FuoriSalone 2022: great success for the “Interni Design Re-generation” exhibition
Around 300,000 visitors to Milan “Università degli Studi”, the Brera Botanical Garden and the Audi House of Progress in Piazza Cordusio
INTERNI confirms its outright leadership in the professional living segment and in design system communication
Great success for INTERNI Design Re-Generation at the 2022 FuoriSalone. From 6 to 13 June, the event created and coordinated by the Mondadori Group magazine edited by Gilda Bojardi attracted a total of approximately 300,000 visitors in the three institutional locations: Milan “Università degli Studi”, the Brera Botanical Garden and the Audi House of Progress, for the first time at Palazzo Medelan in Piazza Cordusio.
“This year once again, Milan succeeded in involving an international public in a spectacular across-the-board happening people are determined not to miss,” said INTERNI editor Gilda Bojardi. “Revealing its most secret places and buildings, it turned into a city-wide museum featuring projects and design initiatives whose cultural and experimental dynamism pushed the boundaries of the trade show.”
This edition of the exhibition looked at the regeneration of thought and design, with experimental installations on such important questions as: the new sustainability aesthetic, nature in the city, artificial intelligence for innovative design and a new future through greater design awareness.
With the contribution of the 3 co-producers (Audi, Eni-Plenitude and Whirpool) and in collaboration with companies and institutions, INTERNI called over 50 great Italian and international -designers and architects. Over 40 installations, micro-architectures and macroobjects have been created for the exhibition, all site-specific which – together with conferences, talks and live performances – have created a variegated mosaic of styles and visions, but also moments of confrontation, attracting thousands of people. Visitors included large numbers of Italian and international journalists, who provided excellent coverage for INTERNI Design Re-Generation in the daily papers, on radio and TV, in the trade press and in popular magazines, and ensured a continuous presence for the exhibition on the main social channels and the web.
The INTERNI exhibition confirms its place as the iconic event of the FuoriSalone, created as an initiative of the magazine’s editor, Gilda Bojardi. The foundation of its success is the outstanding design and cultural content of the installations, the internationally famous brands involved, flanked by smaller operations who also offered exhibits of great interest.
The exceptional response from both the public and the media reflects the absolute leadership of INTERNI in the professional living segment and in design system communication.
Thanks go to the co-producers Audi, Eni-Plenitude with CRA Carlo Ratti Associati and Italo Rota, Whirlpool with AMDL CIRCLE and Michele de Lucchi, and all the companies, designers and architects who took part: Citco with Ron Arad and Associates, AlphaTauri with Hannes Boeker and Daniel Kainz, Roca with Cobalto Studio, Rubner Haus with Giacomo Garziano- GG-loop, Mathera by Saib with Diego Grandi, Tecno with Zaha Hadid Architects, Deutsche Telekom Design & Customer Experience in collaboration with Layer, Sanlorenzo with Piero Lissoni, Focchi Group, Mitsubishi Electric with Progetto CMR, De Castelli with Antonio Marras, Guglielmi Rubinetterie with Elena Salmistraro, Portobello, Casone Group, Mapei, Pietra Serena Group with Isay Weinfeld, Amazon with Lissoni Associati, Beton Eisack with Jacopo Foggini, Nardi with Raffaello Galiotto, AHEC with Benedetta Tagliabue – EMBT and Fundació Enric Miralles, iGuzzini illuminazione with Scandurra, ApexBrasil with the curator Bruno Simões, Fujifilm Italia with FTA | Filippo Taidelli Architetto, Porro with Andrea Branzi, K3 with K3 Creative Team, Ledvance with Eurostands together with CastagnaRavelli, Hitachi Cooling & Heating with LuccheseDesign, C&C Milano with Nicolò Castellini Baldissera, Mirage with Andrea Boschetti – Metrogramma, G.T.Design with Deanna Comellini, Accademia IUAD with the Three-Year Course in Interior Design and Architecture, Lladró with Lladró creative team, Cerasarda with ovre.design, LibriBianchi of Lorenzo and Simona Perrone, the Italian Embassy in Madrid with Gianluca Pugliese-Lowpoly Design Studio, Milano Makers with Franco Raggi, Maria Christina Hamel and Cesare Castelli, Michieli Floricoltura with Roberta Studio and Paolo Michieli, Ever in Art with Marco Nereo Rotelli, Higold Group with Pininfarina Architecture, Missoni with Alberto Caliri, Forbo Flooring Systems with Mac Stopa and Massive Design, FIND – Design Fair Asia, and Giulio Cappellini for the design of the Cappellini@IBM Studios Milano Exhibition.