Mondadori Bookstore

Mondadori Store opens a bookshop in Alessandria

Mondadori Store, the most extensive network of bookshops in Italy, is opening a new bookshop in Alessandria on Corso Roma, providing the public with a centre entirely dedicated to books, culture and entertainment on one of the city’s main streets.

The new Mondadori Bookstore — managed by booksellers Veronica and Matteo Fusetti — expands the already extensive network of Mondadori Stores in the area, in line with the network’s strategy of spreading culture and promoting reading in our free time, creating an interactive place to meet and a true cultural centre in one of the most important industrial and commercial areas of Piedmont.

‘For about 30 years, my sister and I have worked passionately as booksellers, with the conviction that culture should be accessible to everyone, regardless of their background,’ says Matteo Fusetti, a Mondadori Store franchisee. ‘Turning what you love into a profession is a privilege that should not be wasted, but rather put at the service of the public. We also like to think that anyone who comes into our bookshop can find something they weren’t expecting and be happily surprised,’ Fusetti says.

The new bookshop covers 200 square metres and offers a selection of 15,000 titles, from the great classics to best sellers, including fiction, non-fiction and other genres. Special attention is reserved for younger readers with the We are Junior format — which includes educational games and picture books to stimulate their imagination with the most engaging stories — and the department dedicated to manga and comics, Just Comic. The store also has areas dedicated to #BookTok, for new generations of readers, local publishing, stationery, toys, gift cards and gift boxes.

The Mondadori Bookstore in Alessandria also serves readers online: customers can keep up to date through the Facebook and Instagram pages. They can also contact the store through Mondadoristore.it digital services to check if a book is available, order it and pick it up in store, choosing from a catalogue of over 1 million titles.

The new Mondadori Bookstore follows the plan to renew and develop Mondadori Store, the largest bookstore network in Italy, with more than 500 shops in cities and smaller towns. This cultural organisation is active throughout the country, online with the e-commerce site Mondadoristore.it and the book club. In addition to books, its primary service, it also provides entertainment, events and multichannel services, reaching more than 20 million customers every year.

MONDADORI BOOKSTORE
Corso Roma, 5, 15121, Alessandria (AL)
Hours: Mon-Sat 9:30–19:30 and Sun 10:00–13:00 and 14:30–19.00
Phone: +39 0131.367800
Email: mondadorialessandria@fusettistore.com
https://www.mondadoristore.it/negozi
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A new Mondadori Bookstore arrives in the province of Latina: in the Aprilia2 Shopping Centre

Mondadori Store, the largest network of bookstores in Italy, will have a new store in Aprilia (LT) from 30 April 2024. A landmark for all lovers of culture, reading and entertainment at the Aprilia2 shopping centre, one of the liveliest and busiest areas in the Lazio province.

“We are happy to announce the opening of our bookstore under direct management in Aprilia, which cements the Mondadori Group’s commitment to spreading culture and promoting entertainment and reading. This continues the broader strategy of continuous renewal, enhancement and development of our network of bookstores in Italy, which are increasingly attractive in their role as cultural strongholds”, said Carmine Perna, Managing Director of Mondadori Retail.

Located in a strategic position and nearby the entrance of the shopping centre, the new bookstore — with an area of 170 m² — offers modern, innovative spaces with a layout and furnishings that enhance and emphasise the vast product range of Mondadori Store: a catalogue of more than 11,000 titles — from best sellers to the great classics, including fiction, non-fiction and miscellaneous topics — e-readers, stationery products, gift boxes and gift cards. There is also a We are Junior area specifically designed for young readers. In this section, even the youngest readers can find a rich selection of books, illustrated fairy tales and educational games. The bookstore also houses a wide selection of comics and manga in the dedicated Just Comics department, with superhero comics and graphic novels.

The store also serves readers online: customers can contact the store, follow initiatives and events on its Facebook and Instagram pages and use the digital services at Mondadoristore.it to check the availability of books from the catalogue of more than 1 million titles, order them and pick them up in store.

