Media: Publishing brands

Great news for the line up of R101. From this week joining the team of presenters are 2/3 of the Gialappa’s Band and a leading female voice of Italian radio.
Marco Santin, Giorgio Gherarducci and Flavia Cercato, from Monday to Friday, from 1 to 3 pm, will head up the new programme Stile libero (Free style).

“With these prestigious new voices,” declared Guido Monti, the station manager of R101, “our offer is now more brilliant and complete. Professionals of this level can only enrich and enhance the schedule with a totally new impulse, but always with the focus of R101 on the most ironic and genuine entertainment, in line with our most recent claim ‘Forever Fun’”.

As the name of the programme suggests, “free style” will be the key word for the three presenters: in fact, during the first afternoon they will entertain listeners with features, comments, guests, contra-news and bizarre comments in the familiar Gialappa’s style. And Flavia Cercato, their historic correspondent, will have a tough job trying to introduce some order and control over the two “Gialappi”, ever more abrasive and irreverent. A live show that will soon become an unmissable daily appointment.

Guests of honour of Stile libero will be the listeners, who will actively take part in the programme and be continuously surprised by the trio and their “celebrated accomplices”.

Marco Santin and Giorgio Gherarducci on R101 return full time to their first love, radio, with an amusing programme that is innovative and original in the landscape of Italian radio and perfectly in line with their personalities a tempo.

Sale&Pepe, the cookery monthly edited by Laura Maragliano, now has an app for the iPhone and iPad.

Every month the magazine – which is a reference point for those in search of exclusive and refined gastronomic proposals – offers the best recipes, columns and background details not only of what’s goes on in the kitchen, but everything that circulated around the world of food, with interviews with top chefs and itineraries for visiting places where you can find good food.

Thanks to the new app, it is now possible to take advantage of all this exclusive content also on the move, from your iPhone or iPad. Features of the app include:

– more than 7.000 recipes accompanied by photos, ingredients, preparation times, indications of the level of difficulty and calories, along with a detailed search function to make it easier to find your favourite dish;
– a section dedicated to Sale&Pepe Specials where, with a free monthly update, you can find new tasty recipes for all occasions;
– video recipes made at the Cook&Books Academy, the Sale&Pepe cookery school located inside the Mondadori Multicenter in Milan’s Piazza Duomo, and featuring famous Italian chefs.

With the Sale&Pepe app it is also possible to mark any of the recipes as a “favourite” and save the ingredients on a shopping list. It is also possible to share your tastes and recipes with your friends on Facebook and Twitter or even directly by email with a single click.

Facebook and Twitter are integrated in the app, you can share your preferences and favourite recipes with your friends.

The app is available in Italian from the Apple Store for the iPhone and iPad at the price of €2.99.
For further informations: http://www.applicazioni-mondadori.it/periodici/salepepe/

Grazia.it is a fashion stylist for Go Try It On, the online community where users can exchange ideas and advice about their look in real time.

The Go Try It On (GTIO) app, leader in crowd-sourcing fashion trends on the iPhone, allows users to take a photo, share it online and get immediate feedback from friends and other members of the community. GTIO is therefore the point of reference for all those who want to get or share ideas about style and fashion.

GTIO, which already boasts over 12 million opinions posted by members of the community, which is made up 80% by women, a 30% international audience, has opened the platform to brands which has allowed Grazia.it to become part of the community and to get in contact with members to share and exchange ideas and advice about fashion and trends in real time.

Grazia.it, which is GTIO’s first publishing partner in Italy, in the role of fashion stylist, will respond to requests for comments in Italian and in English and will be active with its own feedback on the GTIO iPhone app, which as to date recorded 300,000 downloads.

“With GTIO Grazia.it brings fashion closer to the users who want to share their passion for elegance and style. And from this perspective the partnership with GTIO is fully in line with the philosophy of Grazia.it: style is a passion to share. Anyone who is part of the GTIO community and wants to exchange ideas about their look, from today can rely also on advice from Grazia.it,” declared Vittorio Veltroni, Digital General Manager of Mondadori. “GTIO is an excellent example of how to combine in an unconventional way quality digital content, fashion and a social dynamic, and we are delighted to be a part of this innovative project,” Veltroni concluded.

“We are delighted that Mondadori, one of Europe’s leading publishing groups, has asked Go Try It On to make a contribution, with Grazia.it, to the content of our community,” declared Marissa Evans, CEO, GTIO. “The agreement will enable us to expand our list of prestigious partners, the features of our community and to get in contact with users and the world of Grazia.it”.

Donnamoderna.com, leader in the editorial web sites sector targeting women, launches “Basta il pensiero!” (the thought is enough!), the free Christmas Facebook application, (https://apps.facebook.com/bastailpensiero/).



This Christmas, through the “Basta il pensiero” app, Facebook users will be able to send a thought to their friends – sharing a list of virtual gifts selected by Donnamoderna.com – and invite them to do the same to trigger off a real viral chain for charity.

