Media: Publishing brands

The Panorama system is being reinforced to include all of the channels of communication, from print, the web, tablets and mobile, as well as initiatives and events across the country.

In particular, from tomorrow, the Mondadori newsmagazine edited by Giorgio Mulè, will present itself to readers in a decidedly new look, designed by Pier Paolo Pitacco and created with the art director Roberto Bettoni and, making the magazine more modern, elegant and easy to read thanks also to the use of opaque glossy paper .

But the real change will be in the second half of the magazine, which will be called Link and will modify the editorial mix by tipping the wink to men’s passions: from fashion (with features and still life) to cosmetics, art tours, from culture to music, technology and cars, and, of course, design. The first half of the magazine will remain focused on the most important current affairs from Italy and around the world, including the investigative reporting that has always been a hallmark of Panorama.

This revamping of the weekly is part of an overall updating of the system around Panorama. In fact, from 2014, the women’s title Flair the male lifestyle magazine ICON (launched with great success in October 2013 also in Spain with El Pais), have both gone from five to six issues per year.

The development of Panorama is proceeding at the same rate also on the web. The Panorama.it web site. thanks to its ability to offer immediate and detailed news, focused on the extensive use of multimedia content, in January and February 2014 attracted more than 4 million unique users (4.4 in January 2014 and 4.1 million in February 2014), with a total of around 16 million page views per month (Source: Censuario ShinyStat). And there was huge growth, compared with 2013, in the brand’s presence on the main social networks: the number of Facebook fans has almost reached 100,000, while doubling the number of followers on Twitter (54,000).

Plus, for the first time ever, Panorama is going on tour around Italy with “Panorama d’Italia”, a live & media experience that, from 2 April, starting in Reggio Calabria, will visit 10 Italian cities with a calendar of 150 integrated initiatives and dialogue with 300 speakers and 3 million citizens and establishing a link between the excellence of Made in Italy in the world of business, the economy, culture, food and wine.

The new Panorama, on newsstands from Thursday 27 March at a special price if just €1, will also be a collectors’ issue: in fact, the cover, entitled La meglio Italia (The Best of Italy) has exceptionally been designed by the Oscar winner Dante Ferretti.

In support of the magazine, a multichannel media campaign has been organised with the claim “Panorama entra nel vivo” (Panorama gets to the heart of things), on leading TV, newspapers, radio and web media.

Today sees the debut of the new R101. The radio station of the Mondadori Group presents a completely renovated schedule that puts the energy of music at its heart. A big change, accompanied also by a new logo and a range of other new features for listeners.

“Radio has always been one of the priorities of our Group,” underlined Ernesto Mauri, chief executive of the Mondadori Group. “And with the launch of the new R101 we have decided to significantly intensify our presence in the radio market: a sector in which we want to play a leading role by introducing the best skills in music programming and the maximum innovation in terms of content and listening options,” Mauri concluded.

It is on this basis that Mario Volanti, founder and chairman of the Radio Italia group, and Marco Pontini, general manger of marketing and sales – to whom Mondadori has entrusted the content and marketing of R101 and who will take on the roles of deputy chairman and director of content and marketing respectively – today presented the radio’s new editorial line, developed together with Carlo Mandelli, managing director of Monradio.

“In this period, along with Marco Pontini, we have been working on the repositioning of the station and the relaunch of the image in general of R101,” declared Mario Volanti. “Already today you can appreciate the return of music to the centre, the very heart of the station, as was agreed for the new editorial line of R101. But above all it will be the continuity of daily programming in the coming weeks that more an more people will be able to rediscover their favourite music.”

R101 – THE MUSIC

R101 is reborn with the power and energy of music; a significant change, starting from the logo and the new pay off “The music”, that will accompany all of the output and a surprising cross-media advertising campaign, developed by LGM – Young & Rubicam Group, on the air from 27 March with a soundtrack by James Blunt who has chosen R101 as the partner for his upcoming Italian summer tour.

