Media: Publishing brands

After the success of the first edition, the Fashion Week & Design, initiative, promoted by the Mondadori Group – with its titles Grazia and Interni – and the City of Milan (the department of fashion, events and design) returns in the context of Milano Loves Fashion.
From Wednesday 23 to Sunday 27 February 2011, more than twenty fashion brands will enliven the Ottagono in the Galleria Vittorio Emanuele with performances, encounters, discussions and special events.
Fashion Week & Design is a new way for people to live and experience fashion and design in the city of Milan that both involves the public and is an important showcase for advertising investors.

The initiative was presented this morning by Angelo Sajeva, chairman and chief executive of Mondadori Pubblicità, and Giovanni Terzi, the the City of Milan councillor responsible for fashion, events and design. Also taking part were Vera Montanari editor of Grazia, Gilda Bojardi editor of Interni and the designer Fabio Novembre.

Fashion Performances
Grazia, a qualified interpreter of made in Italy style, has involved a range of exclusive Italian women’s fashion labels, making available its know how for the realization of innovative fashion shows that will take place at the centre of the Ottagono.
For the first time also children’s wear will be included in the Fashion Week & Design programme, with an entire day dedicated to children’s fashion on Sunday 27 February.

Michele De Lucchi and the Fashion Design House
Mondadori will open the Fashion Week with Michele De Lucchi, the internationally renowned designer and architect, who was asked by Interni – thanks to his extensive experience in the sector – to design the Fashion Design House, a special space located in the centre of the Galleria Vittorio Emanuele, where all of the events will take place.
Michele De Lucchi has designed a large octagonal wooden platform with a ring of video monitors that will transform the fashion brands into protagonists in an innovative way.
The stage of the Fashion Design House will become an authentic exhibition space where, every day, fashion and design will be on show where the staging will be enriched with a series of unseen elements and Poliform design objects.
Also the backstage will underscore the fashion events by being open to the public with the L’Oréal Paris make-up and L’Oréal Professionnel hair styling areas in full view thanks to a transparent structure, where the final touches of make-up artists and hairdressers can be observed. Between one catwalk show and another, it will also be possible to watch performances by Simone Belli, L’Oréal Paris national make-up artist and Pierpaolo Lai with the L’Oréal Professionnel Ambassadors and pick upo some of the secrets from make-up and hair styling lessons.
In addition, the Fashion Design House – which will enjoy the technical support of Caimi, Kartell, Listone Giordano, Tisettanta, and Panasonic – will also feature a photographic set where people will be able to observe the preparation and shooting of fashion services. Also McDonald’s is among the initiative’s partners.

Encounters with designers
Kicking off the events of the Fashion Week & Design will be a series of encounters with important designers and the editor of Interni, Gilda Bojardi. The first of these, on 22 February will be with Fabio November, followed, on 23rd, by Catherine Vautrin, on 24th, by Carlo Colombo and on Friday 25th byPatricia Urquiola.

R101 will be at the Fashion Week & Design with the speaker Chiara Lorenzutti, while La5 will broadcast in its daily Fashion slot everything that happens in the space.
Also involved in the Fashion Week & Design are: Ferrovie dello Stato, as main partner; Nokia making available to visitors of the Fashion Design House the new C7, the latest touchscreen and Saab, that will be a protagonist of the Milan Fashion week with the presentation of its latest model which will be on show in Via Silvio Pellico.

Fashion Week & Design is an event produced by DPR Eventi.

R101 will cover the Sanremo Festival live: the songs, interviews with the artists and curiosities from the event will be at the centre of the programmes broadcast from the town on the Italian Riviera, from Tuesday 15 February until the day of the final, Saturday 19 February.

R101’s special Festival correspondents will be Federico L’Olandese Volante and Tamy T., on the air every day from the station’s mobile studio, from 3 pm to 5 pm and from 7 pm to 9 pm respectively. Also with them in Sanremo will be Vladimir Luxuria, on the air from Tuesday 15 to Thursday 17, from midday to 12.30 pm, with an irreverent account of the goings on at the Festival.

