Mondadori Group: licensing agreement signed to launch the Grazia brand in the US


The Mondadori Group has announced the signing of a licensing agreement with Pantheon Media Group LLC (PMG), a New York-based media company, to launch Grazia in the United States.

Thanks to this deal, Grazia, the first 100% Italian fashion brand with over 20 international editions, strengthens its global presence and lands in one of the most important countries for the luxury and fashion industry.

Grazia USA will introduce a new business model in the American media landscape, with strong growth potential on other markets too: innovative and strongly identity-driven, it will develop through a global multi-channel platform comprising digital, video and social content, complemented by print editions starting from September 2021.

“The arrival of Grazia in the United States is a highly significant event, the first time an all-Italian fashion magazine lands on the US market with a formula that gives a perfect answer to the new needs of readers, users and businesses. In today’s historical juncture, it bears witness to the strength of a brand that has always stood at the forefront, becoming an icon of international renown, leveraging on its authoritative content and incomparable identity,” said Ernesto Mauri, CEO of the Mondadori Group.

These are the main strengths that have allowed the Mondadori Group’s magazine to chart a course of international expansion that has led it to establish a foothold in 23 countries worldwide, in all the major fashion and luxury markets.

“The arrival of Grazia USA is a transformative event that significantly reshapes the fashion and beauty landscape in the United States with a bold type of next generation media organization. The USA edition of Grazia aims to establish itself as the most prominent and influential guide to fashion, with a mission of crafting impactful visual storytelling and thought-provoking and top-tier journalism to empower and inspire readers”, said Dylan Howard, CEO of Pantheon Media Group LLC and Publisher of Grazia USA.

Grazia USA is online on the new platform with a stellar presence: Kim Kardashian-West, who takes on the lead role in an exclusive international project on the brand’s channels.

The new Grazia USA platform will further strengthen the global multi-channel system of the Grazia International Network. With an audience that currently reaches every month a total of 15 million readers, 35 million unique users and over 20 million followers on social media worldwide, the new platform developed by Grazia will become an exclusive global reference point in the fashion industry for an increasingly wide audience of readers, users and businesses.