Rakuten Kobo expands digital reading offering in Italy with all-you-can-enjoy subscription service and Audiobooks, in partnership with Mondadori Store

  • First of its kind in Italy, single-point-of-access subscription allows Italians to synchronize eBooks and audiobooks bookmarks across Kobo eReader or Kobo App devices
  • Kobo Plus, the all-you-can-enjoy subscription service, offers hundreds of thousands of titles from Italian and international authors
  • With new Audiobook service offered by Kobo, booklovers can read or be read to on the Kobo App or latest eReader devices with Bluetooth® wireless technology

Global digital eReading leader Rakuten Kobo announced today the Italian launch of Kobo Plus, the all-you-can-read subscription giving booklovers unlimited access to hundreds of thousands of eBook and Kobo Audiobook titles for as little as €9,99 per month, in partnership with Mondadori Store, the largest network of bookshops in Italy.

Since launching their partnership in 2012, Rakuten Kobo and Mondadori Store have worked together to provide Italy’s best digital reading experience. Kobo Plus marks the first service in Italy to provide a combined reading and listening subscription offering at an affordable price and single point of access. Italian booklovers now have the opportunity to read or listen to their favourite stories within a single subscription on their Kobo eReader or through the Kobo App, all without having to worry about losing their place thanks to Kobo’s synchronized reading experience that keeps all eBooks and audiobooks seamlessly synced across all of a reader’s devices.

“Italy was the first country that taught us how to embrace digital reading to make reading lives better during the difficult times of the lockdown, and we have seen significant growth in digital reading as a result. It’s why we are so proud to be launching Kobo Plus here – it is our way of expanding on our commitment to Italy by making a great reading experience even better. The all-you-can-enjoy subscription allows Italian booklovers to explore new titles and genres risk-free, while also introducing them to Kobo Audiobooks and Kobo Originals selected and curated by skilled and committed book experts,” said Michael Tamblyn, CEO, Rakuten Kobo.

Tamblyn continued: “Our mission has always been to make the reading experience better and more accessible to everyone. By working with equally committed partners, like Mondadori Store, we can continue to connect more authors to more Italian readers.”

Kobo Plus is available in three subscription plans: Kobo Plus eBook for €9,99 per month; Kobo Plus Audio for €9,99 per month; or Kobo Plus eBook & Audio for €12,99 per month. All subscribers will receive a free 30-day trial, where booklovers can access the full Kobo Plus catalogue and switch between the three subscription plans to determine which is best for their needs.

“As the largest network of bookshops in Italy, our task is to intercept the new interests of readers, offering them also the possibility to access the most advanced forms of digital reading. We have done this with Kobo since its arrival on the Italian market, through our e-commerce site and our network of bookshops Mondadori Store. Since then, we have witnessed a transformation in the way content is used and in purchasing habits. Today we are delighted to renew this profitable partnership, which over the years has enabled us to reach an increasing number of readers and which today also extends to audiobooks, a segment that is recording very interesting growth rates,” declared Carmine Perna, managing director of Mondadori Retail.

To build the Kobo Plus catalogue, Rakuten Kobo worked with the Italian biggest publishers—including Mondadori Rizzoli, Einaudi, Sperling & Kupfer, Piemme e Mondadori Electa, Garzanti, Longanesi, Feltrinelli, and many others—along with the best Italian independent publishers, like Sur. The catalogue also features Kobo Originals, like Silvia Volpi’s Il silenzio dell’erba, and eBooks published through Kobo Writing Life—stories from Rakuten Kobo’s own publishing platform that allows authors to self-publish—as part of the subscription service.

The new Kobo Plus collection features a breadth of stories including literary classics and popular genre page-turners such as Ilaria Tuti’s Fiori sopra l’inferno; Ken Follett’s Kingsbridge novels, including as Pillars of the Earth; Non è la fine del mondo by Alessia Gazzola; and La guerra dei Courtney by Wilbur Smith, among many more. Other authors featured within the catalogue include Fabio Volo, Cristiana Capotondi, Melania Mazzucco, Gianrico Carofiglio and Alice Basso, while great actors like Anna Bonaiuto and Fabrizio Gifuni bring stories to life as narrators of Kobo Audiobooks.