The new Mondadori Bookstore follows the plan for renewal and development of Mondadori Store, the largest bookstore network in Italy, with more than 500 stores in cities and smaller towns. This cultural organisation is active throughout the country, online with the e-commerce site Mondadoristore.it and the book club. In addition to books, its primary service, it also provides entertainment, events and multichannel services, reaching more than 20 million customers every year.

MONDADORI BOOKSTORE
Aprilia2 Shopping Centre
Via Riserva Nuova, 04011, Aprilia (LT)
Hours: Mon – Fri 9:00-21:30; Sat 9:00-21:00; Sun 10:00-21:00
Email: libreria.aprilia2@mondadori.it
Phone: 06.69234500
https://www.mondadoristore.it/negozi

A Pop up store arrives in the Mondadori Stores that’s dedicated to Chico, the internet’s most beloved dog

For the release of the book, A tutto Chico, Mondadori Duomo and other Mondadori Bookstores will feature corner shops entirely dedicated to fans of the world of the irresistible four-legged friend.

Mondadori Store, the largest network of bookstores in Italy, is launching an initiative aimed at anyone who wants to dive into the world of the Internet’s most beloved dog to celebrate the release of Francesco Taverna’s second book – A tutto Chico (Fabbri Editori) – and share their love for their four-legged friends.

From 6 to 12 May, Mondadori Duomo will be Chico’s home: it will host a pop-up store dedicated to the world of the irresistible little blonde dog that has conquered the Internet, where fans will have the chance to buy not only pre-sale copies of the book but also exclusive products: from dinner sets to collars for little four-legged friends to cute gifts like t-shirts, mugs and beach towels designed especially for their owners. The corner shop will also be livened up by engaging activities so fans can dive into the special world of Chico: they’ll also be able to leave a letter for the adorable little dog and take funny photos for social media. There will also be a machine for customising dog tags that can be used as key rings or gift ideas.

“Chico and I are excited to open the doors of our house to fans for the first time: everyone will be able to experience the place where our adventures happen. It’ll be a cosy and familiar place, where you’re sure to meet many other like-minded enthusiasts”, said author Francesco Taverna. “Inside the pop-up store, you’ll be able to experience the A tutto Chico world: take a photo in the Chico Giangol, relaxing in our little garden and…well, I won’t say another word, except to say that you’re all welcome”.

The author and father of the irresistible little dog, Francesco Taverna, will be there every day, at different times, at the Mondadori Duomo bookstore, to share stories and fun facts about the world of Chico and meet his fans. The unmissable and end event will be held on Saturday 11 May from 3 p.m. with a special book signing.

And for those who aren’t from Milan, exhibition corners just for Chico and his world will be set up in 6 other Italian Mondadori Bookstores from 7 to 31 May: those in Lombardy in Arese CC Il Centro, Lonato CC Il Leone Shopping Centre, Rozzano CC Fiordaliso, Vimercate CC TorriBianche and those in Romea CC Nave de Vero in Veneto and Florence CC I Gigli in Tuscany.

Mondadori Store, the largest bookstore network in Italy, with more than 500 stores in cities and smaller towns. This cultural organisation is active throughout the country, online with the e-commerce site Mondadoristore.it and the book club. In addition to books, its primary service, it also provides entertainment, events and multichannel services, reaching more than 20 million customers every year.

A Mondadori bookstore arrives at the new Avellino bus terminal

Mondadori Store, the largest network of bookstores in Italy, will inaugurate a new bookshop tomorrow on Saturday 4 May in Avellino in the new Terminal: the innovative intermodal mobility hub located close to the main shopping streets. A new hub entirely dedicated to the world of books, culture and entertainment, available to the entire public.

The store expands the already extensive Mondadori Store network across the area, in line with the network’s strategy of spreading culture and promoting reading, creating an interactive meeting place and a real cultural organisation, especially for the young students who frequent the area: a strategic project for the Ufita Valley area and the Mezzogiorno.

