Media: Publishing brands

On the occasion of the Universal Exposition Mondadori is launching “Expo City Events“, an exclusive programme highlighting all of the unmissable events in Milan from May to October 2015.

Produced also thanks to the support of Expo in Città, for 6 months “Expo City Events” will help both Italian and foreign visitors to discover the very best of Milan: a unique project with which the Mondadori Group will enable visitors to the city during Expo Milano 2015 to discover the many places, often unknown, where the excellence of the Milanese business system and Made in Italy flourish.

“Expo City Events” will feature a rich collection of activities, ranging from culture to entertainment, and including openings, exhibitions, events, show-cooking and encounters with personalities from the worlds of the arts, design and food, and organised in show-rooms, museums, as well as historical locations and sites across the city. All organised in four thematic itineraries dedicated to the best of Made in Italy: Design, Food, Fashion & Beauty and Culture&Innovation.

DESIGN
The excitement of the Milan Design Week has only just ended but creatives and companies have not dimmed the lights of their studios and showrooms and continue to work with passion and commitment on innovative ideas and projects. This is why the magazine INTERNI has launched, in the context of “Expo City Events”, and in cooperation with the City of Milan, an initiative called Design Meets Food. Milano Meets the World, an itinerary around the flagship stores and furniture showrooms that, for the occasion, have been transformed into places for encounters and performance against a backdrop of the excellence of Italian design and its gastronomic culture.

Participating in the INTERNI itinerary are: Meritalia, B&B Italia, Molteni&C Dada, FAB Architectural Bureau, Giorgetti, Modulnova, Zanotta, Scavolini, Berloni, Surcanapè, Poliform and Varenna, Del Tongo, Flexform, Villeroy&Boch, Arper, Poltrona Frau, Arclinea and Kitchen Aid.

FOOD
Cooking is the principal protagonist of the “food” itinerary of “Expo City Events”, an exciting combination of good food and lifestyle. In fact, Milan is full of places committed to great food, with a vast range of opportunities also for those who want to learn about gastronomy. for enthusiasts and aspiring gourmets, “Expo City Events”, in collaboration with Philips, has organised courses at the Sale&Pepe New Cookery School. Based on the experience of the cooking magazine of the same name, the school, located inside Ca’puccino in Piazza Diaz 5, offer a varied programme of events featuring leading chefs with courses for adults as well as children: a place where tastes meet, talents can express themselves and a passion for cooking can be shared.

FASHION & BEAUTY
“Expo City Events” will also cover fashion with a collection of events focusing on Fashion & Beauty. There is, as everyone knows, and indissoluble link between Milan and fashion that has created an industry that around the world represents the very best of Milanese business. Among the events on the programme, in June, “Icon Night”, an evening organised by the magazine Icon in collaboration with Philips.

CULTURE & INNOVATION
“Expo City Events” is also culture and innovation, and the programme will, of course, also include thematic itineraries dedicated to contemporary art with events at city’s the leading galleries, guided tours of architectural sites and historic buildings aimed at highlighting Milan’s artistic and cultural heritage alongside the important exhibitions that are already in the Expo in Città programme, Myth and Nature. From Greece to Pompei (from 31 July) and Giotto, l’Italia (from 2 September), both organised and produced by the City of Milan – Palazzo Reale with Electa.

“Expo City Events Guide”: a guide, a web site and an app
All of the events and the thematic itineraries will come together each month in the “Expo City Events Guide”, an indispensable free guide, available in Italian and English, published by Electa and designed by Left Loft.

300,000 copies of the first five issues of “Expo City Events Guide” will be distributed to over 110 places around the city: locations and showrooms involved, Mondadori bookshops, the official Expo bookshop, the bookshops at the Palazzo Reale, Museo del ’900 and the Triennale di Milano, Eataly, leading hotels, contemporary art galleries, restaurants and other locations.

The guide is also available in a digital version from www.expocityevents.it and a free “Expo City Events” app will shortly be available on iTunes and Google Play.

Three indispensable tools to keep you up to date on the places, dates and times of all of the best events in Milan during the Universal Exposition.

“Expo City Events” has been developed by Mondadori and Mediamond, that has also developed activities involving advertising clients.

The project also foresees the involvement of the Mondadori Group companies: Electa, Kiver and Cemit.
Organisational support for events by Adverteam.

“Expo City Events” has been developed thanks to the collaboration of Philips and Saeco.

Food partner: Pellini Top.

Monday 4 May sees the debut on La5 of a new programme: Donna Moderna Live, a lifestyle show inspired by the editorial formula of Donna Moderna, Italy’s most widely read women’s magazine.

