Media: Publishing brands

Starting from tomorrow Tv Sorrisi e Canzoni will be a magazine completely renovated. The weekly, which for 60 years has been a reference point for show business is evolving in line with the changes taking place in the world of entertainment and will propose a new formula with an innovative editorial formula for readers interested in television and much more.

“The television and entertainment landscape has changed dramatically in recent years with the arrival of new channels, new platforms and new ways of using content”, said Aldo Vitali, editor of Tv Sorrisi e Canzoni. “With the new version of the magazine we want to offer to readers, often confused and looking for a guide, an authoritative tool to help them find their way through the vast array of television programmes, films, music, books, technology, radio and all the other various forms of entertainment”.

Tv Sorrisi e Canzoni, the undisputed leader in its segment, will have a new editorial approach, strengthening its ability to identify and satisfy the interests of its readers.
The magazine is divided into three distinct sections:

• show news, with the most important news of the week
• services, with more extensive and in-depth articles;
• guides, featuring reviews, reports and suggestions for “consumption” and dedicated to main themes of the magazine: TV, cinema, music, web, technology

In particular, the TV Listings section, which will remain the fundamental reason for buying the magazine, will guide readers through the programmes: in fact, the classic schedules will be supported by a new double page highlighting the best programmes selected by the editorial staff: over 100 viewing suggestions every week.

Through the innovations on the web site Sorrisi.com and on the social networks Facebook (http://www.facebook.com/tvsorrisi) and Twitter (@tvsorrisi), Sorrisi will gather comments, reports, reviews, and identify new trends in audience taste. Among the various activities, the special initiative “Ho voglia di Sorrisi” (I want smiles) will be available: with a picture taken with a webcam or smartphone and uploaded to the dedicated mini-site users can become part of the magazine’s show.

R101 is the official radio station of the 69th Venice International Film Festival at the Venice Biennale, which opened today and will run until 8 September 2012.

For the entire duration of the event R101 will offer exclusive radio encounters, from the Radiocall location, with the delegations of all the films in competition. Guido Bagatta, live from the studio set up in the Lancia Café, will give an account of all the excitement of great international cinema, during the programme aired every day from 12 to 1 pm and from 6 to 7 pm. There will be background information and curiosities from the Festival, as well as news previews and interviews with the stars on the red carpet. All video content, images and services will be available on R101’s web tv at www.r101.it.

Thanks to this collaboration R101 will be at the heart of an event of worldwide importance, with the aim of actively contributing to making the magical world of cinema even more spectacular. R101 will be the official ‘voice’ of the Venice Film Festival, covering the events and personalities with the emotional and ironic approach that characterises the radio’s style.

From this month Flair will also be available in Germany, thanks to the licensing agreement between Mondadori and Mediengruppe Klambt, a leading publisher consumer magazine market.

First magazine to cover fashion and interiors in a single upscale title, Flair Fashion&Home is an exclusive upscale title aimed at trendsetting readers interested in style.

“We are delighted with this new initiative with Mediengruppe Klambt, the partner with whom we have already successfully published Grazia in Germany,” declared Zeno Pellizzari, Mondadori’s head of International Activities. “This operation will further strengthen the positioning of our International Network in the German-speaking market, one of the biggest magazine markets in Europe,” Pellizzari concluded.

“With the launch of Flair Fashion&Home, we will broaden our magazine portfolio with another exclusive brand, thus continuing to implement our expansion strategy.” declared Lars Joachim Rose, Chairman of the Klambt publishing group. “I am very happy to further expand our excellent relationship with Mondadori through the launch of this magazine”, he concluded.

Flair Fashion&Home is destined to become a point of reference in Germany among women’s magazines by responding to two of women’s great enthusiasms: fashion and interiors. The magazine, which will always have two covers – the first dedicated to fashion and the second to the world of living – handles its subjects in a sophisticated and original way. Characterised by an outstanding visual impact, its quality, exclusive and detailed approach, the monthly will also always include sections on beauty, wellness and a ‘save the date’ feature for unmissable appointments for films, music and books.

The monthly, which has a target circulation of 100,000 copies, is on sale in Germany and German-speaking Switzerland. Marking the launch of Flair Fashion&Home the title will have a particular packaging to capture the attention of readers.