The ironic and irreverent spot, promises good music. “Life is too short to listen to rubbish music, choose the right radio” and it is precisely this more direct claim that is the real promise of R101: to provide good music.

A SPECIAL BAND FOR THE RADIO’S NEW JINGLE
In line with the objective, the radio’s new jingle has been commissioned from a pool of outstanding musicians who have all made a personal contribution, with their voices and instruments and given life to an original Italian band, brought together for this special occasion to give a welcome to the new R101.

Playing on the new jingle for R101 were Saturnino, legendary bass player and close friend of Lorenzo Jovanotti, Claudio Dirani the drummer from Modà, as well as the incredible guitar and voice of Alex Britti, the unmistakable piano and voice of Raphael Gualazzi and the voices of singers of the calibre of Giorgia, Francesco Sarcina, Marco Mengoni, Kekko Silvestre from Modà, Mario Biondi, Arisa and Zucchero.

ON TOUR WITH ITALIAN AND INTERNATIONAL MUSIC
In order to reinforce the radio’s link with Italian and international music, listeners will be able to enjoy tours that R101 has supported in the first phase of the relauch. Starting with Francesco Sarcina, fresh from success at the Sanremo Festival, moving on with James Blunt and Simple Minds, who have chosen R101 as their official radio, and then what everyone acknowledges will be the international musical event of the 2014: the concert by the Rolling Stones at the Circo Massimo in Rome, scheduled for 22 June.

For this special occasion 101 lucky listeners will win tickets for the concert through a competition that will certify their loyalty to the radio.

R101 will also be the partner of an event on 23 April at the Theater at Madison Square Garden and will give two luck listeners a trip to New York where Zucchero will play a special gig with guests including Elisa, Fiorella Mannoia, Jovanotti and Sting.

R101 AND SPORT
A new site R101.it, where you can find previews of spots, jingles and a range of other treats for listeners, a new app and the promotion of all the radio’s activities on social networks providing a daily account of what’s happening at the station and strengthening its relationship across the country thanks to partnerships with some of the most important sporting events.

Thanks to collaboration with Sport 09, R101 will also present on the jerseys of Genoa Calcio and along the sides of the fields in the stadiums of eight Serie A teams: Genoa, Lazio, Sampdoria, Udinese, Cagliari, Fiorentina, Atalanta and Chievo.

R101 is also a partner of the city run the Stramilano and the Giro d’Italia.

PARTNERSHIPS WITH TV PROGRAMMES
But it’s not just sport, there are also partnerships with TV events. In fact the radio station will be a partner of some of the Mediaset Group’s biggest events. And the first news is that R101 will soon be back on Italia1, SUPERCLASSIFICA, the new edition of the music programme that more than any other has marked the history of music on TV, while Grande Fratello, on Canale 5, will, for the first time, host a radio point inside the house.

R101 is available at www.R101.it

www.facebook.com/radioR101

twitter.com/RadioR101

#nuovaR101

Panorama is setting of on a trip around Italy with “Panorama d’Italia”, a live & media experience that from April will visit 10 Italian cities with a calendar of 150 events integrated with the different areas and involving 300 speakers and 3 million citizens and establishing a link between Made in Italy excellence in business, the economy, the arts and food and wine.

“Panorama d’Italia” will tour the country with a varied range of events that will involve the different areas of the Mondadori Group: roundtable discussions, conferences, book presentations, conversations and interviews with leading exponents from the world of politics and business, as well as encounters between universities, start-ups and the business world, organised in collaboration with Invitalia (the national agency for inward investment and business development). The aim of the tour is to attract young people and facilitate the launch of new business initiatives, in particular organisationally and productively innovative start-ups active in the digital economy.

Panorama, that will dedicate the cover of the issue out tomorrow, 6 March, to the initiative, will week by week cover the progress of the tour from start to finish.

