is #CashAndRocket, while that for the Grazia team is #Grazia4CR.

The new Sale&Pepe Cookery School

An innovative space in the heart of Milan to put your #TalentoInCucina (talent in the kitchen) to the test

On Monday 11 May a free open day for the public from 10.30 am to 4.30 pm

The new Sale&Pepe Cookery School has opened in the heart of Milan and will be a point of reference for those who love food and looking for refined and authoritative gastronomic ideas. Sale&Pepe offers a unique experience, able to reach an increasingly large and varied audience of cooking enthusiasts through the magazine, with themed special issues, the Salepepe.it food portal, events, on mobile, an app, on social networks, and, from today, a range of new courses for those who want to try out their talent in the kitchen (#talentoincucina).

Courses and other initiatives will start this month in Milan dedicates to the art of cooking and created by the Sale&Pepe cookery school inside the exclusive location of Ca’puccino in Piazza Diaz 5.

“The Sale&Pepe Cookery School is the result of the experience gained by the magazine in almost 30 years, and expanding the offer available in the channels where the brand is already present,” declared Laura Maragliano, the editor of Sale&Pepe. “The new school will be a place where our advice can be put into practice: a meeting place, with loads of ideas aimed also at an international audience, to give expression to you passion,” Maragliano concluded.

On Monday 11 May, from 10.30 am to 4.30 pm, the Cookery School has organised an open day with free show-cooking open to the public, and to get to know the chefs and visit the new school: a place where tastes meet, talents can express themselves and a passion for cooking take shape.

The Cookery School courses

Thanks to a wide range of courses for adults and children, with menus for all occasions, also suitable for vegetarians and intolerances, it will be possible to learn new recipes and try to create dishes under the guidance of professional chefs.

Courses for adults, single-issue or over a series of lessons, offer lessons dedicated to the tastiest culinary themes, an all-round exploration of the recipes, techniques and tricks of real chefs, from “Street food at home” to “Around the World in the kitchen”. Among this year’s innovations are lessons in English aimed at foreign tourists visiting Milan who want to get to know and prepare the dishes that have made Italian cuisine famous around the world in all its culinary excellence, from pasta to pizza.

Each lesson foresees a final tasting of the dishes along with with a selection of Italian wines, and a free kit that includes an apron, recipe book and the school diary.

Courses for children are designed to encourage children to express their creativity through the tasting and handling of ingredients, stimulating their imagination with real games of taste. For adults who want to work with their children, the school offers duo courses, such as “Our picnic” and “Time for a snack”. And for children aged between 12 to 17 there are also lessons dedicated to the foods most popular with teenagers, from tortillas to pancakes.

For full information about courses and enrolment go to www.scuoladicucina.it.

Location

A short walk from the Duomo, in a technological space with sophisticated design, and equipped with workstations for the active involvement of each participant, the Sale & Pepe Cookery School is an ideal location not only to organise activities connected with the world of cooking but also for private or corporate events.

Partners

Ca’puccino was opened in 2006 and based on an idea by Giacomo Moncalvo: to combine the best of Italian cuisine in a welcoming, comfortable and refinedenvironment, reflecting the quality and taste of Italian design. Today Ca’puccino has 11 locations in Italy and 6 in London, including the unique location inside Harrods department store and the new Terminal 2 at Heathrow. Ca’puccino Piazza Diaz, opening in late May, will be the second location in Milan.

Arclinea is a partner of the Sale&Pepe Cookery School for the kitchen furniture and Neff for large kitchen appliances. The official sponsors are: Philips, Saeco, Consorzio latterie Virgilio, Emilia Zaini, AD Chini, Ortoromi con Insal’arte, Sambonet.

The Sale&Pepe Cookery School
c/o Ca’puccino, lower ground floor
Piazza Armando Diaz 5, 20123 Milano (M1/M3 Duomo)
Open Monday-Friday: 10-12 / 4-6
Tel: 02 75 42 33 00
@: info.scuoladicucina@mondadori.it
web: www.scuoladicucina.it

Mondadori launches “Expo City Events”

An exclusive programme of events during the Universal Exposition
Four thematic itineraries dedicated to Design, Food, Fashion & Beauty and Culture& Innovation
Each month a full guide, in Italian and English, to all the events you mustn’t miss

On the occasion of the Universal Exposition Mondadori is launching “Expo City Events“, an exclusive programme highlighting all of the unmissable events in Milan from May to October 2015.

Produced also thanks to the support of Expo in Città, for 6 months “Expo City Events” will help both Italian and foreign visitors to discover the very best of Milan: a unique project with which the Mondadori Group will enable visitors to the city during Expo Milano 2015 to discover the many places, often unknown, where the excellence of the Milanese business system and Made in Italy flourish.

“Expo City Events” will feature a rich collection of activities, ranging from culture to entertainment, and including openings, exhibitions, events, show-cooking and encounters with personalities from the worlds of the arts, design and food, and organised in show-rooms, museums, as well as historical locations and sites across the city. All organised in four thematic itineraries dedicated to the best of Made in Italy: Design, Food, Fashion & Beauty and Culture&Innovation.