Federico L’Olandese Volante and Tamy T. will provide news and curiosities from Sanremo, known locally as the city of flowers, in cooperation with Tv Sorrisi e Canzoni, which will be at the Festival along with the weekly Chi – keeping listeners up to date with exclusive behind the scenes coverage of the protagonists of the competition.

The editorial staff of Tv Sorrisi e Canzoni will also participate every day with R101 on the Tamara Donà show, from 12.30 pm to 3 pm, giving listeners even more details about the most significant events during the Festival.

Finally, R101 will also dedicate 101 Secondi da Sanremo to the Festival, short daily news flashes, presented by Tamy T. in cooperation with the editorial team of the Mondadori weekly.

The R101 mobile studio will be located for the occasion at the Porto Vecchio of Sanremo, in an area reserved for the media covering the song festival.

Cosmopolitan, the Hearst-Mondadori monthly edited by Annalisa Monfreda, will hit the newsstands on Saturday 12 February with a completely new look.

Changes to the new Cosmo begin from the format, which will be bigger (21.5 x 28.5cm), putting a greater emphasis on the images, the ideas and readers’ contributions. The design combines colour and elegance, while the photographic language is more refined and able to speak to the readers in an ironic and personal manner with which they can identify.

The new Cosmo will remain a point of reference for young women from 25 up: a magazine that accompanies women as they grow into adulthood, with an amusing and authentic approach, able to address any issue, while continuing to reflect a way of life marked by pleasure and self-irony.

One’s relationship with oneself, with men, fashion, beauty, work, technology health, travel and entertainment will remain at the heart of the Cosmo world. With the difference that they will be enriched by more unusual points of view, thanks to the ironic views of talented young writers such as Federica Bosco, Chiara Cecilia Santamaria, Paolo Maddeddu and Micol Beltramini.

“We have returned to the roots of Cosmo, to rediscover the meaning of the three words that have always accompanied the magazine in more than 60 countries around the world: fun, fearless, female,” explained the editor Annalisa Monfreda. “Fun is what guides us in the selection and treatment of topics; fearless is the courage that we use in telling our stories in a sincere and transparent way; female simply reflects the way that we see the world,” concluded Monfreda.

In the monthly’s new formula news will provide an opportunity to reflect on contemporary phenomena and changes in the lifestyle of readers. Ever greater attention will also be given to the world of celebrities and the curiosities that characterise them. The fashion and beauty sections will continue to have a primary place and will be inspired by what’s new and emerging trends, without abandoning a “coaching” role for readers.

The new Cosmo has also changed with a view to growing also online, thanks to the launch of the new community on the web site www.cosmopolitan.it (300,000 unique users and 2.6 million page views per month, Source: Nielsen, Site Census). The readers of Cosmo will have a digital space where they can keep up to date, create their own blog, post photos, create discussion groups, exchange private messages, participate in the forum, chat and have fun with the dress-up function.

On the advertising sales side Angelo Sajeva, chairman and chief executive of Mondadori Pubblicità, did not hide his satisfaction: “It’s just over two months since the new Cosmopolitan was presented to the market and positive reactions have been immediate. The interest of advertisers has gone beyond expectations, an indication that the new formula works and that the clients have rediscovered in the magazine the characteristics of a successful product. The new format, the new content, the photographic images and the renewed attention to the fashion and cosmetics sectors have enabled us to achieve overbooking with the first issues of the re-launch and a very positive forecast for subsequent issues,” concluded Sajeva.

In support of the launch of the new Cosmo a campaign has been developed across various media: TV (Mediaset, Sky, digital), print (Mondadori magazines), web, social networks and PoS.

The first two issues of the new Cosmopolitan will have an exceptional print run of around 300,000 copies, and a promotional cover price of €1.

Sportmediaset.it, the web site dedicated to the world of sport for which Mediamond manages advertising sales, is now online with a new look.

