Grazia, the magazine edited by Silvia Grilli, is on the news-stands this week with a special issue dedicated to the young generations. The protagonists of the latest issue are the stars of the virtual words, followed by millions of people, creators of digital universes and fashion imagined by Italy’s most creative students.
“A publication that cares has a duty to tell its readers about social developments. The world of videogames and gamers is a cross-generation phenomenon that brings kids and adults together to create and use infinite virtual spaces,” said editor-in-chief Silvia Grilli. “This issue of Grazia looks at creativity, dreams, the freedom of an imaginary universe. In asking students from the Istituto Europeo di Design to produce fashion features on videogames, I want to involve young people who believe in fashion and its infinite expressive possibilities in the creation of Grazia,” Grilli added.
The cover shows Irama, a singer with a huge following among youngsters, who in a short space of time has become the voice of a generation that rejects labels and fights for its dreams.
A key report examines the world of videogames, which today is more important than cinema, TV and music. The special issue presents the champions of the virtual world who have become global influencers today, from PewDiePie to Pokimane, as well as the phenomenon of streamers, who play live followed by millions of fans, such as Scarlett alias Sasha Hostyn, the most successful gamer of all time.
Italian names are not forgotten: Federica Campana, one of the first professional gamers, Sabrina Cereseto, with 2.7 million YouTube subscribers, and Fjona Cakalli, founder of Games Princess, Italy’s first videogames site run exclusively by women.
The special issue also offers two exclusive fashion features: a clothes shoot and a still life produced together with the professionals at Grazia by students on the Fashion Stylist & Communication course at the IED. The young photographers and stylists took their inspiration from the style of the gamers. The result is fresh colourful fashion, which is both elegant and ironic.
Grazia confirms its position as a constantly evolving brand, in part through a growing number of special projects for customers who want to communicate with the Young target: from the creative idea to the final engagement process, the aim is to produce content that speaks the same language as the target audience, capturing and engaging its attention, and so reaching the ambitious KPIs of each activation. The latest completed projects include Pandora, Onitsuka Tiger and Primark.
With 21 editions worldwide, Grazia is a reference for 3 million users and readers (source: Nielsen Media Impact Data Fusion, September 2021) and more than 1.6 million fans (source: Shareablee plus Tik Tok and Pinterest Insight, March 2022).