Making its debut this evening, CasaChi is a new social media talk show social conceived by Chi, that every week will bring together special guests in the exclusive salon of the magazine edited by Alfonso Signorini, to follow and discuss the new series of Grande Fratello Vip. Who will win? Who will go to the vote? What dynamic will emerge between the contestants? In each episode CasaChi will play an active role in the debate, with curiosities, behind the scenes features, forecasts and fun.
The CasaChi salon will welcome an alternating series of protagonists from GFVip: from the show’s presenter Alfonso Signorini, to the commentators Antonella Elia and Pupo and contestants from the last series. In the studio will be Chi journalists Azzurra Della Penna, Valerio Palmieri and Gabriele Parpiglia, moderated Gilberto Savini.
Guests of the first two episodes, together with the host Alfonso Signorini his two commentators, will be the winner of the last series Paola Di Benedetto and one of the most-loved couples that were born during the programme, Luca Onestini and Ivana Mrázová.
The new Chi format will, of course, include unseen backstage footage and a gossip corner, where secrets will be revealed about what is really going on inside and, above all, outside the house.
“CasaChi is a unique opportunity to discover what is really happening behind the scenes of TV’s most popular reality show, also the things that the cameras never show you. We will give people the latest news, previews and scoops about the contestants and you can hear comments and confessions from GFVip live in viva voce from the commentators, the winners and the protagonists of previous series. Only on CasaChi!,” explained Alfonso Signorini, editor of Chi.
CasaChi #GFVip will be available every Tuesday and Thursday on the Facebook and Instagram profiles of Chi, where the brand reaches a community of more than 650,000 followers. Moreover, the social media profiles of the magazine also offer extra content, such as surveys, quizes, stories, behind-the-scenes coverage and video clips with interviews with contestants and the public.
An unmissable appointment for fans and an opportunity to get a close-up look at the show business and entertainment personalities that every week animate the pages of their favourite magazine. The new Chi format will also offer partners new communication opportunities that align with the exclusive world that revolves around Italy’s most widely read people magazine.
The project has been developed thanks to the partnership with Orogel, Italy’s leading producer of frozen vegetables, grown directly by the company’s 1,616 associated farms, operating exclusively in the most fertile areas of Italy. Quality, flavour and wellbeing are the basis of all of the Orogel recipes that allow the contestants of GFVip to enjoy healthy, light and tasty cooking.