TV Sorrisi e Canzoni

A Festival marked by outstanding numbers for TV Sorrisi e Canzoni, the Mondadori Group’s reference point in the world of entertainment, which, thanks to the many initiatives created during Sanremo week, reached its audience across all channels — magazine, social, digital and live — including the brand-new Sorrisi The Beach Club.

THE SUCCESS OF SORRISI THE BEACH CLUB

The editorial headquarters of Sorrisi was the brand-new Sorrisi The Beach Club, a more than 500 square meters space located between the swimming pools of the Royal Hotel, one of the most charming historic hotels in the City of Flowers.

Over the course of the week, the venue hosted more than 60 competing artists and special guests for interviews and original formats. For the first time, it also opened its doors to the public, offering a rich schedule of activities ranging from partner-led experiences to poolside aperitifs.

Sorrisi The Beach Club also provided the setting for a surprise celebration following the Festival awards ceremony. In attendance were winner Sal Da Vinci with his family, along with runners-up Sayf and Ditonellapiaga, who joined the festivities after posing for the traditional exclusive cover shoot for TV Sorrisi e Canzoni.

THE PROGRAMME AT SORRISI THE BEACH CLUB

Throughout the week, Sorrisi The Beach Club hosted a continuous daily programme of interviews with artists and Festival guests through dedicated formats. These included Colazioni con il direttore, created in collaboration with Caffè Motta and Mielizia, during which Aldo Vitali, Editor-in-Chief of TV Sorrisi e Canzoni, sat down with competing artists such as Sal Da Vinci, Arisa, Tommaso Paradiso, Malika Ayane and J-Ax.

Equally popular were the Aperitif sessions, held in partnership with Martini, where Fulminacci, Levante, Elettra Lamborghini, Raf and Leo Gassman discussed Festival highlights and behind-the-scenes stories with the Editor.

In collaboration with Mandarina Duck, Sorrisi launched the new format #lavaligiadisanremo, in which Ermal Meta, Bambole di Pezza, Blind, Soniko and El Ma and the Young Category winner Nicolò Filippucci shared travel anecdotes and revealed the one essential item they never travel without.

But the surprises kept coming: every day brought a fresh episode of the vodcast Gimme Five, with Jody Cecchetto reinventing the classic interview by transforming each question into a fast-paced top-five challenge. Guests included: Mara Sattei, Michele Bravi, Nayt, and Dargen D’Amico who opened up with intimate, humorous and unexpected stories.

Throughout the week, each artist received bespoke gifts thanks to limited-edition champagne magnums created by Comte de Montaigne featuring the singers’ names, while Lavoratti 1938 fully branded the poolside kiosk with a selection of its most iconic products and presented artists with personalised boxes of chocolate pralines.

30 MILLION SOCIAL VIEWS FOR SORRISI

TikTok , the brand’s Official Entertainment Partner during the Sanremo Music Festival, became the channel through which Sorrisi expanded and enrichened its storytelling. Eva Calvani created original content in own her format with competing artists including: Eddie Brock, Bambole di Pezza, Enrico Nigiotti, LDA & Aka 7even, Maria Antonietta and Colombre generating over 3 million views.

Through in-app conversations, TikTok added a further layer to the entertainment experience: the creativity of individual creators enhanced the narrative with distinctive and personal perspectives, inspiring new interpretations and creating an impact that extended beyond the platform itself.

As with every edition of the Festival, www.sorrisi.com served as an essential guide for audiences following the televised event, offering exclusive song lyrics, nightly line-ups and live updates from the press room, and recording 25 million page views in February alone. Across the Sanremo week, TV Sorrisi e Canzoni’s social network channels generated over 30 million views.

TV Sorrisi e Canzoni’s Fantasanremo league  also proved a major success, with 110,000 registered teams engaging audiences in interactive participation.

A SPECIAL ISSUE DEDICATED TO THE FESTIVAL’S FINALE

Continuing its long-standing tradition, TV Sorrisi e Canzoni has published a third special issue dedicated to the Festival’s final night, available on newsstands from today.

The cover features winner Sal Da Vinci alongside runners-up Sayf and Ditonellapiaga, who, immediately after the awards ceremony at the Teatro Ariston, visited the Sorrisi editorial office for the traditional trophy photograph, taken exclusively for TV Sorrisi e Canzoni’s magazine. The issue also includes an extensive special report from the Sanremo week, featuring an unprecedented 30-page “Best of” filled with backstage insights, exclusive stories and Festival anecdotes, alongside dedicated coverage on the Sorrisi website.

VERTICAL MUSIC

At Sorrisi The Beach Club, TV Sorrisi e Canzoni officially announced the third edition of Vertical Music, the 9:16 music contest created in collaboration with Interproject and AcquaViva. The competition offers emerging talents the opportunity to submit original songs in vertical video format to be evaluated by an expert jury. The event was hosted by TV Sorrisi e Canzoni journalist Matteo Valsecchi and featured Sedona and Nora, two of the five finalists from the previous edition. In addition, the event was brought to life by performances from Birthh and Dario Comparini, two artists involved in Ticketmaster’s brand-new project, which marks the beginning of a new partnership with Sorrisi aimed at supporting emerging musical talent.

Vertical Music requires participants to produce an original track accompanied by a music video lasting between 60 seconds and three minutes.

Entries will open this month and remain open until mid-July. Selected profiles will then perform at “Il Festival dello Spettacolo” in November 2026, where the winner will be announced.

Involved partners

The interior and exterior design of Sorrisi The Beach Club, created by Studio Pisk in collaboration with numerous Italian design companies including: Calligaris supplied the tables, chairs and sofas; Celeste provided cushions and outdoor lounger covers; Fantin designed the fitted kitchen, complete with Smeg appliances; Oluce illuminated the space with its designer lighting; alongside Sikkens and Perdormire.

In addition, this year once again a wide range of companies – engaged by Piemme, the exclusive advertising sales agency for TV Sorrisi e Canzoni – chose to partner with the brand through bespoke collaborations and initiatives developed throughout the Sanremo week.

