Media: Publishing brands

From tomorrow, Wednesday 13 February, Grazia will be available also in Spain thanks to a licensing agreement with Prisma Publicaciones, a company 100% owned by the Planeta group. The new magazine, edited by Charo Izquierdo, brings to ten the number of weekly editions of Grazia in the world, completing the presence of the Grazia International Network in continental Europe.

With this and the Korean edition, to be launched next week, the number of countries in which the magazine is published rises to 23. Thanks to this partnership, the Spanish magazine market will now include a upscale brand that already represents the elegance and style of Italian fashion around the world. The new edition of Grazia will introduce Spanish readers to the unmistakable mix of celebrities, fashion and lifestyle that has always characterised Mondadori’s fashion magazine.

“Grazia is will enter the panorama of Spanish women’s magazines as a product that has been missing until,” said Charo Izquierdo, editor of the title. “There has not been in our market a title that combines fashion and news, and which responds to the needs of women readers. I’m sure that Grazia Spain will be a new element as it has been with the other editions in the rest of the world,” Izquierdo concluded.

Unique in the international publishing scene for the speed with which it has exported the brand to four continents, Grazia is one of the most popular titles in the fashion and beauty sectors. In addition to Italy, the magazine is successfully published in France, Great Britain, Germany, Holland, Russia, Australia, United Arab Emirates, South Africa, China, Indonesia, Bahrain, India, Thailand, Croatia, Serbia, Slovenia, Bulgaria, Bosnia and Herzegovina, Macedonia, Poland and soon in Korea.
The launch of Grazia Spain will be supported by a communication plan ranged across TV, print, radio, B2B, online, outdoor point of sale.

Donnamoderna.com, one of Italy’s leading web sites for women, presented to the Fondazione Istituto Europeo di Oncologia (European Institute of Oncology -FIEO) the proceeds of “Un’azione coi fiocchi”, an online charity initiative in support of the couples who every year have difficulty conceiving a child, in collaboration with Pro-Fert, (Società Italiana Conservazione Fertilità), the Italian Fertility Conservation Association.

The users of Donnamoderna.com, by sharing the initiative with their friends on Facebook, Twitter and Pinterest, activated an authentic web charity chain triggered by a video-story in support of fertility which in a short time generated 83,000 views YouTube and winning the first place among the most viewed (of the week and month) and popular videos on the web in the “Non-profit & Activism” category.

Thanks to the likes and shares on social networks, Donnamoderna.com donated €5,000 to the Fondazione Istituto Europeo di Oncologia: the proceeds will be used by the FIEO to promote an innovative study led by Dr. Fedro Alessandro Peccatori, Director of the Fertility and Reproductive Oncology Unit at the IEO, into “Cancer and fertility: the importance of prevention.”

Donna Moderna is the preferred magazine for the most lively, curious and modern women, thanks to an editorial formula based on service, variety and completeness as well as journalistic quality. Donnamoderna.com is the Italian leader in sites for women with 4.5 million unique visitors and 55.7 million page views (source Audiweb, November 2012), it also has over 151,000 fans on Facebook and over 156,000 followers on Twitter .

Fondazione IEO
“Better care through research” is the motto of the IEO, established in 1994 on an idea by ​​Prof. Umberto Veronesi, and which is inspired by an innovative model of health and advanced research in the field of oncology, integrating the various activities in the fight against cancer: prevention, diagnosis, health education and training, research and treatment.
In order to conduct research of consistently high quality and reliability you need to ensure that researchers have a real opportunity to work consistently at the highest level, which is why the Institute is supported by the Fondazione IEO, a non-profit fundraising organisation.
For IEO and its Fondazione, the fight against cancer is conducted along three lines: clinical activities concentrated in the three areas of prevention and diagnosis, surgery and medical care; experimental research which has absolute priority; and training, to which the utmost importance has always been given.

Profert
Profert, the Italian Fertility Conservation Association, is a scientific body which brings together gynaecologists, reproductive specialists, oncologists and biologists. It is chaired by Dr. Andrea Borini, chief clinician and scientist of the Tecnobios Procreation centres.
The associations objectives include: the organisation of clinical trails, the establishment of a network of counselling centres for the preservation of fertility, the training of doctors in the field, the drafting of guidelines for specialists, the promotion of information campaigns to build awareness among women and men of childbearing age how to safeguard their ability to have children.