“I’m happy to bring this project to life with the Mondadori Store network of bookstores, since we share the same goals: to make bookstores standards for culture and entertainment, satisfying the tastes of a wide public and focusing on the quality of the purchasing experience, multi-channel services and events, always putting the needs of our reading customers at the heart of our work”, said franchisee Nico Salanti, now at his fourth opening in Italy, after those in Nocera Inferiore, Cava de’ Tirreni and Sarno.

The new bookstore covers 156m2 and offers a selection of around 6,000 titles, from the great classics to best sellers – including fiction, non-fiction and miscellaneous – and that’s not forgetting early readers with the We are Junior format, which includes educational games and illustrated books to stimulate children’s imagination with the most fascinating stories, and the department dedicated to the phenomenon of manga and comics, Just Comic. Areas dedicated to #BookTok, for the new generation of readers, local publishing, stationery, toys, gift cards and gift boxes also expand the store’s offer.

The store in Avellino also serves readers online: customers can contact the store, follow initiatives and events on its Facebook and Instagram pages and use the digital services at Mondadoristore.it to check the availability of books from the catalogue of more than 1 million titles, order them and pick them up in store.

The new Mondadori Bookstore follows the plan for renewal and development of Mondadori Store, the largest bookstore network in Italy, with more than 500 stores in cities and smaller towns. This cultural organisation is active throughout the country, online with the e-commerce site Mondadoristore.it and the book club. In addition to books, its primary service, it also provides entertainment, events and multichannel services, reaching more than 20 million customers every year.

 

MONDADORI BOOKSTORE
Bus Terminal – Via Fariello, 83100 Avellino (AV)
Opening times: Mon–Sat 7:30–20:30; Sun 9:30–21:00
Email: mondadori.stazioneavellino@gmail.com
Phone: 0825 51720378
https://www.mondadoristore.it/negozi
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@mondadoristazioneavellino
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The first Mondadori Bookstore | MA arrives in Liguria: opens today at La Riviera Shopville in Arma di Taggia

The bookstore – with its green, young and smart concept – is open to the public from 10.00 am.

Arma di Taggia (IM) is where Mondadori Bookstore | MA will plant its eleventh Italian flag, creating a new cultural centre with respect for eco-sustainability. The format is inspired by the Japanese philosophical concept of MA (): “an undefined space between heaven and earth where man can empty his mind and nourish his soul“, where he can, therefore, free himself from the hustle and bustle of everyday life and rest his mind. A whole new way of creating, disseminating and promoting culture. The bookstore has a green, eco-friendly impact, from the materials used for its construction — marine poplar, recycled iron and sustainable water-based paints — to the design itself — tall, curved furniture reminiscent of tree trunks, bonsai trees and sansevieria and that will make its mark on the 170 m² surface area.

The new Mondadori Bookstore | MA offers future readers a choice of more than 14,000 titles, from the great classics to best sellers – including fiction, non-fiction and miscellaneous – with areas reserved for the youngest readers – We are Junior – featuring interactive books, educational games and illustrated fairy tales to stimulate their imagination and curiosity. The department dedicated to manga and comics – Just Comics – which gives a nod to Generation Z, is not to be missed. There is a space dedicated to photography for exhibitions, and at the opening, artist Silvia Nonnis will host an exhibition entitled ‘Explosion of Colours’. There is also a free co-working hub, guaranteeing comfort thanks to a special book buvette, a dedicated events forum ready to host talks and signings and a free reading zone.

MONDADORI | MA expresses an innovative, eco-friendly, young and smart bookstore concept with a nod to Generation Z and beyond. The philosophy is expressed through architectural choices and the materials used to create them, publishing ideas and initiatives. The eco-sustainable cultural concept grew out of the entrepreneurial background of the Neapolitan-minded creators and Mondadori Retail, the managing company of the largest network of bookstores in Italy, Mondadori Store. Present throughout Italy with 11 stores in Udine, Gravellona, Milan, Turin, Reggio Emilia, Grosseto, Rome, Salerno, Sestu, Catania and Arma di Taggia.

