A gift for readers who buy two books from publishers Einaudi, Fabbri Editori, Frassinelli, Mondadori, Mondadori Electa, Piemme, Rizzoli, Sperling & Kupfer in Mondadori bookstores taking part in the initiative and from mondadoristore.it between 29 July and 17 August 2022
The bookstores focus on future readers with the "We are Junior" and "Just Comics formats"
Mondadori Retail, the company that runs the largest network of bookstores in Italy, continues to develop with an expansion plan for the opening of new Mondadori Stores, an enhanced offer and an increasingly distinctive positioning embracing physical stores, e-commerce and social media.
“The ongoing work to renew and enhance the network and to focus on the book core business has enabled our network to consolidate its leadership still further,” said Mondadori Retail CEO Carmine Perna. “We are moving ahead with the opening of 13 new stores planned by the end of 2022, for an overall total of 25 openings during the whole year. Our bookstores are designed to inspire future readers and as meeting places where local communities can make new discoveries: so we are paying ever greater attention to the new generations, with dedicated formats in the stores and on the social channels, and the organisation of initiatives involving the local area,” Perna added.
FORTHCOMING OPENINGS
On the bookstore front, three new Mondadori Bookstores under direct management will be opened in the second half of the year, in the regions of Lazio, Lombardy and Umbria. They follow the two openings in Genoa and Montenero di Bisaccia (Campobasso) in April and May.
The expansion of the franchising network is also moving ahead, with 10 new bookstores due to open by the end of the year in Friuli-Venezia Giulia, Veneto, Sicily and Marche, after the start-up of 10 affiliated outlets in the first half of 2022. A nationwide presence across Italy, from North to South, with medium-size locations where books are the real protagonists.
The Mondadori Store development plan is also supported by the continuous renewal of directly managed stores: by the end of September, the Mondadori Bookstore in Padua will open in its new location in Piazza Garibaldi, and in Vimercate the outlet in the Torri Bianche shopping mall will undergo a restyling; during the winter, the new Mondadori flagship will open in Milan, on the corner between Piazza Duomo and Via Mazzini.
THE NEW FORMATS
The Mondadori bookstore offer for children and adolescents is enhanced with the new “We are junior” section, an area designed to welcome even the smallest children, with books and educational games to stimulate the imagination for the 0-13 age group. With its yellow and green colour scheme and origami decorations inspired by nature and the world of animals, which have great appeal for children, the section has an immediately recognisable visual identity.
The process of continuous innovation has also led to the development of the “Just Comics” format, for manga, graphic novels, superheroes and the great Italian authors. Planned as a comic store in the bookstore, “Just Comics is a flexible space that adapts easily to the specific dimensions of the individual outlet. The project began in Milan with an entire floor in the Rizzoli bookstore in the Vittorio Emanuele Gallery and the Mondadori Megastore in Piazza Duomo, and has since been extended to all the bookstores under direct management and to a growing number of stores managed on a franchising basis, establishing itself in just under a year as a point of reference for lovers of the genre.
EVENTS
The events calendar has been enhanced with meetings with writers and figures from the world of entertainment and initiatives with schools and libraries. Bookstores play a vital role in promoting reading, thanks in part to the passion of local booksellers, who are able to build productive ties of cooperation with local institutions. Events include the literary festivals “Ad alta voce” in Mestre, “Come un libro all’aperto” in Fano, “Velletri Libris” in Velletri. For information about all the events: https://eventi.mondadoristore.it/it/news/2022/07/19/estate-in-festival-tutti-gli-eventi-letterari-delle-nostre-librerie/115/
DEBUT ON TIKTOK
From the physical to the digital, relations with readers are also consolidated on social media, with initiatives and content to support purchasing on all channels: from today Mondadori Store will also be on TikTok , as well as Instagram and Facebook, to talk about books, local events and meetings.
A journey to explore the Mondadori bookstores in Italy, through the testimonials of people with close connections to bookstores: from booksellers, who organise content on the TikTok profiles of local Mondadori bookstores, attracting numerous followers, to booktokers, young men and women who love reading and have built up huge followings. A communication format that valorises books and bookstores, making them a point of reference for people who want to follow the latest literary trends on social media.
Oxfam Italia and Mondadori Store join forces at Christmas to guarantee an inclusive education for everyone
Donations may be made at Mondadori bookstores throughout Italy
Guarantee an inclusive education for everyone: this is the goal Oxfam is setting out to achieve together with Mondadori Store through the new Christmas project “Wrap up a book, gift a future”.