• ActionAid returned for the second consecutive year as Charity Partner of TV Sorrisi e Canzoni. Competing artists donated personal items, which were auctioned on CharityStars during the days of the Festival; proceeds will support the development of an anti-violence centre in Uganda. The initiative was also showcased and amplified through an exhibition hosted inside Sorrisi The Beach Club for the entire week.
• With KIKO Milano, beauty met style in an exclusive space inspired by the new Limited Edition HUG COUTURE collection, available in all stores. This experiential area was dedicated to discovering and testing the spring collection, where the beauty experts from Italy’s number one make-up brand offered personalised consultations and retouch sessions to enhance every Festival look.
• Muitomas, the lifestyle brand of the Esprinet Group, featured a visually striking display corner conceived as a visually striking and Instagram-friendly space: an immersive environment where colour, the brand’s defining element, took centre stage, creating a vibrant and engaging glow experience within Sorrisi The Beach Club.
• Entertainment and technology came together in the dedicated space for Roborock, the world-leading robot vacuum brand. Through interactive quizzes, personalised demonstrations and branded gadgets, visitors discovered a new approach to home management focused on practicality and free time.
• With Grotte di Frasassi, the journey became virtual and immersive. In a dedicated area, guests experienced the wonders of the territory through VR headsets, combining technological innovation with the promotion of Italy’s natural heritage.
• The interiors of Sorrisi The Beach Club were made even warmer and more welcoming thanks to Calligaris, which furnished much of the space. Its contribution reinforced the identity of the venue, creating a harmonious and comfortable atmosphere that welcomed artists and guests throughout the week.
• As tradition dictates, the unmissable coffee appointment with the editor-in-chief of TV Sorrisi e Canzoni, Aldo Vitali, returned once again. The intense aroma and authentic flavour of Caffè Motta accompanied Sorrisi’s daily schedule, with a coffee break open to visitors and guests alike.
• Mielizia enriched the Casa Sorrisi experience by accompanying morning moments with high-quality products that tell a 100% Italian story, perfectly aligned with the tradition of the Italian Song Festival.
• Sweet breaks were curated by Gelateria La Romana dal 1947, a benchmark of Italian artisanal ice cream. Present inside Sorrisi The Beach Club with its Gelato Cart and outside with its iconic Gelato Bike, the brand created an atmosphere of genuine conviviality where visitors could enjoy an exclusive selection of traditionally prepared ice cream.
• Mandarina Duck partnered with Sorrisi The Beach Club with two dedicated corners showcasing the LOGODUCK+ world in Sanremo: soft, compact polycarbonate trolleys designed for smoother, more informal and lighter travel, where colour becomes both language and identity. The exclusive LOGODUCK+ Sandokan capsule collection, the latest SS26 launch, also featured as the backdrop to the editorial format #lavaligiadisanremo, bright, energetic and instantly recognisable.
• Martini animated the TV Sorrisi e Canzoni aperitif in the Chill Area of Sorrisi The Beach Club, an elegant setting within the Royal Hotel. Taking centre stage were MARTINI’s signature spritzes: Bianco Spritz, Bitter Spritz and Vibrante Spritz, the non-alcoholic twist on the classic cocktail.
• Outside Sorrisi The Beach Club, the new Ford Puma Sound Edition was the true star, inviting visitors to enjoy a sound experience not only to be heard but felt throughout the body. The advanced 650-watt B&O audio system does more than reproduce sound: it transforms it into a deeply tactile experience. Music pulses, envelops and generates vibrations that engage the entire body. Visitors were also able to take part in engaging performances aboard the car, trying their hand at a live rendition of the iconic “Fiumi di Parole”. A highlight of the event came on 27 February, when Jalisse were special guests, bringing the occasion to life with performances aboard the car.

• Colgate was also present with a glass box installation in central Sanremo dedicated to the concept “Purple is the New Instant White”: from a Korean photo booth capturing radiant smiles, to a “wheel of fortune” offering branded gadgets, and expert advice revealing the secrets to achieving an instantly whiter smile with the Colgate Max White Purple routine.

TV Sorrisi e Canzoni, is a Mondadori Group brand and the go-to source for television and entertainment enthusiasts, reaching 2.6 million readers each month (source: Audipress 2025/I), 4.2 million website users (source: Audiweb Jan–Oct 2025) and 1.15 million fans (source: social insights IG, FB, TikTok, X, YouTube) through a fully integrated multichannel ecosystem spanning magazine, website, social media, events and related products.

A truly magical evening unfolded at the Opening Party of TV Sorrisi e Canzoni, Italy’s leading entertainment brand, which once again traditionally kicked off the week dedicated to the Sanremo Festival and its stars.

Last night, Sunday 22 February, more than 530 guests gathered at the prestigious Royal Hotel in Sanremo alongside the Sorrisi editorial team. Among those attending were Carlo Conti, Artistic Director and host of the Festival, Laura Pausini, singer and co-host, the artists competing in the Festival, and numerous figures from the world of entertainment. The exclusive event celebrated the music and history of the Festival through shared emotional moments and a special live performance.

Two particularly meaningful moments framed the evening: the presentation of the Telegatto, one of Italy’s most beloved entertainment awards, to Carlo Conti and Laura Pausini. The awards were presented by Aldo Vitali, Editor-in-Chief of TV Sorrisi e Canzoni, in recognition of their leadership of the Festival.

OVER 530 DISTINGUISHED GUESTS

Festival contestants were, of course, in attendance, including: Arisa, Bambole di pezza, Chiello, D’Argen D’Amico, Ditonellapiaga, Eddie Brock, Elettra Lamborghini, Enrico Nigiotti, Ermal Meta, Fedez e Marco Masini, Francesco Renga, Fulminacci, J-Ax, LDA e Aka 7even, Leo Gassmann, Levante, Luchè, Malika Ayane, Mara Sattei, Maria Antonietta e Colombre, Michele Bravi, Nayt, Raf, Sal Da Vinci, Samurai Jay, Sayf, Serena Brancale, Tommaso Paradiso and Tredici Pietro. Also present were contestants from the “Giovani” category, including Angelica Bove, Nicolò Filippucci, Mazzariello and Blind, El Ma & Soniko, as well as the DopoFestival hosts Nicola Savino, Enrico Cremonesi, Aurora Leone and Federico Basso. Entertainment personalities such as Alba Parietti, Caterina Balivo, Giorgia Surina and Mattia Stanga also attended.

There were many emotional moments during the Opening Party, which began with the ribbon cutting during which Aldo Vitali, director of TV Sorrisi e Canzoni, together with Carlo Conti, officially opened the evening at Sorrisi The Beach Club, the new venue that will host the brand’s editorial team throughout the Sanremo week.

“We are proud that TV Sorrisi e Canzoni is the reference point for the public and for the artists who, year after year, enthusiastically take part in our initiatives. Together we celebrate the passion and magic that make the Sanremo Festival an extraordinary event for all Italian music,” declared Aldo Vitali, director of TV Sorrisi e Canzoni.

THE SORRISI OPENING PARTY

The evening took place in a spirit of conviviality and surprises: guests at the Party were surprised by an exclusive flash mob by the group ANIMEniacs Corp, specialised in performing cartoon soundtracks and the songs most loved by the public, who performed a mashup dedicated to the historic hits of the Sanremo Festival: “Volare” by Domenico Modugno, “Io Che Amo Solo Te” by Sergio Endrigo, “Un’avventura” by Lucio Battisti, “24mila Baci” by Adriano Celentano, “Felicità” by Al Bano and Romina Power, “L’italiano” by Toto Cutugno, “Cuore Matto” by Little Tony, “Maledetta Primavera” by Loretta Goggi, “Come Saprei” by Giorgia, “Occidentali’s Karma” by Francesco Gabbani, “Sinceramente” by Annalisa, “Ringo Starr” by Pinguini Tattici Nucleari, “Zitti E Buoni” by Måneskin, “La Noia” by Angelina Mango, “Soldi” by Mahmood, “Balorda Nostalgia” by Olly, “Perché Sanremo È Sanremo” by Pippo Caruso and Sergio Bardotti.

From 10 p.m. until midnight, guests danced to the DJ set by Tommaso Replica and his most famous remixes, which have also gone viral on TikTok, from “How Deep Is Your Love?” to “Giovani Wannabe”, up to “Armarcord” and “Uragani”.

Guests were delighted throughout the evening by champagne from Comte de Montaigne, exceptional partner of Sorrisi, which offered its prestigious cuvées and brought into the room a collectible Mathusalem bottle signed by the artists as a memento of the incredible evening.

