Green, smart and young: three words that perfectly describe the Mondadori Bookstore | MA format that has been conquering the peninsula since 2022. Tomorrow, its ninth store will open to the public in Emilia Romagna. The bookstore, located in the Galleria Centrale building in Reggio Emilia, is located inside “Il Mercato”, a new food market concept (https://www.ilmercatodireggio.it/) based on the pillars of sociality, sustainability, art, culture and design.
The format is inspired by the ideology of MA (間), which draws from Japanese culture and the concepts of ‘pause’ and ‘interval’. The new bookshop sees itself as a space where people can break away from their hectic everyday life and nourish their minds, becoming a new magnet for the cultural life of the area, available to all readers.
The winning mix of multimedia, comfort and sustainability creates a reader-friendly, 150-square-metre space with architecture, photography, literature, fiction and many other areas where we find this Japanese-style concept, presented under the Neapolitan influence of the format’s creators. Tall, curved furniture reminiscent of the trunks of large trees, bonsai trees, snake plants: everything in the bookstore evokes nature and eco-sustainability, from the recycled wood frames in the photo gallery area to the tallest of the shelves.
The new Mondadori Bookstore | MA houses 26,000 titles – in addition to those available online – including manga, comics, toys, educational games and illustrated books to stimulate curiosity and give a nod to the youngest readers. Between shelves of fiction, non-fiction, miscellaneous works, classics, gadgets, interactive totems and reading and relaxation corners, visitors – supported by passionate, professional booksellers – will be able to have a totally new shopping experience and, at the same time, enjoy fun moments thanks to literary events and book signings.
MONDADORI I MA expresses an innovative eco-friendly, young and smart bookshop concept that gives the nod to Generation Z and beyond. A philosophy that is expressed through architectural choices and the materials used to create them, in editorial proposals and initiatives. The eco-sustainable cultural concept originated from the entrepreneurial background of the Neapolitan-minded creators and Mondadori Retail, the company that manages the largest network of bookshops in Italy, Mondadori Store. Present throughout Italy with 9 stores in Udine, Gravellona, Milan, Turin, Reggio Emilia, Grosseto, Salerno, Sestu and Catania.
Join MONDADORI I MA from Udine to Catania. Further openings are planned in major Italian cities in 2023, including Naples (Galleria Umberto I) and Rome (Maximo Shopping Centre).
MONDADORI I MA
Address: via Emilia San Pietro 17, 42121 Reggio Emilia (RE)
Hours: Mon-Sun 09.00-21.00
Email address: firstname.lastname@example.org
IG: @choose.MA – TikTok: https://www.mondadoristore.it/negozi
Mondadori Group Press Office