The initiative marks the start of a partnership that will continue over the coming years, with Mondadori Store and Oxfam joining up for the first time on activities intended to help the most vulnerable members of society.
A concrete commitment from Italy’s leading bookstore network to contribute to the education of children and adolescents living in difficult social environments. Oxfam has been engaged in programs to combat education poverty for more than 20 years in Italy and around the world.
This Christmas, Oxfam’s work to help the weaker members of society can be supported with the “Wrap up a book, gift a future” project: until 24 December it will be possible to have Christmas presents wrapped by one of the more than 100 Oxfam volunteers at the 73 Mondadori bookstores taking part in the initiative in the main Italian cities.
With a small donation, a contribution can be made to the Oxfam and Mondadori Store program to guarantee equality and equal opportunities for scholastic success for students in difficulties, so helping children and adolescents currently at risk of exclusion from education in Italy.
Donations to the project may also be made online, through the special Oxfam page on oxfam.it/mondadorif.
Since the pandemic began, Oxfam has intensified its work in favour of thousands of students and teachers, to fight scholastic dispersion and poor education by improving access to socio-educational services for families in financial difficulties. An inclusive intervention – implemented together with junior and senior high schools, local authorities, universities, foundations and organisations in the voluntary sector – which has generated training initiatives and support for teachers and parents; laboratories and remedial courses to help students who have fallen behind in the last very difficult academic year; educational and play activities in parks in Italian suburbs hardest hit by the social unease generated by the pandemic.
“The pandemic has affected everyone, but in different ways. Kids who were already experiencing difficulties have suffered the most, falling behind and lacking the means to react to the severe impact of the emergency. We’re thinking about children who don’t have the tools to follow online lessons, above all about a generation we don’t want to lose and need to put back on an equal footing as soon as possible,” said Roberto Barbieri, general manager of Oxfam Italia. “In Italy, even before the pandemic, 10 million people lacked the resources to resist the emergency. So we need to make every possible effort, starting with schools and students, to prevent kids from leaving school early, which is the first step towards definitive social exclusion. Thanks to the work of the Community Centres we have already reached thousands of people since the pandemic began, but there is still a great deal to do and we have to do it together. With Mondadori Store we shall be even more effective in helping kids not to give up on their future.”
“Every day through our bookstores across the country we work to promote and spread cultural values, which are the bedrock for the growth of the individual and community cohesion,” said Mondadori Retail CEO Carmine Perna. “With the launch of this important cooperation agreement with Oxfam, we shall be at the side of people who risk exclusion, bringing our commitment to support education: thanks to the work of the volunteers and the awareness of our customers, we can certainly make a difference in creating new prospects and a more inclusive future for children and adolescents.”
About Oxfam
Oxfam is a global movement of people who fight inequality to overcome poverty in more than 60 countries. It saves and rebuilds lives in emergencies, promotes sustainable development and works to build a future without inequality where essential rights are guaranteed for everyone, everywhere, and no one is left behind.
About Mondadori Store
Mondadori Store is the largest network of bookstores in Italy: a cultural organisation active across the country through more than 500 stores in large cities and small towns alike, and online through the e-commerce website Mondadoristore.it and the bookclub formula. In addition to books, its core offer, it organises entertainment experiences, events and multi-channel services, reaching more than 20 million customers every year.
Mondadori Retail continues the plan to develop its network of bookstores across Italy from north to south, and kicks off a new training project for the network’s booksellers.
After the 10 bookstores inaugurated in the first half of the year, another 10 stores will open to the public by end 2021. The plan brings the offering of the most extensive network of bookstores in Italy even closer to readers, with the directly-managed medium-size stores located in the larger cities, and the franchised ones in the smaller populated areas.
Two new directly-managed Mondadori Bookstores will open over the next few months: the first in Lombardy, inside the Fiordaliso mall in Rozzano (Milan), which will be inaugurated on 11 November 2021, followed by a second opening in Emilia Romagna.
Eight new franchised Mondadori Bookstores and Mondadori Points are expected to open in the final part of the year in Emilia Romagna, Latium, Campania, Apulia, Calabria and Sicily.
Mondadori Retail also enhances the services dedicated to franchisees with the new training program called Percorsi. The new courses are meant to provide the over 500 affiliated booksellers with additional tools and guidance to enhance and increase their daily bookstore activities, through insights into the evolving landscape of the publishing world in recent years and the relationship between booksellers and readers in the digital age.