Donnamoderna.tv, the new web TV by women for women, which offers a daily range of news and content designed specifically for women, will be online on February.

In line with the pay-off “see how easy it is,” Donnamoderna.tv will provide videos and clips dedicated to cooking, mothers and children, DIY, fitness, beauty, gossip and the world of work, involving emerging and well-known personalities from television and theatre. With a rich programming, the web TV is also accessible through the playlists of programmes.

For the launch, Donnamoderna.tv will exclusively present episodes of Madame Rouge (www.madamerouge.it), the new character played by Lucianna De Falco who, immersed in a bath full of bibbles and hot peppers, every Thursday offers recipes with a touch of spice and burlesque.

The schedule foresees other rolling programmes and features made ​​exclusively for Donnamoderna.tv. Including:

• Cris! Una donna sull’orlo di tutte le crisi, in which every Tuesday the protagonist, Adalgisa Vavassori, will look at the various aspects of the current crisis as they affect today’s women. A “Crisometro” will measure the level of crisis of users in relation to the subject matter;
• Pierangela: On Wednesdays Pia Engleberth will take an ironic look at the world of women through the behaviour of female animals (the praying mantis, the razorbill, the fawn);
• Prendi Nota!: Five ‘musts’ for women, news and information about beauty, love, health, food and sex, examined every Monday in the witty style of Donnamoderna.com.

Donnamoderna.tv is online with over 5,000 videos, 11 thematic channels, 200 new vdeos a month, in partnership with third-party publishers and authors.

From February Annalisa Monfreda will be the new editor of the weekly Donna Moderna. At the same time Monfreda will also take over editorial responsibility for the weekly Confidenze.

Annalisa Monfreda, 34, the mother of 2 children, and a degree in modern literature from the University of Bari, began her career in 1996. After initial professional experience and a Master’s in journalism at the University of Urbino she worked for a number of magazine titles, including Donna Moderna. In 2005 she joined Gruner+Jahr/Mondadori on the staff of Geo and was subsequently appointed editor of Topgirl in 2008 and the following year of Geo. Since September 2010 she has been the editor of Cosmopolitan.

Mondadori wishes to extend its sincerest thanks to Patrizia Avoledo for the professionalism and passion demonstrated over the years she has been with the company: a lengthy period during which Patrizia has contributed, with her team, to making Donna Moderna Italy’s top selling women’s magazine, with over 2.7 million readers (Audipress 2012/II).

Mondadori will also be present at the January 2013 edition of Pitti Uomo in the central Piazzale delle Ghiaie, part of the trade fair area of the Fortezza da Basso, with a completely renovated Mondadori Appointment space: a meeting point for dialogue and exchange, fashion and innovation, with meetings and appointments between the editors of the Group’s magazines and major players in men’s fashion.

After the success in advertising in 2012 (+11% in sales compared with 2011), Icon, the men’s magazine dedicated to fashion and lifestyle edited by Emanuele Farneti and a supplement of the weekly Panorama, begins 2013 with a number of editorial initiatives aimed at both readers and advertising clients.

From the March issue, Icon will be published in a deluxe collector’s an edition with a special cover designed for targeted distribution to the top bookstores and newsstands in Italy. In this way, the availability of Icon in stores will be extended beyond the week in which it is carried with the weekly Panorama.

May will also see the publication of a special issue dedicated to sport and sports personalities, which will be an opportunity to present sportswear, not from a technical perspective, but in terms of lifestyle and a contemporary social and cultural phenomenon. With the special issue of May Icon will increase the total number of issues in 2013 to 5.

In addition, Icon’s web channel, launched last October, over the year will be enriched by two additional sections dedicated to events and blogs, joining the three existing sections: men, women and styles.

Increased dynamism also for Flair that since last year has been part of the Panorama fashion system.
Five issues will be published in 2013 of the fashion, art and culture magazine, dedicated to women who love style in all its forms. As with Icon, Flair will publish a deluxe edition distributed through the best bookstores and top newsstands in Italy.

