Mondadori Store, the largest network of bookshops in Italy, offers all reading lovers the opportunity to give their books a new lease of life thanks to an exclusive partnership with the start-up Zeercle, one of the leading providers of book buy-back services in Europe.

Starting today, in the more than 300 Mondadori Bookstores participating in the service, it will be possible to exchange your used books – from fiction to non-fiction, children’s books and great classics – for a gift card corresponding to the value given to the book, which can be used in Mondadori Store bookstores and on the Mondadoristore.it

“Thanks to the partnership with Zeercle, our network of bookshops is opening up for the first time to the used book market, a fast-growing sector in which we are bringing, exclusively for Italy, an innovative business model that promotes the circular economy,” stressed Francesco Riganti, Marketing Director at Mondadori Retail. “The service – which is consistent with Mondadori Store’s mission to spread culture and entertainment to an increasingly wide audience – has omnichannel as its cornerstone: the experience starts in people’s homes with their own used books and continues with digital, which accompanies readers into our bookshops,” Riganti concludes.

“For our launch in Italy, it seemed natural for us to collaborate with a leading chain like Mondadori Store. It is an extraordinary opportunity to have access to a network of bookshops covering the entire country. We are very confident that we will experience the same success that we have already achieved in Germany, France and Austria,” commented Eric Gagnaire, founder and CEO of Zeercle.

With this initiative, Mondadori Store is further expanding the services available to its customers and once again emphasising its desire to support readers by responding to their needs in a concrete and innovative way. This commitment translates into broadening the shopping experience and building an ecosystem of accessible and integrated services.

The service that Mondadori Store offers in partnership with Zeercle is very simple: anyone wishing to sell their used books – excluding school books – can enter the dedicated website and scan the book’s barcode, or enter its ISBN code, to immediately evaluate the title.
Once you have created your shopping cart, simply take your books to one of the Mondadori Bookstores participating in Zeercle’s service, give the code to the bookstore staff who, after checking the status of the volumes, will provide the customer with a gift card that can be spent in participating Mondadori bookstores (here is the list of Mondadori Bookstores participating in the service).

Mondadori Store is the largest network of bookstores in Italy, with more than 500 stores spread from large cities to smaller centres. A cultural stronghold active throughout the country, online with the Mondadoristore.it e-commerce site and the book club formula, through an offering that combines books – always at the centre of the offer – with entertainment experiences, events and multi-channel services, reaching more than 20 million customers every year.

Zeercle is an innovative circular economy service dedicated to books. Through a simple, digital platform, Zeercle allows readers to sell their used books directly in partner bookshops, immediately receiving a voucher to use on the spot. The service, which is already successfully operating in Germany, France and Austria, aims to restore value to books, support physical bookshops and promote more sustainable consumption. Zeercle cooperates with large chains and independent bookshops to build a European second-hand book network.