TV Sorrisi e Canzoni’s passion for music was also celebrated through the confectionery creation by Lavoratti 1938: a dessert displayed on a piano-shaped structure, a direct tribute to music and to the beating heart of Sanremo, presenting three exclusive single-portion creations made with unmistakable single-origin Ecuador chocolate.

Finally, accompanying the event was Martini, which throughout the evening served guests its iconic spritzes, in the Bianco Spritz, Bitter Spritz and Vibrante Spritz (a non-alcoholic version of the classic cocktail).

SORRISI THE BEACH CLUB

The party took place in the new Sorrisi The Beach Club, which welcomed the guests and artists in attendance. The structure is built around the swimming pool of the exclusive Royal Hotel Sanremo: a brand-new space of over 500 square metres where the brand will host a programme of interviews with all the protagonists of the new edition of the Festival and which, starting today, Monday 23 at 5:30 p.m., will open its doors to the public. From here, the Sorrisi community will not only be able to see the arrival of guests but also enjoy exclusive experiences thanks to the many partners accompanying the brand in this adventure.

The structure is designed to guide each guest through an immersive experience with the evocative swimming pool designed by Giò Ponti as a backdrop.

Sorrisi The Beach Club will host a continuous daily schedule of interviews with all the artists and guests of the event thanks to dedicated formats such as Colazioni con il direttore in collaboration with Caffè Motta, during which Aldo Vitali, director of TV Sorrisi e Canzoni, will speak with five competing artists: one per day, in the morning, from Tuesday to Saturday. The Aperitivi format offered by partner Martini will also be active, animating Sorrisi The Beach Club from late afternoon with an exceptional drink list dedicated to Spritz. There will also be the new #lavaligiadisanremo in collaboration with Mandarina Duck, in which artists share the one item that must never be missing from their suitcases. Finally, Gimme Five, the vodcast by Jody Cecchetto, turns the interview format on its head by transforming each question into a top five. Each artist tells their story through five choices and five stories generated from a question by Jody, bringing out intimate, ironic and surprising anecdotes.

The TikTok profile (@tvsorrisi) will be the heart of the most authentic storytelling of the event and the Sanremo week, featuring backstage content, interviews, meetings with creators and artists, and many exclusive moments.

EVENT PARTNERS

Numerous partners involved by Piemmethe exclusive partner of TV Sorrisi e Canzoni and Mondadori Media brandschose to support the world’s leading entertainment title customised partnership projects and activities that helped enhance the experience and impact of the exclusive Opening Party. Amonge them: ActionAid as charity partner, ANAS, Caffè Motta, Calligaris, Colgate, Ford, Gelateria La Romana dal 1947, Grotte di Frasassi, KIKO Milano, Mielizia, Muitomas and Roborock.

Primark, the international fashion retailer with over 470 stores in 18 countries, also collaborated on the Sorrisi Party. Together with Eleonora Fincati, a content creator with an ironic tone, the brand brought energy, style and accessibility to one of the most anticipated events of the week, celebrating fashion as an expression of personality and fun.

Here is the link to download the press photo kit.

TV Sorrisi e Canzoni is the Mondadori Group brand that serves as a reference point for television and entertainment lovers, reaching every month 2.6 million readers (source Audipress 2025/I), 4.2 million website users (source Audiweb Jan–Oct 2025) and 1.15 million fans (source social insights IG, FB, TikTok, X, YouTube) thanks to a multi-channel system that ranges from the magazine to the website, social media, events and related products.

Previews, entertainment, games and engaging social storytelling marked “La Notte dei Testi”, the first social-driven event by TV Sorrisi e Canzoni dedicated to the lyrics of the songs competing at the Sanremo 2026 Festival.

The evening’s guests included 50 creators from the worlds of entertainment, lifestyle and music who, shortly after midnight at the Noise il Cinemino venue in Milan, previewed the lyrics of the songs competing in the 76th edition of Sanremo, published exclusively by Sorrisi in the collector’s issue on newsstands from today.

RECORD-BREAKING NUMBERS FOR SORRISI’S EVENING

During the première, guests took part in an immersive experience led by TV Sorrisi e Canzoni editor-in-chief Aldo Vitali and special host Jody Cecchetto, with games and numerous activities, joined by Eva Calvani, the creator chosen as the face of the Festival storytelling across Sorrisi’s social profiles.

TikTok, Sorrisi’s Official Entertainment Partner during the Festival, was naturally part of the exclusive La Notte dei Testi event, with a selection of creators from the platform chosen for their ability to interpret the competing lyrics in an authentic and original way. Among them: Mattia Stanga, Chaimaa Cherbal, Andrea Verde, Kiro Ebra, Sespo, Edoardo Zaggia, Stefano Guerrera and Benedetta Quagli, along with many others.
The creativity of individual creators helped enrich the Sanremo storytelling with personal and distinctive perspectives, inspiring new interpretations of the competing lyrics.
In this way, TikTok confirms its ability to add a three-dimensional layer to entertainment by integrating editorial depth, community participation and real-time content.
Sorrisi will be at the heart of the narrative, with storytelling that cements its status as the go-to entertainment brand in the digital space as well, thanks to its unique ability to create unforgettable moments of sharing between audiences, showbiz personalities and the community.

EXCEPTIONAL PARTNERS

Prime Video was the evening’s exceptional partner, opening the event with a video message from Mia Jenkins, Pepe Barroso Silva and Luca Melucci, stars of the hit new film Love Me Love Me, the young-adult romance directed by Roger Kumble that celebrates the many shades of love, just as the Festival does every year through music.
Guests had the opportunity to personalise the backdrop dedicated to the new Prime Video film with magnetic hearts on which they could write the name of their favourite artist. At the end of the event, they received a gift bag containing the special edition of the book Love Me Love Me by Stefania S. (Sperling & Kupfer), on which the film is based, as well as headphones inspired by the much-loved romance.

The première opened at the venue’s corner bar, offered by MARTINI, which hosted the aperitivo with a special spritz-focused drinks list: MARTINI Bianco Spritz, MARTINI Bitter Spritz and MARTINI Vibrante (the non-alcoholic version of the classic cocktail).

THE EXCLUSIVE PREVIEW OF THE SANREMO SONG LYRICS

At 10.00 pm, Jody Cecchetto, led by TV Sorrisi e Canzoni editor-in-chief Aldo Vitali, kicked off a unique game show in which creators, divided into tables, competed by matching the artists in the line-up to excerpts from the song lyrics and testing their knowledge of the Festival and entertainment culture. During the evening, special video messages were broadcast from key Festival figures—including Carlo Conti, Laura Pausini and Nicola Savino—to celebrate and honour the event.

The highlight of the evening came at midnight, when the new iconic issue of TV Sorrisi e Canzoni—featuring the complete lyrics of the Festival songs—was handed out in absolute preview to the influencers and creators in attendance. The issue is on newsstands from this morning. It is a unique release: for the first time, the magazine includes a detachable 36-page insert at its centre, with its own dedicated cover, containing all the lyrics and interviews with the competing artists.

The evening concluded with a cake created and offered by Zenzero talent Lucake, who prepared a magnificent themed dessert for the occasion, and with Lavoratti 1938—Sorrisi’s partner for the new Festival edition—offering treats to all guests and adding a touch of sweetness with its iconic chocolate.