Eugenius is the protagonist of a new iPhone and iPad app for pre-school children (aged 2 to 5).

Eugenius, a funny and a tender monster has a mission: to bring knowledge of the planets down to earth. But he can’t do it on his own so the children will be teaching him how to count, how to recognise the alphabetical letters and the colours of the objects. With Eugenius learning is easy and fun: this cute animated character will guide children through a fantastic journey across the galaxy of knowledge.

The new Eugenius app by Mondadori Digital is dedicated to children but it is also ideal for parents who are willing to have a game of intelligent entertainment.
This game stimulates learning and combine education and fun. It alternate colours, letters and numbers, with moments of tenderness by being able to “give cuddles” to the little monster thanks to the touch features typical of these devices.

This kind of games for the preschool age group has also obtained the approval of experts. In the U.S., psychologists and educationalists have agreed to approve the use of tablet devices (or similar) for 15 minutes per day, rather than spending the same time in front of the TV. Unlike television, which involves a passive use of content, the possibility of interaction offered on these new devices, provides greater stimulation of children’s intuitiveness as they are actively encouraged to take part in the game.

The app was created in collaboration with Zodiak Active, an international company specialized in the production of high quality content for television, digital and mobile distribution.

Download the Eugenius App for free! The promotion allows users to play with the first planet: Colorius. Access to the other planets where the little monster wants to bring knowledge: Numerandia and Alfabeta can be bought for $1.99 each one.

LANGUAGES AND SOCIAL NETWORKS
Eugenius speaks in both Italian and English languages, while parents can choose to share the children’s wins on their social profiles on Twitter and Facebook.

AN APP FOR THE WHOLE FAMILY
The game, developed in collaboration with Zodiak Active, is both fun and educational and provides entertainment for children and parents that get ready to spend more time together during the summer holidays.

Tomorrow, 5 July, will see the launch of a new cycle of television commercials for R101 “101 buoni motivi” (“101 good reasons), a multi-subject campaign with surreal interviews that, for a week, will appear on 7 of the main channels of the Mediaset Group of the digital terrestrial platform.

The aim of the spots is to achieve a non-conventional and amusing type of communication able to capture the public’s attention and to encourage them to listen to the radio with a smile on their face, in line with the station’s latest claim: “Forever fun”.

“It’s the first time that we have run our new claim on TV,” declared Andrea Di Sciascio, Marketing Manager of R101. “The moment had come to strengthen the positioning of the R101 brand, which is increasingly identified as something positive and ironic. Consequently, we decided to give space to everyday situations, where R101 is a seen as a familiar presence at all times of the day, and providing a carefree and relaxed sensation,” Di Sciascio concluded.

The protagonists of the commercials are ordinary people who, in response to an interview, sui generis, indicate R101 as the secret ingredient in their small successes, from a tasty recipe to the perfect cultivation of a vegetable garden.

The 15’’ spots, created and produced by the advertising director Gigi Piola – awarded Bronze Lion at Cannes Festival in 2002 and other prizes – will be transmitted in the schedules in such a way as to reach the radio’s prime target (30-50 year olds) and communicate the characteristics of the R101 style: everyday good humour, energy and the most engaging music from the ’70s, ’80s, ’90s and today.

The first edition of “CinéCiak d’Oro”, the comedy awards created by CIAK, for the films and performers who have left a mark, binging an auteur touch to the most popular film genre.

After the traditional “CIAK D’ORO”, Italy’s most authoritative film monthly, edited by Piera Detassis, this time wants to celebrate the classic comedy genre by highlighting new talent, the discoveries, surprises and great Italian comedians of the last season. The “CinéCiak d’Oro” award ceremony will be held this evening at the Palazzo dei Congressi in Riccione, as part of “Ciné – Giornate estive di Cinema” (Ciné – Summer Days of Cinema).

THE “CINÉCIAK D’ORO” PRIZES

“CinéCiak d’Oro” for the duo of the year Claudio Bisio and Alessandro Siani for the cultural encounter/clash that they achieved with great irony in Benvenuti al Nord, and even earlier in Benvenuti al Sud.

