The launch of “Sorrisi Live”
Talks, musical performances, exclusive interviews with show business protagonists, live all year round on the social media profiles of Tv Sorrisi e Canzoni
Guests on the first three shows: Francesco Gabbani, Ficarra e Picone, Luca Argentero
Tv Sorrisi e Canzoni, the brand leader in the world of entertainment, presents Sorrisi Live, a new social media appointment with show business protagonists, that will accompany users all year round with a rich programme of exclusive interviews, talk shows, musical performances and live videos, starting tomorrow.
Each week the editor Aldo Vitali and the staff of Sorrisi will host some of the most loved personalities from the world of TV, music and cinema, in a new friendly and welcoming space, in close association with the editorial team, live every Wednesday at 3 pm on Facebook and Instagram, and the Sorrisi Live section of Sorrisi.com.
“With special guests, previews and lots of surprises, Sorrisi Live will be a unique window of interaction that will host artists and celebrities and engage readers and digital fans in a relaxed and amusing atmosphere thanks to the privileged relationships that has always existed between Sorrisi and the world of entertainment. And the Sorrisi magic continues all year round, from the magazine to social media and the big events where we are always on the front line,” explains Aldo Vitali, editor of Tv Sorrisi e Canzoni.
Sorrisi Live launches tomorrow, Wednesday 30 September, with singer-songwriter Francesco Gabbani, wo has won a gold disc with his latest album Viceversa, continuing on Wednesday 7 October with Ficarra e Picone, the comic duo that presents Striscia la Notizia, and Wednesday 14 October with the actor Luca Argentero, who will talk about himself just a few days before the launch of the new series of DOC – Nelle tue mani. For an up-to-date programme, go to www.sorrisi.com.
Following the success of #ACasaConSorrisi, the new Sorrisi Live format will enhance the social media offer of the Mondadori Group brand that is a point of reference for fans of TV and entertainment: Tv Sorrisi e Canzoni is Italy’s top selling and most widely read weekly which, with is crossmedia touchpoints reaches a total audience of 5.1 million users (Source: Nielsen Media Impact data fusion, March 2020).
The launch of Sorrisi Live will be accompanied by two special newsstand initiatives: on 9 October Tv Sorrisi e Canzoni presents Viceversa, the album di Francesco Gabbani featuring the track of the same name that triumphed at the 2020 Sanremo Festival, the summer hit Il sudore ci appiccica, Einstein and other great songs. To coincide with the new episodes of DOC – Nelle tue mani, inoltre, Sorrisi will bring to newsstands the first season of the series on 8 DVDs as a supplement to the weekly from 23 October.