Piemme, as the exclusive advertising sales partner of TV Sorrisi e Canzoni, collaborated on the development of the partnership projects, helping to further enhance the experience and impact of the exclusive La Notte dei Testi party.

On the occasion of the 76th Italian Song Festival, TV Sorrisi e Canzoni once again confirms its status as the go-to brand for the world of entertainment, thanks to an ever-evolving, increasingly rich multichannel ecosystem made up of the magazine, digital channels, social accounts and on-the-ground initiatives.

A diverse programme dedicated to the most anticipated music event of the year will accompany both the public and the artists throughout the Sanremo week, featuring new formats, unmissable events and exclusive content.

It all begins in Milan with La Notte dei Testi

For the very first time, Sorrisi is organising La Notte dei Testi, an evening dedicated to the preview of the lyrics of the songs competing at the Sanremo 2026 Festival. This special party will take place tonight at Noise il Cinemino, where more than 50 creators from the worlds of entertainment, lifestyle and music will take centre stage for the première of the Sanremo 2026 lyrics, traditionally published exclusively in the pages of TV Sorrisi e Canzoni’s magazine.

The event will feature two exceptional partners: Prime Video, which has chosen to join the evening organised by Sorrisi to celebrate the debut of the new film Love Me Love Me, a young-adult romance directed by Roger Kumble and starring an international cast (Mia Jenkins, Pepe Barroso Silva, Luca Melucci) that highlights the many shades of love, just as the Festival does every year through its songs; and TikTok, thanks to the presence of creators able to interpret the competing lyrics in an authentic and original way, giving voice to the many sides of both the songs and the platform. Hosting the evening, alongside TV Sorrisi e Canzoni editor-in-chief Aldo Vitali, will be Jody Cecchetto, who will entertain the audience with games inspired by the song lyrics and plenty of surprises.

As per tradition, on Sunday 22 February in Sanremo the Opening Party reserved for the cast and competing artists will take place, ahead of the start of the Festival. Champagne house Comte de Montaigne—based in the Aube region, with a centuries-old heritage dating back to the 13th century and renowned for its strong-character Cuvées de Prestige, produced through a slow 55-month vinification process in full respect of nature’s rhythms. Together with Lavoratti 1938, a creative chocolate atelier blending Mediterranean tradition with innovation, will be the evening’s exclusive partners, offering champagne and chocolate to guests. Primarkwill also be taking part in the evening, among the brands involved in this exclusive event.

The “Sanremo Festival” is not only Italy’s biggest music event; it is also a great celebration that brings together millions of Italians. The same is true for us at Sorrisi, as we spend an intense and inspiring week in the Ligurian city, filled with exclusive interviews and unforgettable encounters. Thanks to the new features introduced for this edition, from La Notte dei Testi to Sorrisi The Beach Club and an ever-expanding schedule of initiatives, the public will have the chance to enjoy a unique experience that strengthens our brand’s role as a true point of reference for music and television fans, as well as for the entertainment industry,” said Aldo Vitali, editor-in-chief of TV Sorrisi e Canzoni.

From “Casa Sorrisi” to “Sorrisi The Beach Club”

TV Sorrisi e Canzoni has organised a wide range of initiatives to accompany its audience throughout the week of the Italian Song Festival.

The brand’s editorial team will follow the competition directly from Sanremo, based at an exclusive new location within the Royal Hotel, one of the most charming historic hotels in the City of Flowers. This will host the TV Sorrisi e Canzoni headquarters, the setting for numerous activities with competing artists, as well as happy hours, watch parties and must-see interviews.

In addition, on the iconic poolside terrace of the Royal Hotel, Sorrisi The Beach Club will be launched: a brand-new space of more than 500 square metres, where the brand will host a full programme of interviews with all the key figures of this year’s Festival.

A wide range of events open to the public for the first time

For the very first time, Sorrisi The Beach Club will open its doors to the public. Visitors will not only be able to see the arrival of guests, but also enjoy exclusive experiences thanks to the many partners supporting the brand in this venture. Sorrisi The Beach Club will be inaugurated on Monday 23 February at 5.30 pm. From Tuesday 24 to Saturday 28 February (10.00 am–1.00 pm and 3.00 pm–7.00 pm), fans will be able to access the venue, follow everything happening inside and take part in partner-led activities, becoming true protagonists of the Festival week through numerous activations and unforgettable moments.

The layout has been created to guide every guest through an immersive experience, with the evocative pool designed by Giò Ponti providing the backdrop.

The Food Lounge, the hotel’s outdoor restaurant area, will host dedicated corners and innovative tasting experiences, while the Chill Area, the elegant in-house corner bar, will welcome artists, singers and journalists in a space designed for a relaxing break.

Sorrisi The Beach Club will feature a continuous daily schedule of interviews with all the artists and guests of the event, through dedicated formats such as Breakfast with the Editor, in collaboration with Caffè Motta, where TV Sorrisi e Canzoni’s editor-in-chief Aldo Vitali will sit down with five competing artists, one each morning from Tuesday to Saturday. Aperitivo sessions offered by partner Martini in the late afternoon, featuring spritz cocktails in Bianco, Bitter and Vibrante (non-alcoholic) versions. And finally, Gimme Five, the vodcast hosted by Jody Cecchetto, which turns the traditional interview on its head by transforming each question into a top five. Each artist shares five choices and five stories inspired by a single question from Jody, revealing intimate, humorous and surprising anecdotes.

The much-loved Fantasanremo also returns, with a dedicated league created by TV Sorrisi e Canzoni, actively engaging its audience in the musical contest.

TV Sorrisi e Canzoni confirms its partnership with TikTok at Sanremo

TikTok will be the brand’s Official Entertainment Partner during the Festival.

TikTok has become the platform where TV Sorrisi e Canzoni expands and deepens its Sanremo storytelling. And that’s not all, Sorrisi also believes in the creativity of the community and will give selected creators on the platform the opportunity to produce original and preview content, allowing the public to follow the event in all its facets from a privileged point of view.

It is within this context that Eva Calvani, a well-known TikTok creator, will also take part, meeting the artists at a crucial moment: the creation of the cover story.

In addition, thanks to in-app conversation, TikTok adds a three-dimensional dimension to Sorrisi’s entertainment at Sanremo: the creativity of individual creators enriches the narrative with personal and unique perspectives, inspires new interpretations and generates an impact that goes beyond the boundaries of the platform.

New edition of the “Vertical Music Contest”

For the second consecutive year, TV Sorrisi e Canzoni will be the official on-the-ground promoter of Vertical Music, the 9:16 vertical-format music contest created in collaboration with Interproject. The initiative offers amateur artists a showcase in the world of music, giving them the opportunity to submit their original tracks in vertical clips to be evaluated by an exceptional jury. On the evening of Wednesday 25 February at 7.00 pm, inside Casa Sorrisi, the new edition of the contest will be announced. Afterwards, the winning artists from previous seasons will have the opportunity to perform live and share their personal experiences.

Three special issues dedicated to the Sanremo Festival

To celebrate the Italian Song Festival, TV Sorrisi e Canzoni will, as tradition dictates, publish three special issues of the magazine entirely dedicated to the contest, with an additional print run totalling 1.5 million copies.