Sale&Pepe Living, the new magazine edited by Laura Maragliano that offers ideas on the art of receiving, Christmas recipes, table and home decoration, as well as suggestions for a whole host of kitchen-related gifts, is out now.

Refined homes and locations set the scene for features such as Dinner party, Tea time, Pranzo easy chic and the most elegant Christmas menus. Party “protocol” is explained in the smalles detail with different styles and settings.

Advice is also provided on food and wine, as well as decoration in the form of interviews with experts who reveal their secrets.

This special expands the Mondadori Cookery System, which comprises the magazines Sale&Pepe, Sale&Pepe Kids, Sale&Pepe Living, Cucina Moderna, Cucina No Problem, Guida Cucina, the supplement of Sorrisi InTavola, the specials Il meglio di Sale&Pepe and Cucina Moderna Oro, books and ebooks. Overall, the system accounts for sales of more than 1 million copies and over 4 million readers. Combined, these products – with an annual total of 116 issues – offer a wide range of options to meet the needs of readers with different levels of experience who want to enhance their skills in the kitchen and who also have the opportunity of testing their abilities at the Cook&Books Academy cookery school in Piazza Duomo in Milano.

The public also follows Mondadori’s cookery channels on the web: on Facebook, Sale&Pepe has 24,700 fans, while the page for the cookery school, which offers courses for both adults and children, has 5,300 supporters.

The cookery system apps
Sale&Pepe is the perfect magazine to flick through also in the digital format. Along with the new, Sale&Pepe Living, the magazine is available also in a table version. The app can be used on a range of platforms and devices, starting with the Kobo Arc, the new Android tablet launched in Italy Mondadori, which offers all customers a free three-month subscription to the magazine.
Sale&Pepe is also available on iPad and iPhone, as well as other Android tablets and smartphones and Kindle Fire.

The app for Cucina No Problem, the magazine for quick and easy recipes, is the most downloaded cooking app. The iPhone app of Cucina No Problem is designed for all cooking enthusiasts who want to try out simple and tasty recipes. Available free from Apple’s App Store with an initial offer of 100 recipes, each month it allows users to renew the recipes thanks to the “in app purchase” function which, every month, offers new special packages of 30 recipes that can be purchased directly from the app for just €1.79 each.

From 6 December Silvia Grilli will be the new editor of Grazia.

Grilli, who has a degree in modern languages from the Cà Foscari University in Venice, began her professional career at La Notte, L’Indipendente and il Giornale, before being appointed news editor of Anna in 1998 and managing editor of Cosmopolitan in 2000. She has also been a contributor to Il Foglio, Epoca and a number of foreign titles, including The Guardian, The New York Observer and The New York Sun. In 2001 she was a special correspondent for Panorama and co-editor of Grazia in 2005, becoming editor in chief the following year. At the beginning of 2007 she moved to the United States as “editor at large” for all of the Mondadori titles. In November of the same year she was appointed deputy editor of Panorama.

Mondadori wishes to thank Vera Montanari for the constant commitment and passion shown in her time with the company; thanks to her professionalism and experience Grazia has both strengthened its position as a women’s fashion and news magazine of excellence and note and become a point of reference for elegance and style, not only in Italy, but also internationally, where the brand is now present with a network of 21 editions.

From 29 November Grazia will also be published in Poland. The new international edition of the magazine, the result of a licensing agreement with the Bauer Publishing House (Wydawnictwo Bauer) of Bauer Group, will be a fortnightly.

Thanks to this partnership, the Polish magazine market will be enriched with an upscale brand that is already an international symbol of the elegance and style Made in Italy fashion. The new edition of Grazia, edited by Anna Zaleska, will consequently offer also to Polish readers the unmistakable mix of celebrities, fashion and lifestyle that has always characterised Mondadori’s historic fashion title.

“We are sure that when our readers get to know Grazia they will be enthusiastic and won’t want to be without it: the new magazine will capture their attention by offering them the best of celebrities and lifestyle,” declared the editor, Anna Zaleska.

The launch of Grazia in Poland will be supported by an advertising campaign across a range of media: TV, print, radio, B2B on the internet, bilboard, POS and outdoor.
The campaign has been developed by the Polish company Happy Hours.
The arrival of the new international edition will also be celebrated with a party offered by Bauer Media Group tomorrow, to be attended by a number of celebrities, advertising clients, media agencies and media specialists.

