Grazia on newsstands with a special issue ‘Young Generation’
Interviews with young protagonists of social media, a challenge, and Instagram marathon and a section dedicated in the web site: Grazia confirms its role as an innovative, contemporary 360° brand
Grazia, the leading 100% Italian fashion brand, with over 20 editions around the world, presents a special issue: Young Generation.
Is reality physical or virtual? The lockdown has made young people realise how much they love face-to-face reality, while immersing them eve more in the virtual world. The magazine edited by Silvia Grilli, on newsstands tomorrow, Thursday 21 Januaryexamines the issue in direct dialogue with the protagonists.
“The provocative cover headline of this issue of Grazia is “Noi, adolescenti digitalmente modificati” (Us, digitally modified adolescents). And yet, now that the physical world is largely closed off for them, these young people, like us, long to be hugged. The lockdown has forced them to feel nostalgia for physical presence,” declared the editor Silvia Grilli.
The star on the cover of this special issue of Grazia is the 18-year-old American singer Loren Gray, highly influential on TikTok with 51 million followers. Authentic and determined, as well as beautiful, Loren Gray talks about herself in an exclusive interview and touches on the steps towards and reasons for her success, which began when she was just 15.
Many young stars are also involved: from Elisa Maino to Luciano Spinelli, who, with 7.1 million followers, is the most popular italian influencer on TikTok and shares with readers of Grazia his vision of how we can overcome cyberbullying.
The issue also features interviews with Tini Stoessel, the Argentinian singer and actor, who has become famous for her role in the TV series Violetta. Actor Jack Dylan Grazer, protagonist of the Luca Guadagnino TV series, We Are Who We Are. And also, in this extraordinary issue, the twins Cassandra and Melissa, second-generation immigrants who talk to Grazia about racism; Marco Cellucci, star of TikTok with over 5.5 million followers who also talks about bullying. Plus, an interview with actor and influencer Jenny De Nucci as well as Marta Losito who talks about the beauty secrets of the young generation. Grazia also meets Giorgia Malerba, the singer who in just a few months as attracted 2.5 million fans on TikTok, and many more.
Big space is also given by Grazia to investigations: the balance between real and virtual life, videogames and what can be learnt from virtual worlds. And also anti-social movements, young people who refuse to use social media.
Fashion focuses on e-boys and e-girls and the beauty columns consider fluid beauy: the new generations that are reinventing codes in pursuit of personal taste, without distinguishing between male and female.
With this initiative dedicated to the Young Generation, which is configured across the magazine, on social media and the web with a dedicated section, Grazia confirms its role as an innovative and contemporary brand. With an eye always on the future, it is able to constantly evolve, becoming a point of reference for 4.7 million people (Source: Nielsen Media Impact data fusion May 20) and 1.5 million fans on social media (Source: Shareablee + Pinterest + Tik Tok last 30 days).
Tomorrow, Thursday 21 January, sees the launch of a challenge with the hashtag #ioquando in order to talk about what is happening to our lives revolutionised by the pandemic. Grazia invites users to post a photo, a video or reel representing their new experience, using the tag @grazia_it on Instagram and TikTok.
Loren Gray, Marta Losito, Marco Cellucci, Cassandra & Melissa, Luciano Spinelli, Jenny de Nucci Stefano Lepri and the rising star of music Giorgia Malerba talk to the editor Silvia Grilli and the editorial team of Grazia in an exceptional Instagram marathon tomorrow from 4.30 pm of the @grazia_it account.
Two partners sponsored the initiative. Beiersdorf took the opportunity to presents the new limited edition ispired by tattoo: Nivea Creme Tattoo. And the young e-store Swappie, emerging reality dedicated to the resale of reconditioned smartphones.