The first issue—on newsstands from tomorrow, Tuesday 17 February—will be a collector’s edition. In addition to all the competing song lyrics, published exclusively, and the iconic cover shot featuring the entire cast of Sanremo 2026, Sorrisi will, for the first time, include a detachable 36-page insert at the centre of the magazine. This special section, with its own dedicated cover, will collect all the lyrics and interviews with the competing artists.

The cover stars of the second issue—available from Tuesday 24 February, opening night of the Festival—will be two special figures: artistic director and host Carlo Conti together with singer and presenter Laura Pausini. Inside the magazine, the running orders for each evening will be accompanied by the artists’ lyrics.

The Festival winner, together with the second- and third-placed acts, will instead appear on the cover of the issue on newsstands Tuesday 3 March, in the traditional post-awards photograph taken inside the Sorrisi editorial office. There will also be a special report from the Sanremo week, including an exclusive 30-plus-page “Best of” featuring behind-the-scenes moments, secrets and anecdotes from the Festival, as well as a dedicated section on the Sorrisi website.

Partners involved

This year once again, numerous companies, brought on board by Piemme, TV Sorrisi e Canzoni’s exclusive advertising sales partner, have chosen to support the brand through tailored partnership projects and activities that will run throughout the Sanremo week.

• ActionAid returns for its second consecutive year as Charity Partner of TV Sorrisi e Canzoni. The competing artists will donate personal items to be auctioned on CharityStars during the Festival; the proceeds will support the development of an anti-violence centre in Uganda. The initiative will also be showcased through an exhibition set up inside Casa Sorrisi for the entire week.
• KIKO Milano will bring the world of beauty into the spotlight with a branded space inspired by the new HUG COUTURE Limited Edition, available in all stores: an experiential area dedicated to discovering and trying the spring collection, where the beauty experts of Italy’s number one make-up brand will offer personalised consultations and retouch sessions to enhance every look throughout the Festival week.
• Muitomas, the lifestyle brand of the Esprinet Group, will be present with a visually striking display corner conceived as a scenic, Instagram-friendly space: an immersive environment where colour, the brand’s distinctive element, takes centre stage, creating a vibrant and engaging glow experience inside Casa Sorrisi.
• Entertainment and technology will come together in the area dedicated to Roborock, the world-leading robot vacuum brand. Through interactive quizzes, personalised demonstrations and gadgets, visitors will discover a new approach to home management, focused on convenience and free time.
• With Grotte di Frasassi, the journey becomes virtual and immersive. In a dedicated area, the public will be able to enjoy a surprising experience exploring the territory and its natural wonders through VR headsets. An experience that combines technological innovation with the promotion of Italy’s natural heritage.
• The spaces of Casa Sorrisi will be made even warmer and more welcoming thanks to Calligaris, which will provide much of the furniture: a contribution that strengthens the identity of the venue, creating a warm and comfortable atmosphere to welcome artists and guests throughout the Sanremo week.
• As per tradition, the daily coffee appointment with TV Sorrisi e Canzoni editor-in-chief Aldo Vitali will return. The intense aroma and authentic flavour of Caffè Motta will accompany the days at Sorrisi through a daily coffee break, also open to visitors and the attending public.
• Mielizia will enrich the Casa Sorrisi experience by accompanying the morning moments with quality products that tell a 100% Italian story, in keeping with the tradition of the Italian Song Festival.
• Sweet breaks will also be curated by Gelateria La Romana dal 1947, a leading name in Italian artisanal gelato, present with its iconic Gelato Bike. At the Sorrisi The Beach Club, in an authentically relaxed and welcoming atmosphere, guests can savour an exclusive selection of artisanal gelato, crafted according to tradition.
• Martini will bring the TV Sorrisi e Canzoni happy hour to life in the Casa’s Chill Area, an elegant space set within the Royal Hotel. The stars of the show will be the MARTINI spritz range: Bianco Spritz, Bitter Spritz and Vibrante Spritz, the non-alcoholic version of the classic cocktail.
• Outside Casa Sorrisi, the new Ford Puma Sound Edition will take centre stage, inviting the public to enjoy a sound experience not only to be heard, but felt throughout the body. The advanced 650-watt B&O audio system does more than play sound, it transforms it into a deep tactile experience: the music pulses, surrounds and generates vibrations that engage the entire body. Visitors will also be able to take part in exciting live performances inside the car, trying their hand at a live rendition of the iconic Fiumi di Parole. A must-see moment is scheduled for 27 February, when Jalisse will appear as special guests, ready to energise the event with performances inside the vehicle.

• Colgate will also be present with a glass box in the centre of Sanremo dedicated to the concept “Purple is the New Instant White”: from a Korean photo booth to capture brilliant smiles, to a “wheel of fortune” with gadgets, and advice from beauty experts, who will reveal the secrets to achieving a whiter smile instantly with the Colgate Max White Purple routine.

TV Sorrisi e Canzoni is the Mondadori Group brand and a point of reference for lovers of television and entertainment, reaching 2.6 million readers each month (source: Audipress 2025/I), 4.2 million website users (source: Audiweb Jan–Oct 2025) and 1.15 million fans (source: social insights across Instagram, Facebook, TikTok, X and YouTube), thanks to a multichannel system that spans the magazine, website, social media, events and related products.

The first edition of Il Festival dello Spettacolo, the first event in Italy and Europe entirely dedicated to all facets of entertainment, concluded on Sunday with resounding success. From Friday, October 24^th, to Sunday, October 26^th, from 10 a.m. until midnight, the Superstudio Più in Via Tortona 27, Milan, hosted three immersive days featuring exclusive interviews, masterclasses and workshops, film premieres, showcases and musicals, show cookings, and book signings. Over the weekend, the Festival attracted 15,000 visitors, with more than 300 guests, 160 shows, 3 evenings of live music performances, and 22 Telegatti awarded.

Created by TV Sorrisi e Canzoni, Il Festival dello Spettacolo brought together television, series, cinema, music, sports, food, and kids’ entertainment in a non-stop program designed for all ages.