A new Mondadori Bookstore opens in Marina di Carrara

Mondadori Store, the most extensive network of bookstores in Italy, will inaugurate a new bookstore in Marina di Carrara, a Tuscan seaside resort and tourist destination in the province of Massa Carrara, on Friday 29 March, at 5.30pm, thus making a hub dedicated to the world of books, culture and entertainment available to the public.

The new Mondadori Bookstore – led by mother-and-daughter booksellers Elena Torelli and Giorgia Grasso, who also manage the bookstore in Sarzana (SP) – expands the already extensive network of Mondadori Stores in the area, in keeping with the network’s strategy of spreading culture and promoting leisure-time reading, creating an interactive meeting point and a true cultural organisation for locals and tourists.

The new bookstore covers 60m2 and offers a selection of around 7,000 titles, from the great classics to best sellers – including fiction, non-fiction and miscellaneous – and that’s not forgetting early readers with the We are Junior format, which includes educational games and illustrated books to stimulate their imagination with the most intriguing stories, and the department dedicated to the manga and comics phenomenon, Just Comic. Areas dedicated to #BookTok, for the new generation of readers, local publishing, as well as stationery, toys, gift cards and gift boxes, also expand the store’s offer. 

The Mondadori Bookstore in Marina di Carrara also serves readers online: customers can be updated on all the activities and events planned through the Facebook and Instagram pages. They will also be able to get in touch with the store through the Mondadoristore.it digital services to check if a book is available, order it and pick it up in the store, choosing from a catalogue of over 1 million titles.

Il Mondadori Bookstore di Marina di Carrara è a servizio dei lettori anche online: i clienti potranno essere aggiornati attraverso le pagine Facebook e Instagram. Inoltre, potranno entrare in contatto con la libreria attraverso i servizi digitali di Mondadoristore.it per verificare la disponibilità di un libro, ordinarlo e ritirarlo in negozio, scegliendo da un catalogo di oltre 1 milione di titoli. 

The new Mondadori Bookstore follows the plan for renewal and development of Mondadori Store, the largest bookstore network in Italy, with more than 500 stores in cities and smaller towns. This cultural organisation is active throughout the country, online with the e-commerce site Mondadoristore.it and the book club. In addition to books, its primary service, it also provides entertainment, events and multichannel services, reaching more than 20 million customers every year.

MONDADORI BOOKSTORE
Via Rinchiosa, 36, 54033, Marina di Carrara (MS)
Opening hours: Mon–Sat 9:30/13:00–15:30/19:30 and Sun 10:00/13:00–15:30/19:30 (closed Monday morning)
Phone: 0585.630156 – WhatsApp 378.0649809 (for reservations)
Email: mondadorimarinadicarrara@gmail.com
https://www.mondadoristore.it/negozi
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Mondadori Bookstore | MA opens in Rome

Mondadori Bookstore | MA, the green, young and smart bookstore concept reaches the capital with its public opening on Saturday 17 February at 12 noon at the Maximo Shopping Center in the Laurentina district.

A new cultural centre dedicated to promoting reading and entertainment, highlighting the importance of eco-sustainability in an extraordinary area of Rome marked by the presence of numerous historical buildings and tourist attractions.

The tenth opening in Italy: this is a real achievement. The format is inspired by the Japanese philosophical concept of MA (): “an indefinite space between heaven and earth where people can empty their minds and nourish their souls”, a place where one can stop amid the frenzy of everyday life and cultivate one’s passions, an innovative way of understanding and creating culture. The 300 m² of the bookshop show a green, eco-friendly mark, from the materials used for its construction — marine poplar, recycled iron and sustainable water-based paints — to the design itself — tall, curved furniture reminiscent of tree trunks, bonsai trees and sansevieria.

The new Mondadori Bookstore | MA houses a wide range of 22,000 titles, from the great classics to best sellers, including fiction, non-fiction and miscellaneous genres, with areas reserved for younger readers: We are Junior, the space with children’s books, educational games and illustrated fairy tales to stimulate little ones’ imagination; and the innovative Just Comics department dedicated to manga and comics with a nod to Generation Z. There is also a space dedicated to music, with a wide selection of CDs and vinyls, and a photo gallery for exhibitions and displays. For the opening, it will host “Camera 260” by the artist Matteo Melis, followed by “Napoli by light” by the Neapolitan artist Luca Del Prete, one of the most appreciated young emerging landscape painters. There is also a free co-working hub, guaranteeing comfort thanks to a special book buvette, a dedicated events forum ready to host presentations and signings and a free reading zone.

