Tv Sorrisi e Canzoni, the leading brand in the entertainment world, like every year, will take its audience through the most exciting moments of the 74th edition of the Sanremo Festival, hosted for the fifth year running by Amadeus.
Once again this year, as per tradition, the leading entertainment brand – with an audience of over 2.6 million readers and 3,1 million users per month – will open the week of Sanremo Sunday, 4 February with an exclusive Opening Party and will follow the event day by day with unmissable interviews, dedicated content and exclusive behind-the-scene features that will be published in the magazine, on the website and on the brand’s Instagram channel.
Aldo Vitali, editor of Tv Sorrisi e Canzoni, said: “This year we’re staying faithful to the tradition of returning to Sanremo by relocating part of our editorial staff that will report on the Festival minute by minute, but with many clear changes. This is because Sorrisi has always been in step with the times. For example, we changed the location of our headquarters to a multifunctional location that will allow us to hold parties, meetings, interviews, breakfasts and drinks with the stars and activities with our sponsors. We have also strengthened our social and digital team to be continuously in direct (and always loving) connection with our readers and followers”.
WHAT’S NEW IN THIS EDITION
A new location
For the first time ever it will be Villa Emma, at Miramare The Palace Hotel, that will host the editorial staff of Sorrisi, which, for the occasion, will move to Sanremo to follow the festival live. Villa Emma will be the brand’s headquarters and the venue for interviews with all the competing artists and the many guests and personalities from show business, as well as for photo shoots to create unedited content that will supply the brand’s digital pages and specials.
A rich programme schedule and special host Giulia Salemi
A rich schedule of activities, starting in the early morning with a special breakfast with the magazine’s editor-in-chief, Aldo Vitali, who will chat over coffee every day, starting on Monday with Giulia Salemi, followed by the artists in the competition: then Geolier on Tuesday, Annalisa on Wednesday, Alessandra Amoroso on Thursday, Emma on Friday and Angelina Mango on Saturday. Also returning is the eagerly awaited event in the evening slot, Aperitivo con il direttore, which this year will see Aldo Vitali accompanied by Giulia Salemi, the host and influencer with over 2 million followers on her social networks. Together they will interview singers on the level of Negramaro, The Kolors, Il Volo, Clara, and many others. Giulia Salemi, an exceptional host for the Millennial point of view, is at Aldo’s side for the first time to provide the audience with fun moments with the Sanremo artists and guests and is the second new feature of this edition.
A Sorrisi league for FantaSanremo
Sorrisi has cemented itself as a benchmark for fans of the music scene. In order to actively involve its audience in the long-awaited singing contest, the trendsetter brand opened its own league of FantaSanremo, inviting fans to participate with the editorial staff in the game that has sprung up spontaneously around the Festival.
THE FESTIVAL STORY BY THE STRENGTH OF THE BRAND
Sorrisi special issues
In keeping with tradition Tv Sorrisi e Canzoni will dedicate three special issues to the Sanremo Festival, with an exclusive total print run of 1.5 million copies. The first issue, on newsstands from 30 January, with a cover featuring the iconic shot of all the competing singers together with the host and artistic director of the Festival, Amadeus, will contain a preview of all the song lyrics inside. On Tuesday, 6 February, to coincide with the opening night, the second issue will be on newsstands with a cover dedicated to Amadeus together with the co-hosts. Finally, on 11 February, the magazine will come out with a double cover, one of which will be dedicated to the Festival winner, shot on Saturday night in the editorial office immediately after the announcement, with an exclusive report on the Festival.
The website and social media coverage
The Sorrisi brand will also begin to play a larger and larger leading role in digital channels. The website Sorrisi.com will be dedicated entirely to Sanremo for the whole Festival week: all the song lyrics, many in-depth reports, transcripts, playlists and reports of the evenings, exclusive news, interviews and many other surprises will be available here. The media coverage will also be complemented by the Instagram account, where Sorrisi will offer a unique schedule of events so as not to miss anything from the week’s most important music events: interviews, backstage content, pictures and exclusive content.
This year many brands have decided to join Sorrisi during the activities that will take place during the week at its headquarters. We would like to thank: Caffè Motta, which will provide the editorial staff and guests with relaxing moments for the entire duration of the Festival; Divani&Divani by Natuzzi and Calligaris, which will furnish Villa Emma with designer sofas, armchairs, chairs and tables and the exclusive glassbox; INSTAX by Fujifilm, which will create a photo wall to tell the story of the Festival through snapshots taken during the week; the Koelliker Group, Mitsubishi’s sole importer in Italy, for the Eclipse Cross PHEV done up in the Sorrisi colours, which will whizz around the city to accompany the editorial staff to many important events; Profumiamo Profumiamo, which will fill the villa’s rooms with selected fragrances; Vitality’s, whose products and hairdressers will prepare the guests of the editorial staff for interviews; Witor’s, the Italian chocolatier since 1959, which will offer sweet moments to the working editorial staff and their guests with its pralines from morning to evening.
TV Sorrisi e Canzoni is the leading brand for TV and entertainment fans, reaching a total monthly audience of 2.656 million readers (source Audicom – Audipress system 2023/II), 3.1 million users (source Audicom, November 2023) and over 1 million fans (source social insights IG, FB, Twitter, YouTube), thanks to a multi-channel system comprising the magazine, the website, the socials, and the events and side products.