Barbora Bobulova was elected the best comedy actress of the year for the grace and sensuality with which she played Tina, an ex porno star, in Scialla! by Francesco Bruni. For his brillian role, full of subtleties in “Posti in piedi in paradiso”, Marco Giallini has been awarded the “CinéCiak d’Oro” as best comedy actor of the year.

The surprising comedy of misunderstandings by Alessandro Genovesi, La peggior settimana della mia vita, has been awarded the “CinéCiak d’Oro Colpo di Fulmine”: especially convincing for its well-written script, brilliant dialogue and a perfectly balanced cast.

Christian De Sica, meanwhile, is awarded the important “CinéCiak d’Oro-Classic”. The actor and director, who has represented Italian comedy for almost 30 years, will during the evening gala event talk to Piera Detassis, the editor of CIAK, about the cinema and his own career.

CIAK is a partner of “Ciné – Giornate estive di Cinema”, the event promoted by ANICA, in association with ANEC and ANEM: an appointment of great interest for the film industry during which production houses hold their annual conventions and the films for the second half of the year are presented.

The July issue of the magazine contains a special insert “CinéCiak” with previews, interviews and lists of titles. CIAK is also exclusively distributed before publication inside the Palazzo dei Congressi in Riccione and on the beaches of the Riviera.

R101 welcomes the arrival of the summer with a series of initiatives at some of Italy’s most popular seaside resorts ranging from exceptional artists in concert to live shows and animation.

The novelty of 2012 is the Beach Tour: R101 this year will be the official radio station of the Italian Del Monte Beach Volleyball Championship which, in July and August in six stages, will bring the Italian qualifying and official matches of the summer sport par excellence. Starting in Naples, where, during the debut match of the circuit, on 7 July R101 has organised a big concert with Paola Turci and Rei Marina on the waterfront on the Via Caracciolo: on stage over two hours of music with performances by soloists and a long series of unheard duets. The tour will continue throughout the month of July with other official matches in Paestum (SA), Ostia (Rome) and Bibione (VE), and then resuming in late August with the two final matches in Pescara and Jesolo (VE). At all the events R101 will provide music and entertainment to the public, involving them with games and gadgets.

This year also sees the return of R101 Villaggi Bravo. Five special weeks, three of the big radio stars and five great names of Italian music: these are the numbers of a partnership that, from this week and until September, will lead to a tour of the villages of Porto Pino and Baia dei Pini in Sardinia, Costa Linda in Rhodes and Bravo Sharm on the Red Sea, the live show by Alan Sorrenti, Righeira, Francesco Baccini, Ivana Spagna and Corona. Each week, alternating continuously, Marco Balestri and Federico l’Olandese Volante will present their programmes live from the Villaggi Bravo involved. In addition to the live shows there will also be special cabaret evenings with Cristiano Militello, as well as Marco Balestri.

Donna Moderna, the weekly magazine directed by Patrizia Avoledo and Cipriana Dall’Orto, returns to the streets with “Experience Store”: five days of casting, cat-walks, make-up, cooking and do it yourself classes, shopping and evening shows with Geronimo Stilton targeted for the young ones. This year, at the ‘”Experience Store” Pangea Onlus Foundation will be present with a recreational and creative lab where children and parents can play and support the project “Casa Pangea Piccoli Ospiti” (Pangea Home for Young Guests).

The first two towns for the ’“Experience Store” second edition are Cesenatico, from June the 20th to the 24th and Palermo, from July the 11th to the 15th. The tour, which will continue in September in four more important Italian cities, will give people the possibility of getting to know Donna Moderna from close up, its service philosophy, its vocation for social responsibility and its glamour.

The concept
This event by Donna Moderna will be a unique occasion to transform the magazine into a live appointment, each day from 4 pm to 10:30 pm, with self-esteem and fitness classes, debates, make-up, do it yourself courses and presentations, in an exclusive Academy. Inside the structure “shape” designed by Corradi, a large space will be reserved for stores in which products by famous brands will be exhibited after having been selected by the magazine and proposed with a personalized consultancy. The outside patio will host in a dedicated area the “editorial staff lounge” where Donna Moderna and Wellness magazine journalists and the Donnamoderna.com team, involving the public actively, will work “live”, showing how the magazine is created, from fashion reports to beauty related articles, from do it yourself to cooking columns. Moreover, the website will be updated in real time. Visitors will attend entertaining workshops with meetings on style, beauty, wellness and current affairs.