In addition to green and young, the bookstore is also smart. Multimedia aspects are within everyone’s reach in the bookstore, with the presence of multimedia and interactive totems to encourage social interaction and gain information on the hottest titles. Also present are self-checkouts, the click&collect service and the Trovalibro function, which allows customers to locate their desired title among those available in the store. For the less tech-savvy, a team of nine experienced and passionate booksellers are always present, ready to accept customers’ requests and satisfy their curiosity.

MONDADORI | MA expresses an innovative, eco-friendly, young and smart bookshop concept with a nod to Generation Z and beyond. The philosophy is expressed through architectural choices and the materials used to create them, editorial suggestions and initiatives. The eco-sustainable cultural concept grew out of the entrepreneurial background of the Neapolitan-minded creators and Mondadori Retail, the managing company of the largest network of bookshops in Italy, Mondadori Store. Present throughout Italy with 10 stores in Udine, Gravellona, Milan, Turin, Reggio Emilia, Grosseto, Rome, Salerno, Sestu and Catania. Further openings are planned in major Italian cities in 2024, including Naples (Galleria Umberto I) and Pavia (Corso Cavour).

MONDADORI BOOKSTORE I MA
Maximo Shopping Center
Address: Via Laurentina 865, 00143 Rome (RM)
Opening hours: Mon–Sun 10:00–21:00
Phone: +39 06.66739595
Email: roma@mooks.it
IG: @choose.ma – TikTok: @mondadori_ma
https://www.mondadoristore.it/negozi

Benedetta Serpe
mondadorima.social@gmail.com
Phone: +39 333.9008660

Mondadori Group Press Office
pressoffice@mondadori.it
Tel. +39 02.75423159

A New Mondadori Bookstore in Via Marghera, in the heart of Milan

On 1 February, Mondadori Store, the most extensive network of bookstores in Italy, will open a new shop in Via Marghera in Milan. This is one of the most dynamic and lively shopping areas in the capital of Lombardy, and it will now have a new reference point for everyone interested in culture, reading and entertainment.

‘We are happy to announce the opening of the new bookstore under direct management in Via Marghera in Milan, which confirms the Mondadori Group’s commitment to spreading culture and promoting entertainment and reading. This opening is part of a broader strategy of continuous renewal, enhancement and development of our network of bookshops in Italy, which are increasingly attractive in their role as cultural strongholds,’ says Carmine Perna, Managing Director of Mondadori Retail.

Located in a strategic position inside Quasar Village, the bookstore — with an area of 250 m² — offers modern, innovative spaces with a layout and furnishings that enhance and emphasise the vast product range of Mondadori Store: a catalogue of more than 13,000 titles — from best sellers to the great classics, including fiction, non-fiction and miscellaneous topics — e-readers, stationery products, gift boxes and gift cards. A team of five passionate booksellers is ready to support and guide readers in their choice of books. The new Mondadori Bookstore in Corciano has a We are Junior area specifically designed for young readers. In this section, even the youngest readers can find a rich selection of books, illustrated fairy tales and educational games. The bookstore also houses a wide selection of comics and manga in the dedicated Just Comics department, with superhero comics and graphic novels.

The new store also offers a number of activities to engage readers right from the start.
On Friday 2 February at 5:30 p.m., Francesco Taverna will be at the store signing copies of his book Io sono Chico, the most famous dog on the web and a real social phenomenon that has also become a publishing success among teenagers. On Saturday 3 February at 4 p.m. and Sunday 4 February at 11 a.m. and 4 p.m., the bookstore will host a number of workshops for children ages 3–5 and 6–9, in cooperation with Leo Scienza, an association that has been working on scientific, environmental and cultural publishing for young readers since 2005. The science-themed programme promises to be packed with activities and experiments to engage and entertain little ones while they learn.