The tour
In 10 stages, between April and November, the Panorama mobile publishing will cross the country to report on and show Italy from an innovative and original perspective. In order to do this, the magazine will involve examples of local excellence and prestigious guests moderated by the magazine’s top journalists directly in the places where citizens live their daily lives.

For four days each of the cities involved will welcome a rich calendar of events to be held in the most exciting and representative locations and in close contact with its protagonists. Starting from Reggio Calabria (2-5 April) the tour will then move on to Lecce (14-17 May), Ancona (4-7 June), Parma (25-28 June), and after the summer break will kick off again in Verona (10-13 September), before heading to Verbania (24-27 September), Brescia (8-11 October), Viterbo (22-25 October), Catania (5-8 November) and Salerno (19-22 November).

The events
The beating heart of “Panorama d’Italia” will be the “Dome”, a high-tech structure in the form of a dome and equipped with a central piazza where a special soft screen will project 360° high definition video content, enriched with interactive features that can be used on tablets. Among the various features will be a journey through the last 50 years of history through the most significant covers of Panorama. The Dome will also host a series of other forms of interaction with the public: a social wall will bring together the various posts made on Twitter, Facebook and Instagram and examples of video-art produced by the best emerging artists in Italy will be projected.

At the same time, in other parts of the city, there will be a number of institutional events, workshops, book presentations with authors, as well as a selection of entertainment and relaxation opportunities open to all, such as happy hours and DJ sets with the music of R101, in addition to exclusive parties with fashion bloggers e socialites invited by Icon and Flair. And, from stage to stage, Alfonso Signorini will invite a special guest from the world of entertainment or business for an exclusive talk show.

“Panorama d’Italia” will also be an occasion to rediscover the beauties of the artistic and cultural heritage of the cities visited, thanks to a bike tour in the centres of each city and a guided tour by Vittorio Sgarbi of the most representative works of art of the area. Finally there will also be ample space for the excellence of local food and wine with show cooking events with the best chefs and encounters with celebrities from the world of food.

“Panorama d’Italia” online
All of the main events will be available in streaming on Panorama.it, that will dedicate a special channel on the site to the tour, with real time updates, photos and videos from the different stages as they happen, as well as an area for online registration to events that will offer a free three-month subscription to the digital version of Panorama and participation in a prize draw to be held at each stage of the tour.

It will also be possible to share impressions and experiences of the events of Panorama d’Italia on all the principal social networks using the hashtag #panoramaditalia. Panorama’s Twitter account (@panorama_it) will also comment in real time all of the most significant moments involving the protagonists of the events.

Partners
“Panorama d’Italia” will enjoy the support of important partners, all of whom share a commitment to enhancing Italian excellence across the country. They include: Eicma, Enel, Eni, Finmeccanica, IBM, Invitalia, MSC Crociere and TgCom24 Mediaset. Moreover, stage by stage, media partnerships will be active with the main local newspapers, TV and radio stations.

“Panorama d’Italia” has been developed in collaboration with Triumph Group, for executive production, organisation and logistics, while interactive content has been developed by Stylum.

Mondadori has announced the launch of Il mio Papa, the world’s first weekly entirely dedicated to the Holy Father.

“The idea for a magazine designed to report on and share the words and actions of Pope Francis came from observing how his election has stimulated a renewed interest on ethical, religious and moral issues,” said the editor Aldo Vitali. “In fact, the current Pope is a figure who, thanks to his empathy, as well as the power, the courage and the simplicity of his message, has won over everyone, both the faithful and non-believers,” Vitali concluded.

Il mio Papa, on newsstands every Wednesday from 5 March, has a positive and popular approach with an easy-to-read, colourful and engaging layout as well as moving photographic images.

The magazine will report on the week of the head of the Catholic church – his meetings, pronouncements, engagements and audiences (in particular the Angelus and the Wednesday general audience) – paying special attention to the message of change that characterise the pontificate of Pope Francis. There will also be articles on the people and facts that inspire his work and words, as well as smaller items of curiosity and images that show the great simplicity of the Holy Father in the most ordinary daily events.