“Casa Pangea Piccoli Ospiti”: a social project for children
“Experience Store” is not only a territory-related project of a magazine. It promotes also an important charity project, born from the cooperation between Donna Moderna and Pangea – a no profit organization working to improve the economic and social development of women and their families – to help children and their mothers who suffered or witnessed domestic violence to regain self-esteem and trust in the future, to start living and growing again. Businesses and the public taking part in the activities organized by ’“Experience Store” will contribute through a fund, to give them concrete support.

“I have great faith in this experience in the streets a lot. It allows us a one to one meeting with our readers: first of all the possibility of listening to them, but also of offering them a chance to express themselves, to ‘play’ during our castings, to make both small and big everyday dreams come true, to receive our greetings and advice, to experiment with emotions, all the services Donna Moderna offers. We have put together thousands of activities: and I want to invite everyone to participate, to let emerge their creativity, their glamorous dream and to do some personalized shopping’. Dear readers, please take advantage of this!”, Cipriana Dall’Orto, co-director of Donna Modern sais.

“The ’Experience Store’ is a mixture of different channels: press, internet and territory”, Angelo Sajeva , President and CEO of Mondadori Pubblicità declares. “It is an innovative idea which allows our advertising clients to relate with the final consumer but also to develop activities supporting local points of sale. Companies are more responsive to this kind of initiative, having understood their potentials from the beginning”, Sajeva concludes.

Donna Moderna’s “real women” castings
After one year from the launch of Donna Moderna’s castings, more than 30.000 girls are now candidates to become the new protagonists of the magazine’s fashion and beauty reports, which are always attentive and close to women.
Again during this year’s edition of ’“Experience Store”, it will be possible to take part in Donna Moderna’s selections: every day from 4 p.m. to 7:30 p.m. in the outside lounge of the ”Experience Store” a real set will be fitted out, where a photographer will immortalize the candidates, the magazine’s potential models. A great novelty for this year: mums may be accompanied by their children, for a special defilé which will take place inside the “Experience Store”.
The editorial staff will select the ‘real women’ and the kids who will participate in the final cat walk at every stage and live the magic of fashion under the eyes of the public.

Donnamoderna.com’s ”Internet Lab”
Donna Moderna’s web site will be present at the “Experience Store” with the “Internet Lab”, an area dedicated to the online world in which the Donnamoderna.com’s team will show how to use some of the interesting tools of the site – among which the widget to try out new looks ( hair cut and make up), and the test to find out which is the ideal diet to get back into shape before summer – and where one can contribute to the making of a book with the initiative “Amica in 6 parole”, (Friend in 6 words) by writing a thought or a tweet on http://ty.donnamoderna.com/amicainseiparole.
Moreover Donnamoderna.com has organized a photographic game to let the people of the town share in even more in the places which will host the ’”Experience Store”: it is sufficient to download the Instagram application and start taking pictures of the tows, people, foreshortenings, monuments and breathtaking views. The best images will be collected in an online show and the most talented photographers will receive many surprises
For more details, please see http://ty.donnamoderna.com/experience-store.

Partners
For the Cesenatico stage many important and qualified brands have contributed to the “Experience Store”, from different merchandize categories: for consumer goods, Eridania with Truvia and PoolPharma with MG. K Vis Idrosalino Energetico; for home appliances: Franke and TVS with the wide range of cooking product; for fashion Golden Point, Original Marines and Piazza Italia; Stroili Oro for jewelry and accessories; for beauty and body care products Biotherm; car partner Skoda.
Technical sponsors of the initiative Leuci, branch of Gruppo Relco-Lighting Concept, and Hannspree, with the LED TV series SE line.