“We have built a training path to be alongside our affiliates in an even closer way, providing them with an opportunity for in-depth analysis and discussion that will help them nurture their relationship with readers even more. Bookstores are outposts of culture that can add value to the local area and its communities; today, they are turning more and more into vital gathering spots where people converge for the pleasure of discovering new stories. Our new openings bear further proof of their importance for the buoyancy of the sector, which is also driven by the dedication and hard work of booksellers throughout Italy, key figures in the promotion of reading in our Country”, says Carmine Perna, Managing Director of Mondadori Retail.
Percorsi is divided into four sessions covering several topics, from market scenarios to the enhancement of books and their assortment inside the store, from customer relations to exploring the synergies between the physical and digital world, with industry professionals taking the floor.
“The present and future of Bookstores” is the focal theme of the opening session, graced by the address from Prof. Paola Dubini from the Bocconi University. The publishing market in Italy is constantly evolving; the last 18 months, in particular, have marked a true watershed, with a few major aspects coming to the fore. The session will explore the dynamics of the sector, how to promote peculiarity in the local area, the bookseller role and the next steps to be taken.
The Percorsi cycle continues in November with the second session dedicated to “Assortment, catalogue, local area: building value for the customer“. Building an assortment is crucial to meet the needs of readers and to cover the local area: what are the pillars for building the right offer? How to enhance readers and the local area? What role do categories hold and how can choices be guided?
In 2022, Percorsi will continue with two training events that will address how to manage customers and their satisfaction and the new opportunities offered by cross-channel marketing, which will be followed by new training workshops next year.
A new bookstore in the heart of the city, in Via Corrado Ricci
150 square metres dedicated to books and events with leading personalities from the world of the arts and entertainment
Thursday 28 October sees the opening in Ravenna of a new Mondadori book shop.
The city’s first Mondadori Bookstore will offer all readers and enthusiasts more than 150 square metres of culture and entertainment in the heart of the historic centre, just a few steps from the tomb of Dante Alighieri.
The new book shop will in fact combine a wide selection of books with a rich programme of events designed to promote and enhance reading, with contributions from local and national authors. A space to enjoy browsing through books and finding new stories, exchanging ideas and opinions with booksellers and other readers.
«The opening of a new bookstore in the historic centre of Ravenna has a special significance» said Riccardo Vitali, the businessman affiliated with the Mondadori Store network. «The city is a point of reference in Romagna for its rich and lively cultural life. We can’t wait to make our contribution with a book shop that is suitable for all and with events dedicated to popular authors in the area».
The Mondadori Bookstore in Via Ricci will stock a catalogue of over 20,000 titles, curated by three expert and enthusiastic booksellers, ready to welcome visitors seven days a week with new suggestions and proposals: from fiction to non-fiction, and miscellaneous books to the classics, with an extensive section dedicated to comics such as manga, superheroes and graphic novels, a genre that is increasingly popular with readers.
There is, of course, also an entire area dedicated to children and teens, with a selected range of educational games e illustrated books to stimulate the creativity and imagination of younger readers.
The offer that is complemented by an assortment of the best stationery products, with lots of gift ideas, gift boxes and gift cards.
All Mondadori Bookstore customers will also be able to take advantage of digital services such as Pick Up Point, which enables you to collect a book purchased on Mondadoristore.it for free from the point of sale, choosing from a catalogue of over 1 million titles; Prenota e ritira (Order and collect), which offer the possibility of ordering online and then collecting and paying in the store; and Invia a casa (Home delivery), to have products ordered from the bookstore delivered to your home.
MONDADORI BOOKSTORE
Via Corrado Ricci 16, 48121, Ravenna
Orari: lun-dom 09.30 – 19.30
E-mail: ravennamondadori@gmail.com – Tel. 0544/ 205686
https://www.mondadoristore.it/negozi
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140 square metres in the heart of the city dedicated to books, culture and entertainment
Thursday 22 July sees the opening, in the heart of the city of Salerno, of a new Mondadori Bookstore, with a special opening event at 6 pm.
The Mondadori Bookstore di Via Porta Elina will be a point of reference for all book lovers, thanks to an extensive offer of books of all kinds and an exciting calendar of events featuring leading figures from the world of the arts and entertainment.
The guests expected at the opening ceremony include Antonia Willburger, the city councillor for Culture of the Municipality of Salerno, and the author Roberto De Luca.