The new release of the site offer new ad formats, a new layout with a strong visual impact aimed at making it even more immediate, with flexible menus, easy to use and a range of thematic channels and special editorial features. Sportmediaset.it focuses not only on football, but also, among other sports, Formula 1, Moto GP, basketball and rugby, to name only the most important.

Sportmediaset is one of Italy’s best-known sports brands, with a consolidated presence on TV – thanks to long-running programmes such as Controcampo and Studio Sport, and breaking news on the Mediaset channels. As well as on the web, Sportmediaset can also be accessed on a range of mobile devices (iPhone, iPad, Galaxy Tab and Android).

The site’s success, second place on the web in the sports field, can also be seen by the traffic and online audience figures: each month the site records 1.4 million contacts, corresponding to 79.5 million page views. (Audiweb DataBase, panel data).

“In our first year, Sportmediaset has proved to be a fundamental asset,” declared Davide Mondo, head of Mediamond. “In fact, in the sports area on the web in Italy, we are the site with the best growth performance year on year. This re-design for us confirms the great contribution given by the entire sports desk at Mediaset,” Mondo underlined. “Thanks to its audience and a brand recognition that only the connection with television can guarantee, Sportmediaset is now a great opportunity for advertisers,” he concluded.

Panorama takes another step forward in the world of multimedia information with the launch of “Tag”, an innovative technology designed to access extra content using mobile devices.

In the issue on newsstands tomorrow, Friday 28 January, Panorama will provide all of its readers with the new Tag code, which is fast and easy to use and makes it possible to connect much more rapidly to the web, superseding the previous QR technology exclusively introduced by Panorama in 2009.

The weekly edited by Giorgio Mulè is consequently pursuing, for the first time in Italy, a new form of multimedia content integration.

Following the debut of QR, AR “augmented reality”, VIP™ (Video In Print) and 3D the Mondadori newsmagazine confirms its commitment to innovation by continuing to experiment new ways of integrating the printed page with new digital technologies. And Panorama continues to push back the frontiers of news and information by embracing the broadest range of technological platforms.

Advertisers have also decided to bet of the innovation proposed by Panorama with the Tag technology and, in the next issue, four clients – IBM, Edison, Ecolamp and Kangra – will try out the new system inside the spaces dedicated to them.

Tag is a simple colour code that is easy to use and makes it possible to see video clips or access information of any kind. All you need to do is to capture the code with the lens of a smartphone or similar device and the multimedia content (video, audio and surveys, etc.) will appear on the display.

The software to read the Tag system is unique and works with all mobile devices with a camera and web connection. Installation is automatic and free: just send an SMS with the message “Tagme” to the number 320 20 41 711, or use the browser on your device to access http://gettag.mobi/ and follow the instructions.

Readers of Panorama will find all the necessary information for installation in the next issue of the weekly (and in all subsequent issues).

R101 begins 2011 with an expanded schedule of music, voices and content.
After a change of skin at the end of 2010, focusing on an even more exciting music offer, from today R101 will also “sound different” and not only thanks to the big hits of yesterday and today, but above all thanks to some extraordinary new entries.
In fact, joining the R101 team of presenters are Isabella Eleodori, Tamy T., and Federico l’Olandese Volante, personalities who have helped to write the history of Italian radio.

“It’s a start to the year that is full of new features and positive energy for the station,” declared R101’s station manager Guido Monti. “We are delighted that Isabella, Tamy T. and Federico have agreed to accept the challenge and they will be on the air with new and engaging shows,” Monti added. “An offer of music that will be increasingly accurate and exciting, new programmes to add to our consolidated successes: a demonstration that R101 has the listeners at its heart, accompanying them day by day in their normal lives, talking about their dreams and listening to their experiences,” concluded Monti.

R101 also confirms for 2011 all of the traditional pillars of its schedule. Starting with the irresistible comedy of “La Carica di 101” with Cristiano Militello, Paolo Cavallone and Sara, right up to “Superclassifica” with Federica Panicucci; from “Molto personale” with Marco Balestri to the new and mould-breaking programme by Vladimir Luxuria in the role of commentator, and from the unmissable duo Paolo Dini and Lester to the evening entertainment provided by Alberto Davoli and Chiara Lorenzutti.

