Exceeding expectations for INTERNI CRE-ACTION at FuoriSalone 2025, which offered the design community projects with a strong emphasis on research, sustainability and the future.

From 7 to 17 April, the event devised and coordinated by the magazine of the Mondadori Group managed by Gilda Bojardi was the most followed of Design Week, with extraordinary numbers in terms of participation and audience. In fact, 475,000 people visited the University of Milan, the Strettone of the Pinacoteca di Brera, the Botanical Garden, and the Audi House of Progress at Portrait Milano. For the third consecutive year, there has also been great success at the two satellite locations: Eataly Milano Smeraldo and De Castillia 23 of Urban Up | Unipol.

This edition of the exhibition proposed a reflection on the theme of CRE-ACTION, through a large event that manifested as a choral and widespread exhibition in the city, conceived as a laboratory of ideas, a place of discussion, where creativity became a synthesis between creation and action. At the same time, it brought to light the deeper meanings of the project and highlighted how Architecture, Design and Art are increasingly connected disciplines in constant dialogue with Ecology, Economy, Botany, Climate Change and Philosophy.

“During FuoriSalone, Milan becomes a great cultural and productive hub to carry out projects that cannot be carried out elsewhere,” explains Gilda Bojardi. “Once again this year, the city has transformed into a design gym for architects, designers, and creatives from all over the globe, who found the opportunity to compare their visions and to contaminate their knowledge, in a common effort to build a more beautiful and sustainable world.”

With the contribution of two co-producers (Audi and the Italian Pavilion for Expo 2025 Osaka) and in collaboration with companies and institutions, INTERNI called over 50 famous and young designers and architects from 10 countries around the world and several artists, to explore how design and architecture can translate the present, using both concrete and metaphorical materials with the aim of highlighting the role of the project as a means of expressing identity and individual representation. For the exhibition, installations, micro-architectures, and macro-objects were created, all site-specific that – along with conferences, talks, live performances and showcases – created a varied mosaic of styles and visions, but also moments of discussion, attracting thousands of people. Among them were also many Italian and foreign journalists who gave INTERNI CRE-ACTION exceptional media coverage – from national newspapers to radios and televisions, to specialised press, to widely circulated publications – as well as ensuring a continuous presence on the main social and web channels.

The exhibition of INTERNI therefore confirms itself as the symbolic event of FuoriSalone, founded in 1990 at the initiative of Gilda Bojardi, the magazine’s director. At the foundation of this success is the high level of design and cultural quality of the installations, the brands involved, known at both Italian and international levels, as well as the smaller realities, which have also been able to convey content of great value. This exceptional response, both in terms of audience and media visibility, therefore testifies to the absolute leadership of INTERNI in the professional living segment and in the communication of the design system.

Thanks to co-producers Audi with DRIFT and Italian Pavilion for Expo 2025 Osaka, as well as all the companies, designers, and architects who participated: Philippe Starck with ABS GROUP, Marco Balich with Pasquale Bruni, Chen Yaoguang with Kuka Home, BIG – João Albuquerque with Roca, One Works – Francesco Vitetta with Atlas Concorde, Mapei, Ricci, Celia Centonze for GO! 2025 European Capital of Culture and PromoTurismo FVG, AMDL Circle – Michele De Lucchi with Rubner Haus, Annabel Karim Kassar with Annaka, M. Alvisi and J. Kirimoto with Corepla, Francesco Librizzi with Dameda, Piero Lissoni with Sanlorenzo, MAD – Ma Yansong and Andrea D’Antrassi with Amazon, Simone Micheli with Be Up, Pangea – Colombine Jubert and Laëtitia Rouge with Fidenza Village, ZHA – Michele Pasca di Magliano with A.A.T.C. and Co. and Carpenterie Pezzetti, Marco Piva with Saint-Gobain, Bruno Simões and Lorenza Brandão for ApexBrasil, SOM with Artemide, M.Design – Wu Bin with Empire, Antonio Mastrorilli with Disney+, Beko Design Studio with Whirlpool – Beko Europe, Salvatore Colasanto with IUAD, Christian Grande with Besenzoni, Dainelli Studio with B.I.CI / Status Contract, Gruppo Bonomi Pattini, Silvio De Ponte with Espositiva, Idealverde, Living Surfaces – Claudio Uberti, Ludovica Diligu with Labo.Art, Pablo Dorigo Degan and Genny Canton with MCZ Group, Dario Ghibaudo with Galleria Deambrogi, Federica Marangoni with cle contemporary, Marco Merendi & Diego Vencato with Gypsum, Simona Ottieri with Ronald McDonald Foundation Italy, Claudio Larcher and Astorre Collective with NABA with ASU, David Lopez Quincoces and Francesco Meda with HD Surface, Glauco Ramazzotti and Livia Balossini with Danilo Ramazzotti for NovaBell, Argentine Republic with Argentine Design, Marco Nereo Rotelli with Ever in Art and Elital, Viruta Lab with Tile of Spain, Elisa Bizzotto with Quarella, Elena Salmistraro with Eataly, Felice Limosani with Urban Up | Unipol.