In addition to hundreds of thousands of eBooks, Kobo Plus also offers a wide selection of Audiobooks, depending on your monthly subscription service. While Kobo Plus eBooks can be enjoyed with any eReader device, Kobo Audiobooks can be listened to on any smartphone or can be paired with the new Libra 2 or Sage eReader devices, which both feature Bluetooth® technology, allowing booklovers to read or listen to their favourite story.

Italian readers will be able to discover the features of the new devices and the Kobo Plus service in participating Mondadori Stores throughout Italy, ambassadors of culture and reading in all its forms.

At the same time, is also expanding its offerings to include a new section dedicated to audiobooks, with over 4,000 Italian titles, from new releases to the great literary classics. At the time of purchase, users will be redirected to the Kobo site and with a few clicks you can start listening to a new story directly on your device (PC, tablet or smartphone), using the dedicated Kobo app.

Readers can also sign up for their subscription and free trial directly through, the Kobo Android app or on a Kobo eReader. Kobo Plus launches in Italy November 4, 2021.
To learn more about Kobo Plus in Italy, visit

About Rakuten Kobo Inc.
Rakuten Kobo Inc. is the world’s digital bookseller created by and for book lovers. Owned by Tokyo-based Rakuten Group, Inc. and headquartered in Toronto, Rakuten Kobo’s 58 million worldwide users can read any time, anywhere, and on any device. With a mission to make reading lives better for all, Rakuten Kobo connects readers to stories using thoughtful and personalized curation of eBooks and audiobooks, and the best dedicated eReaders and apps for reading. With the singular focus of making reading lives the best they can be, Kobo’s open platform allows people to fit reading into more moments in their busy lives.
To learn more about Rakuten Kobo, visit

About Mondadori Store
Mondadori Store is the largest network of bookstores in Italy: a cultural stronghold active throughout the country thanks to more than 500 stores spread from large cities to smaller towns, online with the e-commerce website and the bookclub formula. is at the side of readers and users through a proposal that, in addition to books, the heart of the offer, includes entertainment experiences, events and multi-channel services, reaching over 20 million customers every year.


Mondadori Retail: 10 new bookstores and a training path for the network’s booksellers

Mondadori Retail continues the plan to develop its network of bookstores across Italy from north to south, and kicks off a new training project for the network’s booksellers.

After the 10 bookstores inaugurated in the first half of the year, another 10 stores will open to the public by end 2021. The plan brings the offering of the most extensive network of bookstores in Italy even closer to readers, with the directly-managed medium-size stores located in the larger cities, and the franchised ones in the smaller populated areas.

Two new directly-managed Mondadori Bookstores will open over the next few months: the first in Lombardy, inside the Fiordaliso mall in Rozzano (Milan), which will be inaugurated on 11 November 2021, followed by a second opening in Emilia Romagna.

Eight new franchised Mondadori Bookstores and Mondadori Points are expected to open in the final part of the year in Emilia Romagna, Latium, Campania, Apulia, Calabria and Sicily.

Mondadori Retail also enhances the services dedicated to franchisees with the new training program called Percorsi. The new courses are meant to provide the over 500 affiliated booksellers with additional tools and guidance to enhance and increase their daily bookstore activities, through insights into the evolving landscape of the publishing world in recent years and the relationship between booksellers and readers in the digital age.

“We have built a training path to be alongside our affiliates in an even closer way, providing them with an opportunity for in-depth analysis and discussion that will help them nurture their relationship with readers even more. Bookstores are outposts of culture that can add value to the local area and its communities; today, they are turning more and more into vital gathering spots where people converge for the pleasure of discovering new stories. Our new openings bear further proof of their importance for the buoyancy of the sector, which is also driven by the dedication and hard work of booksellers throughout Italy, key figures in the promotion of reading in our Country”, says Carmine Perna, Managing Director of Mondadori Retail.

