GialloZafferano, Italy’s food media brand leader, continues its path of di innovation with new functions to help Italians to cook in an increasingly personalised way.
Every day GialloZafferano enters the homes of millions of people to promptly respond to their needs – from the website to social media and smartspeakers – with a catalogue of 5,500 recipes and 1,300 high-definition videos, from today also “made-to-measure” thanks to artificial intelligence.
“The new tools developed by GialloZafferano confirm the brand’s extraordinary vocation for innovation and capacity to constantly evolve, while always maintaining our focus on the needs of foodlovers,” declared Andrea Santagata, general manager of Mondadori Media. “Underlying these results lies continuous research into people’s tastes and easy to prepare recipes, always tried out in the GialloZafferano kitchens, alongside a specialised digital team, operating 365 days a year, to always be able to respond to users’ requests.”
Now the new homepage of the site, using an advanced machine learning algorithm, will, at any moment, be able to provide up-to-date content based on the most popular search items and personal tastes, in this way being able to offer an even more precise experience. The algorithm will show the recipes of greatest interest in a set period of time, viewable on a carousel “The recipes of the moment” and “Most popular”,and will select recipes in relation to the surfing patterns of each users in “Suggested for you”.
The site’s search engine has also been enhanced so that users can access even more rapidly access the GialloZafferano content of most value in response to searches carried out.
Plus, for the first time, step-by-step recipes in a podcast: from this month 100 top GialloZafferano recipes will be available on all platforms (Spotify, Spreaker, Apple Podcast, Google Podcast, Deezer), from Bolognese sauce to tiramisù.
“These new solutions confirm the constant attention of our Group to the most innovative and engaging technological developments and, as always, in the context of premium quality and high level of recognition of our bands. We are already working with our “Brand On Solutions” team on the creation of ad hoc branded content for our clients, who will be able to benefit from a perfect synergy between technological efficiency and our enthusiastic and reactive communities,” commented Davide Mondo, chief executive of Mediamond.
GialloZafferano currently reaches an audience of 18 million unique users every month (Source: Audiweb, average Jan-Jun 2020), with an extraordinary total of 10 million hours spent cooking with the site (Source: Audiweb, average Jan-Jun 2020) and 11.7 million fans on social media.