Il mio Papa will be a meeting place for readers who can also send letters, poems and other contributions for publication in the magazine.

Every week a space will also be dedicated to a worthwhile ONLUS, (a non-profit charitable organisation) highlighting the organisation’s commitment and mission with a view to attracting support.

A double poster of the Holy Father will be included as a gift, along with the most significant phrase of the week, and every issue will feature the illustrated history of the life of Pope Francis written for Il mio Papa by Tiziana Lupi and published in instalments in the form of a pull-out insert to be collected. Completing the features is a column on the saints of the week, a list of TV programmes on faith and the cartoons that are dedicated to the Pope from around the world.

The first issue of Il mio Papa will also include an extensive feature celebrating the anniversary of Papacy, that will also be covered in a special DVD to be included as a supplement to the magazine the following week.

The new magazine will have a total print run in the first month of 3 million copies and the communication campaign, managed by Tita, will involve a range of media; TV, newspapers, Mondadori magazines, point of sale posters and banners in St Peter’s Square in Rome. The weekly will be on sale at newsstands with a launch price of €0.50.

Shortly it will also be possible to follow Il mio Papa also on the web site www.miopapa.it, and on Facebook and Twitter.

Tv Sorrisi e Canzoni will be on the front line to follow all the events surrounding the Sanremo Festival with special features and background in the magazine, online and on social networks.

This year, in addition to three special issues of the weekly and continuous updates on Sorrisi.com, Facebook and Twitter, Sorrisi will transform the Festival into a social challenge, moving the competition also onto Twitter. To mark the 64th edition of the song competition the magazine is launching the sanremo.sorrisi.com app, an initiative that rewards those who love sharing the most important moments of this annual appointment with Italian music and to enjoy the Festival also though the second screen experience.

All content from Twitter, Facebook and Instagram, with hashtags relating to Sanremo and the festival’s protagonists will be brought together in real time by Tv Sorrisi e Canzoni on a single social wall, accessible from all devices.

Fans and viewers can support the artists in competition by tweeting directly from the web app, and becoming themselves protagonists of a tweet competition: the winner will be the most social artist, or the most mentioned by users on Twitter that Sorrisi will reward with a Telegatto. For all the artists in competition, in the “Champions” or “New” categories, it will be possible to check the number of mentions received, as well as the sentiment, which will measure the mood of the fans.

But the challenge will also be between the users: points will be given for all activities conducted on Twitter – from a minimum for the creation of a post to a maximum if the tweet then appears on the official account of an artist. A list will be drawn up every day of the most active profiles and an interactive map will show the most engaged cities.

Plus, in the “Style Blog” area, there will be a space for fashion and style, with special contributions from Silvia Grilli, the editor of Grazia, Annalisa Monfreda, the editor of Donna Moderna, and Marina Bigi, the editor of TuStyle, who will comment live on the looks of the Festival’s protagonists.

The Sorrisi web app offer will also include additional content, videos, curiosities and interviews with the stars of the Festival will be posted every day by the editorial staff of the weekly, who will follow the festival live in Sanremo.

Monday 17 February sees the start of Social Media Week 2014 which returns to Milan for the second year in a row thanks to Digital Marketing agency Hagakure and with the support of the City of Milan and Expo 2015, with the theme “The Future of Now: Living Connected”. The first event will be on Monday 17 with the opening ceremony at Palazzo Marino from 9.30 to 11.00. A complete programme for the week is available at http://socialmediaweek.org/milan/schedule/ where you can register to take part in the single events. Participation is free of charge but numbers are limited. To interact with the speakers and organisers during the event, the official hashtag for all social media platforms is è #SMWmilan.