Tv Sorrisi e Canzoni, the magazine that has accompanied the history of music, television and lifestyle in Italy, celebrates its 60th anniversary. To celebrate this anniversary Sorrisi has produced a book “60 anni di Tv Sorrisi e Canzoni – Una storia italiana”, published by Mondadori, which describes the evolution of the Italy’s first entertainment.

“The story of Sorrisi coincides with the history of Italy from the postwar period to the present, as well as with the history of our dreams, those made of songs, films, TV shows and ‘recent and not so recent’ characters” says Aldo Vitali, editor of Tv Sorrisi e Canzoni. “It is of course also the story of a special magazine, the best-selling and most imitated, the most whimsical and sometimes, as you can see from the pictures and the covers in this book, the craziest. Above all, the most authoritative; so much so that it has been widely considered “the Bible of entertainment.” This book, based on Sorrisi’s astonishing archive, is a great adventure full of twists and emotions and a genuine treat for the eyes. We like to think that behind the many surprises on these pages, people will recognize the same curiosity, the same passion and the same soul with which we continue today to keep the spirit of Tv Sorrisi e Canzoni alive,” Vitali concluded.

The magazine has accompanied all the changes that have occurred in the world of entertainment – from the period in which songs were a unifying element for the whole country, to the emergence of television in the swinging ’60s, through the boom of commercial television in the ’80s, to the present day, with the advent of new channels, new technological platforms and new ways of using content – becoming an increasingly essential tool with which to navigate the vast array of programmes, films, music, books, technology, radio and all other forms of entertainment.

“60 anni di Tv Sorrisi e Canzoni – Una storia italiana “, with 400 photographs and a preface by Aldo Grasso, traces the history of entertainment in Italy. The book will be available from tomorrow in all bookshops at the price of €29, including a gift facsimile of the first issue of Tv Sorrisi e Canzoni.

On the occasion of its fiftieth anniversary, Panorama, the first Italian newsmagazine, treats its readers with a special edition issue which chronicles half a century of Italian and international news that changed people’s habits and lifestyles. Fifty years of hopes, scientific and technological progress, victories of freedom and democracy, but also wars and attacks: all of the above through unpublished contributions by celebrity spokespersons..

“This edition celebrating our 50 years – Panorama’s director Giorgio Mulè declares – could not limit itself to a simple retrospective, but it necessarily had to have the courage to look in prospect. To do so, we selected prestigious names from all over the world, authoritative witnesses from our times who, after having analyzed our past, tell us with autonomy of thoughts what to expect from the future. These articles represent at best the spirit which has always guided Panorama: freedom of ideas” Mulè concludes.

Among the personalities involved for the occasion are some stars of international politics such as Mikhail Gorbaciov and José María Aznar, but also leading figures from the scientific world (Ilaria Capua, John Barrow) and social studies (Giuseppe De Rita, Enrico Giovannini, Luisa Cavalli Sforza), also involving fashion (Dolce e Gabbana) and music gurus (Zucchero), for a trip to the center of current affairs, economy, culture and traditions: every topic is interpreted through the eyes of its protagonists.

In addition to unpublished contributions, the pages of the special issue are enriched by photographs and other anthology materials from the precious archive of the magazine, founded in October 1962: the same year in which the Beatles published their first record, Marilyn Monroe had been found dead in Los Angeles, Enrico Mattei’s plane crashed under mysterious circumstances and in the news stand appeared the first issue of Diabolik.

Since then, the entire Italian social, economical and cultural environment has undergone deep transformations, into which this Panorama special issue delves, comparing stages and numbers of the change: the average number of family components passed from 3,6 to 2,4 and registered foreigners grew from less than 63.000 to over 4 million and a half. Even daily habits have changed: we have almost quadruplicated beer consumption (29 liters a year per person), we go less to the movies (112 million today compared to over 728 million spectators at the beginning of the ‘60s) but much more to the theater (over 22 million spectators today vs. almost 10 in the early ‘60s): a panoramic glance over 50 years of history, also through records, movies, books and objects which have become real cults.