DESIGN
The excitement of the Milan Design Week has only just ended but creatives and companies have not dimmed the lights of their studios and showrooms and continue to work with passion and commitment on innovative ideas and projects. This is why the magazine INTERNI has launched, in the context of “Expo City Events”, and in cooperation with the City of Milan, an initiative called Design Meets Food. Milano Meets the World, an itinerary around the flagship stores and furniture showrooms that, for the occasion, have been transformed into places for encounters and performance against a backdrop of the excellence of Italian design and its gastronomic culture.

Participating in the INTERNI itinerary are: Meritalia, B&B Italia, Molteni&C Dada, FAB Architectural Bureau, Giorgetti, Modulnova, Zanotta, Scavolini, Berloni, Surcanapè, Poliform and Varenna, Del Tongo, Flexform, Villeroy&Boch, Arper, Poltrona Frau, Arclinea and Kitchen Aid.

FOOD
Cooking is the principal protagonist of the “food” itinerary of “Expo City Events”, an exciting combination of good food and lifestyle. In fact, Milan is full of places committed to great food, with a vast range of opportunities also for those who want to learn about gastronomy. for enthusiasts and aspiring gourmets, “Expo City Events”, in collaboration with Philips, has organised courses at the Sale&Pepe New Cookery School. Based on the experience of the cooking magazine of the same name, the school, located inside Ca’puccino in Piazza Diaz 5, offer a varied programme of events featuring leading chefs with courses for adults as well as children: a place where tastes meet, talents can express themselves and a passion for cooking can be shared.

FASHION & BEAUTY
“Expo City Events” will also cover fashion with a collection of events focusing on Fashion & Beauty. There is, as everyone knows, and indissoluble link between Milan and fashion that has created an industry that around the world represents the very best of Milanese business. Among the events on the programme, in June, “Icon Night”, an evening organised by the magazine Icon in collaboration with Philips.

CULTURE & INNOVATION
“Expo City Events” is also culture and innovation, and the programme will, of course, also include thematic itineraries dedicated to contemporary art with events at city’s the leading galleries, guided tours of architectural sites and historic buildings aimed at highlighting Milan’s artistic and cultural heritage alongside the important exhibitions that are already in the Expo in Città programme, Myth and Nature. From Greece to Pompei (from 31 July) and Giotto, l’Italia (from 2 September), both organised and produced by the City of Milan – Palazzo Reale with Electa.

“Expo City Events Guide”: a guide, a web site and an app
All of the events and the thematic itineraries will come together each month in the “Expo City Events Guide”, an indispensable free guide, available in Italian and English, published by Electa and designed by Left Loft.

300,000 copies of the first five issues of “Expo City Events Guide” will be distributed to over 110 places around the city: locations and showrooms involved, Mondadori bookshops, the official Expo bookshop, the bookshops at the Palazzo Reale, Museo del ’900 and the Triennale di Milano, Eataly, leading hotels, contemporary art galleries, restaurants and other locations.

The guide is also available in a digital version from www.expocityevents.it and a free “Expo City Events” app will shortly be available on iTunes and Google Play.

Three indispensable tools to keep you up to date on the places, dates and times of all of the best events in Milan during the Universal Exposition.

“Expo City Events” has been developed by Mondadori and Mediamond, that has also developed activities involving advertising clients.

The project also foresees the involvement of the Mondadori Group companies: Electa, Kiver and Cemit.
Organisational support for events by Adverteam.

“Expo City Events” has been developed thanks to the collaboration of Philips and Saeco.

Food partner: Pellini Top.

Donna Moderna makes its TV debut

From 4 May on La5 a new programme Donna Moderna Live from Monday to Friday at 7.45 pm

Monday 4 May sees the debut on La5 of a new programme: Donna Moderna Live, a lifestyle show inspired by the editorial formula of Donna Moderna, Italy’s most widely read women’s magazine.

“Donna Moderna Live is an extraordinary adventure for our magazine and all of us working every day in the service of the brand; writing for the web site, feeding the social network, interacting with the community and putting the magazine together every week,” declared Annalisa Monfreda, the editor-in-chief of Donna Moderna. “Television offers us an unexplored narrative opportunity while at the same time complementing everything we have done so far. There is content that only TV cane fully valorise. Moreover, the protagonists of Donna Moderna Live will be the journalists, contributors and experts that already surround the magazine: people who have the DNA of the magazine in their blood and are truly passionate about what they write. Now they have the chance to transmit that passion in a less mediated, more direct and emotional context.”

Donna Moderna Live, which is produced by Magnolia, is a television format in 40 episodes that will be broadcast from Monday to Friday at 7.45 pm. The programme, presented by, Lucilla Agosti, a radio presenter and speaker, aims to simplify and, at the same time, enrich the lives of viewers by providing practical advice and trends through features that are in synergy with Donna Moderna.