Also this year the main locations will be Palazzo Reale, the Urban Center in Galleria Vittorio Emanuele and the Mondadori events space in Piazza del Duomo. Almost all of the events will also be available in live streaming in collaboration with TIM, the mobile brand of Telecom Italia, on the site Live.tim.it/smw and that of social media week, www.socialmediaweek.org/milan.

This edition of the event has been made possible thanks to: Nokia, also this year in the role of City Headline Sponsor, the Main Partners: TIM, Philips. and Partners: Coca-Cola, Widiba, Microsoft, Yahoo, Europ Assistance, the Media Partners: Corriere della Sera, Mondadori, Wired, Radio Deejay, ZERO, SPAM Magazine, Ebuzzing, TVN, Technical Partners: Nescafé Dolce Gusto, Airbnb, Uber and Community Partners: Igers Italia, Talent Garden.

This year’s social event will feature international guest speakers such as Rohan Gunatillake (Monday 17 at Palazzo Reale with a keynote speech on digital meditation), Cindy Gallop, (Tuesday 18 at Palazzo Reale during the session “Make love, not porno”), Kenyatta Cheese, (Wednesday 19 at Palazzo Reale will talk about Social TV) and Tomonori Kagaya (Thursday 20 at Palazzo Reale will examine the topic of wearables and bio-sensing technologies).

On Monday 17 February there will also be a discussion about Twitter and possible developments in Italy ( “Inventare (il futuro di) Twitter in Italia” at 3.30 pm at the Mondadori events space) and starting from the book by Nick Bilton newly published in Italy by Mondadori, Inventare Twitter, which tells the story of the four founders of the American company.

On Tuesday 18 from 4.00 to 6.00 pm at Palazzo Reale, Social Media Week will host the Radio Deejay programme “A tu per Gu” presented by Guglielmo Scilla. For the first time the staff of the radio station will be on stage to present the first live show to the web world. On Wednesday 19 Social Media Week will move to the New Rocket club in Milan (Alzaia Naviglio Grande 98) for the official party of the world’s most social week.

After throwing off its party clothes, the Social world will put on its running shoes for the SMW Explorer Run, the year’s most social run in the company of Internet Explorer and the Podisti Da Marte who will celebrate their 5th anniversary. The appointment is for Thursday 20 February at around 7.00 pm in Corso Como with the start scheduled for 7.30 pm and a route of about one hour that will take in many of the city’s most characteristic highlights.

The Mondadori Group is the media partner of the latest edition of Social Media Week, the event dedicated to social media that takes place in the same week in New York, Tokyo, Bangalore, Barcelona, Copenhagen, Lagos, Hamburg and Milan on the theme of “The Future of Now: Living Connected”.

The Milan event that will run from 17 to 21 February 2014 will feature over 40 events with 100 Italian and international speakers and explore the most original ideas and trends related to being always connected and living an authentic digital lifestyle.

Five days of meetings and encounters that will take place in nerve points of the centre of the city. Among the official locations of the event will be the Mondadori events space in Piazza del Duomo, that will also be accessible in streaming.

The Mondadori Group will be present at numerous single events, including: a conversation on the future of Twitter, to mark the publication in Italy of the book by Nick Bilton (Inventare Twitter, Edizioni Mondadori), which tells the story of the four founders of the American company; a workshop on the new degrees of separation, that have gone from 6 to 2 (based on the title of a book about to be published by Sperling&Kupfer); the launch of a new publishing initiative linked to the pop-publishing web site Scrivo.me. With Donna Moderna and Grazia a discussion will take place about issues related to storytelling with a female perspective and on beauty. Finally, the photographers of Mondadori Portfolio will teach some of the tricks of the trade to aspiring food bloggers: recipes are important, but photographic quality if fundamental.

The Social Media Week’s Digital Gift Box will contain offers on books, magazines, applications and other Mondadori products produced ad hoc for the participants of the event.

The entire Social Media Week can be followed live from the official Facebook, Twitter and Instagram (@SMWmilan) accounts and Mondadori’s digital channels, using the hashtag #SMWmilan.