R101 will increasingly follow its listeners with an increase in live programming: in fact, in January the station will be on the air from 5 in the morning until well into the night, without continuity solutions. At the same time, there will be an increase in the space dedicated to news, with three bulletins every hour: “Ultimo minuto” a 60 second news update, with “In primo piano”, providing more detailed look at news from around the world every twenty minutes.

The new programmes

Federico l’Olandese Volante
A legendary voice of Italian radio, Federico L’Olandese Volante comes to R101 with a daily two-hour Monday-to-Friday programme (from 3 to 5 pm), packed with energy and music. In addition, every Sunday, L’Olandese Volante will be on the air from 2 to 5 pm with a very special programme dedicated to an all-round exploration of new music. Federico L’Olandese Volante, whose real name is Federico Van Stegeren, was born in Deventer, Holland. He began his career when he was very young as an animator, DJ, tourist guide and lifeguard at his father’s hotel on Lake Garda. He became famous with the “Woytila disco Dance” in 1979 and was involved in numerous TV programmes, including “Popcorn” in 1983 with the Band of Jocks and. in the ’90s, “Il gioco dei nove” presented by Gerry Scotti.

Tamy T.
Tamy T. comes to R101 with an evening programme, on the air every day from 7 to 9 pm, which explores the best of Italian and international music production. Better known as Tamara Taylor, her real name, she was born in Johannesburg, South Africa to Italian parents and grew up in a number of different countries, including Australia.

Isabella Eleodori
Isabella will allow listeners to wake up more softly, with a programme of news and entertainment leading up to the “Carica”. She will have the job – every day, from Monday to Friday, from 5 to 7 am, of accompanying listeners who have to get up very early and want a selection of music from when they wake up to the start of the day.

Vladimir Luxuria
At midday, there will be a new programme with Vladimir Luxuria, one of the country’s most corrosive, abrasive and unpredictable commentators. Thirty minutes every day, from Monday to Friday, in the company of her wisdom and viewpoint, covering a range of issues, from news to lifestyle.

“Yesterdance”
A completely new mixed programme, with a selection of the hits that made us dance in the ’70s and ’80s. Two hours of just music, to raise the rhythm of Friday and Saturday night. From 1 to 3 am 3 Yesterdance, takes no hostages.

Il Botto “doubles”
There is big news for R101’s celebrated game “Fai il botto con il tuo compleanno”. In fact, in “Botto” will double its presence and during the week, on different days and at different times, there will more opportunities to win €1,000. “La Carica di 101” will invite listeners to tune in to R101 later in the day to participate in the assignment of more €1,000 prizes.

Apart from this, the rules of the game will be the same as in previous years: every day, from Monday to Friday, a date will be extracted and the first listener with a birthday on the same date to call in, will be the winner of the €1,000 card.

Finally, listeners can also paly “Fai il botto con il tuo compleanno” online at R101.it: until 13 February vouchers worth €101 to be used at Bol.it will be up for grabs.

The 2011 schedule of R101

Monday – Friday
5 – 7 Isabella Eleodori

7 – 10 “La Carica di 101”, with Paolo Cavallone, Cristiano Militello, Sara

10 – 12 Paolo Dini & Lester

12 – 12.30 Vladimir Luxuria

12.30 – 15 Tamara Donà

15 – 17 Federico l’Olandese Volante

17 – 19 “Molto personale”, with Marco Balestri

19 – 21 Tamy T.

21- 01 Chiara Lorenzutti & Alberto Davoli

√ Mondays only, from 9 pm to 1 am: Gialappa’s Band

√ Fridays (and Saturdays) from 1 to 3 am: “Yesterdance”

Saturday
6- 9 Sara

9 – 12 Paolo Dini & Lester

12 – 14 Chiara Lorenzutti

14 – 15 “I Raccattapalle” with Paolo Cavallone, Sergio Sironi, Cristiano Militello

15 – 18 “Superclassifica”, con Federica Panicucci

18 – 21 Tamy T.

