Following the success of previous editions, MypersonalTrainer Days returns on 13 and 14 September. The initiative is organised by MypersonalTrainer, a Mondadori Group media brand and leader in health and wellness, a point of reference for 13 million unique users per month and 6.6 million followers on social networks. The event is sponsored by the Municipality of Milan and will cover the entire area around Arco della Pace in double the space — 10,000 square metres — of the last edition, with free workouts, medical consultations, and educational talks open to the public.

Martina Riva, Councillor for Sport, Tourism and Youth Policies for the Municipality of Milan, Daniela Cerrato, CMO of Mondadori Media, and sports journalist Monica Bertini will open the two-day event on Saturday, 13 September.

‘Today, attention to physical and mental well-being is indispensable. With MypersonalTrainer Days now in its fourth edition, we as a publisher are proud to respond to this need with a widespread approach: from digital platforms to social media, up to this event, which is now an important occasion for the city community and beyond. Our ongoing collaboration with the Municipality of Milan and support from the many brand partners that have accompanied us for years allow us to offer a unique experience that expands the boundaries of wellness, explores innovative areas, and attracts an ever-widening community through live contact in the area,’ says Daniela Cerrato.

This year’s fourth edition comes with the claim Wellness (R)evolution, symbolising the evolution of wellness as represented by MypersonalTrainer.

An array of famous names will follow one after another, from swimming champion Massimiliano Rosolino to Italy’s greatest diver, Tania Cagnotto, from Paralympic athlete Diego Gastaldi to fitness gurus such as Jill Cooper and Jairo Junior, Nicolò Famiglietti and Silvia Fascians from Power Talent Agency and MYPT Crew, and many more.

For the first time, the 2025 edition will have lots of opportunities for padel, giving everyone the chance to train through a collaboration with Italian Padel. With the Italian Padel Club format in partnership with the Italy Padel Tour, the association is staging a spectacular mini tournament, ‘Sfida le Football Legends’, which, after various stops around Italy, will reach the Arco della Pace in Milan at MypersonalTrainer Days. Many well-known football faces will be appearing, such as Bobo Vieri, Alessandro Matri, Nicola Amoruso, Alessandro Budel, Tomas Locatelli, Massimo Maccarone, Stefano Torrisi, and German Denis.

Another activity to practise or watch is the AntiGravity^® Fitness Area with Sayonara Motta. This innovative programme blends various disciplines such as dance, Pilates, acrobatics, calisthenics, and yoga, with benefits for spinal decompression. With its suspended hammocks, AntiGravity^® Fitness works against gravity, helping to tone, stretch and realign the body, improving posture, flexibility, balance and coordination and relaxing the nervous system. Ever-popular yoga sessions, engaging Silent Fitness experiences and workouts inspired by today’s hottest disciplines will take place on the fitness stage. These include Tamboo, a dynamic musical format combining the rhythm of percussion with physical activity for the first time in Milan; therapeutic yoga, designed for profound wellbeing of the body and mind; and Spinext, an innovative functional practice that improves mobility and posture.

The following talks and experiences are proving to be very popular: nutritionist and biologist Laura Crugnola, from Power Talent Agency and MYPT Crew, will talk about nutrition and trends, dermatologist Ines Mordente will talk about Longevity Skincare Revolution, Jill Cooper will talk to the audience about menopause, and Marilia Valenza will talk about the importance of caring for our skin with a young workout for the face.

Participants will be able to enjoy the green lung in the heart of Milan and on Saturday at 2 p.m., they can take part in MYPT Cross the Park, a unique initiative guided by Jairo Junior combining functional training, cardio fitness, and socialising in characteristic urban spaces. Francesco Giardina, the official speaker of MypersonalTrainer Days, will be joined by Chiara Tortorella, a Radio 101 speaker who will also take the stage as a LILT representative to mention the Pigiama Run initiative, which will be held in Milan on 26 September.

On Saturday at 5 p.m., Il grande libro di MypersonalTrainer (The Great Book of MypersonalTrainer) will be presented. Published by Sperling & Kupfer, it is available in bookshops and online stores starting on 9 September. With this volume, MypersonalTrainer offers readers a selection of tips, insights, and useful pointers for embarking on a conscious path to wellness. The book will be presented by Daniela Cerrato, CMO of Mondadori Media, with trainer Nicolò Famiglietti and Riccardo Borgacci, a nutritional specialist, dietician and sport scientist. Journalist Angelica Amodei will be moderating.

The day will end at 6:15 p.m. with a Zumba Party and apericena in collaboration with Parmigiano Reggiano.

For this edition, the technology will also be enhanced with a LED wall (550 cm x 300 cm) near the main stage, which will project cross shots taken from two drones flying over the area to create spectacular and immersive experiences.

Event Partners
MypersonalTrainer Days had an excellent advertising response this year with 40% growth over 2024 and the participation of 24 brand partners. The event is held in cooperation with Mediamond and Brand On Solutions, a unit dedicated to special Mediamond initiatives.

Many companies have joined as brand partners — not only industries in wellness, fitness, sport, and beauty, but also companies in the food and beverage, automotive, and lifestyle sectors. For the occasion, they will meet the public in customised experiential corners to promote a new and broader concept of wellness.

Partners: Melagold^® Ponti, Barilla Protein+, Bayer Italia, Biotherm, Bonduelle, Brita, Carnidyn, Centro Diagnostico Italiano, Curasept Dicloreum ICE, Dorelan, DR Automobiles, Gold Collagen, Maalox Digestion RAPID, Napisan, Parmigiano Reggiano, Vichy, Virbac – Animal Health, and ZespriTM.

Technical partners: AntiGravity^® Fitness, Italian Padel Club, Santàl Fruitz, YogaEssential.

Media partners: Radio R101.

For MypersonalTrainer Days, a new multimedia advertising campaign was created: daily newspapers, DOOH with domination in strategic areas of Milan such as Parco Sempione and the M4 line, radio, magazines, social media, and the Internet. Set-up and logistics will be handled by Area62.

All activities are free of charge, but registration is required to participate. For information and reservations: https://www.my-personaltrainer.it/myptdays. Everyone registered for sports activities will receive a technical T-shirt and all active participants will receive a bag full of gadgets.

MypersonalTrainer is Mondadori Media’s leading media brand in the world of health, wellness and healthy, functional sports nutrition, with a monthly reach of 13 million on social media and the Internet (source: social incremental reach Comscore – January-May 2025) and more than 6.6 million followers on social networks (source: Comscore Shareablee and social insights – June 2025). It has been active in the area for four years with live initiatives, including annual appointments at RiminiWellness and in Milan at the Arco della Pace with the Mondadori Media event, MypersonalTrainer Days.