Percorsi is divided into four sessions covering several topics, from market scenarios to the enhancement of books and their assortment inside the store, from customer relations to exploring the synergies between the physical and digital world, with industry professionals taking the floor.

The present and future of Bookstores” is the focal theme of the opening session, graced by the address from Prof. Paola Dubini from the Bocconi University. The publishing market in Italy is constantly evolving; the last 18 months, in particular, have marked a true watershed, with a few major aspects coming to the fore. The session will explore the dynamics of the sector, how to promote peculiarity in the local area, the bookseller role and the next steps to be taken.

The Percorsi cycle continues in November with the second session dedicated to “Assortment, catalogue, local area: building value for the customer“. Building an assortment is crucial to meet the needs of readers and to cover the local area: what are the pillars for building the right offer? How to enhance readers and the local area? What role do categories hold and how can choices be guided?

In 2022, Percorsi will continue with two training events that will address how to manage customers and their satisfaction and the new opportunities offered by cross-channel marketing, which will be followed by new training workshops next year.

Mondadori Store comes to Ravenna

A new bookstore in the heart of the city, in Via Corrado Ricci

150 square metres dedicated to books and events with leading personalities from the world of the arts and entertainment

Thursday 28 October sees the opening in Ravenna of a new Mondadori book shop.

The city’s first Mondadori Bookstore will offer all readers and enthusiasts more than 150 square metres of culture and entertainment in the heart of the historic centre, just a few steps from the tomb of Dante Alighieri.

The new book shop will in fact combine a wide selection of books with a rich programme of events designed to promote and enhance reading, with contributions from local and national authors. A space to enjoy browsing through books and finding new stories, exchanging ideas and opinions with booksellers and other readers.

«The opening of a new bookstore in the historic centre of Ravenna has a special significance» said Riccardo Vitali, the businessman affiliated with the Mondadori Store network. «The city is a point of reference in Romagna for its rich and lively cultural life. We can’t wait to make our contribution with a book shop that is suitable for all and with events dedicated to popular authors in the area».

The Mondadori Bookstore in Via Ricci will stock a catalogue of over 20,000 titles, curated by three expert and enthusiastic booksellers, ready to welcome visitors seven days a week with new suggestions and proposals: from fiction to non-fiction, and miscellaneous books to the classics, with an extensive section dedicated to comics such as manga, superheroes and graphic novels, a genre that is increasingly popular with readers.

There is, of course, also an entire area dedicated to children and teens, with a selected range of educational games e illustrated books to stimulate the creativity and imagination of younger readers.

The offer that is complemented by an assortment of the best stationery products, with lots of gift ideas, gift boxes and gift cards.

All Mondadori Bookstore customers will also be able to take advantage of digital services such as Pick Up Point, which enables you to collect a book purchased on for free from the point of sale, choosing from a catalogue of over 1 million titles; Prenota e ritira (Order and collect), which offer the possibility of ordering online and then collecting and paying in the store; and Invia a casa (Home delivery), to have products ordered from the bookstore delivered to your home.


Via Corrado Ricci 16, 48121, Ravenna
Orari: lun-dom 09.30 – 19.30
E-mail: – Tel. 0544/ 205686
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“Leggere ci fa crescere”: Mondadori Store launches a wellbeing and environmental campaign

From 1 to 17 October events with authors and experts, an exclusive book oh healthy diets and lots of good green ideas

Mental and physical wellbeing, the promotion of sustainable lifestyles and care for the environment are the focus of a series of special Mondadori Store initiatives that will take place in the bookstores around Italy, on and its social media channels from 1 to 17 October.

For the entire period, Mondadori Store will present a rich programme of events with authors and experts, tutorials and social columns with ideas and advice for their health and that of the environment and launches an exclusive at the bookstores.