“Donna Moderna Live is an extraordinary adventure for our magazine and all of us working every day in the service of the brand; writing for the web site, feeding the social network, interacting with the community and putting the magazine together every week,” declared Annalisa Monfreda, the editor-in-chief of Donna Moderna. “Television offers us an unexplored narrative opportunity while at the same time complementing everything we have done so far. There is content that only TV cane fully valorise. Moreover, the protagonists of Donna Moderna Live will be the journalists, contributors and experts that already surround the magazine: people who have the DNA of the magazine in their blood and are truly passionate about what they write. Now they have the chance to transmit that passion in a less mediated, more direct and emotional context.”

Donna Moderna Live, which is produced by Magnolia, is a television format in 40 episodes that will be broadcast from Monday to Friday at 7.45 pm. The programme, presented by, Lucilla Agosti, a radio presenter and speaker, aims to simplify and, at the same time, enrich the lives of viewers by providing practical advice and trends through features that are in synergy with Donna Moderna.

Donna Moderna Live is an original format created by Branded Content Unit Magnolia “We are extremely happy to be working with Mondadori on this new adventure and to bring the content and style of a magazine like Donna Moderna to television for the first time,” claimed Ludovica Federighi, Head of BCU Magnolia. “With Mondadori and the Donna Moderna team we have built an original format, able to transmit the themes covered by the magazine in a deeper and more exciting way, ensuring an innovative experience for readers and viewers.”

The features of Donna Moderna Live

Every day of the week a particular issue will be developed starting from a key word of interest for women – beauty, fashion, wellness, food, homes. Each of these themes will inspire the various slots that make up the programme: from Help, in which experts respond to readers questions, Tutorial, in which a range of coaches provide step by step guidance on how to use make up, execute a recipe, realise a look or a new idea for home decoration or find the ideal new sports activity to keep you in shape.

Each week Donna Moderna Live, will also follow day by day the transformation of a ‘normal’ woman into a “Donna Moderna cover star” thanks to the style, fashion and fitness suggestions of a Donna Moderna journalist. The Mondadori magazine is the only title on the market that highlights “normal women” in its fashion coverage. Mothers, wives, friends, singles, career women, with all their good and bad points, put themselves in the expert hands designers, stylists and photographers to realise the dream of becoming a “model for a day”. And Donna Moderna Live video coverage of this project is attracting enormous success.

And, of course, there will also be advice for Mothers and the world that surrounds them.

Another interesting slot full of ideas is certainly CasaFacile Interiors, inspired by the Mondadori magazine of the same name: a docu-reality that helps women to find solution for furnishing, reordering and personalising various elements of the home. With the valuable assistance of furniture stylists, readers/viewers can take ideas and tips to modify parts of their home, also thanks to a “Before & After” appointment that provides a detailed outline of all the steps required to transform a room and create the home you want.

Also Food, produced in cooperation with the magazine Cucina Moderna, will have a space in every episode of Donna Moderna Live. In the studio a food coach will prepare and explain a recipe, revealing the secrets of the most tasty dishes.

Donna Moderna Live also offers a cooking feature called Dedicated to in which a reader, helped and supported by a chef, will prepare a recipe to which she is particularly attached.

Donna Moderna Live is also fitness and wellness. Lessons for pilates, yoga, pole-dancing, belly dancing and tango will be available every day. There are so many way to keep yourself in shape and with this slot, in every episode and with the help of an expert, viewers can discover the secrets and characteristics of various activities.

An all-round programme for women that also recounts stories of women who have followed their dreams. Women who, with courage and determination, have taken on ambitious challenges: collective, in couples, professional, but in any case linked to personal satisfaction.

Donna Moderna Live can also be seen on the web site donnamodernalive.com, on social networks using the hashtag #donnamodernalive and on the Facebook and Twitter accounts of Donna Moderna.

A communication campaign for the launch of Donna Moderna Live has been put together that will appear in the press, on radio and TV, with promos on Mediaset channels, web and outdoor.

Donna Moderna Live, inspired by the Mondadori magazine Donna Moderna, is a programme created by Magnolia for La5. Executive producer Magnolia: Maurizio Gulino. Project chief: Agata Gambuzza. Director: Michele Rho.

Donna Moderna Live has been produced with the contributions of: L’Oréal – Gruppo Fini – Upim – De’ Longhi – Yes-Zee by Essenza – Acqua Vitasnella – Ghd.

“ENERGY FOR CREATIVITY” is the name of the big exhibition event organised by the monthly INTERNI during the FuoriSalone.

Supported by Expo Milano 2015 as a partner and with the patronage of the City of Milan, “ENERGY FOR CREATIVITY” will take place in the Courtyards of the University of Milan, from today until the 24 May.