The more gifts “unwrapped” by a click, the sooner Donnamoderna.com will be able to sustain the European Oncology Institute Foundation: for every 5 gift-wraps, in fact, Donnamoderna.com will donate 1 euro to FIEO towards breast cancer research, with a total help up of to 5 thousand euros.

FIEO will use the funds collected to promote an innovative pilot study, led by doctor Fedro Alessandro Peccatori (Director of the Fertility and Reproduction in Oncology Unit – IEO) aiming to evaluate the effectiveness of Counseling in Oncology.

Important goals, then, which Donnamoderna.com wishes to reach with the help of its users, who will be able to participate in this initiative by downloading the “Basta il pensiero!” app.
In order to know the details, discover how to fill the Christmas tree with presents and do some good without spending a penny, just go to http://ty.donnamoderna.com/bastailpensiero.


To follow Donnamoderna.com:


* web site: www.donnamoderna.com


* Facebook page: www.facebook.com/DonnaModerna


* Twitter: http://twitter.com/DonnaModerna


* Google+: http://ty.donnamoderna.com/google-plus


* Instagram: donnamoderna


The IEO Foundation

Together with the European Oncology Institute, since 1993, the IEO Foundation is a no profit organization which raises funds to support the creation and development of experimental and clinical research. In particular, FIEO works to spread knowledge about the causes, prevention, and therapies for oncological diseases, either directly or via third parties, through biomedical and sanitary research, and through assistance , physical and psychological rehabilitation of cancer patients, and through the donation of assets both to the above mentioned people and to the Oncology European Institute in Milan, which has the same aims.

Mondadori has joined forces with Flipboard, the world’s first social magazine for the iPad, to make content from Grazia.it, Grazia.fr and Graziadaily.co.uk available on Flipboard. International fashion and style aficionados can access the three language versions of Grazia in Flipboard’s Content Guide, where the publications are featured this week.

Flipboard, named Apple App of the Year by Apple, allows readers to discover, browse and share digital content that has been optimised for iPad for an unparalleled reading experience. Additionally, they can to flip through news, photos, videos and friends’ updates on Facebook, Twitter, Google Reader, LinkedIn, Tumblr, 500px, Flickr and Instagram.

From today the section featuring Flipboard’s recommended titles provides access to a range of digital content from the web sites of Grazia Italy, Grazia France and Grazia UK.

Mondadori is the first publishing group in Italy to work with Flipboard and Grazia the first digital women’s title in Italian to be present on the app.

“We are delighted to be working with Flipboard which will enable us to make Grazia.it accessible to users of the app that Time included among the 50 best inventions of 2010,” declared Vittorio Veltroni, general manager of Mondadori Digital. “Flipboard has recorded 4 million downloads across the world for the iPad, generating 600 million flips per month, a figure that is destined to rise. Grazia.it will then be available to an increasingly large audience, and audience that combines its passion for fashion with shopping, as well as socialising,” concluded Vittorio Veltroni.

“With Grazia Flipboard readers can access the content of one of the brands that is synonymous with fashion and style in Italy, France and the United Kingdom,” claimed Christina Mace-Turner, head of partner strategy at Flipboard. “For the first time, we are integrating content in three different languages, a first step in customizing the Flipboard experience for our readers around the world.” Mace-Turner, concluded.

To celebrate its third anniversary Grazia China organised a masked ball inspired by the Venice Carnival, a symbol of Italian excellence in the world.

Grazia is the first glossy news and style fortnightly in the country, with original content in Chinese and a dedicated editorial staff that in a short time has become an authentic publishing phenomenon. Published thanks to an agreement between the Mondadori Group and SEEC Media Group Ltd., the magazine’s great success is demonstrated by a circulation of 1,162,000 copies, an increase of 30% compared with 2010.

To celebrates the magazines success, “Il Ballo del Doge” by Antonia Sautter came to Shanghai for the first time, bringing artists of international standing, marvellous period costumes and haute couture creations – compositions with feathers, sequins, tulle, velvet and other precious fabrics – worn for the occasion by Chinese models and celebrities who paraded on Grazia’s pink carpet.
The guests included many of the leading players from the top international fashion and beauty brands and some of the most popular stars in China, including the actresses, Huo Si Yan and Dong Jie.

During the evening the guests enjoyed a special show that was divided in two parts: Casanova with the Mechanical Doll, based on the famous film by Federico Fellini “Casanova”, and a splendid Turandot, inspired by the Puccini opera, alongside the Leo Doge, a representation of the ancient ties between Venice and the East.

The event concluded with an extraordinary performance by the young Taiwanese singer and songwriter Fan Xiao Xuan, Asia’s most popular punk rock artist who has already made 21 albums and won more than 27 prizes.

Grazia China is online at: www.grazia.com.cn.

Sale&Pepe, Italy’s leading upscale cookery monthly, has created Sale&Pepe Kids, the first magazine for parents and little chefs.

On newsstands from Saturday 26 November, Sale&Pepe Kids is a fun magazine where food preparation is treated as something to enjoy and where both young and old can let their imaginations roam in the creation of new recipes and enjoying working in the kitchen together to prepare simple dishes.