An updated calendar of events for the Social Media Week is available at http://socialmediaweek.org/milan/schedule/.

8 to 10 February are the dates fro this year’s Food Experience Mondadori, the show-event on the culture of food and wine that in recent years has been part of the most important international events held in Milan, such as the Fashion Week and the Design Week.

For its fourth edition, the Mondadori initiative, that is run in collaboration with Sale&Pepe, will be a part of the Milan Food&Wine Festival, an encounter with some of the leading players in the world of wine and designer cuisine and an opportunity to discover the best products and some of the most interesting Italian chefs, to be held at MiCo Milano Congressi – Gate 15 (Via Gattamelata, 5).

The Mondadori Food Experience will present 3 days of show-cooking for adults and children, guided tastings and cooking classes open to everyone, alongside the food and wine trails and tastings organised by the Festival, with 400 wines and some 24 chefs, pastry cooks and pizzaioli. Also this year, the formula includes exhibitions by big-name chefs and a rich calendar of events and activities to learn the techniques and secrets of haute cuisine, taste outstanding delicacies and actively participate in their preparation. Among the names present over the three days are pastry expert Davide Comaschi, gold medal-winner at the World Chocolate Master 2013, as well as prestigious chefs such as pizza maestro Simone Padoan, the chef star Davide Oldani, the revelation Luciano Monosilio, the virtuous Loretta Fanella, on this occasion running a designer class for children, and many more. All accompanied on the stage by the editor of Sale&Pepe Laura Maragliano

Readers of the Mondadori magazine (in print, on digital and social) will have fast-track entry to the Milan Food&Wine Festival: with a dedicated promotional code “MONDADORI FOOD” which until 7 February, at www.foodwinefestival.it/mondadori, will allow readers to buy an advance ticket at the special price of €20, an exclusive saving on all the other sales channels. The ticket will also include all of the events of the Mondadori Food Experience and other Festival initiatives.

For a calendar of events please click here

All of the event’s activities will also be available online using the hashtag #FoodExp, where you can share ideas and comments about the event on all of the leading social networks. The Sale&Pepe Twitter (@saleepepemag) will post real time comments on the highlights and involve some of the web’s leading food leading bloggers.

INTERNI begins a year of celebrations for the title’s 60th anniversary – 60 years in which the magazine has explored the future of design – with an international issue (January/February) in both theme and content: an issue entirely in English with translations in Italian at the end of the magazine, which will be officially presented during two important international appointments for the sector: in Cologne, Germany during the IMM Cologne fair (from 13 to 19 January 2014) and in Paris, France during Maison & Objet (from 24 to 28 January 2014). The magazine will distributed at hotels, art galleries, design and fashion stores, with promotions at airports and railway stations in Milan, Paris, Cologne, Berlin and London, and with additional special distribution in the UK, Brazil and the United States.

The theme of this special issue of the magazine is “crossover”: a term borrowed from the automotive sector that indicates a mixture of types, the coming together of contexts and a capacity to absorb ideas from different worlds, both geographic and cultural.

The magazine will specifically take a closer look at crossover in contemporary design and examine products “that combine and express different languages,” declared Gilda Bojardi, editor of the magazine. “This is an area that INTERNI feels particularly drawn to for the specific role that it has taken on in recent years in encouraging creative alliances between designers, companies, representatives of the world of culture and professionals from the world of design in its broadest sense.”

The cover of this issue communicates a surprise and also toast to 60 years of Zanotta, a company that “for 60 years gives shape to the design,” in a career full of successes and three ‘Compassi d’Oro’.

INTERNI also begins the year by celebrating the 30th anniversary of the Design Guide Index (a supplement to the January/February issue). New features can be found in this, the 30th edition, in both the print and digital versions, the latter available both on the web and mobile, through the new web app Guidaindex.com that will be active during the whole of the year; a unique guide dedicated to the world of Italian design with more than 8,000 addresses: who produces and what, where you can buy and what, as well as the designers, photographers, promoters, publishers, teachers, organisers, exhibitors. You can also download a complete list of the showrooms and sales outlets of the companies listed in the Guide with their trademark.

