Interni turns over a new leaf and charts a new course: starting with the May issue, a new art director, new graphics and new content

The restyling of INTERNI is introduced with an English-language issue that will be on newsstands tomorrow and presented in the Big Apple at NYCxD

The magazine will be celebrating its 70th anniversary on 20 May with a talk and gala evening at the Consulate General of Italy in New York

To celebrate its 70th anniversary, INTERNI is turning over a new leaf and charting a new course. Starting with the May issue, the Mondadori Group’s interior and contemporary design magazine, edited by Gilda Bojardi, will have a new look: an entirely redesigned graphical design by the Tomo Tomo studio and even more content documenting, interpreting and promoting the evolution of projects in architecture, interior and design.

The new INTERNI, on newsstands as of Friday 3 May, will offer a broader range of columns to broaden the interpretation of projects from the macro to micro scale, expanding the vision towards science and the humanities. To do so, it will also rely on the curious and critical gaze of well-known professionals from around the world, who will report on project-related events, achievements and personalities.

The richer content will also correspond to a clearer, simpler and also more rigorous graphical image. Davide Di Gennaro and Luca Pitoni, founders of the Tomo Tomo studio and new art directors of INTERNI, explain: ‘A few years ago, Jasper Morrison called it Supernormal, an approach to design in search of pure form, the simplest form, without frills that distract from the function. The new graphical design of INTERNI is based on the same idea. A dryness and visual linearity guide the contents, a distinctive frame that enhances rather than overpowers, with the idea that a magazine consists first and foremost of its contents. We wanted larger photographs, more readable texts and a more obvious, linear structure, all aimed at building the strength of this new visual form. This timeless form adopts and updates the stylistic features of modernism to bring freshness and character to the pages of this historical magazine.’

The new image of INTERNI will debut in May with an English-language issue that will be officially presented in New York at NYCxDesign (16–23 May 2024) with a focus on the American creative scene. The virtuous design relationships binding Italy to New York — and the United States in general — are documented by the stories of outstanding Italians who have chosen their base of operations overseas and also American designers who have established fertile collaborations with Made in Italy companies. These are featured in the issue with a wide-ranging report on their settlement in the Big Apple through increasingly important and striking spaces and showrooms: a tangible sign of the growing success of Italian design in the American market.

The unveiling of the new issue will also form the centrepiece of a gala evening at the Consulate General of Italy in New York, where INTERNI will celebrate its 70th anniversary on 20 May with a talk entitled Big Italy in New York – Manufacturing Value. Inclusiveness, Innovation and Sustainability. The event will see the extraordinary participation of Fabrizio Di Michele, Consul General of Italy in New York, Gilda Bojardi, Director of INTERNI Magazine, Carlotta de Bevilacqua, President and CEO of Artemide, Laura Anzani, CEO of Poliform USA, Giulio Cappellini, an architect, designer and entrepreneur, Nicola Coropulis, CEO of Poltrona Frau, Francesco Farina, CEO of B&B Italia Americas, Bjarke Ingels Studio, BIG, Gabellini Sheppard Associates Giuseppe Lignano, LOT-EK, Lissoni Architecture NY, Pei Cobb Freed & Partners Skidmore, Owings & Merrill and SOM.

The May issue of INTERNI will also be specially distributed in the most representative showrooms and flagship stores of the NoMad, Madison Avenue and Soho circuit; ICFF; the most important design studios in New York; major design and architecture schools; Libreria Rizzoli; and a select number of book and magazine stores.

The launch of the new issue will also be supported nationwide with a publicity campaign in major newspapers and trade publications and at points of sale.