Today Mondadori Pubblicità presents MeMO, the event realized in cooperation with Pitti Immagine and the City of Florence, which brings together for the first time great Art Collections and Man’s Fashion.
This event which will take place tonight in Palazzo Vecchio, will start to Pitti Immagine Uomo 82 with a new project which illustrates the top articles by well-known brands, through the preview of video-collections filmed by 4 video-makers specialized in fashion: Paolo Zerbini, Alessio Bolzoni, Van Mossevelde+N and Gabriele Maggio.
MeMO involves five Municipal Museums – the Palazzo Vecchio Museum, the Chapel of the Spanish in Santa Maria Novella, the Salvatore Romano Foundation by the Cenacolo di Santo Spirito, the Stefano Bardini Museum and the Brancacci Chapel – all these have become sets for the realization of videos created ad hoc for fashion brands. Moreover, thanks to MeMO, the five Municipal Museums will be open free to the public from Tuesday, June the 19th to Thursday the 21st from 7 pm to 12 pm and it will be possible to see the above mentioned video-collections.

“MeMo interprets the Mondadori Pubblicità’s desire to give as a gift, from the inside of Pitti Uomo an innovative point of view on man’s fashion. Companies bring their image out of its usual context using new means of expression in a dynamic relationship with the city of Florence, its citizens and all insiders”, Angelo Sajeva, President and CEO of Mondadori Pubblicità, explains.

This initiative has allowed the participating companies- Bagutta, Bramante, Colmar, Geospirit, Heritage, Mabrun, Ra Re, Yes Zee, Lori Blu – to place their collections’ top items in a unique and evocative scenery .

The show will open tonight at 7.30 pm, with the participation of the mayor Matteo Renzi, Angelo Sajeva, Stefano De Alessandri, general director of Periodici Italia Mondadori, and Pitti Immagine’s top executives. Moreover, the directors of Mondadori magazines Giorgio Mulè (Panorama) and Emanuele Farneti (Icon) will be present as well.

MeMo is an event which has been realized thanks to the cooperation of Hannespree.
Event sponsors:: Breil, Baxter, Ngm, Zoogami, Consorzio Vera Pelle.

During Pitti Uomo, in the very central Piazzale delle Ghiaie, inside the trade show area of Fortezza da Basso, Mondadori Appointment will take place: an area for meetings, dialogs and agreement between fashion and innovation, with events and appointments involving the Group magazines’ directors and man’s fashion major players.
Mondadori will also be in the heart of Fortezza da Basso during Pitti Bimbo, which will take place from June the 28th to the 30th 2012.

A new issue of Epoca is dedicated to the legends of sport, in the news-stand from June the 12th. This memorable Mondadori brand pays homage to enterprises and champions who fired the fantasy of generations of Italians, in times when sport still tasted of epic challenges.

With the upcoming Olympic games and the European championship on TV, Epoca takes a step back to the past, retrieving the most touching images and articles with which the magazine described the magical moments and lives of timeless athletes: Cassius Clay/Mohammed Alì, Pelé and Sivori, Coppi and Bartali, Rocky Marciano, Merckx, Gigi Riva and Gigi Meroni told by big names like Gianni Brera, Giuseppe Grazzini, Guido Gerosa and Livio Caputo.
In this special issue you can find the words of those who lived these emotions directly: like Louison Bobet, three times winner of the “Tour de France” who wrote for Epoca a moving memory of his friend Fausto Coppi; and captain Facchetti who explained the dynamics of the defeat against Brazil, in the final of the 1970 world championship to which Italy arrived after the legendary 4-3 with Germany. The “match of the century”, indeed, recalled by the photographic sequence of the seven goals and by the comments of Buffon, Albertini, but also of two “survivors” like Rivera and Mazzola. Roberto Beccantini on the other hand covers with competence and irony, the story of all the editions of the European soccer championship, from 1960 to 2008.
A special space is reserved for the editions of the Games which Epoca followed with a great deploy of photographers and big names, since Rome ’60, the Olympics with Cassius Clay, Nino Benvenuti and Abebe Bikila. In 80 pages, from Rome to Tokyo, from Mexico to the tragic edition of Munich ’72, the faces of unforgettable athletes such as Berruti, Pamich, Frazier, Fosbury, Mennea, Borzov and Mark Spitz unfold.

Epoca – The legends of sports will be available in all news-stand from June 12th at the cost of 7,90 Euros.