Donna Moderna Live is an original format created by Branded Content Unit Magnolia “We are extremely happy to be working with Mondadori on this new adventure and to bring the content and style of a magazine like Donna Moderna to television for the first time,” claimed Ludovica Federighi, Head of BCU Magnolia. “With Mondadori and the Donna Moderna team we have built an original format, able to transmit the themes covered by the magazine in a deeper and more exciting way, ensuring an innovative experience for readers and viewers.”

The features of Donna Moderna Live

Every day of the week a particular issue will be developed starting from a key word of interest for women – beauty, fashion, wellness, food, homes. Each of these themes will inspire the various slots that make up the programme: from Help, in which experts respond to readers questions, Tutorial, in which a range of coaches provide step by step guidance on how to use make up, execute a recipe, realise a look or a new idea for home decoration or find the ideal new sports activity to keep you in shape.

Each week Donna Moderna Live, will also follow day by day the transformation of a ‘normal’ woman into a “Donna Moderna cover star” thanks to the style, fashion and fitness suggestions of a Donna Moderna journalist. The Mondadori magazine is the only title on the market that highlights “normal women” in its fashion coverage. Mothers, wives, friends, singles, career women, with all their good and bad points, put themselves in the expert hands designers, stylists and photographers to realise the dream of becoming a “model for a day”. And Donna Moderna Live video coverage of this project is attracting enormous success.

And, of course, there will also be advice for Mothers and the world that surrounds them.

Another interesting slot full of ideas is certainly CasaFacile Interiors, inspired by the Mondadori magazine of the same name: a docu-reality that helps women to find solution for furnishing, reordering and personalising various elements of the home. With the valuable assistance of furniture stylists, readers/viewers can take ideas and tips to modify parts of their home, also thanks to a “Before & After” appointment that provides a detailed outline of all the steps required to transform a room and create the home you want.

Also Food, produced in cooperation with the magazine Cucina Moderna, will have a space in every episode of Donna Moderna Live. In the studio a food coach will prepare and explain a recipe, revealing the secrets of the most tasty dishes.

Donna Moderna Live also offers a cooking feature called Dedicated to in which a reader, helped and supported by a chef, will prepare a recipe to which she is particularly attached.

Donna Moderna Live is also fitness and wellness. Lessons for pilates, yoga, pole-dancing, belly dancing and tango will be available every day. There are so many way to keep yourself in shape and with this slot, in every episode and with the help of an expert, viewers can discover the secrets and characteristics of various activities.

An all-round programme for women that also recounts stories of women who have followed their dreams. Women who, with courage and determination, have taken on ambitious challenges: collective, in couples, professional, but in any case linked to personal satisfaction.

Donna Moderna Live can also be seen on the web site donnamodernalive.com, on social networks using the hashtag #donnamodernalive and on the Facebook and Twitter accounts of Donna Moderna.

A communication campaign for the launch of Donna Moderna Live has been put together that will appear in the press, on radio and TV, with promos on Mediaset channels, web and outdoor.

Donna Moderna Live, inspired by the Mondadori magazine Donna Moderna, is a programme created by Magnolia for La5. Executive producer Magnolia: Maurizio Gulino. Project chief: Agata Gambuzza. Director: Michele Rho.

Donna Moderna Live has been produced with the contributions of: L’Oréal – Gruppo Fini – Upim – De’ Longhi – Yes-Zee by Essenza – Acqua Vitasnella – Ghd.

The new CasaFacile.it makes its debut at the Milan Design Week

From this week you can enter the new CasaFacile “house-on-the-web”, even more practical, joyous and full of ideas with a shopping guide, DIYsuggestions and much more

The Milano Design Week will see the debut of the new CasaFacile.it. From this week you can enter the new CasaFacile “house-on-the-web”, which is now richer, even more practical and full of ideas, complete with a with a shopping guide, DIY suggestions and much more.

“It is a site that perfectly reflects our values, with features that we have published over the years, more detailed and extended treatment, all available at a click,” declared Giusi Silighini, editor of CasaFacile. “But there’s more: CasaFacile.it is a natural complement between print and the web. It is a house where you could find yourself at any time, a new home for the community, almost an extended family, like the one that has built up in recent years on Facebook,” Silighini concluded.

Casafacile.it will publish news and anticipations for all those who love interiors and daily living their home, helping users and readers to create their own style in a practical, smart and amusing way. And there are many new features, starting from the editor’s blog where Giusi Silighini will sniff out new trends and discover cool objects for the CasaFacile community. And our 24 bloggers will create all manner of things: from origami to washi tape, and from creative recycling to relooking spaces; our do-it-yourself and before & after video tutorials will become new online style schools; meanwhile the Shopping Guide section is an authentic personal shopper that will assist users to select household appliances and furniture that combine style and value; and, finally, it will also be possible to make online contact with CasaFacile architects for advice and suggestions.

The new and completely responsive site, which is consequently easy to use also in mobile, is available for all leading devices. The editorial approach has also been designed to facilitate special cross-media initiatives bale to actively engage users and readers. The brand CasaFacile also confirms its success on the advertising front with a performance that from January to March recorded an increase of +4% compared with the same period of last year, a result obtained also thanks to the important special initiatives developed in collaboration with the clients.