21 – 1 “Disco 101”, with Dr. Feelx

1- 3 “Yesterdance

Sunday
7- 10 Isabella Eleodori

10 – 14 Chiara Lorenzutti

14 – 17 Federico L’Olandese Volante

17 – 21 Alberto Davoli

21 – 24 “Superclassifica”, with Federica Panicucci

Focus, Italy’s most widely read monthly is celebrating its eighteenth anniversary with a big event to be held at the Rotonda della Besana in Milan, as part of the big exhibition 2050. Il Pianeta ha bisogno di te (2050. The planet needs you), organised in partnership with London’s Science Museum.

Published by Gruner+Jahr/Mondadori and edited by Sandro Boeri, Focus is Italy’s biggest-selling monthly. It is aimed at a qualified target of people who are curious and interested in discovering the world. Over the years Focus has established itself as an authentic unbounded guide to knowledge. The breadth of the subjects it covers (medicine, geology, archaeology, biology, astrophysics, mathematical and physicals sciences, nature and technology) clear, accurate and rigorous exposition and a use of spectacular and high-impact images are among its distinguishing features.

“Thanks to its unique formula, that combines scientific rigour with simple language,” underline Giacomo Moletto, managing director of Gruner+Jahr/Mondadori, “the magazine’s success has made it a leader in Italian publishing with more than 6 million readers and a circulation of almost 500,000 copies. The Focus brand has become so well known that it has recently been successfully “exported” also to television on the national channel Italia Uno in prime time: further proof of the title’s popularity,” concluded Moletto.

There has also been an excellent response from advertisers: in the period January-December 2010, in terms of pages sold for the monthly, Mondadori Pubblicità recorded an increase of 22% compared with 2009.

This evening’s event will be truly spectacular, thanks to the “transformation” of the Rotonda into a sort of special issue of Focus, with the façade of the church acting as an interactive cover for the magazine.

Guests will be entertained by amazing sets and exciting projections that play with the infrastructure, both inside and outside, of the building, but, above all, they will be able to share a really special moment when greetings will be delivered from space from the astronaut Paolo Nespoli. The special guest star of the event will be DustBot, Italy’s “Wall-E” which has been designed to interact with people.

The 29 January sees the start of Quota 101, the winter tour that will take the unmistakable music of R101 to the slopes of the most popular ski resorts: Prato Nevoso (CN), Bardonecchia (TO), San Martino di Castrozza (TN), Aprica (SO) and Courmayeur (AO). Five week-ends in the snow with lots of fun and a great deal of good music.

The star of the event Edoardo Bennato, will perform live every Saturday afternoon with a selection of his hits and songs from his latest album: Le vie del rock sono infinite. And directly from the R101 programme La carica di 101, the engaging personality of Cristiano Militello who will perform live from the stage in an unmissable show.

Live music in the company of R101

During Quota 101 Chiara Lorenzutti, the R101 presenter, will broadcast live on Saturdays from 12 to 2 pm and Sundays from 10 am to 2 pm from the radio’s mobile studio, with music and entertainment for all of the people present.

To follow all of the stages of the tour, without missing any of the photos or videos of what will happen on the slopes, visit the web site www.quota101.it

Sport and fun

Life at the wonderful snow-village of Quota 101 will be frenetic. All you need to take part is a great deal of enthusiasm and a great desire to have fun, the animators of the village will take care of everything else. You can test drive the new models of Kia Motors; appreciate the advatages of the new Motorola smartphone; take part in the Che Banca! ski competitions, perhaps using the very latest Fischer skis. And for those who want to test themselves to the limit, you can try riding the top-of-the-range MTB from Capriolo Cicli. For the lazier types there will also be an open-air lounge area, with furniture by Grand Soleil, and for fashionistas the presentation of the latest collections by Parah. Feeling peckish? Just try a taste of some steaming hot fresh lasagne alla bolognese by Giovanni Rana, tempting and tasty, and to warm the body and soul, a glass of vin brulé or Piedmont red offered by the Duchessa Lia winery. Teetotal or child? Well, for you there is a nice hot cup of Star tea.

