The great success of MypersonalTrainer Days, the event sponsored by the City of Milan and dedicated to fitness, health, well-being and sport, organised by MypersonalTrainer, a Mondadori Group brand, was held once again this year, a point of reference for 13 million unique users per month and 6 million fans on social networks.

Mypersonaltrainer Days, now in its third edition with the new slogan More Than Wellness, embraced not only health, fitness and wellness, but also beauty and fitfood last weekend (14 and 15 September).
In the beautiful setting of the Arco della Pace and Parco Sempione, in just two days Mypersonaltrainer Days recorded the extraordinary participation of over 15,000 visitors, more than 50 guests and 26 brand partners, with a reach of more than 20 million on the brand’s Instagram, TikTok, Facebook and YouTube pages.
500 free events in a 2,000 square metre area in the heart of Milan, 300 hours of activities with the best workouts, master classes, and trendy wellness and beauty practices, talks with leading figures from the world of sport and wellness, and medical consultations in collaboration with the Centro Diagnostico Italiano.
There was large participation in the MYPT Walk, the sports walk in cooperation with Lycia, in which 2,000 people took part.

All these numbers are also the result of continuous storytelling with stories, posts, and interviews made exclusively by MypersonalTrainer’s editorial team and videos on social media and online. This winning formula contributed to a significant result: a media impact of more than 50 million gross contacts thanks to the event’s storytelling on all brand touchpoints, an advertising campaign planned on social media, online, print, radio, and DOOH, as well as very impactful spontaneous media coverage.

“We are extremely satisfied with the success of this third edition. The wave of yellow T-shirts that swept through Piazza Sempione for two days and the contagious enthusiasm with which thousands of people participated in our activities – training sessions, games, branded experiences, talks, masterclasses and walks – were there to witness it. Thanks to the collaboration with the City of Milan and our partners, we have succeeded in achieving the event’s primary objective: to promote the founding values of sport and wellness as much as possible among the citizens and the public that follows us online, through a memorable experience,” commented Daniela Cerrato, Marketing Director of Mondadori Media.

Many guests were present: from multi-award-winning champion Filippo Magnini to Italian flag-bearer at the Paris Olympics Arianna Errigo, Olympic racewalker Eleonora Giorgi, fitness gurus Jill Cooper, Jairo Junior, Federica Constantini, Roberta Vanzella, Nicolò Famiglietti and Silvia Fascians from the roster of Power Talent Agency, and many more. There were interesting events with dietician Paola Stavolone, nutritionist biologist Valeria Severi, and a colour palette counselling session with @Ferschetty (Ferdinando Schetty).

Also from the Power Talent Agency roster, Angelica Amodei, Beauty Trainer at MypersonalBeauty, led and moderated the talks with the experts, while special guest Benedetta De Luca, gender & inclusion editor at The Wom, explained to the audience how it is possible to train yourself to be happy.

Multisport Arena, sponsored by Givova, was a great success, offering families, groups of friends and children the opportunity to try out innovative sports such as Korfball and Floorball, as well as Mini Volleyball, Mini Tennis, 3×3 Basketball and 3vs3 Football. Sunday also featured the spectacular Floorball match involving Spartak Milano.

Visitors stormed the Free Climbing wall, which this year – in cooperation with Dicloreum – was enhanced with special effects and gave every single participant an impressive souvenir photo taken from above.
There was also space for relaxation with Dorelan, which through an immersive experience and a dedicated talk raised the audience’s awareness of the importance of sleep quality for physical and mental health.

New events that attracted a huge number of participants included: the Beauty & Wellness lounge, organised in partnership with Biopoint, Deborah, Dermolab, Lycia and Tesori d’Oriente, and four areas available to the public with a guided experiential journey focusing on make-up, hair and skin care,  and wellness experiences such as aromatherapy and music therapy, allowing visitors to test products on their own skin.

Event partners 

Mypersonaltrainer Days is a Mondadori Media event in collaboration with Mediamond and its unit dedicated to special initiatives, Brand On Solutions. In terms of advertising, the event recorded 30% growth over the 2023 edition. Many companies have come on board as brand partners – not only businesses in the wellness, pharma, fitness, sport and beauty area, but also companies from the food and beverage, automotive and lifestyle sectors – that met the public in customised experiential corners to promote a new and broader concept of wellness.
Main partners: Dicloreum Ice, Dorelan, DR Automobiles, Givova.
Partners: Biopoint, Centro Diagnostico Italiano, Danacol, Deborah Milano, Dermolab, Ente Croato, Euro Company, Farine Magiche con Philips, Garden Gourmet, Gold Collagen, Humanitas University, Initial, Lycia, Rio Mare, Tesori D’Oriente. Technical partners: Aguara, Alpro, Lete and YogaEssential, Centro TAO and Limmi.

The Mondadori Group supported the initiative with talks by authors from its publishing houses and in a dedicated corner of Mondadori Retail.
Media partners: Radio R101
Set-up and logistics were handled by the Area62 agency.

MypersonalTrainer is Mondadori Media’s leading brand in the world of health, wellness, healthy and functional sports nutrition, with 13 million unique monthly users (source: Audiweb Total Digital Audience, last six months) and over 6 million followers on social media (source: Comscore Shareablee and Social Insights August 2024).