INTERNI is also launching a new digital version of the Design Guide Paris, a web app that will be available from 20 January 2014 from the web site paris.interniguides.com and optimised for desktops, tablets and smartphones. In a bilingual French/English version, it also includes an interactive map of Paris indicating the main landmarks, a selection of useful information and a detailed photo gallery. Now in its 15th edition, the guide is an essential source of information and orientation for visitors to Paris with additional indications regarding events, hotels, restaurants, exhibitions and museums, as well as all the news from Maison & Objet.

The Interni system, which has become established over time as the undisputed leader among architecture and design magazines with a share of the Italian market of over 50%, begins 2014 with an international edition that has also been a great success from an advertising point of view, with revenues up by 10% on 2013.

And over the year there will be other surprises for both readers of the magazine and the advertising market, thanks to special initiatives and an unmissable appointment with an issue wholly devoted to the history of design to be published in October.

For CasaFacile the new year starts with a bang. The monthly edited by Giusi Silighini is changing its look with an offer full of new features not only on newsstands, but also online and in digital: in fact the launch of the site www.casafacileweb.it and a new app, will contribute to the development of the brand across all media platforms.

“CasaFacile will become a new point of reference for lovers of interior design and daily living at home,” claims the editor Giusi Silighini. “By maintaining a ‘beating heart’ characterised by simplicity, spontaneity and engagement, the title is also more authoritative and reliable with a fresh, engaging and lively language that aims to create a unique style in which women can recognise themselves and identify with.”

While staying faithful to the distinctive features that have led to its success over the years, CasaFacile is renewing its content, look and language.

The title now has a more contemporary feel and the first part of the magazine is devoted to news, trends and events, as in the new section “Dove, quando, perché: indirizzi, novità e trend da tenere sott’occhio” (Where, when, why: new products and trends to keep an eye on) that immediately projects the reader into the world of CasaFacile. Naturally, at the heart of the magazine are homes, each of them characterised by a “theme” (Home Inspiration, Home Décor, Home Ideas & Solutions, Home Before and After), while the second part of the magazine is more service-based, with thematic “how to” columns and features for example on décor and crafts and looking after plants and gardens. The layout is cleaner, easier to use and colourful, with weightier fonts, softer lines and a lively, but never gaudy use of colour in more extensive visual fields. Throughout the magazine there are graphic signals to guide the reader.

But what is really new is www.casafacileweb.it, a site that is totally in line with the CasaFacile style featuring news and anticipations, for example in the “Editor’s Blog”, or backstage coverage for “Before and After” on the video channel.

Moreover, with the new app (that can be downloaded for free from the App Store), as well as being able to flick through the magazine, users have access to all the content of the site laid out with an innovative design. As an expression of the new integrated print-digital organisation, casafacileweb.it offers extra multimedia background on the main features of the magazine, a wide range of practical advice and a special ‘how to’ tutorial section.

In recent years the magazine has also built up a community where readers have become authentic friends who share their hobbies and interests on the web: in fact CasaFacile has also form the start been very active on social networks and has more than 130,000 Facebook fans, as well as having a presence on Pinterest and YouTube.

But there have also been successes on the advertising side. Thanks also to the potential of the site and the new app, the new CasaFacile has been warmly received by advertisers, with the first issue after the relaunch recording a 60% increase – compared with January of last year – in advertising revenues.

The launch of CasaFacile will be supported by a significant communication campaign managed by Hi! and involving a range of media: TV, Mondadori magazines and websites, PoS, airports and railway stations. The new CasaFacile on newsstands from this week at the special price of €1. The magazine is also available from the iTunes Store where you can but a single copy or a subscription (3 months for just €4.49 or a year for just €15.99, with a free issue included).