Among the many unforgettable moments across the event’s seven stages: Fiorello’s spectacular show with a surprise appearance by Fabrizio Biggio; Carlo Conti sharing exclusive previews of the upcoming Sanremo Festival and his on-stage meeting with Stefano De Martino; the ribbon-cutting ceremony with Gerry Scotti opening the Festival; Lorella Cuccarini celebrating her 40-year career and dancing La Notte Vola with fans; Marco Liorni playing L’Eredità’s iconic “Ghigliottina” with the audience; Rettore leading a massive karaoke on her greatest hits; the Bake Off Italia – Dolci in Forno cast baking alongside visitors; packed sessions with the casts of Call My Agent – Italia, Nord, Sud, Ovest Est.  La leggendaria storia degli 883, Un Professore, Un Posto Al Sole, and Il Paradiso delle Signore which displayed some of its priceless costumes for three days; the highly anticipated reunion of I Cesaroni; Andrea Lucchetta teaching children the rules of volleyball; the castings and show of Lo Zecchino d’Oro; tips from the cast of Casa a Prima Vista on buying a home; fans lining up for the signing session with Hazel Riley, Fabio Caressa and Benedetta Parodi playing games with audience members to present L’amore è cieco: Italia;  the enchantment continued with Winx – Winx Club: The Magic is Back show; with the special screening of Fuori la verità and a live appearance from its cast — Claudio Amendola, Claudia Gerini, Leo Gassmann, Lorenzo Richelmy and Eleonora Gaggero; Marco D’Amore took the stage to present Gomorra – Le Origini, while Sarah Toscano, Levante, Emma, and Clementino (who performed among the crowd) headlined electrifying showcases; the lineup also featured Irama, Gigi D’Alessio, Rovazzi, and Rocco Hunt, in collaboration with Radio 105, along with a live commentary session featuring Alberto Rimedio, Lele Adani, and Alessandro Antinelli; Federico Ferri, Director of SkySport, announced an exclusive upcoming interview with Jannik Sinner; while Michele Dalai and Massimo Ambrosini shared stories from the world of sport; the iconic Domenica Sportiva was celebrated on stage by Ciccio Graziani, Paolo Petrecca, Marco Lollobrigida, Laura Barth, and Lele Adani. Throughout the weekend, audiences had the chance to meet some of the biggest names in Italian entertainment: Fabio Fazio and Luciana Littizzetto, Michelle Hunziker, Renato Zero, Giorgia, Emma, Il Volo, Carolina Benvenga, Paola Perego, Giorgio Panariello, Simona Ventura, Stefano Accorsi, Roberto Bolle, Diego Abatantuono, Virginia Raffaele, Pio e Amedeo, Elena Sofia Ricci, Cristina D’Avena, the Gialappa’s Band and Mago Forest, Serena Bortone, Giovanni Allevi, Max Angioni, Gabriele Corsi, Tiberio Timperi, Max Giusti, Pierpaolo Spollon, Nino Frassica, Massimiliano Ossini and Daniela Ferolla, Andrea Iannone, and Filippo Tortu.

Festivalgoers brought boundless energy and emotion to every event, becoming the true stars of the weekend — greeting artists, taking selfies, and even participating in the Telegatti award presentations. The iconic yellow, blue, and fuchsia statuettes, displayed in special glass cases, were sometimes handed directly to winners by fans in the audience.
Among this year’s Telegatti recipients were Fiorello and Fabrizio Biggio, Carlo Conti, Gerry Scotti, Giorgia, Michelle Hunziker, Fabio Fazio and Luciana Littizzetto, Mara Maionchi, Roberto Bolle, Alfa, Salvatore Esposito, Benedetta Rossi, Lorella Cuccarini, Stefano De Martino, Irama, Renato Zero, Gigi D’Alessio, and Stefano Accorsi. 

Unforgettable memories from a spectacular weekend, and a promise to return in 2026 with even more magic!  Aldo Vitali, Editor-in-Chief of TV Sorrisi e Canzoni, summed it up:

“This Festival was born from the dream of bringing Sorrisi from the magazine to the stage, creating a space where the audience could truly meet their favorite artists. Seeing 15,000 people join us with such enthusiasm showed that dream had come true. We experienced three extraordinary days filled with stories, laughter, music, and surprises, and plenty of Telegatti! I want to thank all the artists who believed in us, and the audience who supported us with affection and curiosity. Il Festival dello Spettacolo doesn’t stop here: we’ll see you in 2026, once again together, to celebrate the magic of entertainment.”

BOOM ON SOCIAL MEDIA

Huge success also on Instagram and TikTok, with over 200 dedicated posts shared in just three days of the Festival, reaching nearly 4 million users and generating 9 million video views. Promotional content in the weeks leading up to the event reached more than 15 million users. Outstanding performance on TikTok – the official entertainment partner of Il Festival dello Spettacolo – where millennials (under 34) made up 73% of the audience, compared to an average of 50% across all social platforms. The Festival’s dedicated pages on Sorrisi website (ilfestivaldellospettacolo.it) and Ticketmaster, the Festival’s official ticketing platform, recorded over 200,000 visitors during the event (sources:  Google Analytics, Meta, and TikTok Insights).

THE WINNER OF THE VERTICAL MUSIC CONTEST

During Il Festival Dello Spettacolo, the winner of the Vertical Music Contest was announced. A multimedia project created in collaboration with Interproject, designed to give emerging artists the opportunity to showcase their original songs through vertical videos, the format of social media. The jury inlcuded Assomusica, Ada Music Italy, a division of Warner Music Italy, FIMI – Federazione Industria Musicale Italiana. The artist GABRIELE won a distribution contract for his unreleased track with ADA Music Italy, while the Critics’ Award, presented by TV Sorrisi e Canzoni, went to SEDONA.

All the highlights of Il Festival dello Spettacolo can be relived on the official Instagram channel, across all social media platforms, on the TV Sorrisi e Canzoni website, and in the special issue of Sorrisi, available at newsstands from Tuesday, October 28.

VIDEOS FROM THE MOST EXCITING MOMENTS OF THE THREE-DAY FESTIVAL

Friday 24^th, Saturday 25^th, Sunday 26^th October.

PARTNERS

Radio 105 was present throughout the three days of the event with a glass box studio next to the main stage, broadcasting live some of its most popular shows: 105 Friends with Tony & Ross, 105 Take Away with Daniele Battaglia and Camilla Ghini, 105 Music & Cars with Dario Spada and Fabiola, Tutto Bene a 105 with Linda Pani, Dario Micolani and Edoardo Mecca, 105 Village with Manola Moslehi, Open Club with Bryan Ronzani, and finally 105 Après-ski, the new show hosted by Niccolò Torielli.

SIAE – the Italian Society of Authors and Publishers and Ticketmaster (the Festival’s official ticketing platform) were also partners of this major project, which brought together leading players from the worlds of TV, cinema, streaming, and music including RAI, Mediaset, Sky, Netflix, Warner Bros. Discovery, Medusa, Disney+, Rainbow, Zero Distribution, and many others.

Lavoratti 1938, the historic artisanal chocolate maker founded in Varazze in 1938, delighted visitors with a corner shop offering sweet tastings of its fine chocolates and gifting special goodie bags to all Festival guests.

A key role in enriching the Festival dello Spettacolo program was played by the partners brought on board by Piemme, the exclusive advertising concessionaire of TV Sorrisi e Canzoni and the Mondadori Media brands. Together they created a series of tailor-made activations designed to offer exclusive and engaging experiences.

• Mutti achieved extraordinary public success in the Living Area, winning over visitors with a surprise brand experience: twice a day, the brand served delicious plates of tomato pasta, without revealing which product had been used. Only after finishing their meal did participants discover a message at the bottom of the plate revealing the secret ingredient, breaking down preconceptions about ready-made sauces. The experience carried a clear message: “Since 1899, you’ve cooked with us. Today, we cook for you.”
• KIKO Milano brought its beauty energy to the heart of the Festival with an open glass box in The Stage area, where hundreds of visitors enjoyed free make-up sessions. Behind the scenes, six dedicated stations took care of the looks of artists and guests, making the brand a star both onstage and backstage.
• Grotte di Frasassi amazed visitors with an immersive VR experience, allowing them to explore the stunning underground world of the Marche region’s cave complex through Oculus Quest 2 headsets, from the tourist paths to areas usually accessible only to expert speleologists.
• The Sport Area, powered by Fastweb + Vodafone, hosted talks and meetings with leading figures from the world of sports, offering the public moments of inspiration and exchange.
• To complete the Festival’s visual storytelling, Enel and ITA Airways animated the spaces with institutional video spots displayed on large screens throughout the venue.
  A combination of engaging, personalized experiences made Il Festival dello Spettacolo a vibrant, dynamic event deeply connected to its audience.