“For Sale&Pepe a passion for cooking and food has always been a fundamental characteristic and with this new title we want to try to involve also children who, through interacting with their parents, can become more familiar with the art of cooking while also having fun,” declared Laura Maragliano, the editor of the magazine.

Easy to read and to consult, with a wide range of evocative photographs where children are the protagonists, Sale&Pepe Kids provides easy, quick and fun recipes, advice about books and films for children, initiatives from the world of food with reference to children and a column dedicated to games and utensils for little chefs. There is also a page of news and information about the courses of the Cook&Books Academy at the Mondadori Multicenter in Piazza Duomo in Milan.
In particular, Sale&Pepe Kids offers to both kids and their parents sections such as Ne voglio ancora (I want some more), with a complete list of recipes to appreciate with appetising ideas even ingredients that are not so popular with kids; Questo l’ho fatto io (I made this) which provides step by step instructions on how to prepare tasty and amusing dishes for children, and Fatto con loro (Made with them) where children and parents can prepare a wide variety creative food, both sweet and savoury.
In the Giorni speciali section, Sale&Pepe Kids offers a rich selection of ideas for games and recipes for parties and special occasions, such as Christmas and birthdays: Aspettando Babbo Natale also features suggestions and ideas for decorative solutions, to be eaten or to decorate the Christmas tree.

Sale&Pepe Kids is on sale at newsstands from Saturday 26 November in bound format with 100 pages and with a cover price of €4.50.

This week sees the arrival on newsstands of Chic, the new supplement of the weekly magazine Chi, dedicated to fashion and beauty.

“Chic accompanies the reader when she goes shopping; fro fashion and accessories, as well as the choice of a hotel, through the style of the most popular celebrities. And with the taste, the search for elegance that has characterised Chi every week for so many years,” explained the editor, Alfonso Signorini.

In fact the magazine aims to be an authentic shopping guide: exploring the must haves for women’s clothing – such as jeans, the most glamorous boots and the trendiest colours -–, offering suggestions and ideas about what to wear in different moments of the day, with indications about brands, prices, and the addresses of shops and sites where the products proposed can be found and bought.

The cover of the first issue will feature Monica Bellucci, an icon of beauty and elegance, exclusively photographed for Chic by Alì Mahadavi and Ruven Afanador.

“Advertising sales, which have reached 70 pages, perfectly reflect the content of Chic, with a high concentration of fashion and cosmetics clients who have recognised both the innovative approach and the wide and qualified target at which the magazine is aimed,” declared Angelo Sajeva, chairman and chief executive of Mondadori Pubblicità.

The launch of Chic, a free supplement to the entire print run of Chi, will be supported by an advertising campaign planned on Mondadori weeklies, point of sale and titles in the sector.

Two months from the death of Walter Bonatti, Epoca returns to newsstands on 12 November, with a special issue entirely dedicated to the life of the legendary mountaineer and explorer.

Over the course of his career, Bonatti was a frequent contributor to the magazine in his role as an explorer, journalist and photo-reporter, providing a generation of Italians with a series of captivating reportages from all corners of the earth.

Today the pages of Epoca relive his heroic exploits, the successes and the failures, the dramas and victories of the mountaineer, from K2 to Mont Blanc, as well as the extraordinary explorations around the globe, including deserts and glaciers, volcanoes and jungles. 150 pages of exciting first person reports and spectacular photographs, mostly unpublished, exclusively authorised for publication by Epoca by the Bonatti family.

Following the success of previous editions, on the Berlin Wall, Pope John Paul II and The Fabulous ’60s, Epoca offers a new monograph to be read and enjoyed like a magazine and collected like a book, able to accompany the readers to unexplored and uncontaminated locations through the eyes of a wholly Italian legend.

The new issue of the magazine is on sale at newsstands at €7.90.

Panorama Travel, the monthly edited by Giancarlo Pini, will be on newsstands from tomorrow, Friday 21 October, with a completely new look.

Since its launch a point of reference for travel and lifestyle enthusiasts, Panorama Travel is changing its philosophy, approach and editorial line: to spectacular images and the most original destinations, it is now adding a more practical approach, shorter trips and useful and detailed information, making it a magazine not just for dreams, but also to “consume”.

Right from the cover, with a new logo, a more immediate and usable layout, and the claim “Don’t give up your dreams”, the radical transformation of the magazine is evident, an attempt to evoke desires and to render them realisable. Consequently, also the proposals of the new Panorama Travel have changed: itineraries and concrete suggestions with a wide range of prices and “ready to use” ideas for weekends and locations, more space for the more modern types of travel, shopping, cooking and wellbeing.

Moreover Panorama Travel will be “fully tested” and verified by the editorial staff to guarantee the maximum reliability of a magazine that wants to be a trusted product for its readers, an indispensible accompaniment for travellers on all sorts of trips, with descriptions of destinations that are exactly as they are.

For the launch of the new Panorama Travel a communication campaign has been put together (creativity by the agency Hi! Communication), and planned for radio, newspapers and magazines.
The new Panorama Travel will be on newsstands from 21 October with the launch price of €2.50.