A large number of world renowned architects and designers have been involved in the project, including: Daniel Libeskind with Libeskind Design, Antonio Citterio and Patricia Viel and Partners with Gruppo Cosentino, Alessandro and Francesco Mendini with Deborah Milano, Piuarch with Marazzi, Luca Trazzi with Veuve Clicquot, Steve Blatz and Antonio Pio Saracino with Marzorati Ronchetti, Vetreria Bazzanese and Zordan, Bernard Khoury with Margraf, Philippe Starck with Tog, Kengo Kuma & Associates with Tjm Design – Kitchenhouse, Alessandro Michele with Richard Ginori and many more.

“Our exhibition event, which is now in its 18th edition, provides a space for experimentation for installations of different sizes, able to stimulate inter-disciplinary synergies,” says Gilda Bojardi, editor of INTERNI. “Alongside the display of models and prototypes, micro-architecture, indoor and outdoor pavilions, illuminated installations and video projections, will be also theme-based exhibitions, performances, conferences and meetings,” the editor concluded.

Co-producer of the initiative is the international foundation Be Open, which conceived and promoted The Garden of Wonders. A Journey through Scents, an exhibition about the relationship between perfume and design at the Orto Botanico in the Brera district of the city, and Audi. The latter has contributed with the Invitation Tower installation, designed and built by Audi Design, but above all with the Audi City Lab, a space in Via Montenapoleone where INTERNI will stage a series of events that will focus on design and its relationship with light, connectivity and creative digital disciplines.

With this exhibition event, which gives Milan a unique and extraordinary visibility, the INTERNI system confirms its absolute leadership in the professional living segment, with a market share of over 45% in terms of space in the period January-March 2015.

To reinforce the magazine’s role as a communication tool in the world of architecture and contemporary design, the latest issue of INTERNI will feature a new design and layout developed by art director Claudio Dell’Olio.

And with issue n° 650 of Aprile 2015, INTERNI renews also the editorial formula with a both a new layout and structure enriched with new features and background detail, such as the section PhotographINg with images as the protagonists: details of installations, designs and products, freely combined to present themes and ‘provocations’ from contemporary design. The pages specifically dedicated to design have been reinforced and given greater detail through interviews and thanks to the contributions of Italian and international journalists and critics, able to offer to the readers of INTERNI an increasingly multifaceted and inter-disciplinary reading of design.

An additional new feature announced to coincide with the FuoriSalone is the new internimagazine.com, which will exploit even more the potential of digital and the web, strengthening the ecosystem that revolves around the brand. The structure, design and content of the site has been completely reconfigured and a new version of the “Design Index” section will be created in order to bring together companies and professionals and becoming an important marketplace for the world of design.

In order to find your way around the ever richer array of events during the Milan Design Week, we couldn’t forget the Guida FuoriSalone® – which is also available as a free app for iPad and Android operating systems on tablets, smartphones and iPhone – which offers a systematic overview of more than 400 events and a day-by-day agenda of all the appointments involving the companies, designers and architects participating in the FuoriSalone, and the Guida Zee Milano (only in the digital version included with the app) with a selection of new itineraries and fashion spaces fashion around the city as it prepares for the Universal Exposition: from design to shopping, department stores and restaurants, as well as hotels.

Panorama, the newsmagazine edited by Giorgio Mulè, returns to the streets to discuss Italy from the territory. In fact, 25 March sees the launch of he new edition of Panorama d’Italia, the live media experience that will take to 10 Italian cities a calendar of initiatives and events to stimulate dialogue with citizens and establish a link with the excellence of Made in Italy and the world of business, the economy, culture, food and wine.

The first edition, in 2014, reached 3 million people with a total of 100 million contacts, and involving, at more than 200 events, 400 media organisations, 11 universities, 120 entrepreneurs, over 500 companies and 180 startups, as well as the participation of more than 300 prestigious guests and speakers, including 6 government ministers and 7 Regional Presidents.

“Last year,” declared the editor of Panorama Giorgio Mulè, “we gave a voice to the best of Italy in a revolutionary way, transforming cities into stages with live events integrated with the fabric of local life. And we did it in the best way we know how: presenting ourselves as what we are, with the strength and credibility of a brand that for over 50 years has recounted the country to itself, both its critical aspects and its opportunities. With this adventure in 10 new cities, we will continue to give voice and visibility to the future of Italy to those who create that future every day. We will also make our contribution to draw in young people to the world of business by bringing the best of both into contact,” Mulè concluded.

Also this year Panorama will dedicate in its pages extensive coverage of each of the cities on the tour, giving an account of its excellences ahead of the stop and, in the subsequent issue, a portrait of the city by a writer who will focus, each in his own way, on the characteristics of the place and its people. And, finally, there will be a detailed report about all of the events and guests involved, with photos of the four days that Panorama d’Italia has dedicated to the city.