Once again, ActionAid was the official charity partner of TV Sorrisi e Canzoni, continuing the collaboration that began in Sanremo. The partnership shines a spotlight on the right to education for girls, ensuring that — wherever they are born — they can fulfill their dreams and live free from violence and discrimination. ActionAid also hosted the talk “Voices from Tanzania with ActionAid: when education becomes freedom,” sharing with the audience their July field mission to Tanzania carried out with Sorrisi.

Music, cinema, television, series, sport, food, kids and a nonstop schedule of activities for all ages: this is Il Festival dello Spettacolo, the first event in Italy and Europe completely dedicated to the different forms of entertainment, which will start on 24 October in Milan.

Based on an idea by TV Sorrisi e Canzoni, the reference brand in the world of entertainment, the Festival is an entirely original initiative. From 24 to 26 October 2025, at Superstudio Plus on Via Tortona, three days immersed in film and television premieres, showcases, concerts, talk, meet & greets, masterclasses and workshops will last from 10 am to late evening.

‘The Festival stems from an idea inspired by our daily work,’ says Aldo Vitali, Director of TV Sorrisi e Canzoni. ‘In fact, Sorrisi has always served as a bridge between readers and the most beloved artists. And it also aims to talk about entertainment through not only what is seen but also what is not seen: behind-the-scenes activities. The three days of the Festival and related celebrations put into practice what our brand does through the magazine, website and social media. It brings our community closer to figures in entertainment, tells how events are created and allows people to experience something unique firsthand, putting the audience at centre stage through exclusive meetings and shows,’ says Vitali.

Il Festival dello Spettacolo is designed to interest and involve everyone: families, children, Gen Z, music, TV, cinema, sports enthusiasts and industry professionals.

SIAE — the Italian Society of Authors and Publishers — and Ticketmaster — the official ticketing platform of the Festival — are partners in this great project involving all major broadcasters in TV, cinema, streaming platforms and music.

Radio 105 will also be participating as the official radio channel of the Festival.

ARTISTS AT THE FESTIVAL
Every day, Il Festival dello Spettacolo will offer a continuous schedule of events with the public’s most beloved artists and characters. From today to the start of the event, they will be joining the event programme.

Many names have already enthusiastically confirmed their presence, starting with Carlo Conti, Artistic Director and conductor of the Sanremo Music Festival. Artists from the small screen include Francesca Chillemi, Antonella Clerici, Gabriele Corsi, Paolo Del Debbio, Francesca Fagnani, Katia Follesa, Max Giusti, Michelle Hunziker, Pino Insegno, Marco Liorni, Gianluigi Nuzzi, Gerry Scotti, Simona Ventura, the cast of ‘Bake Off Italia – Dolci in forno’ and ‘Casa a prima vista’, the actors of ‘Cuori 3’ and ‘Un posto al sole’, as well as Salvatore Esposito, the beloved star of ‘Gomorra – La Serie’ and ‘Piedone’, and Elia Nuzzolo and Matteo Giuggioli, actors in the highly anticipated series ‘Nord Sud Ovest Est. La leggendaria storia degli 883’. Those from the world of cinema include Aldo, Giovanni e Giacomo, Diego Abatantuono and Virginia Raffaele, as well as Stefano Accorsi, Diana Del Bufalo, Marco Giallini. For music lovers Alpha, Orietta Berti, Cristiano Malgioglio, Sarah Toscano will be appearing. Big names on the web include Benedetta Rossi. Stars of the stage include Roberto Bolle, from the Teatro alla Scala in Milan and principal dancer at the American Ballet Theatre in New York, and from sport, the presenters of ‘Calciomercato L’Originale’: Bonan, Fayna and Di Marzio. Those from the food world will include the beloved faces of Food Network: Giusi Battaglia, Ruben Bondì and Roberto Valbuzzi, as well as chefs and creators of Zenzero Talent Agency: Rosy Chin, Daniele Rossi, Dany Resconi, Lulù Gargari and Lucake. Finally, for the little ones the darling of all children, Carolina Benvenga, will be participating.

New artists and guests will be announced every week at the Festival.

CONCERTS WITH GREAT ARTISTS
Starting at 9 pm, Il Festival dello Spettacolo will light up with music at a must-see concert on each evening of the event. Prominent names in Italian music will take turns on stage with their hits, in unique performances exclusively for the Festival audience.

FESTIVAL VENUE
Il Festival dello Spettacolo will take place at Superstudio Plus, on Via Tortona 27 in Milan. This 10,000-m² area entirely dedicated to the event will have specific areas for each aspect of the world of entertainment:

• a main stage with 1,800 seats, where talks, conferences, live podcasts, music showcases and television exclusives will alternate throughout the day. In the evening, it will become a concert venue hosting great Italian musical artists for the three evenings of the Festival;
• cinema and live stream areas, which will host large screenings of preview films, interviews with casts and talks with artists;
• a sport area, for watching live sports and commentaries and meeting the most popular athletes;
• a music club, with live performances and exclusive meetings with the artists in the new urban music scene. This space, dedicated to Gen Z, will host performances by rising stars who are already very popular with young people. The music area will also be the stage for the Vertical Music Contest award ceremony, a multimedia project designed to give emerging artists the opportunity to present unreleased songs through vertical videos, the social network format;
• the food area will be full of masterclasses, classrooms and showcooking with the most popular chefs and talent in food;
• a kids area will be dedicated to little ones with workshops, creative activities and shows to entertain younger audiences;
• a meet & greet area, where fans will be able to interact with their idols live for meetings and signings, as well as a workshop with courses and training in cinema and television, with lessons in screenwriting, acting, directing, film and television production presented by representatives from the largest Italian film and television companies.

TV Sorrisi e Canzoni will be present at Il Festival dello Spettacolo with Casa Sorrisi, where the editorial staff will comment on the most salient moments of the event and update followers in real time through numerous social media and digital content.

TICKETS
Access Il Festival dello Spettacolo by purchasing tickets on the Ticketmaster website, the world’s leading ticket seller for live events and only official ticketing partner of the event.

Admission is subject to a fee, with free admission for children up to 3 years old and reduced ticket prices up to 8 years. Different types of tickets will be available (daily and nightclub for concerts). For the launch of the Festival, you can already buy tickets with an Early Bird offer: a ‘three-day’ subscription at a discounted price so you don’t miss any event scheduled from 10 am to 7 pm during the three days of the Festival (offer valid until 31 August 2025).

Tickets for evening concerts will be available for purchase separately.

The new website is now online www.ilfestivaldellospettacolo.it. Visit it for all the news related to the event, see the updated list of guests, discover the Festival map and, as soon as it is available, consult the final programme to book your place for all the events on the schedule.

TV Sorrisi e Canzoni is a brand by the Mondadori Group, a reference for TV and entertainment lovers, reaching 2.6 million readers every month (source: Audipress 2025/I), 4.1 million website users (source: Audiweb April 25) and 1.15 million fans (source: social insights IG, FB, TikTok, X, YouTube) due to a multichannel system ranging from the magazine to the website and social media, up to events and related products.

✻✻✻✻

Radio 105. Proud to be Different. Owned by the RadioMediaset Group — the top national radio group in terms of listenership, which also includes Virgin Radio, R101, Radio Monte Carlo and Radio Subasio — Radio 105 is the channel of reference for young audiences. The channel’s strengths rely on presenting the best music and protecting the territory, from the 105 Summer Festival tour to concerts by the most popular artists to exclusive experiences for listeners. This is because Radio 105 is called to blend its listeners’ interests through participation in the most targeted events.