Life is good at the Quota 101 snow-village! The best you can find in a day on the slopes! And for everyone, but really everyone, gadgets in abundance!

Quota 101 is an event designed and producd by GM Communication, Milan, which, for more than twenty years, has successfully organised events thanks to the cooperation of sponsors, including: Capriolo cicli, CheBanca!, Duchessa Lia, Fischer, Grand Soleil, Kia Motors, Parah, Pastificio Giovanni Rana, Thé Star.

The Quota 101 tour dates:

29/30 January: Prato Nevoso (CN)

5/6 February: Bardonecchia (TO)

12/13 February: San Martino di Castrozza (TN)

26/27 February: Aprica (SO)

5/6 March: Courmayeur (AO)

Mondadori Digital has launched an iPad app called Virtual History – Roma, an authentic journey back in time to re-discover the capital of the greatest empire of all time, a virtual reconstruction that can be explored in 360° with multimedia content and innovative functions.

Thanks to this new app it is possible to witness the spectacular digital restoration of the statues of the Eternal City, be moved by a panorama of the city as it was 2000 years ago – from the Coliseum, to the Circus Maximus, the Mausoleum of Hadrian, as well as a number of sites in Pompei and Herculaneum -, explore the monuments in 3D and observe their transformation, from their original state to their current condition.

Maps and outlines of great educational value make it possible to study and understand more about the birth of Rome, the conquests and fall of the empire, engineering techniques, art, war, the spectacle of Roman civilisation and profiles of the emperors.

“Virtual History – Rome combines learning with play,” declared Vittorio Veltroni, general manager of Mondadori Digital.

“For the first time, history enthusiasts, students, teachers and others can re-live the experience of Rome, in a way that is only possible with the most innovative technology,” Veltroni concluded.

The app is the first to use “bubble viewer” technology by Applix, designed in Italy and patented in the US, which makes full use of the sensors built into the iPad (accelerometer and compass) to create a new generation of illustrations in a digital bubble form.

“Roma”, the first release in the l “Virtual History” series, is available from Apple’s App Store, in Italian and English, for €7.99.

From 20 to 22 January Mondadori Pubblicità will be in Florence for Pitti Bimbo no.72, the international trade fair for children’s fashion.

Following the success of recent initiatives at Pitti Uomo, Mondadori Pubblicità will be present also this year with Mondadori Appointment, with a completely new layout and in a new position in Piazzale delle Ghiaie.

The space, which is an exclusive meeting point for professionals from the world of children’s wear and the editorial proposals of the Mondadori Group, has been completely redesigned for this year and personalised with the Grazia Junior and Il Bambino di Donna Moderna brands.

Grazia Junior, to be presented in a preview at Pitti Bimbo, is a new Grazia supplement that will be published for the first time in April.

The new product, dedicated to mothers and children, will offer a mix of fashion, news, beauty and useful features for the “under-10s”. A showcase for what’s new for children this season, selected by the women’s weekly edited by Vera Montanari. Plus: the right style for travelling, playing games and going to school; a mother and child beauty-case; the best of design; accessories, technologies and child-size solutions. In addition: curiosities, celebrities, interviews and expert advice.

Il Bambino di Donna Moderna is the monthly supplement to Donna Moderna dedicated to the world of children from 0 to 12 which will be on newsstands tomorrow with the 20 January issue, to coincide with the opening of Pitti Bimbo.

Donna Moderna, edited by Patrizia Avoledo and Cipriana Dall’Orto, also has a special section of its web site dedicated to children, www.donnamoderna.com/mamme (300,000 page views per month), which is continuously updated with answers and details about childcare and development. The donnamoderna.com web site has a monthly average of 3.7 users.

Mondadori Pubblicità will also be present inside the central pavilion of the Pitti Bimbo exhibition area with a stand where copies of some of the magazines in its portfolio, including Donna Moderna, Grazia, Focus Junior and Focus Pico, will be available.