It was announced today that the Prix Versailles selection committee has included the two Electa bookshops in the Colosseum on its 2024 List of the World’s Most Beautiful Emporiums.

The Prix Versailles, a world prize for architecture and design, awards contemporary achievements that make an exceptional mark on everyday life. The selection criteria include innovation, creativity, the local heritage and eco-sustainability.

Following this initial selection, the Electa bookshops in the Colosseum will compete for one of three 2024 World Titles (Prix Versailles, Mention Intérieur, Mention Extérieur), which will be announced on 2 December at the UNESCO headquarters in Paris.

The refurbishment of the Colosseum bookshop in May 2022 is part of an overall plan to modernise the network of four bookshops run by Electa in the Colosseum Archaeological Park. The project covered both the furnishings and graphics as well as the product selection: publishing and merchandising with dual copyrights — Electa and the Colosseum Archaeological Park — to provide the public with tools for orientation and understanding, as well as souvenirs marked by graphical care, quality materials and eco-sustainability of the raw materials and production chain.

The design of the bookshops in the Colosseum Archaeological Park was entrusted to Studio Migliore+Servetto, who developed a new format with Electa.

The different areas of intervention are united by a lightweight design for the furnishings, a selection of very light tones and the transparency of specifically designed micro-perforated sheets. These unifying elements are varied in each bookshop with specific colours (red, yellow) and differing graphics designed by Leonardo Sonnoli Irene Bacchi Studio Sonnoli.

Bookcases are used as an effective display system: they are flexible, capable of accommodating the different room sizes and their specific commercial requirements, and they highlight the richness of the contents and different types of merchandise.

The spaces are conceived as a contemporary Wunderkammer. A repeating module is the ‘frame’, which symbolically works around the merchandise on display. Visitors are surrounded by designer objects, articles bearing the Park brand name, books and products that, through the rhythm of the display and the graphic apparatus denoting the spaces, compose a narrative that arouses curiosity and a desire to learn about the monument and its history.