SIAE is a nonprofit collective that protects the creative work of 116,000 authors and publishers in music, cinema, theatre, radio, TV and online works, opera and ballet, literary works and figurative arts registered with the Society, collecting and distributing to them proceeds deriving from the use of the works. Founded in 1882 in Milan by an assembly of writers, musicians, playwrights and publishers, including Giuseppe Verdi, Giosuè Carducci, Francesco De Sanctis and Edmondo De Amicis, the Italian Society of Authors and Publishers has protected and enhanced creativity and intellectual works for 143 years. Today it is the sixth-largest copyright collection society in the world.

Superstudio Plus, located in the heart of Milan’s Tortona District, is the symbolic space for Superstudio Events. This is where Milan Design Week began and for 25 years, major design, fashion and cultural events have followed one another in this 10,000 m² venue, a mandatory stop for international brands and audiences. A leading brand in events in Milan, Superstudio Events hosts over 200 events and more than 800,000 visitors every year at its 4 venues, for a total area of more than 33,000 m². Events include conventions and congresses, fashion shows, fairs and gala dinners.

Ticketmaster is the world’s leading ticket seller for live events, handling over 500 million transactions per year in more than 39 countries. With exclusive partnerships with thousands of venues, artists, sports leagues, art and theatre tours, it brings unparalleled live experiences to millions of fans at the biggest events around the world. It is part of Live Nation Entertainment. All scheduled appointments and activities can be found on the website, ticketmaster.it.

For the third year running, TV Sorrisi e Canzoni, a reference in the entertainment world, brings the most popular music of the summer to the public through its exclusive partnership with Cornetto Battiti Live.

THE GLASSBOX BY SORRISI

During the much-loved music event, which took place from 18 to 22 June in the city of Molfetta in Apulia, the famous glassbox by Sorrisi — located within Casa Battiti, a real music resort with a modern and Mediterranean design backstage at the festival — became a set for numerous exclusive events.

In its ‘portable newsroom’, Sorrisi led exclusive interviews, new digital formats and surprise meetings with the artists before and after their on-stage performances. Participants included Alessandra Amoroso, Carl Brave, Clara, Gaia, Gigi D’Alessio, Rkomi and Sarah Toscano and the new faces of Amici 2025, including Trigno, Antonia and Luke3.

During the music event, Sorrisi also launched new social media formats, including ‘Albero Genealogico’, a game with a magnetic board based on constructing an atypical family of artists, ‘Ma com’è che fa?’, a challenge that tests artists to see how much they know about the hits, and ‘La tavola da Disegno’, to see how well some singers and musicians draw.

Finally, the Mondadori Media brand told its social community about the artists’ performances on the stage at Cornetto Battiti Live: from Alessandra Amoroso to Serena Brancale, from Fedez and Clara to Anna and many more.

THE FESTIVAL DURING PRIME TIME

Sorrisi will also accompany the magic of Cornetto Battiti Live on television. Starting on 7 July, every Monday during prime time on Canale 5 and aired again on La 5 and Mediaset Extra, Nicolò De Devitiis will connect from the Sorrisi glassbox to recount funny stories and present exclusive photos of singers in the competition.

TV Sorrisi e Canzoni is the reference for TV and entertainment lovers, reaching 2.6 million readers every month (source: Audipress 2025/I), 4.1 million website users (source: Audiweb April 25) and 1.15 million fans (source: social insights IG, FB, TikTok, X, YouTube) due to a multichannel system ranging from the magazine to the website and social media, up to events and related products.

Noemi, one of the most popular artists at the moment, has received the Telegatto, a coveted award in the entertainment world. The statuette symbol from TV Sorrisi e Canzoni was delivered by the brand’s director, Aldo Vitali, “to celebrate the exceptional career of one of the most sophisticated and beloved performers of pop music”.

Noemi performed in a special showcase for the public, playing three of her most famous songs on the piano, “Glicine”, “Vuoto a perdere” and “Sono solo parole”, and giving her fans an incredible cover of “Albachiara” by Vasco Rossi. The event ended with an unforgettable performance of “Se t’innamori muori”, the song she participated with in the Sanremo Festival 2025.

During the event, which took place on Sunday 13 April in the Aula Magna of the University of Milan as part of the Cre-Action Interni exhibition-event, Noemi also told her story and talked about her new tour IN Italian theatres, starting in November, and the big live event in December at the Palazzo dello Sport in Rome.

On Sunday 13 April at 6:00 p.m., TV Sorrisi e Canzoni, the reference brand for Italian entertainment, will continue its tradition and offer the FuoriSalone public an exclusive meeting with one of today’s most popular singers at the Interni Cre-Action exhibition-event.

Fans and visitors at Milan Design Week won’t want to miss an interview with Noemi on stage in the Aula Magna at the University of Milan (Via Festa del Perdono 7). This is a great opportunity to meet one of the most loved and recognisable voices on the Italian music scene in person (free entry until full capacity is reached).

Noemi, whose real name is Veronica Scopelliti, is a multifaceted artist with 18 platinum records and 8 appearances at the Sanremo Festival, the last in 2025 with ‘Se t’innamori muori’. She will be hosted by Aldo Vitali, director of TV Sorrisi e Canzoni, for a special event in which the artist will talk about herself and her new tour of Italian theatres, which starts in November, as well as the live event in December at Palazzo dello Sport in Rome.

Following the interview, Noemi will perform a special show for those present, singing some of her most famous songs along with songs from her new album ‘Nostalgia’, which was released in February 2025.

TV Sorrisi e Canzoni, the reference brand in the entertainment world, will star in a special episode, broadcast this evening at 9pm on HGTV – Home & Garden TV, the Warner Bros. Discovery channel, dedicated to the world of the home, and those who truly lives it (channel 56).

“Casa Sorrisi with Vanessa Pisk” will describe in detail the creation and concept – from the furnishings within each space to the design – of Casa Sorrisi a Sanremo, the glass box that TV Sorrisi e Canzoni set up during the Italian Song Festival. The special episode will also be available on demand on discovery+, and will cover the work of interior stylist Vanessa Pisk and the Studio Pisk team composed of Sofia Marella and Omar Radi.

The special episode will start from the researching of materials in Milan to the creation of the impressive glass box and next events inside it.
Spectators will also attend an editorial brief by the director of TV Sorrisi e Canzoni, Aldo Vitali, and the Party for the opening of Sanremo week for the Mondadori Media brand.

Created by Interproject, with an interior design project designed by Studio Pisk, Casa Sorrisi was built inside the garden of the prestigious Hotel Miramare, next to Villa Emma. An impressive structure with two floors, measuring more than 500 square metres, consisting of 32 modules with windows. Thanks to its raised architecture, its transparency and proximity to the high street, the glass box allowed people to witness the arrival of all the Festival guests and follow the Sorrisi schedule live on external monitors.

“I can’t wait to show everyone the great work we undertook to create Casa Sorrisi. Shooting the special episode was difficult but fun at the same time – an incredible experience! Seeing all our work and passion transformed into a special episode that will air on TV will be very rewarding,” says interior stylist Vanessa Pisk.