GialloZafferano, Italy’s leading food media brand and one of the most loved worldwide, is launching new editorial season packed with original content, emerging talent and creative formats that turn cooking into storytelling, entertainment and shared culture.

This year, GialloZafferano’s 2025/2026 line-up goes far beyond recipes. It’s a true digital and social schedule that reinterprets Italian food culture with a contemporary, accessible and engaging language. The project brings together a diverse team of creators, chefs and communication professionals, all united by a passion for food and storytelling.

The new season also broadens its themes and content. Cooking is seen as a collective experience, a tool for wellbeing, a source of emotion and a driving force of culture.

“GialloZafferano approaches food from ever-new perspectives: it’s no longer just about recipes, but about storytelling, emotion and connection,” says Andrea Santagata, CEO of the Digital and MarTech area at Mondadori Media. “We’ve built an ecosystem that creates innovative formats combining the pleasure of cooking with the storytelling power of chefs and creators. It’s a winning mix that allows us to produce content in any format and to generate culture, value and entertainment for audiences aged from 18 to 60.”

A CONSTANTLY EVOLVING MEDIA ECOSYSTEM

With more than 21 million users reached every month in Italy (Comscore data) and over 72 million followers worldwide, GialloZafferano confirms its position as the leading food media brand. This success is also driven by its partnership with Zenzero Talent Agency, Italy’s leading food talent agency, which celebrates its third anniversary this October. A true point of reference for chefs and food creators in Italy, Zenzero represents 28 talents in Italy and six in the US market. Over the past year, Zenzero has developed over 206 branded content projects and more than 80 live events that have helped to consolidate the relationship with the community, bringing the experience from the digital to the real. Together, GialloZafferano and Zenzero offer an integrated ecosystem of original content, live events and branded projects that authentically connect brands with audiences.

NEW FORMATS THAT TELL THE STORY OF FOOD LIKE NEVER BEFORE

• Discorsi in Osteria – with Cesare Battisti

The new original vodcast, created in collaboration with chef Cesare Battisti – founder of the Milanese restaurants Ratanà, Remulass and Silvano vini e cibi – brings critical thinking and the warmth of real conversation to the table. It’s a mix of popular authenticity and culinary reflection, where Cesare and his guests tackle themes such as grandmother’s cooking, the disappearance of traditional trattorias, dishes “that can only be made one way”, cream in pasta and Sunday lunch. All while actually cooking together. Discorsi in Osteria is the first cooking vodcast made in the kitchen, where the host truly becomes the oste (innkeeper) in every sense. The series will be available from late October on YouTube, Spotify and across all GialloZafferano and Cesare Battisti social channels.
With this GialloZafferano project, Cesare Battisti begins a collaboration with Zenzero Talent Agency, bringing his deep connection to the local area, professionalism and expertise in the restaurant industry to the agency’s team of creators.

• Ti mando un vocale (I’ll send you a voice message)

A format full of warmth and flavour, bringing people and memories together around a special dish, alongside some of GialloZafferano’s most popular faces. The community will be invited to send a voice message to the editorial team, describing their most treasured recipe: the one that recalls an emotion, an image or a loved one. The luckiest participants will be invited to the brand’s kitchen to cook their chosen dish together with GialloZafferano’s chefs.

• La ricetta che ti fa felice (The recipe that makes you happy)

A comforting dish that feeds both body and soul: GialloZafferano chefs explore everyday emotions — nostalgia, stress, performance anxiety — starting from a recipe, with the support of a psychologist who translates these feelings into practical tools for wellbeing.

WELL-BEING AT THE TABLE SPEAKS TO A NEW GENERATION

Among the new faces of GialloZafferano’s upcoming season is Ludovica “Lulù” Gargari — already a chef creator for the brand — who now becomes GialloZafferano’s official Ambassador. Lulù’s journey, from graduating at ALMA to becoming a social media creator, represents a contemporary way of living and sharing food: colourful, healthy, down-to-earth and close to everyday life.

Part of the Zenzero Talent Agency roster, Lulù will also host Un piatto bilanciato, where — alongside a nutritionist — she’ll teach viewers how to create balanced meals without giving up on taste. The project is part of the expansion of GialloZafferano Benessere, the brand’s new web and social media hub dedicated to nutrition insights and the evolving eating habits of Italians. The initiative also includes new social collaborations with doctor Edoardo Mocini and dietitian Paola Stavolone.

AN OPPORTUNITY FOR BRANDS AND INVESTORS

Today, GialloZafferano stands out not only as a point of reference for the public, but also for those seeking creative, integrated and high-impact communication projects in the world of food. Each new format is designed to enhance:

• native editorial content, ideal for branded storytelling;
• live events and activations that foster genuine connections;
• multi-platform projects that combine video, social media, audio and recipes.

A MEDIA BRAND EVOLVING INTO A FULL MEDIA COMPANY, WITH FOOD IN ITS DNA

The new editorial season is yet another demonstration of GialloZafferano’s ability to evolve the language of food and turn it into a tool for communication, culture and shared growth. A true food media powerhouse,  combines reach, relationships and meaningful content.

GialloZafferano is Italy’s leading food media brand: online, one in two Italians cooks with GialloZafferano, which reaches more than 21 million people every month (social incremental reach, Comscore, January–August 2025). With a community of over 72 million followers, it ranks among the top food media brands worldwide on social media (source: Shareablee–Comscore and social insights). Thanks to its accessible, easy-to-follow recipes and content, GialloZafferano is there for people at every moment of the day and across all channels, from web to social, from the app to smart devices, from the magazine and books to live events across Italy.

Zenzero is the talent agency that exclusively manages some of the top food creators on the Italian digital scene. Founded at the end of 2022 through a collaboration between GialloZafferano, One Shot Agency and six of Italy’s leading food creators, it now reaches over 43 million followers and more than 50 million video views. Zenzero Talent Agency represents a new point of connection between an extraordinary network of creators and brand partners, developing powerful communication strategies that meet brands’ growing need to engage with passions, values and new languages, including those of Generation Z.