Among the personalities who will meet the public live on the Mondadori Store Facebook and Instagram channels: the green influencer Camilla Mendini, alias Carotilla, author of (Im)perfetto sostenibile. Gesti quotidiani per una sostenibilità alla portata di tutti ((In)perfectly sustainable: Daily gestures for sustainability within everyone’s reach), on 6 October at 6.30 pm; Paolo Borzacchiello, expert in linguistic intelligence and author of Basta dirlo. Le parole da scegliere e le parole da evitare per una vita felice (Just say it. The words to choose and the words to avoid for a happy life), on 11 October at 6 pm; the psychologist and travel journalist Giulia Lamarca, author of Prometto che ti darò il mondo (I promise that I will give you the world), on October 12 at 6 pm. The travel TikToker Giovanni Arena will present his new book Benvenuti in economy class (Welcome to economy class) on October 5 at 6 pm, at the Mondadori Megastore in Piazza Duomo in Milan.

Also, every day, new ideas for concrete actions with the social snapshots by popular scientist Mariagiovanna Luini, nutritionist Silvia Goggi, economist Luciano Canova, forests and wildlife expert Daniele Zovi and many others. The full programme is available on

Plus, Mondadori Store is launching a new title in the bookstore: Cucina green. Ricette buone e genuine per una vita in sintonia con l’ambiente (Green kitchen. Good and genuine recipes for a life in harmony with the environment) is a new cooking and wellness manual created with exclusive contributions by Mondadori authors, readers and booksellers, which offers an answer to two issues that are deeply felt and requested in these years. On the one hand, increasing attention to the nutritional value of food, with a preference for the choice of natural and seasonal ingredients, and, on the other hand, greater sensitivity to environmental problems and the waste of both food and resources: 250 pages with recipes for all seasons, with a range of useful tips for tasty zero km dishes, to minimise the impact on the environment. This previously unpublished volume will be on sale from 1 October in Mondadori bookstores and on the website at the special price of €2.90.

At all the points of sale and on, readers can also find all the latest and greenest news: essays, novels and short stories to help the earth, books and fairy tales dedicated to the little guardians of the planet, manuals for all-round well-being, from physical activities to food, gift ideas in recycled paper and much more.

Mondadori Store has also signed up to “Più raccogli, più semini” (“The more you collect, the more you sow”), the project promoted by Payback with Treedom which transforms the promotional points that readers accumulate with their purchases in the bookstore into trees, and thereby contributing to the planting of 3,000 trees.

The new Mondadori Store initiative will be accompanied by a communication campaign developed by the agency Canali&C. with the claim “Leggere ci fa crescere” “Reading makes us grow”, activities in all the stores, national radio and press, the web, social media and DEM.

Mondadori Bookstore opens in Salerno in via Porta Elina

140 square metres in the heart of the city dedicated to books, culture and entertainment

Thursday 22 July sees the opening, in the heart of the city of Salerno, of a new Mondadori Bookstore, with a special opening event at 6 pm.

The Mondadori Bookstore di Via Porta Elina will be a point of reference for all book lovers, thanks to an extensive offer of books of all kinds and an exciting calendar of events featuring leading figures from the world of the arts and entertainment.

The guests expected at the opening ceremony include Antonia Willburger, the city councillor for Culture of the Municipality of Salerno, and the author Roberto De Luca.

“This project is the result of a desire to expand the presence of bookshops in the area of Salerno and Campania, giving citizens the possibility of finding what they’re looking for, and coming into contact with books and booksellers on a daily basis. In an increasingly digital age, it is really important to rediscover the pleasure of flicking through the pages and choosing what to read with the books in your hand, a stimulus also for exchange with booksellers and other readers. Thanks to the collaboration of Mondadori Store and my desire to launch this business venture, I aim to increasingly reinforce the relationship between the region of Campania and culture. It is an extra challenge for me, but I am confident that the cultural spirit of the city of Salerno will prove to be extremely positive,” announced Antonio Verderame, the businessman affiliated with the Mondadori Store.

The new bookstore, which covers and area of 140 square metres, features an offer of more than 10,000 volumes, curated by the experience of a team of five passionate booksellers who will welcome readers seven days a week with tips and suggestions from among the new releases, bestsellers and niche titles.

