Mondadori Group: Alfonso Signorini to develop a new talent agency dedicated to entertainment

Signorini concurrently takes on the position of managing editor of Chi

Massimo Borgnis appointed editor-in-chief of the weekly

Starting today, Alfonso Signorini, one of the most popular personalities in show business and TV, embarks on a new venture with the Mondadori Group to develop a talent agency dedicated to entertainment. A project where Signorini will capitalize fully on the wealth of know-how and unique skills built throughout his career.
Signorini will maintain an ongoing commitment to Chi, becoming its Managing Editor from the next issue.

“I embark on this new professional endeavour with great enthusiasm and motivation. I thank the Mondadori Group for this opportunity and for the trust it has always shown in me. To Chi, now part of my DNA and something that is deeply ingrained in me, I will continue to dedicate my fullest energies. The partnership with Massimo Borgnis, more than a decade of fruitful collaboration, will allow the magazine to continue on its path of evolution and success”, said Alfonso Signorini.

“We are proud to entrust Alfonso Signorini, a landmark in Italian entertainment, with a challenge that will see him involved in the creation and development of a Group talent agency, where he will be able to put his vast knowledge of the world of entertainment to good use, tackling a managerial role”, said Carlo Mandelli, Managing director of Mondadori Media.

Signorini, 58, from Milan, a graduate in medieval philology from the Catholic University of Milan, began his professional activity as a humanities teacher. Boasting long-standing experience in the world of journalism, Signorini is today a TV host, author and writer: a strong aficionado of classical music and opera director, he has published numerous books with Mondadori dedicated to the lives of great composers and personalities from the world of music, entertainment and fashion.

Massimo Borgnis will concurrently take on the position of Editor-in-Chief of Chi.
Borgnis, 62, born in Milan, after studying at the International School of Milan, began his career in journalism as a sports reporter specializing in American football and US sports. In 1988, he joined the editorial staff of Gente, working there for 19 years, and covering increasing responsibilities until becoming central chief editor; a role he also held from 2007 at the weekly Tv Sorrisi e Canzoni, before being appointed deputy executive editor-in-chief of Chi in 2009.


Over the past year, Chi has recorded excellent results: the good newsstand performance combines with the steady growth in audience on social media, where Italy’s most widely read people magazine with 1.3 million monthly readers, reaches nearly 1 million total followers on Instagram and Facebook.