The Mondadori Bookstore in Turin also serves readers online. Customers can contact the store, follow initiatives and events on its Facebook and Instagram pages and use the digital services at Mondadoristore.it to check the availability of books from the catalogue of more than 1 million titles, order them and pick them up in store.

The new Mondadori Bookstore follows the plan for renewal and development of Mondadori Store, the largest bookstore network in Italy, with more than 500 stores in cities and smaller towns. This cultural organisation is active throughout the country, online with the e-commerce site Mondadoristore.it and the book club. In addition to books, its primary service, it also provides entertainment, events and multichannel services, reaching more than 20 million customers every year.

MONDADORI BOOKSTORE
Via Marghera, 41, 20149, Milan
Opening times: Mon–Sat 9:00–20:00; Sun 10–20
Email: libreria.milanomarghera@mondadori.it
Phone: +39 02.3825 1000
https://www.mondadoristore.it/negozi
 FB IG @mondadorimilanoviamarghera

The Mondadori Store concept in the medieval village of Conversano

On Saturday 11 November, Mondadori Store, the largest network of bookstores in Italy, opens a new Mondadori Bookstore in Conversano (BA), a city of medieval origin.

The new bookstore developes over a 70 square meter surface and further strengthens the country’s already extensive Mondadori Store network in Italy by making a new hub, exclusively dedicated to the world of books, culture and entertainment available to the public.

“Opening a Mondadori Bookstore in the village of Conversano has the objective to create a true cultural network for the area and a meeting point for readers of all ages – in line with the goals of the Mondadori Store network and with the intention of encouraging sociality and reading, also through collaboration with cultural associations engaged in the promotion of books”, comments Salvatore Iumiento, on his eleventh opening as a Mondadori Store affiliate.

The Bookstore focuses on books by offering a selection of approximately 7,000 titles, ranging from great classics to best sellers, also targeting young readers with the We are Junior format, which includes educational and illustrated games aimed at stimulating their imagination through interesting stories, and the innovative Just Comics section dedicated to manga and comics. The store’s offer is further broadened thanks to an area dedicated to stationery products, gift boxes, gift cards and a selection of eReaders.

The Mondadori Bookstore of Conversano also serves readers online: customers can stay updated on all the initiatives planned through its Facebook and Instagram pages. The same can also get in touch with the bookstore via the digital services of Mondadoristore.it to check for the availability of a book, order it and pick it up at the store by choosing from a catalogue of over 1 million titles.

 

The new Mondadori Bookstore continues the renewal and development plan of Mondadori Store, the largest bookstore network in Italy, with more than 500 stores in cities and smaller centres. A cultural network active throughout the country, online with the e-commerce site Mondadoristore.it and the bookclub formula, which, in addition to books – the core of the offer –, provides entertainment, events and multichannel services, to reach more than 20 million customers every year.

MONDADORI BOOKSTORE
Address: Via G. Matteotti, 21, 700014, Conversano (BA)
Opening hours: Mon-Sat 9 a.m.-1 p.m./4 p.m.- 8 p.m. and Sun 10 a.m.-1 p.m./4 p.m.- 8 p.m.
Phone: 080.6923302
E-mail: mondadori.conversano@gmail.com
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Mondadori Bookstore opens in Milan’s new Merlata Bloom

The new bookstore joins more than 500 stores - including direct retailers and franchises - distributed throughout Italy, and confirms Mondadori Store as a market leader and promoter of culture and entertainment.

Mondadori Store, the largest network of bookstores in Italy, opens for the public at Merlata Bloom Milan. This new Lifestyle Center at the heart of the largest urban transformation project in Italy, in the north-west district of Milan, provides the public with an innovative space completely dedicated to culture and entertainment.

The directly operated Mondadori Bookstore is part of a wider project to redevelop the entire surrounding urban area through the construction of an ecosystem based on the highest standards of modern urbanism, where technology, entertainment, culture, daily life, and commerce coexist in perfect harmony with respect for sustainability and biodiversity.