From fiction, non-fiction, miscellaneous titles and the classics, right up to cartoons: a significant selection is dedicated to manga, superheroes and graphic novels, and increasingly popular genre with the public.

There is also a dedicated area for children and young adults with the best educational games and illustrated books to stimulate the imagination of younger readers.

Great importance is also given to the local area, including local authors, and histories and guides on the city and the region, available also in English for international visitors and tourists.

And finally, of course, there will also be a range of the latest music releases, stationery products and gift ideas, gift boxes and gift cards.

All of the customers of the Mondadori Bookstore will also be able to make use of digital services, such as Pick Up Point, which enables customers to collect from the store books bought on, selected from a catalogue of over 1 million titles; Prenota e ritira (Order and collect) with which readers can order online and pay and collect in the store; and Invia a casa (Home delivery) to have books ordered in the store delivered straight to your home.

This new opening takes to three the number of Mondadori Store outlets in the city of Salerno, where the bookstore chain is already present with shops in Corso Vittorio Emanuele, 56 and Via Posidonia, 95.


Via Porta Elina 3, Salerno
Open: Mon – Sun 08.30 – 21.00
E-mail: – 089 9762477

Mondadori Bookstore opens in Catania in via Gabriele D’Annunzio

A new space for cultural aggregation with 360 square metres dedicated to books, from fiction to cartoons

Thursday 22 July sees the opening in Catania of a new Mondadori Bookstore. The opening event, which will take place on Wednesday 21 July at 7 pm, is expected to be attended by Salvo Pogliese, the Mayor of the City of Catania, and Barbara Mirabella, the City Councillor for Culture and Educational Policy of the Municipality of Catania. Also present for the ribbon cutting will be the Sicilian artists Vittorio Ribaudo, a painter of wood and of nature, and street artist Mikhail Albano, who, to mark the opening, will be showing some of their work in the new bookstore.

The Mondadori Bookstore in via D’Annunzio will be a point of reference for all book lovers with an extensive offer of books of all kinds, from bestsellers to niche titles, curated by the experience of a team of six passionate booksellers who will welcome readers seven days a week.

A space for cultural aggregation that will be animated by a calendar of events aimed at engaging the public, including meetings with local and national writers, protagonists from the world of the arts and entertainment.

“We are delighted to be able to launch this new project with a brand like Mondadori Store in the city where we grew up. This is also a young entrepreneurial adventure that began a few years ago when with my brother we made the decision to invest in this area, opening the first bookstore, together with Mondadori Store. Following the successful opening of sales outlets inside the Le Zagare and Katanè shopping malls, we are expanding the cultural offering in the heart of Catania: the new bookstore will be a place to live, meet people and will provide a stimulus for the entire community,” said Stefano Monica, the businessman affiliated with the Mondadori Store chain.

Covering a surface of 360 square metres on two floors, the Mondadori Bookstore will stock more than 50,000 books including fiction, non-fiction, miscellaneous titles and the classics, as well as a wide and curated selection of cartoons, from manga to superheroes and graphic novels. There is also a section dedicated to Sicily and local authors. A specific area is also dedicated to children and young adults, from educational games to illustrated books to stimulate young readers.

Visitors will also find a varied and high-quality assortment of stationery, gift boxes and gift cards. Meanwhile, the second floor of the bookstore has space that will be used to host literary and musical events.

All of the customers of the Mondadori Bookstore will also be able to make use of digital services, such as come Pick Up Point, which enables customers to collect from the store books bought on, selected from a catalogue of over 1 million titles; Prenota e ritira (Order and collect) with which readers can order online and pay and collect in the store; and Invia a casa (Home delivery) to have books ordered in the store delivered straight to your home.

This new opening takes to four the number of Mondadori Store outlets in the city of Catania.