“This project is the result of a desire to expand the presence of bookshops in the area of Salerno and Campania, giving citizens the possibility of finding what they’re looking for, and coming into contact with books and booksellers on a daily basis. In an increasingly digital age, it is really important to rediscover the pleasure of flicking through the pages and choosing what to read with the books in your hand, a stimulus also for exchange with booksellers and other readers. Thanks to the collaboration of Mondadori Store and my desire to launch this business venture, I aim to increasingly reinforce the relationship between the region of Campania and culture. It is an extra challenge for me, but I am confident that the cultural spirit of the city of Salerno will prove to be extremely positive,” announced Antonio Verderame, the businessman affiliated with the Mondadori Store.
The new bookstore, which covers and area of 140 square metres, features an offer of more than 10,000 volumes, curated by the experience of a team of five passionate booksellers who will welcome readers seven days a week with tips and suggestions from among the new releases, bestsellers and niche titles.
From fiction, non-fiction, miscellaneous titles and the classics, right up to cartoons: a significant selection is dedicated to manga, superheroes and graphic novels, and increasingly popular genre with the public.
There is also a dedicated area for children and young adults with the best educational games and illustrated books to stimulate the imagination of younger readers.
Great importance is also given to the local area, including local authors, and histories and guides on the city and the region, available also in English for international visitors and tourists.
And finally, of course, there will also be a range of the latest music releases, stationery products and gift ideas, gift boxes and gift cards.
All of the customers of the Mondadori Bookstore will also be able to make use of digital services, such as Pick Up Point, which enables customers to collect from the store books bought on Mondadoristore.it, selected from a catalogue of over 1 million titles; Prenota e ritira (Order and collect) with which readers can order online and pay and collect in the store; and Invia a casa (Home delivery) to have books ordered in the store delivered straight to your home.
This new opening takes to three the number of Mondadori Store outlets in the city of Salerno, where the bookstore chain is already present with shops in Corso Vittorio Emanuele, 56 and Via Posidonia, 95.
MONDADORI BOOKSTORE
Via Porta Elina 3, Salerno
Open: Mon – Sun 08.30 – 21.00
E-mail: mondadorisalernoportanova@gmail.com – 089 9762477
www.mondadoristore.it/negozi
A new space for cultural aggregation with 360 square metres dedicated to books, from fiction to cartoons
Thursday 22 July sees the opening in Catania of a new Mondadori Bookstore. The opening event, which will take place on Wednesday 21 July at 7 pm, is expected to be attended by Salvo Pogliese, the Mayor of the City of Catania, and Barbara Mirabella, the City Councillor for Culture and Educational Policy of the Municipality of Catania. Also present for the ribbon cutting will be the Sicilian artists Vittorio Ribaudo, a painter of wood and of nature, and street artist Mikhail Albano, who, to mark the opening, will be showing some of their work in the new bookstore.
The Mondadori Bookstore in via D’Annunzio will be a point of reference for all book lovers with an extensive offer of books of all kinds, from bestsellers to niche titles, curated by the experience of a team of six passionate booksellers who will welcome readers seven days a week.
A space for cultural aggregation that will be animated by a calendar of events aimed at engaging the public, including meetings with local and national writers, protagonists from the world of the arts and entertainment.
“We are delighted to be able to launch this new project with a brand like Mondadori Store in the city where we grew up. This is also a young entrepreneurial adventure that began a few years ago when with my brother we made the decision to invest in this area, opening the first bookstore, together with Mondadori Store. Following the successful opening of sales outlets inside the Le Zagare and Katanè shopping malls, we are expanding the cultural offering in the heart of Catania: the new bookstore will be a place to live, meet people and will provide a stimulus for the entire community,” said Stefano Monica, the businessman affiliated with the Mondadori Store chain.
Covering a surface of 360 square metres on two floors, the Mondadori Bookstore will stock more than 50,000 books including fiction, non-fiction, miscellaneous titles and the classics, as well as a wide and curated selection of cartoons, from manga to superheroes and graphic novels. There is also a section dedicated to Sicily and local authors. A specific area is also dedicated to children and young adults, from educational games to illustrated books to stimulate young readers.
Visitors will also find a varied and high-quality assortment of stationery, gift boxes and gift cards. Meanwhile, the second floor of the bookstore has space that will be used to host literary and musical events.
All of the customers of the Mondadori Bookstore will also be able to make use of digital services, such as come Pick Up Point, which enables customers to collect from the store books bought on Mondadoristore.it, selected from a catalogue of over 1 million titles; Prenota e ritira (Order and collect) with which readers can order online and pay and collect in the store; and Invia a casa (Home delivery) to have books ordered in the store delivered straight to your home.
