Focus, the benchmark brand in science popularisation and entertainment, launches “Prisma, il perché delle cose“, a new podcast that responds to the thirst for knowledge of readers and users passionate about the whys of the world.

Every morning, from Monday to Friday, Prisma shares with its listeners a wealth of trivia: from science to politics, technology to current affairs to the basics of human behaviour.

The Focus Podcast is a valuable compass to better understand the world and answer questions such as: Why is the death of a Pope not verified by a doctor? What happens when a blackout occurs? How are we extending the lives of our immortal pets? How does the sequence plan of “Adolescence” work? What does an algorithm really think of you?
In the episodes of  ‘Prisma, il perché delle cose‘, every answer is provided with the scientific rigour, clarity and simplicity that distinguish the Mondadori Media brand.

The podcast is hosted by Giada Giorgi, a science journalist from Focus, who combines the more technical and academic aspects of the story with the curiosity and impact of the topics discussed in everyday life; Giada is joined by experts, technicians, scientists and colleagues.

Prisma makes itself available to its listeners, who can write to the Focus editorial team asking any questions they would like a podcast episode on.

On Focus’s website you can see the schedule with the episodes being released day by day on the main streaming platforms.

Advertising sales for “Prisma, il perché delle cose” are entrusted to the media platform Piemme, which, as the exclusive concessionaire of the Focus and Focus Junior system, will take care of the launch and development of communication projects linked to the new podcast.