Via Gabriele D’Annunzio 115, 95127, Catania
Open: Mon-Sun 09.00 – 20.30
E-mail: – 095.2202569
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10 new bookstores for Mondadori Retail

Training for booksellers and digitization at the core of the chain’s strategy for a new relationship with readers and customers

The offer is also reinforced with the new Just Comics format, an in-store comics factory


Mondadori Retail, the company that manages Italy’s most extensive chain of bookstores, continues its development strategy with the opening of con 10 new sales outlets across the country.

The new Mondadori Bookstores – both directly managed and franchised – that will open in the coming months will be supported by a plan to strengthen the offer, digitization and the launch of a training programme for booksellers.

“In a year that has been characterised by great dynamism in the book sector, we think that it is a real priority to invest in both the development of physical stores and the enhancement of services,” declared Carmine Pernachief executive of Mondadori Retail. “Preference will be given to medium-sized shops, managed directly in the larger towns and cities and as franchises in smaller centres, with the aim of responding to the cultural needs of the local communities with an offer the corresponds to the customer. We will also offer specific training to our booksellers and new digital tools to encourage and expand the relationship with readers across the country,” Perna concluded.

A new Mondadori Bookstore has opened in Milan, within Bicocca Village. This directly-managed shop will be a point of reference for book lovers with over 10,000 titles available, from fiction to non-fiction, classics and comics, a sector dedicated to kids and young adults, with films and toys, and s selection of quality stationery, gift boxes and gift cards.

Another new opening took place at the end of May in Pontecagnano (Salerno): where the nee Mondadori Bookstore will enhance the offer of the Centro Maximall with the best of Mondadori’s offer of culture and entertainment.

By the end of July other new Mondadori Bookstores will be opened in Portogruaro (Venice), in the Adriatico2shopping mall and in San Martino Buon Albergo (Verona), inside Le Corti Venete, to be followed in the autumn by another three directly-managed stores in central-north regions.

Also franchised openings will continue: following those in March and April in Cava de Tirreni, L’Aquila, Avella, Naples and Frascati, new affiliated booksellers will open another three Mondadori Bookstores in the centre and south of Italy before the end of the summer.

As well as reinforcing the shops, the Mondadori Retail strategy is focused on enhancing specific market segments, expanding the in-store assortment with the introduction of the Just Comics format: an in-store comics factory, to give more visibility to a publishing area that is meeting with increasing public interest.

Just Comics is already present in Milan with an entire floor dedicated to the segment in the Rizzoli Galleria book shop and the Mondadori Megastore in Piazza Duomo, in the Mondadori Bookstores in Arese, Padua, Bologna, and  both the Via Appia and Fiumicino stores in Romeand with an extensive section in the main shops of the chain, as well as on With a selection of over 10,000 comic and illustrated titles, that go from manga to graphic novels and superheroes, it will be a new point of reference of all comics fans and everyone who wants to discover a world full of stories.

Mondadori Retail has also launched an extensive training programme for booksellers, which aims to reinforce the skills of the teams in the directly-managed stores, by enhancing important aspects of the relationship with readers, from when they arrive in the shop until they make a purchase. For the franchise chain, a series of meetings will begin in the autumn aimed at providing booksellers and the entrepreneurs who have decided to affiliate with the chain with the tools and knowledge necessary to develop their skills.

Particular attention is also being given to digital services, which are increasingly central in the relationship with readers and the buying process, which have been designed around the needs of new consumers. The entire catalogue – with over 1 million titles, including books in Italian and in original languages, school textbooks, eBooks, eReaders, films in DVD and Blu-ray, music of every kind, toys, gift ideas and stationery products – is accessible also through free multichannel services, selecting between the Pick Up PointPrenota e Ritira (Order & Collect) and Invia a casa (Delivery) options.

There is also an expansion of the range of new cashless services, such as Scalapay, available from June, which enables customers of the online channel to pay by instalments, and a  pay by mail solution, which will be up and running by the end of the year, to pay remotely for purchases made in store.

The logistics area – essential to ensure an increasingly efficient service for both customers and booksellers – is also being upgraded, with the optimisation of the entire process – from orders to delivery– with the autumn introduction of dropshipping, an innovative distribution model that makes it possible to reduce delivery times.