“It is with pride and satisfaction that we inaugurate a new Mondadori Store within the Urban District of Milan. This opening is part of our strategy to continuously renew and develop our network, which has more than 500 stores, both directly operated and franchised, distributed throughout Italy,” says Carmine Perna, the CEO of Mondadori Retail.

Today, the Mondadori Store network serves more than 20 million customers every year, both in directly operated and franchised stores and on Mondadoristore.it

“In 2023, we also consider it a priority to invest in the development of physical bookstores, enriching our offerings while looking towards innovation, and optimizing our digital and cultural services. Innovation has been fundamental in our transformation and development, with effects on our people, organization, format, and technology. Mondadori Retail has not only achieved the expansion goals it has set for itself, but has also been able to respond in an increasingly timely manner to the needs of local communities by promoting and spreading culture in all its forms,” Perna says.

The continuous development and renovation of existing bookstores, the enrichment of services and offerings, and a focus on books have enabled the Mondadori Store bookstore network to strengthen its role in the market and record a 5.9% growth in revenues as of 30 September 2023 compared to the same period in 2022. In addition, continuous innovation in the format and optimization of assortments has enabled the network to increasingly approach the needs and reading habits of new generations by rethinking new areas dedicated to comics, manga, fantasy, and romance.

All Mondadori Bookstores are also confirmed as sociocultural centres due to the numerous events organized by the bookstores: presentations, book signings, and initiatives for schools such as Alunni in libreria (Pupils in bookstores), which aims to familiarize students with local bookstores, and Scrittori in classe (Writers in the Classroom), aimed at introducing young people to the literary world of reading and writing.

Mondadori Retail also focuses on bookseller teams, with specific professional development initiatives designed to foster and enhance the relationship with readers through digital tools, including social media.

Finally, there is no shortage of promotional initiatives designed for customers, such as one that is currently underway: the Manga Tote Bag is free until 26 November with the purchase of 3 manga books, either on the website or at participating bookstores.

The 240-square-metre bookstore at Merlata Bloom Milan shopping centre offers more than 10,000 titles, from best sellers to classics, including fiction, non-fiction, and other various genres. And for young readers, there is the We are Junior format, which includes educational games and illustrated books to stimulate children’s imagination with the most curious stories, as well as the innovative department Just Comics, dedicated to manga and comics. Other features of the store include a stationery area, which also includes gadgets, toys, gift boxes, gift cards and the Kobo e-reader.

The Mondadori Bookstore also serves online readers: customers can stay up to date on all the initiatives through its Facebook and Instagram pages. They can also contact the bookstore through Mondadoristore.it digital services to check if a book is available, order it, and pick it up in store, choosing from a catalogue of over a million titles.

 

The new Mondadori Bookstore follows the renewal and development plan of Mondadori Store, the largest bookstore network in Italy, with more than 500 stores in cities and smaller towns. A cultural network active throughout the country, online with the e-commerce site Mondadoristore.it and book club, which, in addition to books — the core of the offering — provides entertainment, events, and multichannel services, reaching more than 20 million customers every year.

Merlata Bloom Milan is the Lifestyle Center developed by Merlata Mall S.p.A. at the heart of the largest urban transformation project in Italy, in the north-west district of Milan. A commercial anchor and plaza connecting the Uptown residential district and the MIND Innovation District, it holds 70,000 square metres of new opportunities, including new brands and experimental concept stores, including 210 retail spaces with 43 innovative F&B concepts, with new office hub and a state-of-the-art multiplex cinema. Harmony with the surrounding urban park is guaranteed by the public plaza, sky Garden, and cycling path, along with sustainability-conscious architectural, technical, and systems design solutions that provide an opportunity to experience green areas, even in the city.

MONDADORI BOOKSTORE
Merlata Bloom Milan Shopping Centre
Address: Via Gottlieb Wilhelm Daimler, 20156 Milan (MI) Opening hours: Mon–Sun 9 a.m. – 10 p.m.
Phone: 02.47720000
Email address: libreria.merlatabloom@mondadori.it
FBIG @mondadorimerlatabloom