On Tuesday 24 September, Mondadori Store, Italy’s largest bookstore network, will open a new bookstore in Pontedera (PI), right in the city centre in the pedestrian area of Corso Giacomo Matteotti.

The ribbon-cutting ceremony, which will take place at 5 p.m., will be attended by the Mayor, Matteo Franconi. The author Karim B. will also be signing copies of Limitless (Sperling & Kupfer), a novel that has become famous among readers of Wattpad and TikTok, immediately topping bestseller lists upon its release. At the opening, the Italian acoustic duo Sunflower will be performing with their form of pop rock.

The store in Pontedera expands the extensive Mondadori Store network in the area, in line with the network’s strategy of spreading culture, encouraging reading and creating centres dedicated to the world of books and entertainment.

‘I am happy to be initiating this project with the Mondadori Store network of bookshops, since we share the same objectives: developing places dedicated to culture, making culture accessible to everyone and satisfying the tastes of a broad audience that is increasingly varied and – most importantly – increasingly young, due to the numerous schools in the city,’ says franchisee Antonio Verderame, who has now opened his thirteenth bookshop with Mondadori Store. ‘Furthermore, by focusing on the quality of the shopping experience, multi-channel services and events, we always put the needs of our customers-readers first,’ he concludes.

The new bookstore covers 180 square metres in a noble palace once used as a convent. It offers a selection of more than 15,000 titles, from the great classics to bestsellers – including fiction, non-fiction and other works – without overlooking early readers: it carries the We are Junior format, which includes educational games and illustrated books to stimulate their imagination with the most fascinating stories, and the department dedicated to manga and comics, Just Comic. Areas dedicated to #BookTok, for the new generation of readers, and local publishing, as well as stationery, toys, funko pop, gift cards and gift boxes, also expand the store’s selection.

There is also a dedicated space for events and presentations in the cloister of the building where the new bookshop is located. Visitors to the bookshop can also admire the work by mural artist Rame13 dedicated to the city of Pontedera.

The Mondadori Bookstore in Pontedera also serves readers online: customers can keep up to date through the Instagram and Facebook pages. In addition, they can also contact the bookstore through Mondadoristore.it digital services to check if a book is available, order it and pick it up in store, choosing from a catalogue with more than a million titles.

The new Mondadori Bookstore follows the plan for renewal and development of Mondadori Store, the largest bookstore network in Italy, with more than 500 stores in cities and smaller towns. The cultural organisation is active throughout the country, online with the e-commerce site Mondadoristore.it and the book club. In addition to books, its primary service, it also provides entertainment, events and multichannel services, reaching more than 20 million customers every year.

MONDADORI BOOKSTORE
Corso Giacomo Matteotti 42, 56025, Pontedera (PI)
Hours: Mon-Sun 9:00-13:00/16:00-20:30
Phone: +39 0587.980586
Email: mondadoribookstorepontedera@gmail.com
https://www.mondadoristore.it/negozi
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