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- Tv Sorrisi e Canzoni for the first time on Radio Norba Cornetto Battiti Live, partner of the new “Battiti Square” village
A summer filled with emotions, music and entertainment with Tv Sorrisi e Canzoni at Radio Norba Cornetto Battiti Live 2023: the leading brand of the world of entertainment will, for the first time, accompany the concert tour organised by Radio Norba as media partner around the most suggestive squares of Southern Italy.
Battiti Square, an experiential village open to all near the main stage and where the public will be able to get into Battiti Live’s groove and fully experience the event, is this year’s great novelty, which was made possible thanks to Radio Norba’s mobile station and to an area devoted to youngest with food trucks and the Talk with Tv Sorrisi e Canzoni space.
During the stop-overs in Bari (June 23, 24 and 25) and Gallipoli (July 7, 8 and 9), an exclusive stage, on which Tv Sorrisi e Canzoni will organise a very extensive schedule of meetings and encounters open to the public, will be set up within the 2023 Battiti Square village to experience the concerts and backstage of Radio Norba Cornetto Battiti Live firsthand, and to develop magazine, website and social media contents.
“I’m very happy because this partnership between Battiti Live and Tv Sorrisi e Canzoni is truly special: it’s good for the public, who will discover many interesting events, in addition to allowing Battiti and Sorrisi to meet their readers in person and to establish a direct relationship with their all time followers. I thank Marco Montrone for his vision, which led to the creation of unmissable appointments together with Sorrisi for the Battiti Square of Bari and Gallipoli,” stated Aldo Vitali, Managing Director of Tv Sorrisi e Canzoni.
“Tv Sorrisi e Canzoni is the iconic magazine of the entertainment and music scene, as well as the most influential Italian radio and television programme. We consider this prestigious relationship as another milestone of our story, as another “label” as they say in the world of music,” continues Marco Montrone, Chairman of Radio Norba. “The exclusive contents will be developed by Sorrisi to offer an unmissable occasion to the public and to further allow us to see the show from another and totally new perspective. A heartfelt thank you to the Managing Director, Vitali, and his entire editorial staff, and welcome to the heart of music.”
TV Sorrisi e Canzoni’s Talk area
Sorrisi‘s vast programme of encounters will proceed throughout the entire day to entertain the public with exclusive and unmissable contents. Sorrisi‘s interviews and some of the most successful artists of the Italian music scene, such as Wax and Levante, Clara and Fred De Palma, Achille Lauro, Mr Rain and Annalisa, are among the most awaited appointments.
The youngest will also be able to meet their favourite talents, thanks to the partnership with Webboh, the first digital community devoted to Generation Z. The GenZ idol Charlotte M, singer Ascanio, creator Sofia Crisafulli and Apulian comedian Glenda Resta will be among the many creators present. Finally, presentations and book signings with many authors of the publishing houses of the Mondadori Group will also be organised.
Tv Sorrisi e Canzoni’s story on Radio Norba Cornetto Battiti Live can be followed minute by minute by all music lovers and its loyal community – consisting of 2.4 million readers (source: Audicom 2023/I), 2.4 million monthly users (source: Audiweb April 2023) and 1 million followers (source: internal processing based on Comscore data, May 2023) – on the brand’s social channels and website sorrisi.com.