Mondadori Store: bookshops open across Italy with an extensive offer of books, entertainment, new online services and events

The Christmas campaign begins: “Give the gift of a story, and move someone you love”

Books offer experience, enjoyment, reflection: essential goods that the Mondadori Store bookshops continue to provide to people around the country at more than 550 shops open across the entire county, while also ensuring maximum protection of the heath of customers and staff.

In this period, Italy’s most extensive bookshop network is inviting readers to spend some free time in a bookshop to bring forward the tradition moment of buy books as Christmas gifts with a campaign entitled, “Regala una storia, emoziona chi ami” (“Give the gift of a story, and move someone you love”). An initiative which, in line with the appeal made by AIE – Associazione Italiana Editori (the Italian Publishers’ Association) and ALI – Associazione Librai Italiani (the Italian Association of Booksellers), underlines the importance of avoiding queues and crowds in store and reduce waiting times in the lead up to Christmas, and promoting the book as the perfect Christmas gift.

The entire offer, with over 1 million titles in the catalogue, as well as music, films, toys, stationery and eReaders, is always available through free multichannel services, along with home delivery: Pick Up Point, to comfortably collect in store products bought online; Prenota e ritira, with which you can order online and collect and pay in the store or at one of the 11,00 post offices around the country, and Invia a casa, to have a product ordered in store deliver straight to you home.  Customers can also take advantage of the new Satispay service, which is already active at more than 150 Mondadori Stores, to safely and securely pay using just your smartphone.

Plus, for the sixth year in a row, Cesvi volonteers will be at participating Mondadori Stores in all of the main Italian cities and towns to gift-wrap customers’ purchases. A successful partnership in support of the Cesvi initiative for the prevention and fight against the maltreatment of children in the cities of Bergamo, Bari and Naples. With a small donation, customers can make a contribution to this important project.

Mondadori Store digital events will also continue with leading players from the world of arts and entertainment who will meet the public in exclusive online events: The Zen Circus on 20 November; Fabrizio Moro in 25 November; and Simon & The Stars on 3 December.

The Mondadori Store Christmas communication campaign, developed by the Canali&C. agency, will be on air on radio, in store, with posters and videowall at points of sale, and online with newsletters, on the website and the networks social media profiles. celebrates its 20th anniversary

Record of over 40 million visits in 2020

The e-commerce site of the Mondadori bookstores celebrates with promotions, initiatives and digital events, the e-commerce site of the Mondadori bookstores, is 20 and is celebrating this anniversary with readers with a range of initiatives, promotions and instore digital events with personalities from the world of arts and entertainment.

Created in 2000 with an offer dedicated exclusively to books, was among the pioneers of online retail. Today it is one of the leading media stores on the web, thanks to a vast assortment of products for leisure, ranging from books to music, films, toys stationery and eReaders.

“We were among the first players in the Italian market to support our bookshops around country with e-commerce: an activity that enabled us to expand the sales channels of our network and rapidly establish the presence of Mondadori Store also online,” declared Carmine Perna, chief executive of Mondadori Retail. “Always attentive to the evolution in buying habits, over the years we have developed a range of integrated services that bring together the online world of Mondadori Store with that of our over 550 physical stores, in order to bring our offer to readers, wherever they are. A service that in recent times, as never before, has shown itself to be essential in maintaining the relationship between the public and bookstores, with visits to the site increasing by more than three times during the lockdown period, compared with the previous year, and a record of over 40 million estimated visits in 2020.”

Over these last 20 years, the team has responded to the challenges of innovation by creating successful original formats, alongside new services, to offer the public and omni-channel experience: from the first publishing cases on the web to the most recent music trends, such as Korean pop,  and the first instore digital events with national and international authors and artists  launched in a time of social distancing.

The inititives

Piero Armenti, Silvia Avallone, Massimo Bisotti, Federica Bosco, Glenn Cooper, Andrea De Carlo, Gordon, Q4, Licia Troisi, Marzia Sicignano, Paolo Stella and many other writers, YouTubers and protagonists of the great events of Mondadori Store, have celebrated the anniversary with a video-message on the Mondadori Store social media profiles.