The stops
In 10 stops, from March to November, Panorama will cross Italy from north to south. And to do so, the magazine will involve both local excellences and prestigious guests, moderated by the magazine’s journalists and columnists, directly in the places where citizens live out their daily lives.

For four days, each city will have a rich calendar of events at the most representative and lively locations and in close contact with the protagonists. The tour starts in Naples (25-28 March) before moving on to Vicenza (15-18 April), Pisa (6-9 May), Varese (27-30 May), Matera (17-20 June) and, after the summer break, Trento (9-12 September), Spoleto (30 September – 3 October), Modena (21-24 October), Bari (4-7 November), Palermo (18-21 November).

The Home of Panorama d’Italia
The nerve centre of Panorama d’Italia will be the new “Home” that for each stop on the tour will be set up in the main square of the host city: a totally transparent structure with a large table featuring a silhouette of Italy. Inside the lounge area is an infopoint accompanied by large screens that will project live streaming coverage of the events taking place across the city, the calendar with times and places and background detail and videos of events that have taken place. Plus, a special social wall will project the tweets and photos of participants who want to share their experience using the hashtag #panoramaditalia. The tablets positioned on the table in relation to the cities involved in the Panorama d’Italia tour will offer the public additional information and the possibility of signing up for the events on the programme. Useful information will also be provided by info panels and totems outlining details of events.

The events and new features of the 2015 edition
While the Home will be the focal point of Panorama for the entire duration of each stage of the tour, other areas of the city will host institutional events and debates with exponents of national significance from the world of politics and business. Prestigious authors of books about to be published will be the protagonists of special encounters with the public and space will also be given to personalities from the world of entertainment, musicians and singers. Actors and directors will enjoy a special space dedicated to cinema and run by Piera Detassis, editor of Ciak and president of the Cinema for Rome Foundation. Special attention in this new edition will be given to the designers and stylists that represent the excellence of the area and the best of Made in Italy and, on each occasion, catwalk shows and glamorous events will be organised in which such designers can display their personal interpretations of style.

Of central importance in each of the cities visited will be the contribution of the universities that will, on each occasion, host meetings with young startups, venture capitalists and experts in innovation to discuss the possibilities of creating businesses and the opportunities offered in the area. Among the new features this year will be the involvement of younger students: in fact:, in collaboration with Mondadori Libri, Panorama will donate 100 books to a school in each city, after having invited pupils in their last year to write a short essay on “Why Panorama should leave a “legacy” of 100 books to my school”. All of the contributions received will be read by the staff of the magazine and the most significant and original will be published in the weekly and on Panorama.it and will enable the school of provenance to claim the gift of 100 books, to be presented by the editor Giogio Mulè during the stay in the city.

Panorama d’Italia will also offer an opportunity to rediscover the beauty of the artistic heritage of the area, thanks to a guided tour by Vittorio Sgarbi of the most representative works of art. Space will also be given to the food and wine of the area with show cooking demonstrations by leading chefs and meetings with personalities from the world of food. Finally, every Saturday, the editor of Chi Alfonso Signorini will invite a personality from the world of entertainment for an exclusive talk show.

The entire calendar of events will also be offered by the special gift boxes Box For You, with which it is possible to buy a package that includes an overnight stay in one of the cities on the tour and privileged access to the most important events on the stop selected.

Panorama d’Italia online
The main events can also be followed live on Panoramaditalia.it and on the Panorama.tv channel. In fact, last year alone, more than 100 hours of events were broadcast in streaming, as well as realtime updates, photos and videos from each stop of the tour. Also this year, the site dedicated to the tour will feature an area for registration at the events that also provides and free three-month subscription to the digital edition of Panorama and inclusion in a prize draw for a Mediterranean cruise for two.

The main social networks can also be used to share impressions and experiences of the events of Panorama d’Italia using the hashtag #panoramaditalia. The Twitter account @panoramaditalia will also provide realtime commentary on all of the most significant moments involving the protagonists of the events.

The partners
Panorama d’Italia also benefits from the support of high level partners who share the commitment to enhancing the excellences to be found around Italy. They include: Autostrade per l’Italia, Banca Mediolanum, Enel, IBM, Invitalia, MSC Crociere, Università Telematica Pegaso and TgCom24 Mediaset. A charity partnership with the Lega del Filo d’oro will also accompany the tour on all of its stops. Moreover, at every city visited, media partnerships are in place with the leading local newspapers, TV and radio stations.

“Panorama d’Italia is organised in collaboration with Triumph Group International, for executive production, organisation and logistics, while the platform and digital strategy is managed by H2H.