More than 15 million unique users a month on the web, a global fanbase of 35 million on social media, 200 million video views a month: with these numbers Giallozafferano is celebrating 2021 as a very successful year.
A success achieved thanks to a distinctive positioning, which saw Giallozafferano become thefirst food media brand to focus on TikTok and on creators. Today, it collaborates with a team of more than 50 of the best and most original food talents.
The Giallozafferano young talents were the protagonists of the “GZ Creator Award” event held yesterday in Milan: a special acknowledgment for the creators and bloggers who distinguished themselves during 2021 by engaging growing communities of foodlovers, and achieving record-breaking views and interaction, and helped to foster the growth of Giallozafferano with their talent and content.
«For Giallozafferano, the creators, each with their own specific identity, are an increasingly central element: as publishers, the decision to create a team with the top Italian cookery talents has enabled us to strengthen and innovate our content offer and at the same time given them the chance to grow together with us, with the support of a brand leader and the expertise of our team, in a mutual beneficial relationship,» said Mondadori Media general manager Andrea Santagata. «We are proud to have become the home of Italy’s top food talents and we have created the GZ Creator Award specifically to thank all our creators and bloggers for their passion and extraordinary skills, » Santagata added.
The GZ Creator Award 2021 was presented in seven categories by Andrea Santagata together with starred chef Alessandro Negrini from the Vòce di Aimo e Nadia restaurant, which provided the venue for the event.
The Giallozafferano 2021 best blogger award went to Luisa Orizio (Allacciate il grembiule), whose dishes everyone can cook attract more than 4 million monthly visits to her blog and 1.2 million fans.
The creator with the highest like average is Andriana Kulchytska, who is always on the look-out for tempting dishes that will appeal to the fitness world, with an average of almost 50,000 “likes” per video.
The creator who attracted the highest number of comments in 2021 is Daniele Rossi, a Tuscan chef who seduces everyone with his choice of traditional popular dishes and raw materials of the highest quality, with more than 1,400 comments for his guacamole video recipe.
The most sustainable creator award, with the most viewed veg videos, was won by Diletta Secco, a young cook who promotes sustainability in the kitchen with simple, unique recipes.
The creator with the highest average for video reel views was Rafael Nistor with his live video recipes, where the sounds as he prepares the food create an original and hypnotic audio, with an average of 1.4 million views for each video.
The award for the highest overall number of views went to Cooker Girl, aka Aurora Cavallo, with her unmistakeable red apron and huge repertoire of “traditionally new” dishes, for more than 50 million views on Instagram Reels and TikTok.
The creator behind the most viewed video is Khalid El Mahi, now a permanent member of the Giallozafferano family of social profiles with the “GZ Foodqood” brand, a youthful, fast and dynamic approach to cooking: his recipe for pita bread attracted 8 million views.
The exclusive Giallozafferano event – devoted to cooking, creativity and entertainment – was compered by special host Guglielmo Scilla, known as Willwoosh. The guest of honour was singer Orietta Berti, who offered the guests an exceptional medley of her hits, including Mille, winner of five platinum disks and one of the songs most downloaded and listened to by generation Z, and her new single Luna Piena, composed in collaboration with Hell Raton and sung in public for the first time last night.
Giallozafferano’s success in 2021 confirms the brand’s unique ability to select web talents as part of a continuously evolving journey: one that began in 2011, when Giallozafferano created the largest Italian food blogging community, which today has transformed the brand into a veritable food talent factory – with contributions from more than 100 top chefs, bloggers and creators – and will continue in 2022 with an even more ambitious program.
The basis of its success is a benchmark brand for Italian foodlovers, a “top of mind” food medium, the best known, most frequently consulted, must-have name in the kitchen. This is confirmed by the constantly growing community, reflecting the ability of GialloZafferano to be of service throughout the day thanks to consolidated content and video production knowhow, the result of a special in-house social content production.