To mark the anniversary, from today and for 20 days, is offering free delivery on all purchases and exceptional discounts books, bestsellers in the music and film category and a selection of gift ideas. Plus, coming soon, many new online events, including Francesco Sole and other guests in exclusive chat rooms with readers.

The initiative will be accompanied by a communication campaign with the claim “Click e a capo” involving all media: the web, social, dem, radio and in store. The advertising, overseen by the agency Canali&C., plays ironically with some of the events linked to the history of publishing and lifestyle in the last 20  years: in “2002: the word selfie didn’t exist”, “2006: we were still good at football”, “2010: I’ll follow you no longer sounds like a threat”, “2018: Garbo is no longer the most famous Greta.”

On it is possible to choose from a catalogue of over 1 million titles, including books in Italian and other languages, school textbooks and eBooks, as well as the best eReaders and accessories to read in complete freedom, plus films on DVD and Blu-ray, music of all kinds,, toys, gift ideas and stationery products. The entire offer of Italy’s most extensive network of bookstores is always available through free multi-channel services, such as Pick Up Point, to collect in store a product bought online; Prenota e ritira, the possibility of ordering online and paying and collecting in store or at one of  Italy’s 11,000 post offices, and Invia a casa, to have delivered at home products bought in a bookstore.

The online buying experience is enhanced also by a broad range of editorial content curated by a staff of experts and enthusiastic readers who every day indicate “what’s new”, promotions and events related to the world of publishing and entertainment. In addition, there are also thematic pointers to the most interesting new titles and news about niche or specialised titles for fans and those in the business.

Mondadori Store: ten new franchised bookstores

New in stores to open in Campania, Puglia, Lazio, Sicily and Marche

Mondadori Store, Italy’s most extensive chain of bookshops, will expand its network of franchised stores with a plan of new openings that is mainly focused on the central and southern regions of the country.

Ten new stores will open this summer, increasing the unique offer – in Campania, Puglia, Lazio, Sicily and Marche – of books, reading recommendations, activities and events with personalities from the worlds of literature, music and entertainment that characterises Mondadori Store bookshops.

“In recent months our booksellers have been working energetically to ensure that Italian families continue to have access to our editorial offer, confirming, once again, the important socio-cultural role of bookshops.
Today, our commitment to sustaining and supporting the diffusion of book and reading is made even more concrete thanks to new entrepreneurs who have chosen to be part of the Mondadori Store network at a particularly important time for the country’s entire economic and social system,” declared  Carmine Perna, chief executive of Mondadori Retail.

In both large cities and small towns, the Mondadori Group company that manages the bookshop chain extensively covers the whole country and every year serves – between its stores and on the web site – over 20 million customers.
The model focuses on the quality of the buying experience, multichannel services and events, with the needs of the customer-reader always at the centre.

So, the news from the Mondadori Store network includes, the opening in the coming days of the new Mondadori Bookstore del Vomero, in a new location in Naples: a large bookstore on three floors, in the heart of the Vomero district. The reopening of the store in Naples adds to the recently inaugurated store in Cava De’ Tirreni (Salerno) inside the Cavese shopping mall. July will see a new Mondadori Bookstore in Santa Maria Capua Vetere (Caserta) in the main street in the centre of the town, and a Mondadori Point in the historic centre of Angri (Salerno).

Another three shops will open in July in Puglia with new Mondadori Points in the centre of Gravina di Puglia (Bari) and Alberobello (Bari), and a new Mondadori Bookstore in the main street in the historic centre of Francavilla Fontana (Brindisi).

Other regions that have seen the opening of new franchised Mondadori Bookstores include: in Lazio, where there is now also a Mondadori Bookstore in the Boccea area of Rome; in Sicily, with located in the centre of the city on the seafront; in Marche with the opening of a Mondadori Bookstore in Fermo, in the pedestrian precinct of the city’s historic medieval centre.