This new opening takes to four the number of Mondadori Store outlets in the city of Catania.
MONDADORI BOOKSTORE
Via Gabriele D’Annunzio 115, 95127, Catania
Open: Mon-Sun 09.00 – 20.30
E-mail: mondadoridannunzio@outlook.it – 095.2202569
www.mondadoristore.it/negozi
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Training for booksellers and digitization at the core of the chain’s strategy for a new relationship with readers and customers
The offer is also reinforced with the new Just Comics format, an in-store comics factory
Mondadori Retail, the company that manages Italy’s most extensive chain of bookstores, continues its development strategy with the opening of con 10 new sales outlets across the country.
The new Mondadori Bookstores – both directly managed and franchised – that will open in the coming months will be supported by a plan to strengthen the offer, digitization and the launch of a training programme for booksellers.
“In a year that has been characterised by great dynamism in the book sector, we think that it is a real priority to invest in both the development of physical stores and the enhancement of services,” declared Carmine Perna, chief executive of Mondadori Retail. “Preference will be given to medium-sized shops, managed directly in the larger towns and cities and as franchises in smaller centres, with the aim of responding to the cultural needs of the local communities with an offer the corresponds to the customer. We will also offer specific training to our booksellers and new digital tools to encourage and expand the relationship with readers across the country,” Perna concluded.
A new Mondadori Bookstore has opened in Milan, within Bicocca Village. This directly-managed shop will be a point of reference for book lovers with over 10,000 titles available, from fiction to non-fiction, classics and comics, a sector dedicated to kids and young adults, with films and toys, and s selection of quality stationery, gift boxes and gift cards.
Another new opening took place at the end of May in Pontecagnano (Salerno): where the nee Mondadori Bookstore will enhance the offer of the Centro Maximall with the best of Mondadori’s offer of culture and entertainment.
By the end of July other new Mondadori Bookstores will be opened in Portogruaro (Venice), in the Adriatico2shopping mall and in San Martino Buon Albergo (Verona), inside Le Corti Venete, to be followed in the autumn by another three directly-managed stores in central-north regions.
Also franchised openings will continue: following those in March and April in Cava de Tirreni, L’Aquila, Avella, Naples and Frascati, new affiliated booksellers will open another three Mondadori Bookstores in the centre and south of Italy before the end of the summer.
As well as reinforcing the shops, the Mondadori Retail strategy is focused on enhancing specific market segments, expanding the in-store assortment with the introduction of the Just Comics format: an in-store comics factory, to give more visibility to a publishing area that is meeting with increasing public interest.
Just Comics is already present in Milan with an entire floor dedicated to the segment in the Rizzoli Galleria book shop and the Mondadori Megastore in Piazza Duomo, in the Mondadori Bookstores in Arese, Padua, Bologna, and both the Via Appia and Fiumicino stores in Rome, and with an extensive section in the main shops of the chain, as well as on www.mondadoristore.it. With a selection of over 10,000 comic and illustrated titles, that go from manga to graphic novels and superheroes, it will be a new point of reference of all comics fans and everyone who wants to discover a world full of stories.
Mondadori Retail has also launched an extensive training programme for booksellers, which aims to reinforce the skills of the teams in the directly-managed stores, by enhancing important aspects of the relationship with readers, from when they arrive in the shop until they make a purchase. For the franchise chain, a series of meetings will begin in the autumn aimed at providing booksellers and the entrepreneurs who have decided to affiliate with the chain with the tools and knowledge necessary to develop their skills.
Particular attention is also being given to digital services, which are increasingly central in the relationship with readers and the buying process, which have been designed around the needs of new consumers. The entire Mondadoristore.it catalogue – with over 1 million titles, including books in Italian and in original languages, school textbooks, eBooks, eReaders, films in DVD and Blu-ray, music of every kind, toys, gift ideas and stationery products – is accessible also through free multichannel services, selecting between the Pick Up Point, Prenota e Ritira (Order & Collect) and Invia a casa (Delivery) options.
There is also an expansion of the range of new cashless services, such as Scalapay, available from June, which enables customers of the online channel to pay by instalments, and a pay by mail solution, which will be up and running by the end of the year, to pay remotely for purchases made in store.
The logistics area – essential to ensure an increasingly efficient service for both customers and booksellers – is also being upgraded, with the optimisation of the entire process – from orders to delivery– with the autumn introduction of dropshipping, an innovative distribution model that makes it possible to reduce delivery times.
New in stores to open in Campania, Puglia, Lazio, Sicily and Marche